Curriculum Vitae

PERSONAL DETAILS

Dr Lisa Tung Pei Pei

  • Senior Lecturer

  • School of Hosp,Tourism & Events
    Faculty of Social Sciences & Leisure Management
  •    +603-56295430
  •   lisa.tung@taylors.edu.my

ADMINISTRATIVE DUTIES
(Role),(Level),(Duration)
  • Head - Learning and Teaching, Faculty of Social Sciences and Leisure Management, 01/09/2024 to present
  • Programme Director - Bachelor of International Events Management, Bachelor of International Tourism Management, School of Hospitality, Tourism and Events Faculty of Social Sciences and Leisure Management Taylor's University, 01/01/2022 to 31/08/2024
  • Programme Director - Diploma in Event Management, Diploma in Tourism Management, Bachelor of International Tourism Management (Hons) & Events Management, School of Hospitality, Tourism and Events, Faculty of Social Sciences and Leisure Management, Taylor's University., 01/01/2020 to 31/12/2021
  • Programme Director - Diploma in Event Management & Bachelor of International Tourism Management (Hons) (Events Management), School of Hospitality, Tourism and Events, Faculty of Social Sciences and Leisure Management, Taylor's University., 01/06/2011 to 31/05/2019
ACADEMIC QUALIFICATION
(Qualification),(Institution)
  • Doctor of Philosophy, Universiti Utara Malaysia, Malaysia
  • Master Of Science, Robert Gordon University, United Kingdom
  • Bachelor Of Arts In Hospitality Management, Robert Gordon University, United Kingdom
  • Higher Dip. Hotel Management, Taylor'S College, Malaysia
PROFESSIONAL MEMBERSHIP
(Organisation),(Role),(Duration),(Level)
  • Asia Pacific Institute for Events Management (APIEM), Professional Member, 2019 to present (International)
  • Business and Major Events Academic Council, Academic Member, 2014 to 2020 (National)
  • American Hotel and Lodging Educational Institute, Academic Member, 2013 to 2018 (International)
  • Tourism Educators Association of Malaysia (TEAM), Academic Member, 2006 to 2024 (National)
RESEARCH INTEREST
(Research Area)
  • Destination Loyalty
  • Tourist Experience, Experiential Marketing
  • Event Management (Creative Experience, Sports Events, Business Events)
  • Tourist/Attendee Motivation
  • Destination Image
  • Tourist Interactions; Destination Loyalty; Satisfaction; Perceived Authenticity; Tourist Emotions; Event Motivation; Residents' and Attendees' Perception of Events.
  • Tourist Emotions
  • Tourist/Consumer Satisfaction
  • Destination Loyalty
TEACHING
(Course Title),(Level of Study),(Institution),(Month/Year)
  • Events and Entertainment, Bachelor Degree, Taylor's University (04/2024)
  • Events and Entertainment, Bachelor Degree, Taylor's University (09/2024)
  • Events and Entertainment, Bachelor Degree, Taylor's University (03/2023)
  • Events and Entertainment, Bachelor Degree, Taylor's University (09/2023)
  • Events and Entertainment, Bachelor Degree, Taylor's University (08/2022)
  • Events and Entertainment, Bachelor Degree, Taylor's University (03/2021)
  • Events and Entertainment, Bachelor Degree, Taylor's University (08/2020)
  • Events and Entertainment, Bachelor Degree, Taylor's University (03/2020)
  • Events and Entertainment, Bachelor Degree, Taylor's University (03/2019)
  • Trends and Issues in International Event Manangement, Bachelor Degree, Taylor's University (01/2019)
  • Trends and Issues in International Event Management, Bachelor Degree, Taylor's University (03/2019)
  • Events and Entertainment, Bachelor Degree, Taylor's University (08/2019)
  • Events and Entertainment, Bachelor Degree, Taylor's University (08/2018)
  • Events and Entertainment, Bachelor Degree, Taylor's University (03/2018)
  • Introduction to Events and Meetings, Bachelor Degree, Taylor's University (08/2018)
  • Events Operations, Bachelor Degree, Taylor's University (08/2017)
  • Sponsorship for Events, Diploma, Taylor's University (03/2017)
  • Introduction to Events and Meetings, Bachelor Degree, Taylor's University (08/2017)
  • Sponsorship for Events, Diploma, Taylor's University (08/2016)
  • Introduction to Events and Meetings, Bachelor Degree, Taylor's University (03/2016)
  • Live Event Project, Bachelor Degree, Taylor's University (03/2016)
  • Exhibition Management, Bachelor Degree, Taylor's University (03/2016)
PUBLICATIONS
(Title of publication in APA style)
Book
2011
  • Tung, L. and Wong, P. W. (2011) Strategic Marketing Study Guide Series for Masters in International Hospitality Management, Taylor’s Press: Malaysia
Article in Journals
2025
  • Liang, X., Chuah, S.H.-W. and Tung, L. (2025), "Factors influencing consumers’ intention to purchase hotel products on Douyin (TikTok): a comparison of business and leisure travelers", Journal of Hospitality and Tourism Insights, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JHTI-08-2024-0834 (SCOPUS-Indexed)
2023
  • Razak, D. H. A., Ismail, K., Yee, N. W., Tung, L. & Jimbun S. L. The Impact of COVID-19 on the Business Events Industry in Malaysia (SCOPUS-Indexed)
      
2020
  • Tung, L. & Mohd Noor, N. A. (2020). The influence of tourist interactions on satisfaction and destination loyalty of tourists at cultural heritage sites in Penang and Melaka, Malaysia. Asia-Pacific Journal of Innovation in Hospitality and Tourism, 9(1), 103–119. (SCOPUS-Indexed)
2018
  • Tung, L., Ng, W.Y. & Foong, R.L. (2018). Spectator experience of the 29th SEA Games. [Special Issue]. Asia-Pacific Journal of Innovation in Hospitality and Tourism, 7, 1-10. (SCOPUS-Indexed)
  • Ng, W.Y., Tung, L. & Foong, R.L. (2018). Spectator perception of green practices at the 29th SEA Games. [Special Issue]. Asia-Pacific Journal of Innovation in Hospitality and Tourism, 7, 45–52. (SCOPUS-Indexed)
2016
  • Tung, Lisa and Mohd Noor, Nor Azila (2016). Factors Influencing Destination Loyalty of Tourists at Historic Cities in Malaysia: A Proposed Model. The Social Sciences, 11(11), 2698-2704. (SCOPUS-Indexed)
2011
  • Tung, L., Linang,S. and Kwong, W. Ch. (2011) Intention of Young Travellers to Participate in Work-Stay Programmes in Malaysian Beach Hotels or Resorts: The Components, TEAM Journal of Hospitality and Tourism, 8(1), December, pp 52-60.
2007
  • Tung, L. and Veerakumaran, B. (2007) Mediating Influence of Satisfaction on Tourists’ Motives and Revisits to Cultural Heritage Sites, TEAM Journal of Hospitality and Tourism, 4(1), December, pp 44-55.
Article in Proceeding
2016
  • Tung, L., Mohd Noor, N. A. and Ng, W. Y. (2016) The Relationship between Tourist Interactions and Satisfaction at Cultural Heritage Sites in Penang and Melaka, Malaysia, 6th Asia-Euro Conference Proceedings, 9-12 November, Gwalior, India.
2015
  • Tung, L. and Mohd Noor, Nor Azila (2015) Factors Influencing Destination Loyalty of Tourists at Historic Cities in Malaysia: A Proposed Model, 4th International Conference on Technology Management, Business and Entrepreneurship Conference Proceedings, 24 – 25 Nov 2015, Melaka, Malaysia. (SCOPUS-Indexed)
2010
  • Wang, H. Y and Tung, L. (2010) An Exploratory Study of Experiential Value and Satisfaction of Visitors in “Leisure Farms” in Ilan, Taiwan, 3rd Asia-Euro Conference Proceedings, 24-26 November, Subang Jaya, Malaysia.
  • Bouchon, F., Tung, L. and Lim, T. S. (2010) Negotiating Tourism and Urban Development in Contested Heritage Area: A Study of the Historical Nucleus of Kuala Lumpur, 11th International Joint World Cultural Tourism Conference Proceedings, 12 – 14 November, Hangzhou, China.
  • Lim, T. S., Bouchon, F. and Tung, L. (2010) A Conceptual Framework of Heritage Selection, 8th ApaChrie Conference Proceedings, 12 – 14 August, Phuket, Thailand.
2009
  • Bouchon, F., Tung, L. and Lim, T. S. (2009) Sayangi Kuala Lumpur? Branding Strategies for Metropolitan Areas, Destination Marketing and Branding Conference Proceedings, 2 – 4 December, Macau
  • Tung, L., Lim, T. S. and Bouchon, F. (2009) Awareness of Kuala Lumpur as a Cultural Heritage Destination: Influence of Information Source on Awareness and Behavioural Loyalty of Locals and Domestic Tourists, 10th International Joint World Cultural Tourism Conference Proceedings, 13 – 15 November, Bangkok, Thailand.
  • Tung, L. and Lim, T. S. (2009) An Exploratory Study on the Mediating Influence of Satisfaction on the Relationship between Visual Attributes and Visitor Loyalty towards Cultural Heritage Sites, 3rd Advances in Tourism Marketing Conference Proceedings, 6 – 9 September, Bournemouth, UK
2008
  • Lim T. S. and Tung, L. (2008) An Exploratory Study on the Influence of Visual Attributes on Tourists Satisfaction of Cultural Heritage Sites, 2nd Asia-Euro Tourism, Hospitality and Gastronomy Conference Proceedings, 21-22 November, Kuala Lumpur, Malaysia
  • Tung, L. and Sidik, V. (2008) Motivation and Perception of New Teaching Methods Among College Students, 3rd Teaching and Learning Conference, 11 October, TUC, Malaysia
  • Kwong W. C. and Tung, L. (2008) Perception and Intention of Young Travellers to Participate in Work-Stay Programme in Malaysian Beach Resorts, 14th APTA Conference Proceedings, 9-12 July, Bangkok, Thailand
2007
  • Tung, L. and Veerakumaran, B. (2007) Mediating Influence of Satisfaction on Tourists’ Motives and Revisits to Cultural Heritage Sites, Mediating Influence of Satisfaction on Tourists’ Motives and Revisits to Cultural Heritage SitesProceedings, 3-4 August, Penang, Malaysia.
2006
  • Tung, L. (2006) Availability of Hotels’ Facilities and Services in Influencing Female Travellers, Asia-Euro Tourism, Culture and Gastronomy Conference Proceedings, 9-10 November, Kuala Lumpur, Malaysia.
RESEARCH PROJECT
(Project title),(Role),(Duration),(Level)
  • Exploring New Technology Adoption Challenges in the Business Events Industry in Malaysia , Co-researcher, 2023 to 2025 (Taylor's University)
  • The Impact, Recovery and Future of the Business Events Industry in Malaysia after COVID-19, Project Leader, 2021 to 2022 (Taylor's University)
SUPERVISION
(Title of Thesis),(Name of Candidates),(Academic Level),(Role)
ONGOING
  • NG WAI YEE  (Co-supervisor (Internal))
  • FADZAYI MBUYANA MADE  (Main Supervisor)
  • FADZAYI MBUYANA MADE  (Co-supervisor (Internal))
  • LI SHIJIA  (Main Supervisor)
  • LI XUE  (Main Supervisor)
PRESENTATION
(Title),(Event),(Date Presented),(Organiser),(Level)
ORAL PRESENTER
  • The Relationship between Tourist Interactions and Satisfaction at Cultural Heritage Sites in Penang and Melaka, Malaysia, 6th Asia-Euro Conference, 09/11/2016 (National)
  • Factors Influencing Destination Loyalty of Tourist at Historic Cities in malaysia: A Proposed Model, 4th International Conference on technology Management, Business and Entreprenuership, 24/11/2015 to 25/11/2015, Faculty of Technology Management and Business and University Tun Hussain Onn Malaysia Commercial Sdn Bhd (fptp.uthm.edu.my/ICTMBE) (National)
  • Awareness of Kuala Lumpur as a Cultural Heritage Destination: Influence of Information Source on Awareness and Behavioural Loyalty of Locals and Domestic Tourists, 10th International Joint World Cultural Tourism Conference, 13/11/2009 to 15/11/2009, World Cultural Tourism Association (International)
  • An Exploratory Study on the Influence of Visual Attributes on Tourists Satisfaction of Cultural Heritage Sites, 2nd Asia-Euro Tourism, Hospitality and Gastronomy Conference, 21/11/2008 to 22/11/2008, Taylor's School of Hospitality and Tourism and University of Toulouse II  (International)
  • Motivation and Perception of New Teaching Methods Among College Students, 3rd Teaching and Learning Conference, 11/10/2008 to 11/10/2008, Taylor's University College (University)
  • Conceptual Paper: Antecedents and Consequences of Relationship Quality: A Test of a Relationship Model for the Hotel Industry, ERITA-Asia Seminar, 23/09/2008 to 23/09/2008, Taylor's College, School of Hospitality and Tourism (University)
  • Use of Games in Enhancing Students Learning Outcomes, Faculty Seminar, 13/09/2008 to 13/09/2008, Taylor's College, School of Hospitality and Tourism (University)
  • Mediating Influence of Satisfaction on the Relationship between Motives and Revisits to Cultural heritage Sites, ERITA-Asia Seminar, 30/10/2007 to 31/10/2007, Taylor's College, School of Hospitality and Tourism (University)
  • Mediating Influence of Satisfaction on Tourists Motives and Revisits to Cultural Heritage Sites, 5th Tourism Educators Conference On Tourism Educator and Hospitality, 03/08/2007 to 04/08/2007, School of Housing, Building and Planning, Universiti Sains Malaysia, in collaboration with Tourism Research Circle (National)
  • Conceptual Paper: Availability of Hotels Facilities and Services in Influencing Female Travellers, ERITA-Asia Workshop, 08/09/2006 to 09/09/2006, Taylor's College, School of Hospitality and Tourism (University)
POSTER PRESENTER
  • Availability of Hotels Facilities and Services in Influencing Female Travellers, Asia-Euro Tourism, Culture and Gastronomy Conference , 09/11/2006 to 10/11/2006, Taylor's College, School of Hospitality and Tourism (International)
AWARDS AND STEWARDSHIP
(Name of Award/Stewardship),(Award Category),(Awarding Institution),(Year Awarded),(Type of Award)
  • Chairman's Award for Excellence (Teaching Excellence) , Education, Taylor's University, 2011 (Teaching and Learning)