Curriculum Vitae

PERSONAL DETAILS

Dr Yip Jinchi


ADMINISTRATIVE DUTIES
(Role),(Level),(Duration)
  • Senior Lecturer II, The Design School, Faculty of Innovation and Technology, Taylor's University., 01/01/2019 to present
  • Programme Director for the Foundation in Design, The Design School, Faculty of Innovation and Technology, Taylor's University, 01/01/2015 to 15/03/2019
  • Lecturer I, The Design School, Faculty of Innovation and Technology, Taylor's University, 05/04/2010 to 01/01/2019
ACADEMIC QUALIFICATION
(Qualification),(Institution)
  • Doctor of Philosophy (Education), UNIVERSITY OF MALAYA, Malaysia
  • Master Of Arts (Visual Arts), University Of Malaya, -
  • Bachelor Of Graphic Design, AUCKLAND INSTITUTE OF TECHNOLOGY, NEW ZEALAND, -
  • Diploma In Graphic Design, Limkokwing Institute Of Creative Technology, KL, -
PROFESSIONAL MEMBERSHIP
(Organisation),(Role),(Duration),(Level)
  • Teaching & Education Research Association (TERA), Life member, Since 2019 (International)
AREAS OF EXPERTISE
(Area)
  • Culture and graphic design education
PUBLICATIONS
(Title of publication in APA style)
Article in Journals
2023
  • Wong, C. N. A. & Yip, J. (2023). Covid-19: Creating SOP Awareness & Educating the Public Through Graphic Design. KREATE: A Regional Design and Education Journal on Culture, Future-Making and Social Design, 3(2), pp. 125-141.
  • Tee, Y. Q. & Yip, J. (2023). The Roles and Impacts of Packaging Design Elements in Food Packaging. KREATE: A Regional Design and Education Journal on Culture, Future-Making and Social Design, 3(2), pp. 55-105.
  • Sangeetha V. Supramaniam & Yip, J. (2023). Functionalism in 21st Century Web Design. KREATE: A Regional Design and Education Journal on Culture, Future-Making and Social Design, 3(2), pp. 36-42.
  • Chin, Z. X. & Yip, J. (2023). Paper-Cut Culture on Modern Packaging Design. KREATE: A Regional Design and Education Journal on Culture, Future-Making and Social Design, 3(2), pp. 17-25.
2022
  • Loke, Y. T. & Yip, J. (2022). The Roles and Impact of Malaysian Street Art in the 21st Century. KREATE: A Regional Design and Education Journal on Culture, Future-Making and Social Design, 3(1), pp. 56-62.
  • Mariyam Hanan As-ad & Yip, J. (2022). Graphic Design as a Tool for Change: Conservation of the Maldivian Culture Through Graphic Design. KREATE: A Regional Design and Education Journal on Culture, Future-Making and Social Design, 2(2), pp. 8-21.
  • Tayyab, S. & Yip, J. (2022). The Importance of Suitable Visuals in the Sociopolitical Use of Graphic Design. KREATE: A Regional Design and Education Journal on Culture, Future-Making and Social Design, 2(2), pp. 46-55.
  • Park, H. & Yip, J. (2022). Illustrations in Advertisements. KREATE: A Regional Design and Education Journal on Culture, Future-Making and Social Design, 2(2), pp. 22-30.
  • Lim, D. S. J. & Yip, J. (2022). Promoting Environmental Sustainability: The Role & Influence of Graphic Design Elements on Packaging. KREATE: A Regional Design and Education Journal on Culture, Future-Making and Social Design, 3(1), pp. 49-55.
2021
  • Chan, Q. H. & Yip, J. (2021). Graphic Design and Public Awareness in Lifesaving. KREATE: A Regional Design and Education Journal on Culture, Future-Making and Social Design, 1(2), pp. 7-11.
  • Wong, K. Y. & Yip, J. (2021). The Use of Design Elements and Principles in Movie Posters. KREATE: A Regional Design and Education Journal on Culture, Future-Making and Social Design, 1(2), pp. 17-24.
  • Jenani, R. S. & Yip, J. (2021). Semiotics in Advertising and Its Relationship with Viewer Persuasion. KREATE: A Regional Design and Education Journal on Culture, Future-Making and Social Design, 2(1), pp. 11-18.
  • Manurung, G. G. U. & Yip, J. (2021). Visual Elements in Packaging Design and Brand Identity. KREATE: A Regional Design and Education Journal on Culture, Future-Making and Social Design, 2(1), pp. 24-30.
  • Tjhai, J. & Yip, J. (2021). The Balance Between Aesthetics and Functionality in Packaging Design. KREATE: A Regional Design and Education Journal on Culture, Future-Making and Social Design, 1(2), pp. 31-36.
2020
  • Yip, J., Daniel, E. G. S. & DeWitt, D. (2020). Applying Interventions To Enhance Knowledge of Malaysian Cultural Art Forms. PEOPLE: International Journal of Social Sciences, 6(1). https://doi.org/10.20319/pijss.2020.61.556569
  • Wong, Z. Y. Z., Koh, C. L. P. & Yip, J. (2020). Cultural Identity and Promotional Designs in Kota Kinabalu. KREATE: A Regional Design and Education Journal on Culture, Future-Making and Social Design, 1(1), pp. 32-36.
  • Aminath, R., Koh, C. L. P. & Yip, J. (2020). The Role of Whitespace in Visual Communication Design. KREATE: A Regional Design and Education Journal on Culture, Future-Making and Social Design, 1(1), pp. 18-24.
  • Saraswati, K. I. D; Koh, C. L. P. & Yip, J. (2020) Exploring Children’s Learning Experience Created by Design Elements in Interactive Books. KREATE: A Regional Design and Education Journal on Culture, Future-Making and Social Design, 1(1), pp. 12-17.
2019
  • Yip, J., Daniel, E. G. S. & DeWitt, D. (2019) Graphic Design as a Medium to Enhance Students’ Knowledge of Malaysian Cultural Art Forms. Communication and Media in Asia Pacific (CMAP). 2(2), 55-75.
Article in Proceeding
2023
  • Xiong, J. & Yip, J. (2023). Enhancing the Experience of Malaysian Traditional Chinese Temples Through Virtual Reality (VR) Educational Games. Paper presented at the International Conference on Communication and Media 2022 (i-COME 2022), 1-3 October 2022, Universiti Utara Malaysia. (SCOPUS-Indexed)
2022
  • Nair, V. & Yip, J. (2022). Mirror, Mirror on My Blog. Paper presented at the 2nd International Conference on Design Industries & Creative Culture, DESIGN DECODED 2021, 24-25 August 2021, Kedah, Malaysia.
2018
  • Yip, J., Mohd. Asrizal Razali & Noranis Ismail. (2018, September). Adapting Culturally Responsive Teaching to Enrich Experiential Learning in a Malaysian Graphic Communication Design Classroom. Paper presented at the 3rd International Conference on Creative Media, Design and Technology (REKA 2018) https://doi.org/10.2991/reka-18.2018.43
Other Media(Tape,Video,Internet)
2023
  • Yip, J. (2023, July 15). Who Am I? Retrieved from https://kreatifbeats.com/2023/07/15/who-am-i/
2022
  • Yip, J. (2022, August 4). The Value of Things From a Bygone Era. Retrieved from https://kreatifbeats.com/the-value-of-things-from-a-bygone-era/
2021
  • Yip, J. (2021, February 22). Flowing with Change. Retrieved from https://kreatifbeats.com/2021/02/22/flowing-with-change/
2020
  • Yip, J. (2020, March 20). When Mythology Becomes Reality. Retrieved from https://kreatifbeats.com/2020/03/20/when-mythology-becomes-reality/
2019
  • Yip, J. (2019, November 20). Rebels with a Cause. Retrieved from https://kreatifbeats.com/2019/11/20/rebels-with-a-cause/
  • Yip, J. (2019, April 17). Seoul-ed Out. Retrieved from https://kreatifbeats.com/2019/04/17/seoul-ed-out/
  • Yip, J. (2019, March 4). Enter the Dragon! Retrieved from https://kreatifbeats.com/2019/03/04/enter-the-dragon/
  • Yip, J. (2019, August 20). On Modifying Oneself. Retrieved from https://kreatifbeats.com/2019/08/20/on-modifying-oneself/
2018
  • Yip, J. (2018, July 27). I Can’t Draw. Retrieved from https://kreatifbeats.com/2018/07/27/i-cant-draw/
  • Yip, J. (2018, July 30). Cultural Identity in Design: Recognising and Valuing Our Regional Similarities. Retrieved from https://kreatifbeats.com/2018/07/30/cultural-identity-in-design-recognising-and-valuing-our-regional-similarities/
EVALUATION ACTIVITIES
(Activity),(Duration),(Category)
  • Reviewer of research article for SEARCH Journal of Media and Communication Research (SEARCH), 2023 to 2023 (Article in Journal)
  • Reviewer of research article for Elsevier's Journal of Retailing and Consumer Services., 2023 to 2023 (Article in Journal)
  • External panel, Bachelor of Arts (Hons) in Advertising and Branding, Sunway University, 2023 to 2023 (Research Methodology Presentation)
  • Internal examiner for PhD in Design Managament proposal defence , 2022 to 2022 ("The Application of Chinese Blue and White Art in the Intelligent Ceramic Jewelry")
  • Internal examiner & chairperson for Master of Design proposal defence, 2022 to 2022 ("A Study on Visual Recognition Of Oracle Bone Scripts Among The Ethnic Chinese In Malaysia")
  • Paper reviewer, Design Decoded 2021, 2nd International Conference on Design Industries and Creative Culture, 2021 to 2021 (Virtual conference)
  • Internal examiner for PhD in Design Managament proposal defence, 2021 to 2021 ("The Study on Miao Cultural Elements and Its Design Application on Womenswear" )
  • Book reviewer , 2020 to 2020 (Moeran, B. (2022). Creative Work in Asia. UK: Taylor & Francis.)
  • Editorial Board, 2020 to 2023 (KREATE: A Regional Design and Education Journal on Culture, Future-Making and Social Design)
  • Evaluator (PhD in Design Management), 2020 to 2023 (Research Methodology Presentations)
  • Book editor , 2019 to 2020 (Nair, V. (2020). Fahmi Reza: Anatomy of a Graphic Designer. Selangor: Taylor s Press.)
SUPERVISION
(Title of Thesis),(Name of Candidates),(Academic Level),(Role)
ONGOING
  • FATIMA-TUZ-ZAHRA  (Co-supervisor (Internal))
  • ZHANG XIAOPENG  (Main Supervisor)
  • WU YINGLI  (Main Supervisor)
  • YUAN XI  (Main Supervisor)
  • HUANG YIDAN  (Main Supervisor)
  • ZHAN CHEN  (Co-supervisor (Internal))
  • YAN GUANGJIAN  (Main Supervisor)
  • XIONG JINGJING  (Main Supervisor)
  • ZHENG SHIHUI  (Main Supervisor)
COMPLETED
  • VISUAL ANALYSIS OF ZHUANG BRONZE DRUM PATTERNS IN CONTEMPORARY DESIGN, HUANG YILU  (Main Supervisor)
PRESENTATION
(Title),(Event),(Date Presented),(Organiser),(Level)
ORAL PRESENTER
  • Mirror, Mirror on My Blog, Design Decoded 2021, 2nd International Conference on Design Industries and Creative Culture, 24/08/2021 to 25/08/2021, Universiti Teknologi MARA, Kedah Campus (International)
  • Applying Interventions in a Graphic Design Classroom to Enhance Students Knowledge of Malaysian Cultural Art Forms, Eurasia Research International Conference Bali 2019, 18/12/2019 to 19/12/2019, Teaching and Education Research Association (TERA)  (International)
  • Adapting Culturally Responsive Teaching to Enrich Experiential Learning in a Malaysian Graphic Communication Design Classroom., REKA2018 (3rd International Conference on Creative Media, Design and Technology), 25/09/2018 to 25/09/2018, Universiti Sains Malaysia (USM) and Universitas Sebelas Maret (UNS Surakarta)  (International)
POSTER PRESENTER
  • E-portfolio: Designing a Tool for Online Teaching and Learning, International University Carnival on E-Learning IUCEL 2022, 29/06/2022 to 30/06/2022, Universiti Putra Malaysia (UPM) (International)
AWARDS AND STEWARDSHIP
(Name of Award/Stewardship),(Award Category),(Awarding Institution),(Year Awarded),(Type of Award)
  • Silver medal for the category of Invention, Innovation & Design on e-Learning (IIDEL). Poster title: E-Portfolio: Designing A Tool for Online Teaching & Learning, Competition, Universiti Putra Malaysia (UPM), 2022 (International University Carnival on E-Learning (IUCEL) 2022)
  • Long Service Award (Higher Education), Services, Taylor's Education Group, 2021 (Long Service )
  • Best Presenter, Conference, Universitas Sebelas Maret (UNS), Surakarta, 2018 (Best Presentation)
ACADEMIC/TECHNICAL CONTRIBUTION
(Activity),(Organisation),(Duration),(Role)
  • Programme Assessment, ICAD, 2022 to 2023 (External Assessor)
  • TDS Conference 2022, The Design School at Taylor's University, 2022 to 2022 (Organising Chair)
  • Taylor's University Convocation Ceremony, Taylor's University, Malaysia, 2022 to 2022 (Master of Ceremony for FIT)
  • Postgraduate Sharing Session (TDS only), Taylor's University, 2021 to 2021 (Coordinator)
  • Postgraduate Open Day, Taylor's University, 2021 to 2022 (Programme Counsellor)
  • Internal audit, Taylor's University, 2021 to 2022 (Lead auditor)
  • Evaluation of Research Methodology Presentations , Centre for Higher Degrees by Research (CHDR) at Taylor's University, 2021 to 2022 (Evaluator)
  • Troublemakers' Assembly (TDS e-conference series), The Design School at Taylor's University, 2020 to 2021 (Chairman)
  • Represents The Design School in the Research Project Monitoring System (E-Monitoring). , Taylor's University, 2019 to 2022 (School Research Representative)
  • Redesigned the Visual Aptitude Test as pre-entry requirement to Foundation in Design and The Design School. , Taylor's University, 2019 to 2019
  • Troublemaker's Manifesto (TDS Colloquium), The Design School at Taylor's University, 2019 to 2019 (Chairman)
  • Internal audit, Taylor's University, 2015 to 2020 (Team member)