Curriculum Vitae


Chuah Hui Wen (Stephanie) is a Senior Lecturer at the School of Hospitality, Tourism & Events and an Associate Director of the Centre for Research and Innovation in Tourism (CRiT) at Taylor’s University. Prior to that, she served as an Assistant Professor at the Department of Business Administration at Asia University, Taiwan, and as a visiting scholar at the Hochschule Darmstadt – University of Applied Sciences, Germany. Her research work has appeared in top-tier journals including Journal of Business Research, International Journal of Contemporary Hospitality Management, Journal of Hospitality Marketing & Management, Internet Research, Journal of Retailing and Consumer Services, Computers in Human Behavior, among others. She has won several scholarly awards which include the Best Paper Award for 2022 (Journal of Hospitality and Tourism Management); Best Paper Award at the  3rd International Tourism and Retail Service Management Conference  (TRMC2021); the Young Service Researcher Award and the Best Paper Award (2017) sponsored by the Journal of Service Management (Emerald) at the 8th International Research Symposium in Service Management (IRSSM-8); the Hall of Fame (Anugerah Sanggar Sanjung) and the Outstanding Publication Performance Awards (2016) by Universiti Sains Malaysia; the Best Paper Award at the 11th Asian Academic of Management International Conference (AAMC) (2015); and the  Emerald Literati Award (Outstanding Reviewer for The Bottom Line)Also, she has successfully secured several research and industrial grants from the Ministry of Science and Technology (MOST), Taiwan.

Research areas: Artificial intelligence and robotics; Smart Technologies; Social media analytics; Hospitality; Tourism Management.

  • Hub Leader for the Innovation and Technology for Sustainable Hospitality and Tourism hub under Sustainable Tourism Impact Lab,, School of Hospitality, Tourism, and Events , 01/01/2023 to present
  • Doctor of Philosophy, Universiti Sains Malaysia, Malaysia
  • Master of Arts (Management), Universiti Sains Malaysia, Malaysia
  • Bachelor of Management (Honours) (Marketing), Universiti Sains Malaysia, Malaysia
  • Association of North America Higher Education International (ANAHEI), Academic Member, 2023 to present (International)
  • Digital marketing
  • Tourism & Hospitality
  • Service and brand management
  • Sharing economy
  • Artificial Intelligence and Robotics
(Course Title),(Level of Study),(Institution),(Month/Year)
  • Research Project, Bachelor Degree, Taylor's University (03/2022)
  • Research Project, Bachelor Degree, Taylor's University (08/2022)
  • Hotel Innovation Management, Bachelor Degree, Taylor's University (08/2022)
  • Research Methods, Bachelor Degree, Taylor's University (03/2022)
  • Research Methods, Bachelor Degree, Taylor's University (08/2022)
  • Intermediate Research Methods and Statistics , Master Degree, Taylor's University (01/2022)
  • Hotel Innovation Management, Bachelor Degree, Taylor's University (08/2022)
  • Research Project, Bachelor Degree, Taylor's University (08/2021)
  • Research Methods, Bachelor Degree, Taylor's University (08/2021)
  • Science and Technology Industrial Development (Chinese-taught course)(Asia University, Taiwan), Bachelor Degree (01/2021)
  • Seminar on Management Theory (English-taught course)(Asia University, Taiwan), PhD (09/2020)
  • Service Innovation and Management (Chinese-taught course) (Asia University, Taiwan), Master Degree (01/2020)
  • Seminar on Industrial Strategy and Development (Chinese-taught course) (Asia University, Taiwan), PhD (09/2019)
(Title of publication in APA style)
Article in Journals
  • Li, J., Kunasekaran, P., Chia, K. W., & Chuah, S. H. W. (2023). A systematic mapping study on Tourist-Tourist interactions. Journal of Hospitality and Tourism Management, 56, 163-185. (ISI-Indexed)
  • Wu, Z., Aw, E. C. X., & Chuah, S. H. W. (2023). Webrooming as the new retail experience: a smart-shopping perspective. International Journal of Retail & Distribution Management, 51(6), 736-754. (ISI-Indexed)
  • Sham, R., Aw, E. C. X., Abdamia, N., & Chuah, S. H. W. (2023). Cryptocurrencies have arrived, but are we ready? Unveiling cryptocurrency adoption recipes through an SEM-fsQCA approach. The Bottom Line, 36(2), 209-233. (ISI-Indexed)
  • Aw, E. C. X., Zha, T., & Chuah, S. H. W. (2023). My new financial companion! non-linear understanding of Robo-advisory service acceptance. The Service Industries Journal, 43(3-4), 185-212. (ISI-Indexed)
  • Chuah, S. H. W., Ng, P. Y., Tan, X. W., Lau, Y. T., Yang, H , & Tan, X. J. (2023). Out of satisfaction or out of self-protection? Examining customers' willingness to pay for self-service technologies at restaurants in the COVID-19 era, Asia-Pacific Journal of Innovation in Hospitality & Tourism, 12(3) (Forthcoming) (Scopus-indexed)
  • Chuah, S. H. W., Sujanto, R. Y., Sulistiawan, J., & Aw, E. C. X. (2022). What is holding customers back? Assessing the moderating roles of personal and social norms on CSR’S routes to Airbnb repurchase intention in the COVID-19 era. Journal of Hospitality and Tourism Management, 50, 67-82. (ISI-Indexed)
  • Aw, E. C. X., Tan, G. H. W., Chuah, S. H. W., Ooi, K. B., & Hajli, N. (2022). Be my friend! Fostering parasocial relationships with social media influencers: Findings from PLS-SEM and fsQCA. Information Technology & People (ISI-Indexed)
  • Chuah, S. H. W., Rasoolimanesh, S. M., Aw, E. C. X., & Tseng, M. L. (2022). Lord, please save me from my sins! Can CSR mitigate the negative impacts of sharing economy on consumer trust and corporate reputation?Tourism Management Perspectives. 41, 100938 (ISI-Indexed)
  • Basha, N. K., Aw, E. C. X., & Chuah, S. H. W. (2022). Are we so over smartwatches? Or can technology, fashion, and psychographic attributes sustain smartwatch usage? Technology in Society, 69, 101952 (ISI-Indexed)
  • Aw, E. C. X., Chuah, S. H. W., Sabri, M. (2022). “We” want apology! Tailoring service recovery and self-construal to earn customer forgiveness. International Journal of Services, Economics and Management (SCOPUS-Indexed)
  • Chuah, S.H.-W., Jitanugoon, S., Puntha, P. and Aw, E.C.-X. (2022), You don’t have to tip the human waiters anymore, but… Unveiling factors that influence consumers’ willingness to pay a price premium for robotic restaurants, 34(10), 3553-3587. (ISI-Indexed)
  • Chuah, S. H. W, Tseng, M. L., Wu, K. J., & Cheng, C. F. (2021). Factors influencing the adoption of sharing economy in B2B context in China: Findings from PLS-SEM and fsQCA. Resources, Conservation and Recycling, 175, 105892. (ISI-Indexed)
  • Chuah, S. H. W., Aw, E. C. X., & Yee, D. (2021). Unveiling the complexity of consumers’ intention to use service robots: An fsQCA approach. Computers in Human Behavior, 123, 106870. (ISI-Indexed)
  • Aw, E. C. X., & Chuah, S. H. W. (2021). “Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers: The role of self-discrepancy. Journal of Business Research, 132, 146-157. (ISI-Indexed)
  • Chuah, S. H. W., & Yu, J. (2021). The future of service: The power of emotion in human-robot interaction. Journal of Retailing and Consumer Services, 61, 102551. (ISI-Indexed)
  • Aw, E. C. X., Chuah, S. H. W., Sabri, M. F., & Basha, N. K. (2021). Go loud or go home? How power distance belief influences the effect of brand prominence on luxury goods purchase intention. Journal of Retailing and Consumer Services, 58, 102288. (ISI-Indexed)
  • Chuah, S. H. W., Aw, E. C. X., & Tseng, M. L. (2021). The missing link in promoting customer engagement: The roles of brand fan page attractiveness and agility. Internet Research, 31(2), 587-612 (ISI-Indexed)
  • Chuah, S. H. W., El-Manstrly, D., Tseng, M. L., & Ramayah, T. (2020). Sustaining customer engagement behavior through corporate social responsibility: The roles of environmental concern and green trust. Journal of Cleaner Production, 262, 121348. (ISI-Indexed)
Article in Proceeding
  • Aminah, H., Wen Chuah, S. H., Kuan Lin, P., Moslehpour, M., & Firman, A. (2021, August). Unveiling the Factors Influencing Consumers' Continuance Intention to Use a Subscription Box. In 2021 5th International Conference on E-Society, E-Education and E-Technology (pp. 259-266).
(Project title),(Role),(Duration),(Level)
  • A novel hybrid method to understand customer satisfaction and dissatisfaction in heritage hotels through online reviews , Project Leader, 2023 to 2025 (Taylor's University)
  • Exploring New Technology Adoption Challenges in the Business Events Industry in Malaysia , Co-researcher, 2023 to 2025 (Taylor's University)
  • The effects of robot appearance, restaurant types, and demographic traits on consumers willingness to pay for robot-delivered services , Project Leader, 2022 to 2023 (Taylor's University)
  • Adult leaners' online distance learning experience in postgraduate business programme: A qualitative study in public university in Malaysia (awarded by Universiti Teknologi Malaysia), Co-researcher, 2021 to 2023 (National)
  • Use quantitative and qualitative indicators to construct a production-improvement hierarchical model-taking the production plant of electric locomotive water-cooled motor components as an example ( - ) (awarded by Ministry of Science and Technology (MOST), Taiwan), Co-researcher, 2020 to 2021 (International)
  • Turning perceived CSR-brand fit into sustainable customer engagement behavior: A moderated mediation analysis (awarded by Ministry of Science and Technology (MOST), Taiwan), Project Leader, 2019 to 2021 (International)
  • Ad-hoc reviewer for Journal of Retailing and Consumer Services , 2023 to 2023 (Article in Journal)
  • Ad-doc reviewer for International Journal of Contemporary Hospitality Management (ISI - WoS) , 2023 to 2023 (Article in Journal)
  • Internal examiner for PhD Proposal Defense: 1) Mou Wanyu 2) Yan Mazhuo 3) Liu Jingxi 4) Guo Yue , 2023 to 2023 (Thesis)
  • Evaluators for Thesis Completion Seminar, 2023 to 2023
  • Scientific committee for the 8th Asia Euro 2023 : Tourism, Hospitality & Gastronomy Conference Tourism, Hospitality & Gastronomy Conference), 2023 to 2023
  • Internal examiner for Master (Coursework): 1) Liu Yuhan 2) Liu Yifan , 2023 to 2023 (Thesis)
  • School's Research Methodology Consultation Committee , 2023 to 2023
  • Ad-doc reviewer for Current Issues in Tourism (ISI - WoS) , 2023 to 2023 (Article in Journal)
  • Ad-doc reviewer for International Journal of Hospitality Management (ISI - WoS) , 2023 to 2023 (Article in Journal)
  • Ad-doc reviewer for Journal of Hospitality Marketing & Management (ISI - WoS) , 2023 to 2023 (Article in Journal)
  • Ad-hoc reviewer for Journal of Business Research (ISI - WoS), 2023 to 2023 (Article in Journal)
  • Reviewer for the 2022 AMS Review/Sheth Foundation Doctoral Competition for Conceptual Articles, 2022 to 2022 (Reviewer for Doctoral Competition for Conceptual Articles)
(Title of Thesis),(Name of Candidates),(Academic Level),(Role)
  • Wang Wanwan, PhD/ Doctoral  (Co-supervisor (Internal))
  • Kanapot Kalnaovakul, PhD/ Doctoral  (Co-supervisor (Internal))
  • Mou Wanyu, PhD/ Doctoral  (Co-supervisor (Internal))
  • Yasir Adnan M Sheshah, PhD/ Doctoral  (Main Supervisor)
  • Huang Jingyang, PhD/ Doctoral  (Main Supervisor)
  • Li Yang, Master by Coursework  (Main Supervisor)
  • Ho Jin Yuan, Master by Coursework  (Main Supervisor)
  • GUO XUE  (Co-supervisor (Internal))
  • LI JING  (Co-supervisor (Internal))
  • LIANG XI  (Co-supervisor (Internal))
  • CHEN XIN  (Co-supervisor (Internal))
  • CHEN ZEYU  (Main Supervisor)
  • HUANG JINGYANG  (Main Supervisor)
  • YASIR ADNAN M SHESHAH  (Main Supervisor)
  • THE DEVELOPMENT OF SMART HOTELS BASED ON FLYZOO HOTEL MODEL, Liu Yutong, Master by Coursework  (Main Supervisor)
(Name of Award/Stewardship),(Award Category),(Awarding Institution),(Year Awarded),(Type of Award)
  • Journal of Hospitality and Tourism Management Best Paper Award for 2022, Competition, Elsevier, 2023 (Best Paper Award)
  • Top 5 Best Tourism Papers, Competition, Ambarrukmo Tourism Institute (STiPRAM), 2022 (Best Paper Award)
  • Best paper award at the 3rd International Tourism and Retail Service Management Conference (TRMC2021), Conference, Sunway University, 2021 (Best Paper Award)
  • Emerald Literati Award (Outstanding Reviewer for The Bottom Line), Services, Emerald Group Publishing, 2018 (Best Reviewer Award)
  • Young Service Researcher Award, Conference, Yonsei University, 2017 (Young Service Researcher Award)
  • 10th Graduate Research Seminar (GRS), Taylor's University, 2023 to 2023 (Moderator & Reviewer)
  • International Academic Webinar "Future of Teaching & Learning: Skills Educators Should Focus On", Taylor's University, 2022 to 2022 (Global speaker)
  • 2nd CRiT Summer School: Innovation and Technology in Tourism to achieve SDGs, Taylor's University, 2022 to 2022 (Invited speaker)
  • International Conference on Fostering a Resilient Business Ecosystems and Economic Growth: Towards the Next Normal, Dr. D. Y. Patil B-School, Pune, India & Dr. Soetomo University, Indonesia, 2022 to 2022 (Keynote speaker)
  • 7th Graduate Research Seminar (GRS), Taylor's University, 2022 to 2022 (Moderator & Reviewer)
  • International Research and Innovation Conference, Lyceum of the Philippines University-Cavite, 2022 to 2022 (Keynote speaker)
  • Presentation on Service Robotization in the Hospitality Industry , BINUS Virtual International Week Fall 2021, 2021 to 2021 (Invited Speaker)
  • International Research Conference on Higher Education (IRCHE) 2021, The Polytechnic University of the Philippines, 2021 to 2021 (Session Chair)
  • 6th Graduate Research Seminar (GRS) , Taylor's University, 2021 to 2021 (Moderator & Reviewer)
(Course Title),(Course Mode),(Date/Duration),(Level)
  • Professional Certificate for Data Science, Non research, 29/04/2023 to 22/07/2023 (National)