Curriculum Vitae

PERSONAL DETAILS

Associate Professor Dr Joaquim Miguel Dias Soeiro

  • Head of School - School of Hospitality, Tourism & Events

  • School of Hosp,Tourism & Events
    Faculty of Social Sciences & Leisure Management
  •    +60356295589
  •   joaquimdias.soeiro@taylors.edu.my

ADMINISTRATIVE DUTIES
(Role),(Level),(Duration)
  • Head of School, School of Hospitality, Tourism and Events Faculty of Social Sciences and Leisure Management, 01/07/2019 to present
  • Head of Department , Faculty of Hospitality, Food & Leisure Management, 01/03/2017 to 30/06/2019
ACADEMIC QUALIFICATION
(Qualification),(Institution)
  • Doctor of Philosophy (PHD) (Hospitality and Tourism), TAYLOR'S UNIVERSITY, Malaysia
  • Professional Master in International Tourism & HM, Taylors University, Malaysia
  • Bachelor in Catering Management, UNIVERSITY OF TOULOUSE, France
PROFESSIONAL MEMBERSHIP
(Organisation),(Role),(Duration),(Level)
  • PATA Malaysia Chapter (PMC), Member, 2019 to 2024 (National)
  • Council on Hotel, Restaurant, and Institutional Education (CHRIE), Academic Member, 2017 to 2024 (International)
  • SOMLAY, Sommelier Association of Malaysia, Associate member, 2014 to 2024 (National)
AREAS OF EXPERTISE
(Area)
  • Continuing Professional Education (Wine Training and Professional Development)
  • OBE in hospitality and culinary arts (experiential learning)
PUBLICATIONS
(Title of publication in APA style)
Book Chapter
2024
  • Islam, M. T., Kumar, J., Soeiro, J. D., & Garg, A. (2024). Green Revolution in the Hospitality Industry: A Deep Dive Into Sustainable Food Waste Management. In Sustainable Disposal Methods of Food Wastes in Hospitality Operations (pp. 110–126). IGI Global. https://doi.org/10.4018/979-8-3693-2181-2.ch008
     
  • Kumar, J., Jieyao, Z., & Dias Soeiro, J. (2024). Mapping Sustainable Horizons: The Transformative Power of Tourism Research for the Sustainable Development Goals. In A. Sharma (Ed.), International Handbook of Skill, Education, Learning, and Research Development in Tourism and Hospitality. Springer International Handbooks of Education. Springer. https://doi.org/10.1007/978-981-99-3895-7_54-1
     
2022
  • Kunasekaran, P., Ari Ragavan, N., & Dias Soeiro, J. (2022). Women empowerment and tourism development of Dayak community in Sarawak, Malaysia. In J.A. Jawan (Ed), Tan Sri Empiang Jabu Research Chair Occasional Paper 1, Dayak women and development (pp. 81-96). Serdang: Universiti Putra Malaysia Press.
  • Dias Soeiro, J. & Amirnuddin, P. S. (2022). Gamification, Learning, and the Acquisition of 21st Century Skills Amongst Malaysian Law Students. In Lane, C. A. (Ed). Handbook of Research on Acquiring 21st Century Literacy Skills Through Game-Based Learning. IGI Global.
     
2021
  • DiasSoeiro, J. (2021). Studying Wine in Non-Wine-Producing Countries: How Are Southeast Asian Students Coping With Their Learning?. In C. Kahl (Ed.), Higher Education Challenges in South-East Asia (pp. 99-117). IGI Global. doi: 10.4018/978-1-7998-4489-1.ch005
2017
  • Balasubramanian K., Soeiro, J. D. & Garg, A. (2017). An Exploratory Study about Students Learning Capabilities in Today’s Pedagogic Trends based on Gender Differences. In V. Rana (Eds.) Trends, Issues and Women in Hospitality and Tourism Industry (pp. 56-61). Mehsana, India: RET International Academic Publishing
     
Article in Journals
2021
  • Ahn, J. & Dias Soeiro, J. (2021). Exploring the role of intrinsic and extrinsic CSR attributes for customers’ positive behavioural intention in the hotel industry. Social Responsibility Journal (SCOPUS-Indexed)
2018
  • Dias Soeiro, J. (2018). An investigation of Malaysian wine connoisseurs’ socio-cultural implications during their learning path. Asia-Pacific Journal of Innovation in Hospitality and Tourism, 7(2), 85-101. (SCOPUS-Indexed)
  • DiasSoeiro, J. (2018). An exploration of learning constructs of Asian students during wine tasting class: a proposed framework. Journal of education and social sciences, 9(1), 7-13.
2016
  • DiasSoeiro, J. and Balasubramanian, K. (2016). Confucians in the 21st Century Skills: an educational study of the readiness of the students in today’s pedagogic trends. Journal of Education and Social Sciences, 4(2), 140-144
Article in Proceeding
2021
  • Luo, Y., Dias Soeiro, J., & Rasoolimanesh, S. M. (2021). Sustainable Tourism Development: Affecting Factors Following The Social Exchange Theory In Chinese Tourism Industry. In CRiT (Ed), Proceedings of Postgraduate Research Colloquium (PGRC) 2021 (pp. 31-41). Taylor’s University, Malaysia.
2016
  • DiasSoeiro, J. and Balasubramanian, K. (2018). An exploratory study on the role of blended learning practices to achieve 21st century skills among culinary students at university in Malaysia. in Tang, S.F. and Cheah, S.E. (Eds.). Redesigning learning for greater social impact. Paper presented at Taylor's 9th Teaching and Learning Conference 2016, Subang Jaya (pp 149-158). Singapore: Springer.
2012
  • DiasSoeiro, J. (2012). From drinking to tasting: an exploration amongst Malaysian wine connoisseur. In Zainal, A., Radzi, S.M., Hashim, R., Chik, C.T. and Abu (Eds.). Current issues in hospitality and tourism: research and innovations. Paper presented at The International Hospitality and Tourism 2012 Conference, kuala Lumpur (pp. 281-285). London: Taylor's and Francis.
Mass Media(Newspaper,Radio,TV,Popular Magazine)
2023
  • Dias Soeiro, J. (2023, August 20). Allure of Educational Tourism. The Star. https://www.thestar.com.my/news/education/2023/08/20/allure-of-educational-tourism
2022
  • DiasSoeiro, J. (2022, October, 23). Hospitality in IR4.0. Star Online. https://www.thestar.com.my/news/education/2022/10/23/hospitality-in-ir40
2021
  • DiasSoeiro, J. (2021, May 09). A new frontier for tourism. Star Online. https://www.thestar.com.my/news/education/2021/05/09/a-new-frontier-for-tourism
2020
  • DiasSoeiro, J. (2020, December 17). Adding creativity to online classes. NST Online. https://www.nst.com.my/opinion/letters/2020/12/650310/adding-creativity-online-classes
RESEARCH PROJECT
(Project title),(Role),(Duration),(Level)
  • A novel hybrid method to understand customer satisfaction and dissatisfaction in heritage hotels through online reviews , Co-researcher, 2023 to 2025 (Taylor's University)
  • The effects of robot appearance, restaurant types, and demographic traits on consumers willingness to pay for robot-delivered services , Co-researcher, 2022 to 2023 (Taylor's University)
  • Developing and validating a Sustainability Scale for hotels in Malaysian context , Project Leader, 2021 to 2024 (National)
  • Potentials of tourism development among the Dayak women in Sarawak, Co-researcher, 2020 to 2021 (National)
  • Potentials of tourism development among the Dayak women in Sarawak, Project Leader, 2020 to 2021 (National)
  • Innovative technique in studying contextual eating behaviour, Co-researcher, 2017 to 2020 (Taylor's University)
CONSULTANCY PROJECT
(Project title),(Organisation),(Duration),(Role),(Level)
  • REBIRTH Project First Payment $USD 2,500 received in the Q1, 2022 12 Papers draft submitted for review in July 2023., Lyceum of the Philippines University, 01/01/2021 to 31/12/2023, Project Management Team (International)
  • WSET level 2 training: - WSET trainer since 2009 - 3 days training programme, 3 to 4 times a year - Wine knowledge on grape growing process, wine making processes, wine tasting, grape varietal description, geographical descriptions, classifications and vineyard practices and particularities. - Certification from WSET London, UK. Contributions: - training and certification for professional staff - awareness and eye opener for non industry related staff - discovery and business orientations for new comers, CPE, T-Consult - Continuing Professional Education, Taylor's University, 02/02/2009 to 10/11/2017, WSET Trainer (Private/Industrial Sector)
SUPERVISION
(Title of Thesis),(Name of Candidates),(Academic Level),(Role)
COMPLETED
  • DARK TOURISM AND NATIONAL IDENTITY: FROM THE EYES OF CAMBODIA, GERALDINE ANNE TAN WERN YI  (Main Supervisor)
  • TOURIST PERCEPTIONS OF THE PRO-ENVIRONMENTAL BEHAVIOURS OF RURAL TOURISM DESTINATIONS IN GUANGDONG,CHINA, LUO YANJUN  (Main Supervisor)
  • THE DEVELOPMENT OF A SUSTAINABILITY INDEX FOR HOTELS AND RESORTS IN MALAYSIA, CRYSTAL YIP YOKE LIN  (Main Supervisor)
ONGOING
  • WANG HUANHUAN  (Main Supervisor)
  • LYDIA KONG BOW YAN  (Main Supervisor)
  • LI NA  (Main Supervisor)
  • YANG XIAOYAN  (Co-supervisor (Internal))
  • ZHAN JUAN  (Main Supervisor)
  • ZHAO YING  (Main Supervisor)
PRESENTATION
(Title),(Event),(Date Presented),(Organiser),(Level)
ORAL PRESENTER
  • The Effects of Service Quality on Customer Satisfaction and Recommendation Intention: Chinese vs. International Customer, Postgraduate Research Colloquium (PGRC) 2023, 03/11/2023 to 04/11/2023, Taylor's University, Faculty of Social Sciences and Leisure Management  (National)
  • An Explorative Study on the Influence of Multiple Levels of Resilience on Entrepreneurial Success of Hotel Startup Founders in Chinese Independent Hotel Businesses in Shenzhen, China., Postgraduate Research Colloquium (PGRC) 2023, 03/11/2023 to 04/11/2023, Taylor's University, Faculty of Social Sciences and Leisure Management  (National)
  • SUSTAINABLE TOURISM DEVELOPMENT: AFFECTING FACTORS FOLLOWING THE SOCIAL EXCHANGE THEORY IN CHINESE TOURISM INDUSTRY, Postgraduate Research Colloquium (PGRC) 2021, 31/07/2021 (National)
  • Teaching culinary and hospitality, is it really experiential learning? An observational study amongst lecturers at a Malaysian university, Taylor's 10th Teaching and Learning Conference 2017, 30/09/2017 to 01/10/2017, Taylor's University (International)
  • An exploratory study on the role of blended learning practices to achieve 21st century skills among culinary students at university in Malaysia, Taylor's 9th Teaching and Learning Conference, 12/11/2016 to 13/11/2016, Taylor's University, Subang Jaya (International)
  • Confucians in the 21st Century Skills: an educational study of the readiness of the students in today s pedagogic trends, 4th Kuala Lumpur International Communication Education Language & Social Science Conference, 23/07/2016 to 24/07/2016, ZES Rokman Resources (National)
  • Teaching oenology to Malaysian undergraduates: pedagogic or socio-cultural challenges, an investigation amongst bachelor students., 9th Graduate Research Colloquium, 16/05/2015 to 16/05/2015, Taylor's Graduate School (University)
  • The motivation factors behind Malaysian consumer choice in drinking wine., Conference on Sustainable Tourism and Hospitality in Asia, (COSTA), 26/04/2015 to 28/04/2015, The PRESDA Foundation (International)
  • From drinking to tasting: an investigation into the diffusion of foreign social and cultural dimension amongst Malaysians in the pursuit of becoming wine connoisseur., International Hospitality and Tourism Conference 2012, 03/09/2012 to 05/09/2012, Faculty of Hotel Tourism and Management (UITM) - ( http://www.jthca.org/conference/) (National)
PLEANARY/KEYNOTE SPEAKER
  • The social and cultural challenges in experiential learning, Seminar of High-Quality Development Of Tourism Vocational Education 2023, 01/12/2023 to 02/12/2023, Hainan College of Economics and Business (International)
POSTER PRESENTER
  • When behaviours confront profiles: a study of wine drinking consumers in Tampere, Finland., Asian Pacific Tourism Association (APTA) conference, 14/05/2015 to 17/05/2015, APTA (National)
OTHERS
  • An exploratory study about students learning capabilities in today s pedagogic trends based on gender differences, ICHT 2017 conference, 20/01/2017 to 21/01/2017, Graphic Era University (International)
COURSE ATTENDED
(Course Title),(Course Mode),(Date/Duration),(Level)
  • Experiential Learning Workshop, Research, 19/05/2017 to 19/05/2017
  • Taylor's University PODz Moderator Training with Clara Villa, Research, 10/04/2017 to 10/04/2017
  • PD day 2 (TCHT Only), Research, 24/03/2017 to 24/03/2017
  • HTCA PD Day 1, Research, 12/01/2017 to 13/01/2017