Curriculum Vitae

PERSONAL DETAILS

Dr G Manickam a/p Govindaraju


ADMINISTRATIVE DUTIES
(Role),(Level),(Duration)
  • Senior Lecturer 2, School of Media and Communication, Taylor's University, 01/03/2023 to present
  • Lecturer I, School of Media and Communication, Faculty of Social Sciences & Leisure Management., 01/06/2011 to 28/02/2023
  • Stream Coordinator, School of Media and Communication, Faculty of Social Sciences and Leisure Management., 01/01/2019 to 01/03/2020
ACADEMIC QUALIFICATION
(Qualification),(Institution)
  • Doctor of Philosophy, Universiti Malaya, -
  • Master of Applied Language Studies, UNIVERSITY OF WESTMINSTER,UK, United Kingdom
  • Bachelor of Arts in Communication, UNIVERSITY KEBANGSAAN MALAYSIA, Malaysia
PROFESSIONAL MEMBERSHIP
(Organisation),(Role),(Duration),(Level)
  • Public Relations and Communications Association of Malaysia, Associate member, Since 2024 (National)
  • G. Manickam Govindaraju/ Institute of Public Relations Malaysia, Member, 2022 to 2023 (National)
  • Malaysia Association of Communication Educators, Life member, Since 2021 (National)
  • Pertubuhan Kebajikan dan Perpaduan Komuniti Malaysia, Associate member, 2020 to 2023 (National)
  • Institute of Public Relations Malaysia, Member, 2017 to 2017 (National)
AREAS OF EXPERTISE
(Area)
  • International Communications (CSR, Product campaigns)
  • Persuasion
  • Political Communications (leadership, social construction, mediatization)
  • Public Relation (campaign, national identity, crisis management, crisis communication)
RESEARCH INTEREST
(Research Area)
  • Crisis Communication/management, public relations, news framing, leadership
PUBLICATIONS
(Title of publication in APA style)
Article in Journals
2024
  • Kandasamy, S. S., Govindaraju, G. M., Maraya, R., Wajindram, P., Kandasamy, M., & Nadarajah, V. K. (2024). Reel inequality on gender power dynamics in Malaysian Tamil cinema. Pakistan Journal of Life and Social Sciences, 22(2), 13327–13338. https://doi.org/10.57239/PJLSS-2024-22.2.00955 (SCOPUS-Indexed)
2023
  • Govindaraju, M., Rajantheran, M. (2023). Mediatisation: Mapping the conceptual terrain. SEARCH Journal of Media and Communication Research. 15(2), 17–36. (SCOPUS-Indexed)
  • Koh, M. B., Govindaraju, G. M., & Lee, C. E. C. (2023, August). Global Capabilities Framework: Perspectives of Public Relations Practitioners in Malaysia. In International Conference on Communication and Media 2022 (i-COME 2022) (pp. 106-116). Atlantis Press. (SCOPUS-Indexed)
  • Govindaraju, M., Rajantheran, M., & Kandasamy, S. S. (2023). Panjali Sabatham: A Feministic Criticism. Journal of Tamil Peraivu, 12(1), 73-78.
2022
  • Govindaraju, G.M. (2022). Youths involvement in agriculture through the lens of "Youngriculture" campaign, International University Carnival on E-Learning (IUCEL) Proceedings 2022. (728-732). MOHE.
  • Tan, P. L., Rasoolimanesh, S. M., & Manickam, G. (2022). How corporate social responsibility affects brand equity and loyalty? A comparison between private and public universities. Heliyon, 8(4), e09266. doi:https://doi.org/10.1016/j.heliyon.2022.e09266 (ISI-Indexed)
2019
  • Victor, J., Heng, J. G. K., Yang, L. F., Tan, P. L., Govindaraju, G. M., & Devi, U. (2019). Media Reporting of Suicide: A Framing Analysis of the Coverage by The Star Newspaper in Malaysia. Taylor’s University Malaysia. (SCOPUS-Indexed)
  • Govindaraju, G. M., Sahadevan, K. J., & Tan, P. L. (2019). Framing analysis of news coverage on renewable energy in the star online news portal. Journal of Engineering Science and Technology, Special Issue, 33-43. (SCOPUS-Indexed)
2014
  • Sankar, L. V., & Govindaraju, M. (2014). LEGITIMIZING MYTHS THROUGH THE MEDIA. International Journal of Academic Research, 6(4). (ISI-Indexed)
Article in Proceeding
2022
  • Article in the Proceeding for International University Carnival on E-Learning at UPM (SCOPUS-Indexed)
2018
  • Justin Victor;Jenny Gek Koon Heng; Lai Fong Yang; Poh Ling Tan; G Manickam Govindaraju; & Usha Devi Rajaratnam (2018).Media Reporting of Suicide: A Framing Analysis of the Coverage by The Star Newspaper in Malaysia. E-Proceedings International Conference on Media and Communication. (SCOPUS-Indexed)
2012
  • Rajantheran, M., Muniapan, B., & Govindaraju, G. M. (2012). Identity and language of Tamil community in Malaysia: Issues and challenges. International Proceedings of Economics Development and Research, 48(17), 78-82.
RESEARCH PROJECT
(Project title),(Role),(Duration),(Level)
  • Media reporting of suicide: A comparative framing analysis of Malaysian newspapers, Co-researcher, 2018 to 2019 (Taylor's University)
EVALUATION ACTIVITIES
(Activity),(Duration),(Category)
  • Associate Editor of PRO TVF Journal of UNPAD, Indonesia, 2024 to 2025 (Article in Journal)
  • Appointed as Reviewer for the articles submitted into the Environment, Development, and Sustainability Journal under Springer Journals, 2024 to 2025 (Article in Journal)
  • Reviewer for the articles submitted for the Journal's selected Proceedings under Springer Nature, 2024 to 2025 (Article in Proceeding)
  • PRofesi Humas Journal of Universitas Padjajaran, Indonesia, 2024 to 2025 (Article in Journal)
  • Review articles submitted to the 11th International Tamil Research Conference, 2023 to 2023 (Article in Proceeding)
SUPERVISION
(Title of Thesis),(Name of Candidates),(Academic Level),(Role)
ONGOING
  • Simitha Thuraisingam, PhD/ Doctoral  (Co-supervisor (Internal))
COMPLETED
  • FRAMING OF MALAYSIA'S EDUCATION SYSTEM IN STAR ONLINE , Sumathi a/p Sinnasamy, Bachelor s degree  (Main Supervisor)
PRESENTATION
(Title),(Event),(Date Presented),(Organiser),(Level)
ORAL PRESENTER
  • Exploring the Political Narrative Construction in Malaysian Tamil Newspaper, 8th SEARCH CONFERENCE, 11/11/2024 to 12/11/2024, School of Media and Communication, Taylor's University (International)
  • Adaptation of Japanese Bento Concept for Malaysian Indian Food Among Gen Z in Malaysia., MALAYSIA JAPAN VISIONARY CONFERENCE 2024, 14/09/2024 to 16/09/2024, Malaysia-Japan Academic Association and University of Tokyo (International)
  • The Futuristic IPEL Model in Student Learning, IUCEL X KNOVASI 2024, 05/09/2024 to 05/09/2024, Universiti Kebangsaan Malaysia (International)
  • Unveiling the Narrative Architects: How Tamil Newspapers Frame Political Leaders in Malaysia: Analysing 6th Prime Minister of Malaysia. , 11th World Tamil Research Conference, 21/07/2023 to 23/07/2023, International Association for Tamil Research & University Malaya (International)
  • Mediatization of Dato Seri Najib in Malaysia Nanban from January to May 2018 , SEARCH INTERNATIONAL CONFERENCE 2022, 31/10/2022 to 02/11/2022, School of Media and Communication, Taylor's University (International)
  • Synthesizing mediatization through bibliometric analysis, 17TH BIENNIAL MENTION 2021 INTERNATIONAL CONFERENCE ON MEDIA AND COMMUNICATION, 23/11/2021 to 25/11/2021, Universiti Kebangsaan Malaysia (UKM) (International)
  • The Effectiveness of English Language Acquisition among Secondary School Students, International Language Learning Conference 2004, 16/12/2004 to 18/12/2004, Universiti Sains Malaysia (International)
PLEANARY/KEYNOTE SPEAKER
  • The Forgotten Pillar: Reawakening Public Interest in Agriculture , The 5th International Conference on Rural Socio-economic Transformation (RUSET), 29/10/2024 to 30/10/2024, IPB University, Bogor, Indonesia (International)
POSTER PRESENTER
  • Youths Involvement in Agriculture through the lens of "Youngriculture" campaign, International University Carnival on E-Learning, 28/06/2022 to 30/06/2022, University Putra Malaysia (UPM) (International)
OTHERS
  • Global Capabilities Framework: Perspectives of Public Relations Practitioners in Malaysia, 8th International Conference on Communication 2022, 01/10/2022 to 03/10/2022, Universiti Utara Malaysia (International)
INTELLECTUAL PROPERTY RIGHT (IPR)
(Product Name),(Type),(Level)
  • "YOUNGRICULTURE" WORD MARK CLASS 35, Trademark (National)
AWARDS AND STEWARDSHIP
(Name of Award/Stewardship),(Award Category),(Awarding Institution),(Year Awarded),(Type of Award)
  • BEST STUDENT PR CAMPAIGN HIGHER LEARNING INSTITUTIONS, Competition, Public Relations and Communications Association of Malaysia (PRCA Malaysia), 2024 (SILVER AWARD)
  • GOLD MEDAL FROM IUCEL XKNOVASI, Competition, Universiti Kebangsaan Malaysia (UKM), 2024 (Best Presentation)
  • BEST STUDENT PR CAMPAIGN HIGHER LEARNING INSTITUTIONS, Competition, Public Relations and Communications Association of Malaysia (PRCA Malaysia), 2023 (GOLD)
  • Silver Award at International University Carnival of e-Learning, Competition, Universiti Malaysia Pahang (UMP), 2023 (Best Poster Award)
  • Best PR Practitioner Asean, Competition, ASEAN Public Relations Network (APRN) , 2023 (Bronze Award)
  • BEST STUDENTS PR PROJECT INSTITUTIONS OF HIGHER LEARNING, Competition, Public Relations and Communications Association of Malaysia (PRCA Malaysia), 2022 (GOLD)
  • Best Student Campaign, Competition, Public Relations and Communications Association Asia Pacific (PRCA APAC), 2022 (Gold)
  • International University Carnival on E-Learning, Education, Universiti Putra Malaysia (UPM), 2022 (Best Poster Award)
  • AKRI 2022 (Anugerah Khas YB Menteri Pengajian Tinggi: Rekabentuk Kurikulum dan Penyampaian Inovatif Tahun 2022), Competition, Ministry of Higher Education, 2022 (FINALIST)
  • Best Student PR Project Higher Learning Institution, Competition, Public Relations and Communications Association of Malaysia (PRCA Malaysia), 2021 (Bronze Award)
  • Best Student PR Project Higher Learning Institution, Competition, Public Relations and Communications Association of Malaysia (PRCA Malaysia), 2021 (Silver Award)
  • Best Student PR Project Higher Learning Institution, Competition, Public Relations and Communications Association of Malaysia (PRCA Malaysia), 2021 (Gold Award)
  • 17th Biennial International Conference on Media and Communication, Conference, Universiti Kebangsaan Malaysia (UKM), 2021 (Best Presentation)
  • Exemplary Meritorious Academic Staff , Education, Taylor's University, 2021 (Gold Award)
ACADEMIC/TECHNICAL CONTRIBUTION
(Activity),(Organisation),(Duration),(Role)
  • Organising Committee member for 11th International Tamil Research Conference, University Malaya, 2023 to 2023 (Committee Member)
  • Guest speaker at the 1st Asia Smart Farming Conference, Asia Smart Farming and Food Security Secretariat 2023, 2023 to 2023 (Guest Speaker)
  • Guest lecture, IPT Bogor, Indonesia, 2023 to 2023 (Guest Lecturer for Summer Programme)
COURSE ATTENDED
(Course Title),(Course Mode),(Date/Duration),(Level)
  • Train The Trainer by HRDF, Non research, 14/12/2020 to 18/12/2020 (National)
  • SEARCH Conference 2019, Research, 27/06/2019 to 28/06/2019 (International)
  • THE 5TH INTERNATIONAL SEARCH CONFERENCE 2017 (SOC Only), Research, 18/05/2017 to 19/05/2017