Curriculum Vitae

PERSONAL DETAILS

Mr. Ch'ng Chor Ban


ADMINISTRATIVE DUTIES
(Role),(Level),(Duration)
  • Head of Programme, School of Tourism, Faculty of Hospitality & Tourism, Berjaya University College by Berjaya Corporation Berhad, 01/05/2019 to 30/09/2021
  • Head of Academic Department, TMC College, 01/09/2016 to 05/04/2018
ACADEMIC QUALIFICATION
(Qualification),(Institution)
  • Master in Business Administration, UCSI UNIVERSITY, Malaysia
  • Bachelors of Arts (Third Class Honours) in Business Management (Hospitality and Tourism) in , UNIVERSITY OF DERBY (UNITED KINGDOM), United Kingdom
  • Diploma in Hotel and Tourism Management, RELIANCE COLLEGE, Malaysia
PROFESSIONAL MEMBERSHIP
(Organisation),(Role),(Duration),(Level)
  • International Association of Exhibitions and Events, Academic Member, 2024 to present (International)
  • Pacific Asia Travel Association (PATA) Malaysia Chapter, Committee member, 2021 to 2021 (National)
  • Qualitative Research Association of Malaysia (QRAM), Life member, Since 2019 (National)
  • Business and Major Events Academic Council (BMEAC), Council Member, Since 2018 (National)
AREAS OF EXPERTISE
(Area)
  • Events Marketing
  • Destination Marketing
  • Education And Training
  • Marketing
  • Business Events
TEACHING
(Course Title),(Level of Study),(Institution),(Month/Year)
  • Conventions and Meetings Management, Bachelor Degree, Taylor's University (01/2023)
  • Events Operations, Bachelor Degree, Taylor's University (03/2023)
  • Conventions and Meetings Management, Bachelor Degree, Taylor's University (08/2023)
  • Event Technology, Bachelor Degree, Taylor's University (08/2023)
  • Event Technology, Bachelor Degree, Taylor's University (08/2022)
  • Event Project Management, Bachelor Degree, Taylor's University (03/2022)
  • Research Project, Bachelor Degree, Taylor's University (08/2022)
  • Event and Tourism Risk Management, Bachelor Degree, Taylor's University (03/2022)
  • Events Operations, Bachelor Degree, Taylor's University (08/2022)
  • Events Project Management, Bachelor Degree, Taylor's University (08/2022)
PUBLICATIONS
(Title of publication in APA style)
Article in Journals
2024
  • Lau, J. X., Ch’ng, C. B., Bi, X., & Chan, J. H. (2024). Exploring Attitudes of Gen Z Towards Metaverse in Events Industry. International Journal of Sustainable Competitiveness on Tourism, 3(01), 49–53.
2020
  • Vicky Tan Cheng Leng and Ch’ng Chor Ban, 2020. Customer Perception towards Wedding Services, BERJAYA Journal of Services and Management, vol. 13, pg 44-54.
2019
  • Aw Kae Woon and Ch’ng Chor Ban, 2019. Factors Influencing Purchase Intention among Malaysians in Selecting Airbnb Accommodation, BERJAYA Journal of Services and Management, 12, 3-14.
2018
  • Ch’ng Chor Ban, 2018. Difference of Choice in Hotels Selection between Two Genders, BERJAYA Journal of Services and Management, 10, 3-13.
RESEARCH PROJECT
(Project title),(Role),(Duration),(Level)
  • Exploring New Technology Adoption Challenges in the Business Events Industry in Malaysia , Project Leader, 2023 to 2025 (Taylor's University)
PRESENTATION
(Title),(Event),(Date Presented),(Organiser),(Level)
ORAL PRESENTER
  • Exploring Attitudes of Gen Z towards Metaverse in Events Industry, The 2nd Asia Pacific State of the Art Events Research Conference, 25/10/2023 to 27/10/2023, Lombok Tourism Polytechnic, Indonesia; Mandapa Tourism Indonesia; the Asia Pacific Institute for Events Management; and the Faculty of Business and Management, Universiti Teknologi MARA, Malaysia. (International)
CONTRIBUTION TO SOCIETY
(Contribution to Society),(Duration),(Level)
  • Judge and Speaker for the MICE Destination Marketing Contest by Business Events Sarawak, 01/11/2019 to 03/11/2019 (Government Sector)
COURSE ATTENDED
(Course Title),(Course Mode),(Date/Duration),(Level)
  • Certified in Exhibition Management (CEM), Non research, 25/10/2022 to 12/11/2022 (International)
  • Digital Events Strategist (DES), Non research, 01/10/2021 to 31/12/2021 (International)