Curriculum Vitae

PERSONAL DETAILS

Dr Lisa Tung Pei Pei

  • Senior Lecturer

  • School of Hosp,Tourism & Events
    Faculty of Social Sciences & Leisure Management
  •    +603-56295430
  •   lisa.tung@taylors.edu.my

ADMINISTRATIVE DUTIES
(Role),(Level),(Duration)
  • Programme Director - Diploma in Event Management, Diploma in Tourism Management, Bachelor of International Tourism Management (Hons) & Events Management, School of Hospitality, Tourism and Events, Faculty of Social Sciences and Leisure Management, Taylor's University., 01/01/2020 to present
  • Programme Director - Diploma in Event Management & Bachelor of International Tourism Management (Hons) (Events Management), School of Hospitality, Tourism and Events, Faculty of Social Sciences and Leisure Management, Taylor's University., 01/06/2011 to 31/05/2019
ACADEMIC QUALIFICATION
(Qualification),(Institution)
  • Doctor of Philosophy, Universiti Utara Malaysia, Malaysia
  • Master Of Science, Robert Gordon University, United Kingdom
  • Bachelor Of Arts In Hospitality Management, Robert Gordon University, United Kingdom
  • Higher Dip. Hotel Management, Taylor'S College, Malaysia
PROFESSIONAL MEMBERSHIP
(Organisation),(Role),(Duration),(Level)
  • Asia Pacific Institute for Events Management (APIEM), Professional Member, 2019 to present (International)
  • Business and Major Events Academic Council, Academic Member, 2014 to 2020 (National)
  • American Hotel and Lodging Educational Institute, Academic Member, 2013 to 2018 (International)
  • Tourism Educators Association of Malaysia, Academic Member, 2006 to 2020 (National)
AREAS OF EXPERTISE
(Area)
  • Tourist behavioiur
  • Marketing
  • Business Events
  • Event Sponsorship
  • Event Coordination
  • Hotel and Restaurant Management
RESEARCH INTEREST
(Research Area)
  • Destination Loyalty
  • Tourist Experience, Experiential Marketing
  • Event Management (Creative Experience, Sports Events, Business Events)
  • Tourist/Attendee Motivation
  • Destination Image
  • Tourist Interactions; Destination Loyalty; Satisfaction; Perceived Authenticity; Tourist Emotions; Event Motivation; Residents' and Attendees' Perception of Events.
  • Tourist Emotions
  • Tourist/Consumer Satisfaction
  • Destination Loyalty
TEACHING
(Course Title),(Level of Study),(Institution),(Month/Year)
  • Events and Entertainment, Bachelor Degree, Taylor's University (03/2021)
  • Events and Entertainment, Bachelor Degree, Taylor's University (08/2020)
  • Events and Entertainment, Bachelor Degree, Taylor's University (03/2020)
  • Trends and Issues in International Event Manangement, Bachelor Degree, Taylor's University (01/2019)
  • Events and Entertainment, Bachelor Degree, Taylor's University (08/2019)
  • Trends and Issues in International Event Management, Bachelor Degree, Taylor's University (03/2019)
  • Events and Entertainment, Bachelor Degree, Taylor's University (03/2019)
  • Events and Entertainment, Bachelor Degree, Taylor's University (08/2018)
  • Introduction to Events and Meetings, Bachelor Degree, Taylor's University (08/2018)
  • Events and Entertainment, Bachelor Degree, Taylor's University (03/2018)
  • Sponsorship for Events, Diploma, Taylor's University (03/2017)
  • Introduction to Events and Meetings, Bachelor Degree, Taylor's University (08/2017)
  • Events Operations, Bachelor Degree, Taylor's University (08/2017)
  • Introduction to Events and Meetings, Bachelor Degree, Taylor's University (03/2016)
  • Sponsorship for Events, Diploma, Taylor's University (08/2016)
  • Live Event Project, Bachelor Degree, Taylor's University (03/2016)
  • Exhibition Management, Bachelor Degree, Taylor's University (03/2016)
PUBLICATIONS
(Title of publication in APA style)
Book
2011
  • Tung, L. and Wong, P. W. (2011) Strategic Marketing Study Guide Series for Masters in International Hospitality Management, Taylor’s Press: Malaysia
Article in Journals
2020
  • Tung, L. & Mohd Noor, N. A. (2020). The influence of tourist interactions on satisfaction and destination loyalty of tourists at cultural heritage sites in Penang and Melaka, Malaysia. Asia-Pacific Journal of Innovation in Hospitality and Tourism, 9(1), 103–119. (SCOPUS-Indexed)
2018
  • Tung, L., Ng, W.Y. & Foong, R.L. (2018). Spectator experience of the 29th SEA Games. [Special Issue]. Asia-Pacific Journal of Innovation in Hospitality and Tourism, 7, 1-10. (SCOPUS-Indexed)
  • Ng, W.Y., Tung, L. & Foong, R.L. (2018). Spectator perception of green practices at the 29th SEA Games. [Special Issue]. Asia-Pacific Journal of Innovation in Hospitality and Tourism, 7, 45–52. (SCOPUS-Indexed)
2016
  • Tung, Lisa and Mohd Noor, Nor Azila (2016). Factors Influencing Destination Loyalty of Tourists at Historic Cities in Malaysia: A Proposed Model. The Social Sciences, 11(11), 2698-2704. (SCOPUS-Indexed)
2011
  • Tung, L., Linang,S. and Kwong, W. Ch. (2011) Intention of Young Travellers to Participate in Work-Stay Programmes in Malaysian Beach Hotels or Resorts: The Components, TEAM Journal of Hospitality and Tourism, 8(1), December, pp 52-60.
2007
  • Tung, L. and Veerakumaran, B. (2007) Mediating Influence of Satisfaction on Tourists’ Motives and Revisits to Cultural Heritage Sites, TEAM Journal of Hospitality and Tourism, 4(1), December, pp 44-55.
Article in Proceeding
2016
  • Tung, L., Mohd Noor, N. A. and Ng, W. Y. (2016) The Relationship between Tourist Interactions and Satisfaction at Cultural Heritage Sites in Penang and Melaka, Malaysia, 6th Asia-Euro Conference Proceedings, 9-12 November, Gwalior, India.
2015
  • Tung, L. and Mohd Noor, Nor Azila (2015) Factors Influencing Destination Loyalty of Tourists at Historic Cities in Malaysia: A Proposed Model, 4th International Conference on Technology Management, Business and Entrepreneurship Conference Proceedings, 24 – 25 Nov 2015, Melaka, Malaysia. (SCOPUS-Indexed)
2010
  • Wang, H. Y and Tung, L. (2010) An Exploratory Study of Experiential Value and Satisfaction of Visitors in “Leisure Farms” in Ilan, Taiwan, 3rd Asia-Euro Conference Proceedings, 24-26 November, Subang Jaya, Malaysia.
  • Bouchon, F., Tung, L. and Lim, T. S. (2010) Negotiating Tourism and Urban Development in Contested Heritage Area: A Study of the Historical Nucleus of Kuala Lumpur, 11th International Joint World Cultural Tourism Conference Proceedings, 12 – 14 November, Hangzhou, China.
  • Lim, T. S., Bouchon, F. and Tung, L. (2010) A Conceptual Framework of Heritage Selection, 8th ApaChrie Conference Proceedings, 12 – 14 August, Phuket, Thailand.
2009
  • Bouchon, F., Tung, L. and Lim, T. S. (2009) Sayangi Kuala Lumpur? Branding Strategies for Metropolitan Areas, Destination Marketing and Branding Conference Proceedings, 2 – 4 December, Macau
  • Tung, L., Lim, T. S. and Bouchon, F. (2009) Awareness of Kuala Lumpur as a Cultural Heritage Destination: Influence of Information Source on Awareness and Behavioural Loyalty of Locals and Domestic Tourists, 10th International Joint World Cultural Tourism Conference Proceedings, 13 – 15 November, Bangkok, Thailand.
  • Tung, L. and Lim, T. S. (2009) An Exploratory Study on the Mediating Influence of Satisfaction on the Relationship between Visual Attributes and Visitor Loyalty towards Cultural Heritage Sites, 3rd Advances in Tourism Marketing Conference Proceedings, 6 – 9 September, Bournemouth, UK
2008
  • Lim T. S. and Tung, L. (2008) An Exploratory Study on the Influence of Visual Attributes on Tourists Satisfaction of Cultural Heritage Sites, 2nd Asia-Euro Tourism, Hospitality and Gastronomy Conference Proceedings, 21-22 November, Kuala Lumpur, Malaysia
  • Tung, L. and Sidik, V. (2008) Motivation and Perception of New Teaching Methods Among College Students, 3rd Teaching and Learning Conference, 11 October, TUC, Malaysia
  • Kwong W. C. and Tung, L. (2008) Perception and Intention of Young Travellers to Participate in Work-Stay Programme in Malaysian Beach Resorts, 14th APTA Conference Proceedings, 9-12 July, Bangkok, Thailand
2007
  • Tung, L. and Veerakumaran, B. (2007) Mediating Influence of Satisfaction on Tourists’ Motives and Revisits to Cultural Heritage Sites, Mediating Influence of Satisfaction on Tourists’ Motives and Revisits to Cultural Heritage SitesProceedings, 3-4 August, Penang, Malaysia.
2006
  • Tung, L. (2006) Availability of Hotels’ Facilities and Services in Influencing Female Travellers, Asia-Euro Tourism, Culture and Gastronomy Conference Proceedings, 9-10 November, Kuala Lumpur, Malaysia.
RESEARCH PROJECT
(Project title),(Role),(Duration),(Level)
  • The Impact, Recovery and Future of the Business Events Industry in Malaysia after COVID-19, Project Leader, 2021 to 2022 (Taylor's University)
SUPERVISION
(Title of Thesis),(Name of Candidates),(Academic Level),(Role)
ONGOING
  • NG WAI YEE  (Co-supervisor (Internal))
PRESENTATION
(Title),(Event),(Date Presented),(Organiser),(Level)
ORAL PRESENTER
  • Factors Influencing Destination Loyalty of Tourist at Historic Cities in malaysia: A Proposed Model, 4th International Conference on technology Management, Business and Entreprenuership, 24/11/2015 to 25/11/2015, Faculty of Technology Management and Business and University Tun Hussain Onn Malaysia Commercial Sdn Bhd (fptp.uthm.edu.my/ICTMBE) (National)
  • Awareness of Kuala Lumpur as a Cultural Heritage Destination: Influence of Information Source on Awareness and Behavioural Loyalty of Locals and Domestic Tourists, 10th International Joint World Cultural Tourism Conference, 13/11/2009 to 15/11/2009, World Cultural Tourism Association (International)
  • An Exploratory Study on the Influence of Visual Attributes on Tourists Satisfaction of Cultural Heritage Sites, 2nd Asia-Euro Tourism, Hospitality and Gastronomy Conference, 21/11/2008 to 22/11/2008, Taylor's School of Hospitality and Tourism and University of Toulouse II  (International)
  • Motivation and Perception of New Teaching Methods Among College Students, 3rd Teaching and Learning Conference, 11/10/2008 to 11/10/2008, Taylor's University College (University)
  • Conceptual Paper: Antecedents and Consequences of Relationship Quality: A Test of a Relationship Model for the Hotel Industry, ERITA-Asia Seminar, 23/09/2008 to 23/09/2008, Taylor's College, School of Hospitality and Tourism (University)
  • Use of Games in Enhancing Students Learning Outcomes, Faculty Seminar, 13/09/2008 to 13/09/2008, Taylor's College, School of Hospitality and Tourism (University)
  • Mediating Influence of Satisfaction on the Relationship between Motives and Revisits to Cultural heritage Sites, ERITA-Asia Seminar, 30/10/2007 to 31/10/2007, Taylor's College, School of Hospitality and Tourism (University)
  • Mediating Influence of Satisfaction on Tourists Motives and Revisits to Cultural Heritage Sites, 5th Tourism Educators Conference On Tourism Educator and Hospitality, 03/08/2007 to 04/08/2007, School of Housing, Building and Planning, Universiti Sains Malaysia, in collaboration with Tourism Research Circle (National)
  • Conceptual Paper: Availability of Hotels Facilities and Services in Influencing Female Travellers, ERITA-Asia Workshop, 08/09/2006 to 09/09/2006, Taylor's College, School of Hospitality and Tourism (University)
POSTER PRESENTER
  • Availability of Hotels Facilities and Services in Influencing Female Travellers, Asia-Euro Tourism, Culture and Gastronomy Conference , 09/11/2006 to 10/11/2006, Taylor's College, School of Hospitality and Tourism (International)
AWARDS AND STEWARDSHIP
(Name of Award/Stewardship),(Award Category),(Awarding Institution),(Year Awarded),(Type of Award)
  • Chairman's Award for Excellence (Teaching Excellence) , Education, Taylor's University, 2011 (Teaching and Learning)
COURSE ATTENDED
(Course Title),(Course Mode),(Date/Duration),(Level)
  • Risk in Entertainment Events, Non research, 02/06/2021 to 02/06/2021 (University)
  • How to Market your Events?, Non research, 27/05/2021 to 27/05/2021 (International)
  • HEX Talk: Is Malaysia Ready for the Vaccine Passport?, Non research, 20/05/2021 to 20/05/2021 (University)
  • How to Publish in Top Tier Journals? A Social Science Perspective, Research, 19/05/2021 to 19/05/2021 (University)
  • Code of Practice for Programme Accreditation: Open and Distance Learning (COPPA: ODL), Non research, 07/05/2021 to 07/05/2021 (Government Sector)
  • 4th Graduate Research Seminar 2021, Research, 03/04/2021 to 03/04/2021 (University)
  • Writing An Effective FRGS Research Proposal: Tips and Guidance, Research, 02/02/2021 to 02/02/2021 (University)
  • Taylor's 13th Teaching and Learning Conference (TTLC2020), Non research, 14/10/2020 to 14/10/2020 (International)
  • Brick and Click Walkthrough and Training Session , Non research, 12/08/2020 to 12/08/2020 (University)
  • Impact of COVID 19 on Aviation Industry, Non research, 22/07/2020 to 22/07/2020 (Private/Industrial Sector)
  • Recovery Plan of Business Event Sector in Malaysia after Covid-19, Non research, 07/07/2020 to 07/07/2020 (University)
  • Events Webinar Series 2.0: The Recovery Plan of Business Events Sector in Malaysia After COVID-19, Non research, 07/07/2020 to 07/07/2021 (Private/Industrial Sector)
  • The Impact of Covid-19 on the Event Sector , Non research, 04/07/2020 to 07/07/2020 (Private/Industrial Sector)
  • AFECA Webinar: Getting Ready for Reopening, Non research, 03/07/2020 to 03/07/2020 (International)
  • 2nd Graduate Research Seminar, Research, 27/06/2020 to 27/06/2020 (University)
  • APIEM Webinar: Can practical, experiential, learning opportunities be provided for students when campuses are closed?, Non research, 18/05/2020 to 18/05/2020 (International)
  • How to use online group projects for summative assessment in online learning and teaching, Non research, 03/04/2020 to 03/04/2020 (University)
  • How to use online group presentations for summative assessment in online learning and teaching, Research, 03/04/2020 to 03/04/2020 (University)
  • How to use quizzes for summative assessment in online learning and teaching, Non research, 01/04/2020 to 01/04/2020 (University)
  • How to use online open-book exams for online submission as summative assessment in online learning and teaching, Non research, 31/03/2020 to 31/03/2020 (University)
  • Getting started with teaching online , Non research, 31/03/2020 to 31/03/2020 (University)
  • Impact of Covid-19 on the Hospitality and Tourism Industry , Non research, 11/03/2020 to 11/03/2020 (Private/Industrial Sector)
  • TCF2 T&L implementation workshop #3, Research, 06/03/2020 to 06/03/2020 (University)
  • TCF2 T&L implementation workshop #2 , Non research, 04/03/2020 to 04/03/2020 (University)
  • TCF2 T&L implementation workshop #1 , Non research, 02/03/2020 to 02/03/2020 (University)
  • Problem-Based Learning (Taylor's Pedagogies) , Non research, 04/02/2020 to 04/02/2020 (University)
  • MS ISO 9001:2015 Internal Quality Audit (IQA) Training, Non research, 21/01/2020 to 22/01/2020 (University)
  • MS ISO 9001:2015 Awareness Training, Non research, 20/01/2020 to 20/01/2020 (University)
  • Authentic Teaching & Learning (Taylor's Pedagogies), Non research, 14/01/2020 to 14/01/2020 (University)
  • Teaching and Assessing Problem Solving, Critical Thinking, Communication, Entrepreneurialism & Global Perspective , Non research, 14/01/2020 to 14/01/2020 (University)
  • Malaysia Business Events Week (MBEW), Non research, 28/08/2019 to 28/08/2019 (National)
  • FSLM Professional Development Day, Non research, 19/08/2019 to 20/08/2019 (University)
  • 17th Graduate Research Colloquium and 6th ASEAN Tourism Forum, Research, 27/06/2019 to 28/06/2019 (International)
  • 5th Future Leaders Day, Non research, 18/06/2019 to 18/06/2019 (National)
  • FSLM Professional Development Day, Non research, 25/03/2019 to 26/03/2019 (University)
  • "Teach Less, Learn More" (TLLM): DIY Lecture Recording - Online Module, Non research, 22/03/2019 to 22/03/2019 (University)
  • TCF Review Workshop, Non research, 21/03/2019 to 21/03/2019 (University)
  • Taylor's Curriculum Framework (TCF) Clinic, Non research, 04/12/2018 to 04/12/2018 (University)
  • Taylor s Curriculum Framework (TCF) Module Alignment Workshop(FSLM), Non research, 12/11/2018 to 13/11/2018 (University)
  • Taylor s Curriculum Framework Workshop (SCAFS & SHTE), Non research, 12/09/2018 to 13/09/2018 (University)
  • Credentialing Faculty Through High Impact Research, Research, 23/08/2018 to 24/08/2018 (University)
  • Malaysia Business Event Week (MBEW), Non research, 12/08/2018 to 14/08/2018 (National)
  • Professional Development Day (Research), Research, 23/03/2018 to 23/03/2018 (University)
  • Teach Less, Learn More' Workshop, Research, 21/04/2017 to 21/04/2017
  • PD day 2 (TCHT Only), Research, 24/03/2017 to 24/03/2017
  • HTCA PD Day 1, Research, 12/01/2017 to 13/01/2017
  • Professional Conference Management (PCM), Non research, 04/10/2016 to 06/10/2016 (International)
  • Outcome Based Education (OBE) Workshop , Non research, 18/03/2016 to 18/03/2016 (National)
  • Professional Exhibition Management (PEM), Non research, 11/11/2015 to 13/11/2015 (International)