Curriculum Vitae

PERSONAL DETAILS

Associate Professor Dr Pek Chuen Khee

  • Head of School - School of Management & Marketing

  • School of Management & Marketing
    Faculty of Business & Law
  •   eugene.pek@taylors.edu.my

ADMINISTRATIVE DUTIES
(Role),(Level),(Duration)
  • Head of School, School of Management and Marketing, 21/08/2023 to present
ACADEMIC QUALIFICATION
(Qualification),(Institution)
  • Doctor of Philosophy (Economics), Universiti Kebangsaan Malaysia, Malaysia
  • Master of Economics, Universiti Kebangsaan Malaysia, Malaysia
  • Bachelor of Science (Economics) (Honours), University of London, United Kingdom
PROFESSIONAL QUALIFICATION
(Qualification),(Institution)
  • Postgraduate Certificate in Higher Education, University of Nottingham, United Kingdom
  • Trainer for Executive Diploma in Sustainable Development Planner - CSR, World Institute of Sustainable Development Planners (WISDP), Hong Kong
  • '.GE' Green Economist, The Green Economics Institute, United Kingdom
PROFESSIONAL MEMBERSHIP
(Organisation),(Role),(Duration),(Level)
  • Chartered Management Institute, Fellow Member, 2023 to present (International)
  • World Institute of Sustainable Development Planning, Fellow Member, 2018 to present (International)
  • Higher Education Academy, Fellow Member, 2016 to present (International)
  • Green Economics Institute, Professional Member, 2014 to present (International)
  • Malaysian Economic Association, Life member, 2005 to present (National)
AREAS OF EXPERTISE
(Area)
  • Design Thinking
  • Environmental Management
  • Environmental Economics
PUBLICATIONS
(Title of publication in APA style)
Book Chapter
2023
  • Utomo, P., Cham, TH., Pek, CK., Mamatkulov, S. (2023). Deep Dive into the Augmented Reality Customer Experience and Adoption Research: A Bibliometric Study. In: Al-Sharafi, M.A., Al-Emran, M., Tan, G.WH., Ooi, KB. (eds) Current and Future Trends on Intelligent Technology Adoption. Studies in Computational Intelligence, vol 1128. Springer, Cham. https://doi.org/10.1007/978-3-031-48397-4_21
Article in Journals
2024
  • Md. Shahadat H., Mosharrof H., Pek, C.K., Loh, Y.F. (2024). Exploring contemporary challenges and prospective solutions for women's empowerment: Does women's empowerment impact achieving sustainable development goal five? Business Strategy and Development, 7(1). (SCOPUS-Indexed)
  • Zhang, YY, Cham, T.H., Pek, C.K. & Leong, C.M. (2024). Is face and information availability important in green purchasing among young consumers? Humanities and Social Sciences Communications. (ISI-Indexed)
  • Lin, W.L., Lee, K.Y.M., Pek, C.K., Irfah, N.B.M., Ho, C.R. (2024). The relationship between corporate political strategy of public partnership and corporate investment. Foresight and STI Governance. 18(2), 31-44. (SCOPUS-Indexed)
2023
  • Hossain, S., Hosen, M., Thaker, H.M.T., Sharmas, G.D., Masih, M., Pek, C.K. (2023). Is the association between FDI and inflation symmetric or asymmetric? Evidence from ARDL and NARDL techniques, Singapore Economic Review. https://doi.org/10.1142/S0217590823500455. (ISI-Indexed)
  • Cham, T.H., Tan, G.W.H., Aw, E. C.X., Ooi, K.B., Jee, T.W. & Pek, C.K. (2023). Virtual reality in tourism: adoption scepticism and resistance. Tourism Review. DOI: https://doi.org/10.1108/TR-10-2022-0479. (ISI-Indexed)
  • Zhang, Y., Pek, C.K. & Cham, T.H. (2023). The effect of social media exposure, environmental concern and consumer habits in green consumption intention. Journal of Strategy and Management. DOI: 10.1108/JSMA-01-2023-0006. (SCOPUS-Indexed)
  • Roy W.L. Khong, Chuen-Khee Pek, & Hui-Boon Tan. (2023). Non-linear effect of temperature in oil palm yield: A note based on panel threshold analysis. International Journal of Business and Society, 24(3), 1359-1367. https://doi.org/10.33736/ijbs.6425.2023 (SCOPUS-Indexed)
CONSULTANCY PROJECT
(Project title),(Organisation),(Duration),(Role),(Level)
  • MOSTI Consultancy Project on Covid-19 Vaccination Rollout Case Studies. , MOSTI, 01/06/2021 to 31/12/2021, Researcher (Government Sector)
SUPERVISION
(Title of Thesis),(Name of Candidates),(Academic Level),(Role)
ONGOING
  • PAN SIQI  (Main Supervisor)
  • GAO SHUNAN  (Main Supervisor)
  • GAO SHUNAN  (Main Supervisor)
AWARDS AND STEWARDSHIP
(Name of Award/Stewardship),(Award Category),(Awarding Institution),(Year Awarded),(Type of Award)
  • Vice-Chancellor's Medal 2016. University of Nottingham , Services, University of Nottingham, Nottingham, UK, 2016 (Fellowship)
CONTRIBUTION TO SOCIETY
(Contribution to Society),(Duration),(Level)
  • Research Director of the Centre of New Inclusive Asia, a Malaysian NGO think-tank., 01/01/2021 (Community)