Curriculum Vitae

PERSONAL DETAILS

Ms. Joann Lim Phaik Sim

  • Senior Lecturer II

  • School of Hosp,Tourism & Events
    Faculty of Social Sciences & Leisure Management
  •    603 5629 5434
  •   joann.lim@taylors.edu.my

ADMINISTRATIVE DUTIES
(Role),(Level),(Duration)
  • Senior Lecturer II, Faculty of Hospitality, Food & Leisure Management, 01/08/2016 to present
  • Mentor BE18, School of Hospitality, Tourism and Events (FSLM), Taylor's University, 01/08/2018 to 31/12/2019
  • Publicity Cluster Leader, School of Hospitality, Tourism and Events, 01/01/2018 to 31/12/2019
  • Mentor DE8, School of Hospitality, Tourism and Events (FHLM), Taylor's University, 01/08/2017 to 31/12/2018
  • KL2017 SEA Games Research Team Leader, Faculty of Hospitality, Food and Leisure Management, Taylor's University, 01/02/2017 to 30/06/2018
  • University Liaison - Green Volunteers Project, Taylor's University, 01/12/2016 to 31/03/2018
  • Mentor - DE7, School of Hospitality, Tourism and Events (FHLM), Taylor's University, 01/08/2016 to 31/12/2017
ACADEMIC QUALIFICATION
(Qualification),(Institution)
  • Master of Communication, UNIVERSITI SAINS MALAYSIA, Malaysia
  • Bachelor of Business, Hospitality & Tourism, MACQUARIE UNIVERSITY, SYDNEY, Australia
  • Diploma in Hospitality Management, INTERNATIONAL COLLEGE OF TOURISM AND HOSPITALITY MGMT, Australia
PROFESSIONAL MEMBERSHIP
(Organisation),(Role),(Duration),(Level)
  • American Hotel & Lodging Educational Institute (AHLEI), Member, 2020 to present (International)
  • Environmental Protection Society Malaysia (EPSM), Executive Committee Member, Since 2014 (National)
  • Environmental Protection Society Malaysia (EPSM), Honorary Secretary, 2011 to 2014 (National)
AREAS OF EXPERTISE
(Area)
  • Hotel Management (Hospitality)
  • Environmental Management (Green Economy, Environmental Sustainability, Carbon Footprint)
  • Entrepreneurial Studies (Entrepreneurship, Project Management)
  • Communications (Integrated Marketing Communications (IMC), Social Media, Green Marketing)
  • Environmental Protection (Green Volunteerism, Carbon Footprint)
RESEARCH INTEREST
(Research Area)
  • Sustainability issues related to Food Consumption and Consumer Purchase Behaviour
  • Green Volunteerism, Pro Environmental Behaviour for Events Management
  • Consumer Behaviour, Consumer Events, Consumer Engagement on Social Media
TEACHING
(Course Title),(Level of Study),(Institution),(Month/Year)
  • Conventions & Meetings Management, Bachelor Degree, Taylor's University (03/2021)
  • Exhibitions & Trade Shows, Diploma, Taylor's University (03/2021)
  • Sustainable Events Management, Bachelor Degree, Taylor's University (08/2021)
  • Social Innovation Project, Bachelor Degree, Taylor's University (08/2021)
  • Conventions & Meetings Management, Bachelor Degree, Taylor's University (08/2021)
  • Exhibitions Management, Bachelor Degree, Taylor's University (08/2021)
  • Sustainable Events Management, Bachelor Degree, Taylor's University (03/2021)
  • Exhibitions Management, Bachelor Degree, Taylor's University (03/2021)
  • Sponsorship for Events, Diploma, Taylor's University (08/2020)
  • Sustainable Events Management, Bachelor Degree, Taylor's University (08/2020)
  • Exhibitions & Trade Shows, Diploma, Taylor's University (03/2020)
  • Exhibitions Management, Bachelor Degree, Taylor's University (08/2020)
  • Conventions & Meetings Management, Bachelor Degree, Taylor's University (01/2020)
  • Sustainable Event Management, Bachelor Degree, Taylor's University (01/2020)
  • Conventions & Meetings Management, Bachelor Degree, Taylor's University (03/2020)
  • Exhibition Management, Bachelor Degree, Taylor's University (03/2020)
  • Sponsorship for Events, Diploma, Taylor's University (03/2020)
  • Exhibitions & Trade Shows, Diploma, Taylor's University (08/2020)
  • Exhibition Management, Bachelor Degree, Taylor's University (03/2019)
  • Internship 1, Bachelor Degree, Taylor's University (01/2019)
  • Event Marketing, Bachelor Degree, Taylor's University (01/2019)
  • Conventions & Meetings Management, Bachelor Degree, Taylor's University (01/2019)
  • Conventions & Meetings Management, Bachelor Degree, Taylor's University (08/2019)
  • Exhibition Management, Bachelor Degree, Taylor's University (08/2019)
  • Event Venues and Facilities, Diploma, Taylor's University (03/2019)
  • Exhibition and Trade Shows, Diploma, Taylor's University (03/2019)
  • Introduction to Events, Diploma, Taylor's University (03/2019)
  • Internship 1, Bachelor Degree, Taylor's University (01/2018)
  • Exhibition Management, Bachelor Degree, Taylor's University (08/2018)
  • Event Marketing, Bachelor Degree, Taylor's University (01/2018)
  • Event Marketing, Bachelor Degree, Taylor's University (03/2018)
  • Exhibition and Trade Shows, Diploma, Taylor's University (01/2017)
  • Exhibition Management, Bachelor Degree, Taylor's University (03/2017)
  • Introduction to Events, Diploma, Taylor's University (01/2017)
  • Event Marketing, Bachelor Degree, Taylor's University (03/2017)
  • Introduction to Events, Diploma, Taylor's University (08/2016)
  • Exhibition and Trade Shows, Diploma, Taylor's University (08/2016)
  • Exhibition Management, Bachelor Degree, Taylor's University (08/2016)
PUBLICATIONS
(Title of publication in APA style)
Book
2012
  • E-Magineers (M) Sdn Bhd. (2012). Green Frontier - A Malaysian Journey. Kuala Lumpur: E-Magineers (M) Sdn Bhd.
     
Article in Journals
2020
  • Lim, J.P.S. & Mohamad Ibrahim, H. (2020). An exploratory study into the motivations of green volunteers at the 29th Southeast Asian Games. Asia-Pacific Journal of Innovation in Hospitality and Tourism, 9(1), 73–101. (SCOPUS-Indexed)
     
2018
  • Lim, J.P.S. (2018). Unmasking green volunteerism at KL 2017—The journey forward. [Special Issue]. Asia-Pacific Journal of Innovation in Hospitality and Tourism, 7, 69–93. (SCOPUS-Indexed)
     
RESEARCH PROJECT
(Project title),(Role),(Duration),(Level)
  • Shaping and promoting a healthy lifestyle through real-time monitoring technology and food legislation, Co-researcher, 2017 to 2022 (Taylor's University)
EVALUATION ACTIVITIES
(Activity),(Duration),(Category)
  • Compilation on Green Volunteers Mobilisation, Food Waste Separation Initiative and Research Activities, 2016 to 2017 (Technical Report for 29th SEA Games MASOC (Malaysia Organising Committee))
CONSULTANCY PROJECT
(Project title),(Organisation),(Duration),(Role),(Level)
  • Green Marketing Training Module, Malaysian Green Technology Corporation, 01/04/2013 to 01/08/2013, Project Director (Government Sector)
PRESENTATION
(Title),(Event),(Date Presented),(Organiser),(Level)
ORAL PRESENTER
  • Real Time Interactions for Synchronous Online Learning, TAYLOR S 14th Teaching & Learning e-Conference 2021 (TTLC 2021), 13/10/2021 to 15/10/2021, Taylor s University (International)
  • Personalising Online Learning during Covid19, Taylor's 13th Teaching and Learning Conference (TTLC2020), 14/10/2020 to 16/10/2020, Taylor's University (International)
AWARDS AND STEWARDSHIP
(Name of Award/Stewardship),(Award Category),(Awarding Institution),(Year Awarded),(Type of Award)
  • Exemplary Meritorious Academic Staff (EMAS) Award 2021, Education, Taylor's University, 2021 (Bronze Award for Immersive Learning Category)
CONTRIBUTION TO SOCIETY
(Contribution to Society),(Duration),(Level)
  • KL 2017 SEA Games Research Project As events are increasingly more dependent on volunteers, understanding the motivations of volunteers - especially for green events, would enable organisers to successfully recruit and retain volunteers. This research will investigate volunteers using the Special Event Volunteer Motivation Scale, where analysis would be conducted on motivational factors such as - Purposive, Solidary, Commitments, Family traditions, Use of free time, Solidary (social interaction and personal growth) and Purposive (altruistic) along with demographic differences., 15/08/2017 to 30/06/2018 (National)
  • Reforestation at Forest Reserves, 27/12/2008 to 31/12/2017 (National)