Curriculum Vitae

PERSONAL DETAILS

Ms. Jenny Heng Gek Koon

  • Senior Lecturer II

  • Diploma
    School of Diploma and Professional Studies
  •    03-56290000 ext. 5275
  •   jenny.heng@taylors.edu.my

BIOGRAPHY

Ms. Jenny Heng has been lecturing in Taylor’s University since 2006, undertaking subjects related to media studies, journalism and advertising.  She has interests in the research fields of journalism, new media, and advertising. She has been actively managing the administration aspects of the SEARCH Journal (SCOPUS indexed) since its inception in 2009 by the School of Communication. She heads the Secretariat in the main organising committee of the International SEARCH Conferences from 2009 to the current date. She remains actively involved as a member of the SEARCH Journal editorial team and the SEARCH Conference organising committee.

ADMINISTRATIVE DUTIES
(Role),(Level),(Duration)
  • Academic Integrity Officer , Faculty of Arts and Social Sciences, 01/01/2010 to present
  • Lecturer I, Faculty of Arts & Social Sciences, 20/02/2006 to present
ACADEMIC QUALIFICATION
(Qualification),(Institution)
  • Master In Publishing, University Of Malaya, Malaysia
  • Bachelor Of Arts (Major In Media), University Of Malaya, Malaysia
PROFESSIONAL QUALIFICATION
(Qualification),(Institution)
  • Microsoft in Education, Microsoft Education Centre, United States
  • CERTIFIED CHATGPT PROMPT SPECIALIST (CCPS), iTRAIN, Malaysia
  • MICROSOFT EDUCATION EXCHANGE E2: LEADER TRACK, Microsoft Corporation, United States
AREAS OF EXPERTISE
(Area)
  • New media (comparative media and framing)
  • Journalism (Framing)
TEACHING
(Course Title),(Level of Study),(Institution),(Month/Year)
  • CREATIVE COPYWRITING, Bachelor Degree, Taylor's University (08/2018)
  • INTRO TO MASS COMM, Bachelor Degree, Taylor's University (08/2018)
  • CREATIVE COPYWRITING, Bachelor Degree, Taylor's University (03/2018)
  • INTRO TO MASS COMM, Bachelor Degree, Taylor's University (03/2018)
  • CREATIVE COMMUNICATION AND PORTFOLIO DEVELOPMENT, Diploma, Taylor's University (08/2018)
  • INTRO TO MASS COMM, Bachelor Degree, Taylor's University (08/2017)
  • COPYWRITING, Diploma, Taylor's University (11/2017)
  • CREATIVE COPYWRITING, Bachelor Degree, Taylor's University (08/2017)
  • COPYWRITING, Diploma, Taylor's University (11/2017)
  • COPYWRITING, Diploma, Taylor's University (03/2017)
  • INTRO TO MASS COMM, Bachelor Degree, Taylor's University (08/2016)
  • CREATIVE COPYWRITING, Bachelor Degree, Taylor's University (08/2016)
  • INTRO TO MASS COMM, Bachelor Degree, Taylor's University (03/2016)
  • CREATIVE COPYWRITING, Bachelor Degree, Taylor's University (03/2016)
  • COPYWRITING, Diploma, Taylor's University (08/2016)
PUBLICATIONS
(Title of publication in APA style)
Book Chapter
2006
  • Heng, Jenny Gek Koon & Hamedi Mohd Adnan (2006). ‘Perkembangan Industri Majalah dan Pendapatan Periklanan: Senario Global dan Malaysia’, Media di Malaysia: Mendokong Citra Bangsa, Penerbit Universiti Malaya, Kuala Lumpur, pp.151-166.
Article in Journals
2019
  • Neo, David J.H.; Ngo, Sheau Shi; Heng, Jenny G.K. (2019). Popular Imaginary and Cultural Constructions of the Nonya in Peranakan Chinese Culture of the Straits Settlements. Ethnicities, August 2019. https://doi.org/10.1177/1468796819867399 (ISI) (ISI-Indexed)
     
  • Victor, J V; Heng, Jenny G K; Yang, L F; Tan, P L; Rajaratnam, Usha D. (2019). Media Reporting of Suicide: A Framing Analysis of the Coverage by The Star Newspaper in Malaysia, SEARCH JMCR. 11(2), 73-88. (SCOPUS) (SCOPUS-Indexed)
  • Yang, L F & Heng, Jenny GK. (2019). The South China Sea Dispute and War/Peace Journalism: A Framing Analysis of a Malaysian Newspaper. KOME − An International Journal of Pure Communication Inquiry, September 2019. DOI: 10.17646/KOME.75672.32 (SCOPUS) (SCOPUS-Indexed)
2010
  • Hamedi Mohd Adnan & Heng, Jenny Gek Koon (2010). Trend Pendapatan Iklan Bagi Majalah Melayu dan Inggeris, Jurnal Pengajian Media Malaysia, Vol. 12 (2), pp.97-112.
Article in Proceeding
2009
  • Yang L.F & Heng, Jenny Gek Koon (2009). Journalism Students’ Perception Towards the Arrests under the Internal Security Act (ISA), The First International SEARCH Conference, Kuala Lumpur, Taylor’s College, Petaling Jaya.
Mass Media(Newspaper,Radio,TV,Popular Magazine)
2014
  • Heng, Jenny Gek Koon & Chew Yuin Y (April 2014). Spin it from the start, The Star, NiE.
2013
  • Heng, Jenny Gek Koon & Chen Hoi Yhin (10 April 2013). The 6P’s to an Awesome Story, The Star, NiE.
2011
  • Heng, Jenny Gek Koon (15 April 2011). 5 C’s to creating a great magazine, The Star, NiE.
2010
  • Heng, Jenny Gek Koon (April 2010). How to produce a winning magazine?, The Star, NiE.
2009
  • Heng, Jenny Gek Koon (April 2009). Magazine making in a snap! It’s easy, The Star, NiE.
Digital Media
2016
  • Heng, Jenny Gek Koon (13 May 2016). Giving your PSA message a strong VOICE, The Star, NiE.
2015
  • Heng, Jenny Gek Koon (3 May 2015). Crafting an appealing PSA, The Star, NiE.
Print Media
2015
  • Heng, Jenny Gek Koon, Siow Yuen Ching & Chew Yuin Y (April 2015). Tricks of a great PSA, The Star, NiE.
RESEARCH PROJECT
(Project title),(Role),(Duration),(Level)
  • MEDIA REPORTING OF SUICIDE: A COMPARATIVE FRAMING ANALYSIS OF MALAYSIAN NEWSPAPERS, Co-researcher, 2018 to 2019 (Taylor's University)
  • Media reporting of suicide: A comparative framing analysis of Malaysian newspapers, Co-researcher, 2018 to 2019 (Taylor's University)
PRESENTATION
(Title),(Event),(Date Presented),(Organiser),(Level)
ORAL PRESENTER
  • A Framing Analysis of News Coverage on Suicide by Utusan Malaysia and Kosmo!. , The 6th International SEARCH Conference 2019, 27/06/2019 to 28/06/2019, School of Media and Communication, Taylor's University. (International)
  • Consumers Attitudes And Mobile Advertising, The 5th International SEARCH Conference, Kuala Lumpur, Taylor s University, Petaling Jaya. , 18/05/2017 to 19/05/2017, Taylor's School of Communication (International)
  • Framing strategies of Bersih 5 on Bersih 2.0 Facebook, The 5th International SEARCH Conference, Kuala Lumpur, Taylor s University, Petaling Jaya., 18/05/2017 to 19/05/2017, Taylor's School of Communication (International)
  • Framing The Selangor Water Crisis 2014: Comparative Study Of Two Online Newspapers (An Exploratory Study), The 4th International SEARCH Conference, Kuala Lumpur, Taylor s University, Petaling Jaya. , 28/05/2015 to 29/05/2015, Taylor's School of Communication (International)
  • Framing sociopolitical discontent: Analysis (domestication) of Arab Spring references in Malaysiakini Editorials (columns & letters), The 3rd International SEARCH Conference, Kuala Lumpur, Taylor s University, Petaling Jaya. , 30/05/2013 to 31/05/2013, Taylor's School of Communication (International)
  • Private or public affair on Facebook: Students perspectives on privacy, online image and e-professionalism matters, The 2nd International SEARCH Conference, Kuala Lumpur, Taylor s University, Petaling Jaya., 26/05/2011 to 27/05/2011, Taylor's School of Communication (International)
  • Journalism Students Perception Towards the Arrests under the Internal Security Act (ISA), The First International SEARCH Conference 2009, 29/05/2009 (International)
COURSE ATTENDED
(Course Title),(Course Mode),(Date/Duration),(Level)
  • THE 5TH INTERNATIONAL SEARCH CONFERENCE 2017 (SOC Only), Research, 18/05/2017 to 19/05/2017
  • Maximizing Learning through Collaborative Classroom (X-Space), Research, 12/05/2017 to 12/05/2017
  • Taking the Amazing Leap to Augmented Learning, Research, 23/03/2017 to 23/03/2017
  • Augmented Reality in Teaching and Learning, Research, 21/03/2017 to 21/03/2017
  • The Mindful Teacher: Emotional Intelligence & Leadership, Research, 17/03/2017 to 17/03/2017
  • Maximising Learning through Collaborative Classroom (X-Space), Research, 10/03/2017 to 10/03/2017
  • Creative Instructional Videos with Videoscribe & Powtoon, Research, 24/02/2017 to 24/02/2017
  • Effective Visual Design for Online Delivery, Research, 22/02/2017 to 22/02/2017
  • The Great TIMeS is Now, Research, 14/02/2017 to 14/02/2017
  • Quiet Talkers: Engaging Introverts, Research, 20/01/2017 to 20/01/2017
  • Shoot and Teach In 5 Minutes, Research, 19/01/2017 to 19/01/2017
  • Integrating Technologies into The Classroom, Research, 11/01/2017 to 11/01/2017