Curriculum Vitae
PERSONAL DETAILS
Dr Joann Lim Phaik Sim
Senior Lecturer II
- School of Hosp,Tourism & Events
Faculty of Social Sciences & Leisure Management - 603 5629 5434
- joann.lim@taylors.edu.my
ADMINISTRATIVE DUTIES
(Role),(Level),(Duration)
(Role),(Level),(Duration)
- Deputy Director , Impact Lab for Liveable Urban Communities, 01/09/2022 to present
- Senior Lecturer II, Faculty of Hospitality, Food & Leisure Management, 01/08/2016 to 31/12/2022
- Mentor BE18, School of Hospitality, Tourism and Events (FSLM), Taylor's University, 01/08/2018 to 31/12/2019
- Publicity Cluster Leader, School of Hospitality, Tourism and Events, 01/01/2018 to 31/12/2019
- Mentor DE8, School of Hospitality, Tourism and Events (FHLM), Taylor's University, 01/08/2017 to 31/12/2018
- KL2017 SEA Games Research Team Leader, Faculty of Hospitality, Food and Leisure Management, Taylor's University, 01/02/2017 to 30/06/2018
- University Liaison - Green Volunteers Project, Taylor's University, 01/12/2016 to 31/03/2018
- Mentor - DE7, School of Hospitality, Tourism and Events (FHLM), Taylor's University, 01/08/2016 to 31/12/2017
ACADEMIC QUALIFICATION
(Qualification),(Institution)
(Qualification),(Institution)
- Doctor of Philosophy (Business), Taylor's University, Malaysia
- Master of Communication, UNIVERSITI SAINS MALAYSIA, Malaysia
- Bachelor of Business, Hospitality & Tourism, MACQUARIE UNIVERSITY, SYDNEY, Australia
- Diploma in Hospitality Management, INTERNATIONAL COLLEGE OF TOURISM AND HOSPITALITY MGMT, Australia
PROFESSIONAL MEMBERSHIP
(Organisation),(Role),(Duration),(Level)
(Organisation),(Role),(Duration),(Level)
- American Hotel & Lodging Educational Institute (AHLEI), Member, 2020 to present (International)
- Environmental Protection Society Malaysia (EPSM), Executive Committee Member, Since 2014 (National)
- Environmental Protection Society Malaysia (EPSM), Honorary Secretary, 2011 to 2014 (National)
AREAS OF EXPERTISE
(Area)
(Area)
- Hotel Management (Hospitality)
- Environmental Management (Green Economy, Environmental Sustainability, Carbon Footprint)
- Entrepreneurial Studies (Entrepreneurship, Project Management)
- Communications (Integrated Marketing Communications (IMC), Social Media, Green Marketing)
- Environmental Protection (Green Volunteerism, Carbon Footprint)
RESEARCH INTEREST
(Research Area)
(Research Area)
- Sustainability issues related to Food Consumption and Consumer Purchase Behaviour
- Green Volunteerism, Pro Environmental Behaviour for Events Management
- Consumer Behaviour, Consumer Events, Consumer Engagement on Social Media
PUBLICATIONS
(Title of publication in APA style)
(Title of publication in APA style)
Book
2012
Article in Journals
2024
2023
2020
2018
Article in Proceeding
2023
- Gan, Joo-Ee; Trupp, Alexander; Lim, Joann P. S. (2023). Global Crisis and Recovery: Do Government Stimulus Measures Improve Adaptive Resilience? Proceedings of The 5th International Tourism and Retail Service Management Conference (TRMC2023), 94-98
2022
- Gan, J.-E., Thuraiselvam, S., & Lim, J. (2022). A framework for the analysis of policy perceptions on Malaysia's COVID-19 tourism recovery strategies. 20th APacCHRIE Conference (23-25 May 2022) (pp. 313-318). Kuala Lumpur: APacCHRIE.org.
RESEARCH PROJECT
(Project title),(Role),(Duration),(Level)
(Project title),(Role),(Duration),(Level)
- Shaping and promoting a healthy lifestyle through real-time monitoring technology and food legislation, Co-researcher, 2017 to 2022 (Taylor's University)
EVALUATION ACTIVITIES
(Activity),(Duration),(Category)
(Activity),(Duration),(Category)
- JOURNAL OF CREATIVE COMMUNICATIONS Manuscript ID : CRC-2023-0018 Manuscript Title : High Visual Complexity or Low Visual Complexity: A study related to food advertising on Instagram, 2024 to 2024 (Article in Journal)
- Compilation on Green Volunteers Mobilisation, Food Waste Separation Initiative and Research Activities, 2016 to 2017 (Technical Report for 29th SEA Games MASOC (Malaysia Organising Committee))
CONSULTANCY PROJECT
(Project title),(Organisation),(Duration),(Role),(Level)
(Project title),(Organisation),(Duration),(Role),(Level)
- Green Marketing Training Module, Malaysian Green Technology Corporation, 01/04/2013 to 01/08/2013, Project Director (Government Sector)
SUPERVISION
(Title of Thesis),(Name of Candidates),(Academic Level),(Role)
(Title of Thesis),(Name of Candidates),(Academic Level),(Role)
COMPLETED
- Developing multi-dimensional green value: Extending Social Exchange Theory to explore customers purchase intention in green hotels evidence from Beijing, Ji Shuang, Master by Research (Main Supervisor)
- The Impact of Green Marketing Mix on Customer Purchase for Hotels in Beijing, China , Zhang Xinyu, Master by Research (Main Supervisor)
PRESENTATION
(Title),(Event),(Date Presented),(Organiser),(Level)
(Title),(Event),(Date Presented),(Organiser),(Level)
ORAL PRESENTER
- Consumer Generated Images (CGIs) of Food shared on Social Media For Business Enhancement of Food and Beverage Outlets in Malaysia, 8th Asia Euro 2023 Tourism, Hospitality & Gastronomy Conference, 22/11/2023 to 24/11/2023, University of Toulouse-Jean Jaur s and Taylor's University  (International)
- Real Time Interactions for Synchronous Online Learning, TAYLOR S 14th Teaching & Learning e-Conference 2021 (TTLC 2021), 13/10/2021 to 15/10/2021, Taylor s University (International)
- Personalising Online Learning during Covid19, Taylor's 13th Teaching and Learning Conference (TTLC2020), 14/10/2020 to 16/10/2020, Taylor's University (International)
OTHERS
- GLOBAL CRISIS AND RECOVERY: DO GOVERNMENT STIMULUS MEASURES IMPROVE ADAPTIVE RESILIENCE?, The 5th International Tourism and Retail Service Management Conference, 19/10/2023 to 20/10/2023, School of Tourism Management, Macao Institute for Tourism Studies (IFTM), Macao SAR, China (International)
INTELLECTUAL PROPERTY RIGHT (IPR)
(Product Name),(Type),(Level)
(Product Name),(Type),(Level)
- CGI Matrix, Copyright (National)
AWARDS AND STEWARDSHIP
(Name of Award/Stewardship),(Award Category),(Awarding Institution),(Year Awarded),(Type of Award)
(Name of Award/Stewardship),(Award Category),(Awarding Institution),(Year Awarded),(Type of Award)
- Best Food Studies Paper Award, Conference, Toulouse 1 University Capitole, 2023 (Best Paper Award)
- Bronze Award, Conference, Taylor's University, 2021 (Best Presentation)
- Exemplary Meritorious Academic Staff (EMAS) Award 2021, Education, Taylor's University, 2021 (Bronze Award for Immersive Learning Category)
CONTRIBUTION TO SOCIETY
(Contribution to Society),(Duration),(Level)
(Contribution to Society),(Duration),(Level)
- KL 2017 SEA Games Research Project As events are increasingly more dependent on volunteers, understanding the motivations of volunteers - especially for green events, would enable organisers to successfully recruit and retain volunteers. This research will investigate volunteers using the Special Event Volunteer Motivation Scale, where analysis would be conducted on motivational factors such as - Purposive, Solidary, Commitments, Family traditions, Use of free time, Solidary (social interaction and personal growth) and Purposive (altruistic) along with demographic differences., 15/08/2017 to 30/06/2018 (National)
- Environmental Protection Society Malaysia - Executive Committee Member & Life Member, 01/01/2010 (National)
- Reforestation at Forest Reserves, 27/12/2008 to 31/12/2017 (National)