Curriculum Vitae

PERSONAL DETAILS

Dr Leong Mei Kei


ADMINISTRATIVE DUTIES
(Role),(Level),(Duration)
  • Programme Director for Bachelor of Business (Honours), School of Management and Marketing, Faculty of Business and Law, Taylor's University, 06/07/2023 to present
  • Early Career Researcher Representative , School of Hospitality and Service Management, 01/01/2022 to 29/07/2022
  • Program Leader for Diploma in Hotel Management, School of Hospitality and Service Management, 01/01/2020 to 29/07/2022
ACADEMIC QUALIFICATION
(Qualification),(Institution)
  • Doctor of Philosophy, Universiti Putra Malaysia, Malaysia
  • Bachelor of Consumer Studies, Universiti Putra Malaysia, Malaysia
TEACHING
(Course Title),(Level of Study),(Institution),(Month/Year)
  • Principles of Marketing, Bachelor Degree, Taylor's University (04/2023)
  • Principles of Marketing, Bachelor Degree, Taylor's University (08/2023)
  • International Marketing, Bachelor Degree, Taylor's University (04/2023)
  • Events Planning and Management, Master Degree, Sunway University (01/2022)
  • Principles of Marketing, Bachelor Degree, Taylor's University (08/2022)
  • Consumer Behaviour, Bachelor Degree, Taylor's University (08/2022)
  • Research Project, Bachelor Degree, Sunway University (04/2022)
  • Strategic Management for Hospitality Business, Bachelor Degree, Sunway University (04/2022)
  • Principles of Marketing, Diploma, Sunway University (01/2022)
  • International Marketing, Bachelor Degree, Taylor's University (08/2022)
  • Strategic Management for Hospitality Business, Bachelor Degree, Sunway University (08/2021)
  • Events Planning and Management, Master Degree, Sunway University (04/2021)
  • Marketing Innovation in Hospitality Business, Master Degree, Sunway University (08/2021)
  • Research Project, Bachelor Degree, Sunway University (04/2021)
  • Branding and Promotions, Bachelor Degree, Sunway University (01/2021)
  • Branding and Promotions, Bachelor Degree, Sunway University (08/2021)
  • Branding and Promotions, Bachelor Degree, Sunway University (04/2021)
  • Marketing Innovation in Hospitality Business, Master Degree, Sunway University (08/2020)
  • Strategic Management for Hospitality Business, Bachelor Degree, Sunway University (08/2020)
  • Branding and Promotions, Bachelor Degree, Sunway University (08/2020)
  • Branding and Promotions, Bachelor Degree, Sunway University (03/2020)
  • Branding and Promotions, Bachelor Degree, Sunway University (01/2020)
  • Principles of Marketing, Diploma, Sunway University (03/2020)
  • Principles of Marketing, Diploma, Sunway University (01/2019)
  • Principles of Marketing, Diploma, Sunway University (08/2019)
  • Strategic Management for Hospitality Business, Bachelor Degree, Sunway University (08/2019)
  • Branding and Promotions, Bachelor Degree, Sunway University (03/2019)
  • Branding and Promotions, Bachelor Degree, Sunway University (08/2019)
  • Strategic Management for Hospitality Business, Bachelor Degree, Sunway University (03/2019)
  • Branding and Promotions, Bachelor Degree, Sunway University (01/2019)
PUBLICATIONS
(Title of publication in APA style)
Book Chapter
2024
  • Leong, M.K., Khie, T.M., Yaacob, A., Kumar, T.J., & Rathakrishnan, T. (2024). A Triadic Approach to Generative AI Solutions for Educators in Transforming Higher Education. In Lytras, M., Alkhaldi, A., & Malik, S. (Eds.), The Evolution of Artificial Intelligence in Higher Education: Challenges, Risks, and Ethical Considerations Series Title: Emerald Studies in Active and Transformative Learning in Higher Education. Emerald Publishing.
2022
  • Chaichi, K., & Leong, M. K. (2022). Tourism development in the Cook Islands: Deconstructing the impacts and identifying a sustainable framework. In Routledge Handbook on Tourism and Small Island States in the Pacific (pp. 356-365). Routledge.
Article in Journals
2024
  • Leong, M.K., & Chaichi, K. (2023). Novel approach to consumer loyalty: A case study of hospitality service organisations among Generation X and Y. International Journal of Economics and Business Research. Forthcoming. (SCOPUS-Indexed)
     
  • Chaichi, K., Zawawi, D., Aziz, Y. A., & Leong, M. K. (2024). Uncovering the Hidden Intangible Factors of Hotel Employees’ Turnover Intention During COVID Phenomenon. Management and Labour Studies, 0258042X241244577. (ISI-Indexed)
     
  • Koay, K.Y. & Leong, M.K. (2024). More than a mere cup of bubble tea: how does perceived luxuriousness affect the intentions to revisit? British Food Journal (ISI-Indexed)
     
  • Lai, Z.J., Leong, M.K., Khoo, K.L. and Sidhu, S. (2024). Integrating Technology Acceptance Model and Value-based Adoption Model to determine consumers’ intention to adopt AR in Online Shopping. Asia Pacific Journal of Marketing and Logistics.
     
  • Wang, Y., Jiang, N., Hong, K. T., Kaur, H., & Leong, M. K. (2023). OPTIMIZING PROJECT MANAGEMENT STRATEGIES FOR ELECTRIC VEHICLE ADOPTION: EXAMINING THE SOR MODEL TO UNDERSTAND THE NEXUS BETWEEN PERCEIVED VALUE, PERCEIVED RISK, AND CONSUMER PURCHASE INTENTION. The Journal of Modern Project Management, 11(3), 86-101. (SCOPUS-Indexed)
2023
  • Leong, M. K., & Koay, K. Y. (2023). Towards a unified model of consumers’ intentions to use drone food delivery services. International Journal of Hospitality Management, 113, 103539. (ISI-Indexed)
     
  • Chaichi, K., Stephenson, M. L., Fouad Salem, S., & Leong, M. K. (2023). A Sequential Mixed Method Study of Employee Job Satisfaction in Upscale Restaurants, Malaysia. Journal of Quality Assurance in Hospitality & Tourism, 1-32. (ISI-Indexed)
     
  • Koay, K. Y., & Leong, M. K. (2023). Understanding consumers' intentions to use drone food delivery services: a perspective of the theory of consumption values. Asia-Pacific Journal of Business Administration, (ahead-of-print). (ISI-Indexed)
     
2021
  • Chaichi, K., Kei, L. M., Phongpanichanan, C., Alizadeh, H. N., & Nur, H. M. (2021). Proposing An Inclusive Model of Travellers' Visit Intention and Time Perspective Revisit Intention. Journal of Positive Psychology and Wellbeing, 5(3), 253-263. (SCOPUS-Indexed)
  • Leong, M. K., & Chaichi, K. (2021). The Adoption Of Technology Acceptance Model (Tam) And Trust In Influencing Online Purchase Intention During The Covid-19 Pandemic: Empirical Evidence From Malaysia. International Journal Of Academic Research In Business And Social Sciences, 11(8), 468– 478. (ERA Indexed)
2020
  • Chaichi, K., Dahlia, Z., Yuhanis, A. A., & Leong, M. K. (2020). The impact of positive psychological personalities on employee's attitude and turnover intention. International Journal of Innovation, Creativity and Change, 11(8), 144-160. (SCOPUS-Indexed)
2019
  • Leong, M., Osman, S., Paim, L., & Fazli, S. (2019). Enhancing consumer online engagement through consumer involvement: A case of airline and hospitality services in Malaysia. Management Science Letters, 9(6), 795-808. (SCOPUS-Indexed)
2017
  • Leong, M.K., Osman, S., and Paim, L. (2017). The Impact of Consumer Engagement towards Consumer Loyalty in Tourism and Hospitality Industry. Malaysian Journal of Consumer and Family Economics, 20, 67-82. (SCOPUS-Indexed)
  • Leong, M. K., Syuhaily, O., & Laily, P. (2017). Relationship between consumer involvement and consumer engagement with consumer loyalty in tourism and hospitality industry. International Journal of Academic Research in Economics and Management Sciences, 6(4), 72-91.
  • Leong, M.K., Osman, S., & Bakar, N. S. A. (2017). Relationship of personality factors and purchase intention of counterfeit products among college students. Malaysian Journal of Consumer Family Economics, 20 (Special Edition No. 2), 105-121.
  • Leong, M.K., & Osman, S. (2017). Consumer online engagement in airline and hospitality services. Malaysian Journal of Consumer, 28, 106-116.
SUPERVISION
(Title of Thesis),(Name of Candidates),(Academic Level),(Role)
COMPLETED
  • Predictors of food waste behaviour among university students, Teo Khee Min, Master by Coursework  (Co-supervisor (Internal))
  • Service quality factors and dine in intention at Malaysia robot service restaurant: The mediating role of attitude, Khoo Ke Xin, Master by Coursework  (Main Supervisor)
ONGOING
  • LIM CON NEE  (Co-supervisor (Internal))
  • MARION ALISHA A/P PAUL  (Co-supervisor (Internal))
  • WONG POH WEI  (Co-supervisor (Internal))
PRESENTATION
(Title),(Event),(Date Presented),(Organiser),(Level)
ORAL PRESENTER
  • Drone as the digitalized delivery approach for online food delivery services: A systematic literature review. , 3rd Business, Law and Management (BLM3) International Conference , 12/11/2022 to 12/11/2022, Taylor's University (International)
  • Factors affecting purchase intention through the mediating role of consumer trust: A conceptual framework for effective sales management, 3rd International Tourism and Retail Service Management Conference 2021 (TRMC), 12/10/2021 to 13/10/2021, School of Hospitality & Service Management, Sunway University (International)
  • Exploring the impact of tourism development on local communities: A qualitative comparative study of Bangkok and Phnom Penh, Global Conference on Services and Retail Management 2021, 10/05/2021 to 13/05/2021, University of Naples Federico II, Italy & University of South Florida, USA (International)
  • The impact of tourism development on health challenges: A case study in Cook Islands, Second International Conference of Health_Oriented Tourism & Hospitality 2019, 22/06/2019 to 24/06/2019, School of Hospitality, Sunway University (International)
  • The influence of personality factors towards purchase intention of counterfeit products among college students, Human Ecology International Conference, 18/04/2017 to 20/04/2017, Universiti Putra Malaysia (International)