Curriculum Vitae

PERSONAL DETAILS

Ms. Marzura Binti Abdul Malek


BIOGRAPHY

MARZURA ABDUL MALEK is a Programme Director and a Senior Lecturer for the Public Relations programmes in Taylor’s University, Subang Jaya, Selangor.  Malaysia. She brings with her more than 20 years of industrial and academic experience in the field of Public Relations and mass communication. She is currently, pursuing her PhD studies in the area of Public Relations capabilities in the Malaysian higher education. Her other research interest areas are community service and youth, poverty eradication sustainability and innovations in business. 

She is a member of  the Institute of Public Relations Malaysia (IPRM) and a lifetime member of the Malaysian Society for Higher Education Policy and Research Development. She is also an associate member of Public Relations and Communication Association (PRCA)..


ADMINISTRATIVE DUTIES
(Role),(Level),(Duration)
  • ISO90001:2015 Internal Auditor, School of Media and Communication, 01/02/2024 to present
  • Programme Director (PR and Marketing & PR and Event Management programmes), School of Media and Communication, 01/01/2023 to present
  • School Champion for Curriculum, Design, Assessment and Delivery (CDAD), School of Media and Communication, 01/01/2022 to 31/12/2023
  • Programme Director (PR & Marketing and PR & Event Management programmes), School of Media and Communication, 01/01/2021 to 31/12/2022
  • Programme Director (Diploma in Communication), School of Media and Communication, 31/05/2019 to 31/12/2021
  • Programme Director (PR programmes), School of Media and Communication, Faculty of Social Sciences and Leisure Management, 15/01/2019 to 31/12/2020
ACADEMIC QUALIFICATION
(Qualification),(Institution)
  • Master of Business Administration, UNIVERSITI TEKNOLOGI MARA, Malaysia
  • Bach. of Mass Comm (Hons) Public Relation, UNIVERSITI TEKNOLOGI MARA, Malaysia
PROFESSIONAL MEMBERSHIP
(Organisation),(Role),(Duration),(Level)
  • Malaysian Red Crescent, Professional Member, 2023 to present (National)
  • Institute of Public Relations Malaysia, Life member, Since 2023 (National)
  • Public Relations and Communications Association of Malaysia, Associate member, 2023 to 2023 (National)
  • Public Relations and Communications Association, Associate member, 2019 to 2021 (National)
  • Institute of Public Relations Malaysia, Academic Member, 2019 to 2022 (National)
  • Malaysia Society for Higher Education Policy and Research Development, Life member, Since 2015 (National)
AREAS OF EXPERTISE
(Area)
  • Public Relation (Risk and Crisis management)
  • Brands Management (Branding, Reputation, Customer sustainability)
  • Public Relation (Internal communication, media relations)
  • Community Service for youth (Community service and youth, youth and values, graduate - ready )
  • Broadcasting (Radio content analysis: social integration, nation building)
  • Public Relations (Internal relations, media relations, crisis management, corporate social responsibility and sustainability)
RESEARCH INTEREST
(Research Area)
  • The role of mass media in nation building
TEACHING
(Course Title),(Level of Study),(Institution),(Month/Year)
  • Professional Media Workshop, Bachelor Degree, Taylor's University (03/2023)
  • Promotional Writing, Bachelor Degree, Taylor's University (03/2022)
  • Risk and Crisis Communication, Master Degree, Taylor's University (03/2022)
  • Risk and Crisis Communication, Master Degree, Taylor's University (08/2022)
  • Professional Media Workshop, Bachelor Degree, Taylor's University (08/2022)
  • Promotional Writing, Bachelor Degree, Taylor's University (08/2021)
  • Risk and Crisis Communication, Master Degree, Taylor's University (01/2021)
  • Risk and Crisis Communication, Master Degree, Taylor's University (08/2021)
  • Relationship Marketing, Bachelor Degree, Taylor's University (04/2020)
  • Reputation Management, Master Degree, Taylor's University (06/2019)
  • Public Speaking Skills, Foundation, Taylor's University (08/2018)
  • Community Service Initiative, Bachelor Degree, Taylor's University (01/2018)
  • PR Event Consultancy, Bachelor Degree, Taylor's University (03/2018)
  • Crisis Management, Bachelor Degree, Taylor's University (08/2018)
  • PR Consultancy, Bachelor Degree, Taylor's University (03/2018)
  • PR Event Consultancy, Bachelor Degree, Taylor's University (08/2017)
  • DISCOVERING MASS COMMUNICATION, Foundation, Taylor's University (03/2017)
  • Reputation Management, Master Degree, Taylor's University (02/2017)
  • Reputation Management, Master Degree, Taylor's University (05/2017)
  • Community Service Initiative, Diploma, Taylor's University (01/2017)
  • Community Service Initiative, Diploma, Taylor's University (03/2017)
  • PR Consultancy, Bachelor Degree, Taylor's University (08/2017)
  • PUBLIC RELATIONS PRINCIPLES, Bachelor Degree, Taylor's University (08/2016)
  • Community Service Initiative, Diploma, Taylor's University (01/2016)
  • DISCOVERING MASS COMMUNICATION, Foundation, Taylor's University (03/2016)
  • PUBLIC RELATIONS PRINCIPLES, Bachelor Degree, Taylor's University (03/2016)
  • PUBLIC RELATIONS PRINCIPLES, Bachelor Degree, Taylor's University (08/2015)
  • PR STRATEGIES AND TACTICS, Diploma, Taylor's University (12/2015)
  • PUBLIC RELATIONS PRINCIPLES, Bachelor Degree, Taylor's University (03/2015)
PUBLICATIONS
(Title of publication in APA style)
Article in Journals
2021
  • Awang‑Hashim. R., Kaur. A., Yusof, N., Kanageswari, S., Abdul Manaf, N. A., Zubairi, A. M.,· Yee, A., Abdul Malek, M. (2021).Reflective and integrative learning and the role of instructors and institutions—evidence from Malaysia. Higher Education. Springer Nature, B.V. (SCOPUS-Indexed)
     
2020
  • Yusof, N., Awang-Hashim, R., Kau, A., Malek, M., Kanageswari, S., Shanmugam, S., Abdul Manaf, N., Seow V. Y., Zubairi, A. M. (2020). The Role of Relatedness in Student Learning Experiences. Asian Journal of University Education. vol. 16, No. 2, July 2020. (SCOPUS-Indexed)
     
2019
  • Abdul Malek, M., Rajaratnam, U., (2019). Service Learning for the creation of a holistic graduate: A case study of Taylor's University community service programme. 4(30), 356-363.
     
Article in Proceeding
2016
  • Ponnan R., Malek M.A., Ambalavanan B. (2016) Large Class Size and Student–Lecturer Learning Experiences at the Tertiary Level. In: Tang S., Logonnathan L. (eds) Assessment for Learning Within and Beyond the Classroom. Springer, Singapore (ISI-Indexed)
Mass Media(Newspaper,Radio,TV,Popular Magazine)
2019
  • Wanita Hari Ini, TV3
Print Media
2018
  • Berita Harian, 30 Oktober 2018.
RESEARCH PROJECT
(Project title),(Role),(Duration),(Level)
  • An Assessment of Artificial Intelligence Based Model for a Media Assets Management for Multimedia Content Providers and Users, Co-researcher, 2018 to 2019 (Taylor's University)
  • DEVELOPMENT AND VALIDATION OF AN ASSESSMENT TOOL TO MEASURE QUALITY OF UNDERGRADUATE LEARNING EXPERIENCES (QULEX), Co-researcher, 2018 to 2019 (Private)
CONSULTANCY PROJECT
(Project title),(Organisation),(Duration),(Role),(Level)
  • Renovation of Cheng Hoon Teng Temple, Melaka, Taylor's School of Architecture, Building and Design, 27/03/2023 to 30/06/2023, Advisor (Private/Industrial Sector)
  • Womenpreneur for single mothers, Taylor's University, 29/08/2022 to 02/12/2022, Advisor (Private/Industrial Sector)
  • Seminar on Learning - Outcome, Malvern International Academy, 14/08/2018 to 14/08/2018, Trainer (Private/Industrial Sector)
  • LRT/ MRT Campaign, Prasarana Malaysia Berhad, 28/03/2018 to 29/06/2018, Advisor (Private/Industrial Sector)
  • Leap Asia Campaign, LEAP ASIA/ 8MAD GROUP, 28/03/2018 to 29/06/2018, Advisor (Private/Industrial Sector)
  • HappyFresh Campaign, iCart Malaysia Sdn Bhd, 30/08/2017 to 01/12/2017, Advisor (Private/Industrial Sector)
SUPERVISION
(Title of Thesis),(Name of Candidates),(Academic Level),(Role)
ONGOING
  • Liu RuXin, Master by Research  (Main Supervisor)
COMPLETED
  • Cultural Hegemony: Hollywood movies and Chinese Culture, Qai KaiYue, Master by Research  (Main Supervisor)
  • An Analysis of British Diplomacy Uses of Social Media, Ismael Al-Ansari, Master by Research  (Main Supervisor)
  • Reminders of death and its influence on young adults in Bangladesh and Malaysia, Khaled Hossain Abir, Master by Research  (Main Supervisor)
  • An analysis on the K-Pop Girl Group Crisis, Sellina Faith Tanya, Master by Research  (Main Supervisor)
  • Development of Public Relations Strategies in Social Media in Fast Food Restaurants in China, Huang XingYing, Master by Research  (Main Supervisor)
  • When is it rude to be rude? Politeness and Indirectness in British and Singaporean Request; A Cross Culture comparison. , Racheal Thomas, Master by Coursework  (Main Supervisor)
  • Religious extremism in the entertainment event management industry in Malaysia, Shafiqa Mohamed Nor, Master by Coursework  (Main Supervisor)
  • Perceptions of Young-Adult Bystanders in Cyberbullying, Astri Regina Kamila Hatta, Master by Coursework  (Main Supervisor)
  • THE IMPACT OF FACEBOOK SCANDALS ON USER BEHAVIOUR: A CASE STUDY ON CAMBRIDGE ANALYTICA SCANDAL. , Lam Chia Yi, Master by Coursework  (Main Supervisor)
  • A study on advertisement practices in Regulatory Consumer Rights Code, Yogeswari a/p Veloo, Master by Coursework  (Main Supervisor)
PRESENTATION
(Title),(Event),(Date Presented),(Organiser),(Level)
ORAL PRESENTER
  • Global Learning Impact: Educational Trips and Sustainable Development Among University Students, Taylor's 15th Teaching and Learning Conference, 01/03/2024 to 02/03/2024, Taylor's University (International)
  • Adoption of the public information model in NASIONALfm: A case study on the role of a Malaysian radio station , Asia Pacific Public Relations Research and Education Network, 16/02/2021 to 17/02/2021, Massey University, New Zealand Australian University of Technology (International)
  • APPLICATION OF STRATEGIC ISSUES MANAGEMENT: A CASE STUDY OF GRADUATE PREPAREDNESS ON 4.0 IR , The 6th International SEARCH Conference, 27/06/2019 to 28/06/2019, Taylor's School of Media and Communication (International)
  • Malaysian Government Radio Station: the Dynamics of Social Integration in Radio Programmes, International Conference on Communication and Media 2018, 20/10/2018 to 21/10/2018, Universiti Utara Malaysia (International)
  • Ready, get sets go! Are we prepared for the 4.0 Industrial Revolution?, 6th Global Higher Education Forum 2018 (GHEF6.0), 08/10/2018 to 10/10/2018, Universiti Sains Malaysia (International)
  • Harmonising Theory and Practical the Didactic Way, Taylors 11th Teaching and Learning Conference 2018, 22/09/2018 to 23/09/2018, Taylor's University (International)
  • Nasional FM: Creativity in Mass Media, National Conference on Creativity in Education and Humanities 2017 , 25/10/2017 to 26/10/2017, School of Communication, Universiti Sains Malaysia (National)
  • Large class size and student lecturer learning experiences at the tertiary level., 8th Taylor's Teaching and Learning Conference 2015, 28/11/2015 to 29/11/2015, Taylors University (International)
  • Towards An Effective Social Integration Among The Malaysian Youth: Analysing The Social Media Usage By Radio Malaysia, 4th International SEARCH Conference, 28/05/2015 to 29/05/2015, School of Communication, Taylor's University (International)
  • Continuing the legacy on children s literature in Malaysia , 2nd Asia Oceania Regional IBBY Congress, 12/05/2015 to 15/05/2015, Malaysia Board on Books for Young People (MBBY) (International)
  • Conceptualising The Malaysian Identity Among The Youth: A Case Study of Radio Malaysia, International Conference on Media and Society , iC-MAS2015, 21/04/2015 to 22/04/2015, UNIMAS, Samarahan, Sarawak (International)
INVITED SPEAKER
  • I LIKE A STUDY ON WHAT FASCINATES CHILDREN IN THE SOCIAL MEDIA, 7th World Summit on Media for Children, 08/09/2014 to 08/09/2014, Asia - Pacific Broadcasting Union & Radio Televisyen Malaysia (International)
OTHERS
  • Large class size and student - lecturer learning outcome in a university setting, Taylor's Teaching and Learning Conference 2015, 28/11/2015 to 29/11/2015, Taylor's University (International)
  • Transforming broadcasting in the social media era, 12th Asia Media Summit, 26/05/2015 to 27/05/2015, Asia - Pacific Institute for Broadcasting Development (AIBD) (International)
KNOWLEDGE TRANSFER
(Project Name),(Community Name),(Duration),(Role)
  • Projek Jalinan Mesra, Politeknik Seri Murni, Permatang Siantar, Sumatera Utara, 19/01/2018 to 21/01/2018 (Project Leader)
AWARDS AND STEWARDSHIP
(Name of Award/Stewardship),(Award Category),(Awarding Institution),(Year Awarded),(Type of Award)
  • International University Carnival on E-Learning, Competition, Universiti Malaysia Pahang (UMP), 2023 (Best Poster Award)
  • Invention, Innovation and Design on e-learning (IIDEL) Competition, Competition, Universiti Putra Malaysia (UPM), 2022 (Best Poster Award)
  • IUCEL2019, Competition, Universiti Malaysia Sarawak (UNIMAS), 2019 (Best Poster Award)
  • Invention, Innovation and Design On e-Learning, Competition, Universiti Sains Islam Malaysia (USIM), 2017 (Best Poster Award)
ACADEMIC/TECHNICAL CONTRIBUTION
(Activity),(Organisation),(Duration),(Role)
  • Seminar on Learning Outcome, Malvern International Academy, 2018 to 2018 (Trainer)
CONTRIBUTION TO SOCIETY
(Contribution to Society),(Duration),(Level)
  • Conducted a workshop on communication to Politeknik Murni Sadar, Northern Sumatera, Indonesia., 19/01/2018 to 21/01/2018 (International)
COURSE ATTENDED
(Course Title),(Course Mode),(Date/Duration),(Level)
  • Management Development & Change, Non research, 26/02/2024 to 27/02/2024 (Private/Industrial Sector)
  • Certified NLP Hypnotic Communication Practitioner, Non research, 03/02/2024 to 05/02/2024 (National)
  • Bengkel Pengenalan Syarat Kemasukan Ke IPT dan Kepentingan Syarat Kemasukan Ke Program Pengajian, Non research, 29/11/2023 to 29/11/2023 (University)
  • Certified LAB Profile Practitioner, Non research, 26/03/2022 to 27/03/2022 (Private/Industrial Sector)
  • Certified NLP Coach, Non research, 29/11/2021 to 04/12/2022 (Private/Industrial Sector)
  • Certified Basic NLP Practitioner, Non research, 25/10/2021 to 29/10/2021 (Private/Industrial Sector)
  • Train the Trainer, Non research, 27/12/2020 to 31/12/2020 (Private/Industrial Sector)
  • The Malaysian PR Summit 2019-Reputation Management: Winning Trust in Today's Changing Landscape, Non research, 11/07/2019 to 11/07/2019 (Private/Industrial Sector)
  • Seminar on Malaysian Higher Education 4.0: Enabling Learning Beyond Boundaries (MyHE4.0), Non research, 16/08/2018 to 16/08/2018 (International)
  • THE 5TH INTERNATIONAL SEARCH CONFERENCE 2017 (SOC Only), Research, 18/05/2017 to 19/05/2017
  • Maximizing Learning through Collaborative Classroom (X-Space), Research, 12/05/2017 to 12/05/2017
  • TGS7031 Research Supervisory Practices, Research, 12/04/2017 to 03/05/2017
  • Launch of Taylor's Teaching & Learning Festival 2017, Research, 21/03/2017 to 21/03/2017
  • Effective Visual Design for Online Delivery, Research, 22/02/2017 to 22/02/2017