Curriculum Vitae


Chuah Hui Wen (Stephanie) is a Senior Lecturer at the School of Hospitality, Tourism & Events and an Associate Director of the Centre for Research and Innovation in Tourism (CRiT) at Taylor’s University. Prior to that, she served as an Assistant Professor at the Department of Business Administration in Asia University, Taiwan, and as a visiting scholar at the Hochschule Darmstadt – University of Applied Sciences, Germany. Her research interests lie in artificial intelligence and robotics, sharing economy, technological innovation, social media, and service marketing with an emphasis on Hospitality and Tourism Management. Her research work has appeared in top-tier journals including Journal of Business Research, International Journal of Contemporary Hospitality Management, Journal of Hospitality Marketing & Management, Internet Research, Journal of Retailing and Consumer Services, Computers in Human Behavior, among others. She has won several scholarly awards which include the Best Paper Award at the  3rd International Tourism and Retail Service Management Conference  (TRMC2021); the Young Service Researcher Award and the Best Paper Award (2017) sponsored by the Journal of Service Management (Emerald) at the 8th International Research Symposium in Service Management (IRSSM-8); the Hall of Fame (Anugerah Sanggar Sanjung) and the Outstanding Publication Performance Awards (2016) by Universiti Sains Malaysia; the Best Paper Award at the 11th Asian Academic of Management International Conference (AAMC) (2015); and the  Emerald Literati Award (Outstanding Reviewer for The Bottom Line)Also, she has successfully secured several research grants from the Ministry of Science and Technology (MOST), Taiwan.

  • Doctor of Philosophy, Universiti Sains Malaysia, Malaysia
  • Master of Arts (Management), Universiti Sains Malaysia, Malaysia
  • Bachelor of Management (Honours) (Marketing), Universiti Sains Malaysia, Malaysia
  • Tourism & Hospitality
  • Service and brand management
  • Sharing economy
  • Artificial Intelligence and Robotics
(Course Title),(Level of Study),(Institution),(Month/Year)
  • Intermediate Research Methods and Statistics , Master Degree, Taylor's University (01/2022)
  • Hotel Innovation Manag ement, Bachelor Degree, Taylor's University (08/2022)
  • Research Methods, Bachelor Degree, Taylor's University (08/2021)
  • Science and Technology Industrial Development (Chinese-taught course)(Asia University, Taiwan), Bachelor Degree (01/2021)
  • Research Project, Bachelor Degree, Taylor's University (08/2021)
  • Service Innovation and Management (Chinese-taught course) (Asia University, Taiwan), Master Degree (01/2020)
  • Seminar on Management Theory (English-taught course)(Asia University, Taiwan), PhD (09/2020)
  • Seminar on Industrial Strategy and Development (Chinese-taught course) (Asia University, Taiwan), PhD (09/2019)
(Title of publication in APA style)
Article in Journals
  • Chuah, S. H. W., Sujanto, R. Y., Sulistiawan, J., & Aw, E. C. X. (2022). What is holding customers back? Assessing the moderating roles of personal and social norms on CSR’S routes to Airbnb repurchase intention in the COVID-19 era. Journal of Hospitality and Tourism Management, 50, 67-82. (ISI-Indexed)
  • Aw, E. C. X., Tan, G. H. W., Chuah, S. H. W., Ooi, K. B., & Hajli, N. (2022). Be my friend! Fostering parasocial relationships with social media influencers: Findings from PLS-SEM and fsQCA. Information Technology & People (ISI-Indexed)
  • Chuah, S. H. W., Rasoolimanesh, S. M., Aw, E. C. X., & Tseng, M. L. (2022). Lord, please save me from my sins! Can CSR mitigate the negative impacts of sharing economy on consumer trust and corporate reputation?Tourism Management Perspectives. 41, 100938 (ISI-Indexed)
  • Aw, E. C. X., Chuah, S. H. W., Sabri, M. (2022). “We” want apology! Tailoring service recovery and self-construal to earn customer forgiveness. International Journal of Services, Economics and Management (SCOPUS-Indexed)
  • Basha, N. K., Aw, E. C. X., & Chuah, S. H. W. (2022). Are we so over smartwatches? Or can technology, fashion, and psychographic attributes sustain smartwatch usage? Technology in Society, 69, 101952 (ISI-Indexed)
  • Chuah, S.H.-W., Jitanugoon, S., Puntha, P. and Aw, E.C.-X. (2022), "You don’t have to tip the human waiters anymore, but… Unveiling factors that influence consumers’ willingness to pay a price premium for robotic restaurants", International Journal of Contemporary Hospitality Management, Vol. ahead-of-print No. ahead-of-print.
  • Chuah, S. H. W, Tseng, M. L., Wu, K. J., & Cheng, C. F. (2021). Factors influencing the adoption of sharing economy in B2B context in China: Findings from PLS-SEM and fsQCA. Resources, Conservation and Recycling, 175, 105892. (ISI-Indexed)
  • Chuah, S. H. W., Aw, E. C. X., & Yee, D. (2021). Unveiling the complexity of consumers’ intention to use service robots: An fsQCA approach. Computers in Human Behavior, 123, 106870. (ISI-Indexed)
  • Aw, E. C. X., & Chuah, S. H. W. (2021). “Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers: The role of self-discrepancy. Journal of Business Research, 132, 146-157. (ISI-Indexed)
  • Chuah, S. H. W., & Yu, J. (2021). The future of service: The power of emotion in human-robot interaction. Journal of Retailing and Consumer Services, 61, 102551. (ISI-Indexed)
  • Aw, E. C. X., Chuah, S. H. W., Sabri, M. F., & Basha, N. K. (2021). Go loud or go home? How power distance belief influences the effect of brand prominence on luxury goods purchase intention. Journal of Retailing and Consumer Services, 58, 102288. (ISI-Indexed)
  • Chuah, S. H. W., Aw, E. C. X., & Tseng, M. L. (2021). The missing link in promoting customer engagement: The roles of brand fan page attractiveness and agility. Internet Research, 31(2), 587-612 (ISI-Indexed)
  • Chuah, S. H. W., El-Manstrly, D., Tseng, M. L., & Ramayah, T. (2020). Sustaining customer engagement behavior through corporate social responsibility: The roles of environmental concern and green trust. Journal of Cleaner Production, 262, 121348. (ISI-Indexed)
(Project title),(Role),(Duration),(Level)
  • The effects of robot appearance, restaurant types, and demographic traits on consumers willingness to pay for robot-delivered services, Project Leader, 2022 to 2023 (Taylor's University)
  • Adult leaners' online distance learning experience in postgraduate business programme: A qualitative study in public university in Malaysia (awarded by Universiti Teknologi Malaysia), Co-researcher, 2021 to 2023 (National)
  • Use quantitative and qualitative indicators to construct a production-improvement hierarchical model-taking the production plant of electric locomotive water-cooled motor components as an example (awarded by Ministry of Science and Technology (MOST), Taiwan), Co-researcher, 2020 to 2021 (International)
  • Turning perceived CSR-brand fit into sustainable customer engagement behavior: A moderated mediation analysis (awarded by Ministry of Science and Technology (MOST), Taiwan), Project Leader, 2019 to 2021 (International)
(Title of Thesis),(Name of Candidates),(Academic Level),(Role)
  • GUO XUE  (Co-supervisor (Internal))
(Name of Award/Stewardship),(Award Category),(Awarding Institution),(Year Awarded),(Type of Award)
  • Best paper award at the 3rd International Tourism and Retail Service Management Conference (TRMC2021), Conference, Sunway University, 2021 (Best Paper Award)
  • Emerald Literati Award (Outstanding Reviewer for The Bottom Line), Services, Emerald Group Publishing, 2018 (Best Reviewer Award)
  • Young Service Researcher Award, Conference, Yonsei University, 2017 (Young Service Researcher Award)
  • International Conference on Fostering a Resilient Business Ecosystems and Economic Growth: Towards the Next Normal, Dr. D. Y. Patil B-School, Pune, India & Dr. Soetomo University, Indonesia, 2022 to 2022 (Keynote speaker)
  • 7th Graduate Research Seminar (GRS), Taylor's University, 2022 to 2022 (Moderator & Reviewer)
  • International Research and Innovation Conference, Lyceum of the Philippines University-Cavite, 2022 to 2022 (Keynote speaker)
  • Presentation on Service Robotization in the Hospitality Industry , BINUS Virtual International Week Fall 2021, 2021 to 2021 (Invited Speaker)
  • 6th Graduate Research Seminar (GRS) , Taylor's University, 2021 to 2021 (Moderator & Reviewer)
  • International Research Conference on Higher Education (IRCHE) 2021, The Polytechnic University of the Philippines, 2021 to 2021 (Session Chair)