Curriculum Vitae

PERSONAL DETAILS

Associate Professor Dr Nan Jiang

  • Associate Professor

  • School of Management & Marketing
    Faculty of Business & Law
  •    +60356295671
  •   nan.jiang@taylors.edu.my

ADMINISTRATIVE DUTIES
(Role),(Level),(Duration)
  • Associate Professor, Faculty of Business & Law, 02/07/2012 to 31/03/2024
  • ISO 9001:2015 Internal Quality Audit (IQA) Committee Member (2021-Present), Taylor's University, 01/06/2021 to 03/01/2024
  • Programme Director of Bachelor of Business (BBUS), School of Management and Marketing Faculty of Business and Law, 01/01/2020 to 06/07/2023
ACADEMIC QUALIFICATION
(Qualification),(Institution)
  • Doctor of Philosophy, UNIVERSITY OF DERBY, United Kingdom
  • Master in Marketing Management, UNIVERSITY OF DERBY, United Kingdom
  • Bachelor of Science in Business Information Systems, UCSI, Malaysia
PROFESSIONAL MEMBERSHIP
(Organisation),(Role),(Duration),(Level)
  • Certified Trainer, Ministry of Human Resource , Malaysia , Professional Member, 2024 to present (National)
  • Certified Data Analyst, Certified Data Analyst (CDA) Institute , Professional Member, 2024 to present (International)
TEACHING
(Course Title),(Level of Study),(Institution),(Month/Year)
  • Export Practice and Management, Bachelor Degree, Taylor's University (08/2017)
  • International Business, Diploma, Taylor's University (03/2017)
  • Project, Bachelor Degree, Taylor's University (03/2017)
  • Research Method, Bachelor Degree, Taylor's University (03/2015)
  • Introduction to International Business, Bachelor Degree, Taylor's University (03/2014)
PUBLICATIONS
(Title of publication in APA style)
Book
2023
  • Jiang, N; Teng, SS and Khoo, KL (2023) Predictive Modeling Using Text Analysis A Practical Guide for Researchers, 1st Edition, Taylor's Press, Kuala Lumpur.
Book Chapter
2023
  • Jiang, N., Kaur, M., Adnan, M. M. B. M., Turner, J. J., & Goh, S. K. (2023). Development of Habitual Behaviour in Online Social Gaming: Understanding the Moderating Role of Network Externality. In Information Resources Management Association (Ed.), Research Anthology on Game Design, Development, Usage, and Social Impact (pp.1140-1161). Information Science Reference.
Article in Journals
2024
  • Wang Y, Jiang N, Hong KZ (2024), Research on Electric Vehicle Purchase and Sale Information Management System, Journal of Information Systems Engineering and Management (Scopus), Accepted
  • Wang Y, Jiang N, Hong KZ, Kaur, H; and Leong, MK (2024) Optimizing Project Management Strategies for Electric Vehicle Adoption: Examining the S-O-R Model to Understand the Nexus Between Perceived Value, Perceived Risk, and Consumer Purchase Intention, Journal of Modern Project Management, Scopus Q3, Accepted.
  • Wu T, Jiang, N, Thivashini JK, Chen MB (2024) The role of cognitive factors in consumers’ perceived value and subscription intention of video streaming platforms. A systematic literature review, Cogent Business & Management (WoS, Scopus Q2), Vol.11. Issue 1. https://doi.org/10.1080/23311975.2024.2329247 (SCOPUS-Indexed)
2022
  • Zhang, J.J; Jiang, N; Turner, J.J. and Pahlevan-Sharif, S (2022), The Impact of Scarcity on Consumers’ Impulse Buying Based on the S-O-R Theory, Frontiers in Physiology, (WoS/ISI, Scopus, Q1) (ISI-Indexed)
  • Xavier, A.J. Gan,K.S. Lee, K.Y. Jiang, N. and Alagappar, P.A. (2022). Fostering Business Growth Through Generational Change: Is GuanXi Still Important? Translocal Chinese: East Asian Perspectives (WoS, Scopus Q3), 16(2), 228-248. (SCOPUS-Indexed)
  • Teng, S., Jiang, N., & Khong, K. W. (2022). Using big data to understand the online ecology of COVID-19 vaccination hesitancy. Humanities and Social Sciences Communications (Q1), 9(1), 1-15. https://doi.org/10.7910/DVN/CKBBB5 (ISI-Indexed)
  • Jiang, N; Khong, KW; Gan, JL; Turner JJ; Teng, SS; and Xavier, JA. (2022) Impact of Athlete Performance and Brand Social Value on Product Involvement: A Mediation Role of Celebrity Endorsement in Social Media, Asia-Pacific Journal of Business Administration (WoS/ISI, Scopus Q1) (ISI-Indexed)
  • Jiang, N; Mohd Muttaqin; Manmeet Kaur; Turner, JJ; Goh SK (2022). An Antecedence Study of Mobile Social Game Addiction versus Virtual Goods Purchase A Gen-Y Gamer’s Perspective, International Journal of Technology and Human Interaction (WoS/ISI, Q3), 18(1) (ISI-Indexed)
  • Zhang, J.J; Jiang, N; Turner, J.J. and Pahlevan-Sharif, S (2022), Impact of Scarcity on Impulse Buying from the Perspective of Chinese Consumers, Frontiers in Physiology, (WoS/ISI, Scopus, Q1)
2021
  • Jiang, N; Manmeet Kaur; Mohd Muttaqin, Turner, JJ; Goh, SK. (2021). Development of Habitual Behaviour in Online Social Gaming: Understanding the Moderating Role of Network Externality, International Journal of Cyber Behavior, Psychology and Learning (scopus, accepted paper). (SCOPUS-Indexed)
  • Zhang, J.J; Jiang, N; Turner, J.J. and Pahlevan-Sharif, S (2021), The impact of scarcity of medical protective products on Chinese consumers’ impulsive purchase during the COVID-19 epidemic in China, Sustainability, 13(7), 9749. https://doi.org/10.3390/su13179749 (WoS/ISI, Scopus, Q1) (ISI-Indexed)
2020
  • Zunaid, A; Turner, JJ; and Jiang, N. (2020). The effectiveness of a university internship programme: Student perspectives of stakeholder roles and responsibilities, Test Engineering and Management, 82 Jan/Feb, 868-883. (SCOPUS-Indexed)
  • Kumar, T. B. J., Renee, T., Kwong, G. S., Keong, Y. K., Haur, F. C., & Jiang, N. (2020). Grooming Products Purchase Intention: Using the Value-Attitude-Behaviour Model. Taylor's Business Review, 9,1.
2016
  • Goh S.-K., Ho V.-T., Jiang N. (2016). The effect of electronic word of mouth on intention to book accommodation via online peer-to-peer platform: Investigation of theory of planned behaviour. Journal of Internet Banking and Commerce, 21, pp.- (SCOPUS-Indexed)
  • Goh S.K., Nan J., Tee P.L. (2016). The impact of brand trust, self-image congruence and usage satisfaction toward smartphone repurchase intention. International Review of Management and Marketing, 6(3), 436-441 (SCOPUS-Indexed)
     
  • Goh S.K, Nan J., Muhamad Faiz Abdul Hak and Tee K.P.L. (2016) Determinants of Smartphone Repeat Purchase Intention among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction. International Review of Management and Marketing, 6(4), 993-1004. (SCOPUS-Indexed)
     
2015
  • Jiang, N; Mohd Muttaqin Mohd Adnan. & Manmeet Kaur Gorchan Singh. (2015) The Effects of Website Performance and Online Retailer Status on Consumer Purchase Intention: A Mediator Role of Buyer Perception, International Journal of Business and Management (ERA), 10(10), 158-169 (ERA Indexed)
2014
  • Jiang, N. & Carpenter, V. (2014). A Case Study of Emerging Challenges and Reflections on Internationalization of Higher Education. International Education Studies, 7(9), 56-68. (SCOPUS-Indexed)
2013
  • Jiang, N. & Carpenter, V. (2013). Faculty-specific factors of degree of HE internationalization: An evaluation of four faculties of a post-1992 university in the United Kingdom. International Journal of Educational Management (WoS/ISI, Scopus Q2), 27(3), 242-259. (SCOPUS-Indexed)
  • Jiang, N. & Carpenter, V. (2013). A case study of issues of strategy implementation in internationalization of higher education. International Journal of Educational Management (WoS/ISI, Scopus Q2), 27(1), 4-18 (SCOPUS-Indexed)
2011
  • Market entry mode of higher education internationalization – case study of a post-1992 UK university, Published PhD Thesis
  • Jiang, N. & Carpenter, V. (2011). Market entry dynamic framework for higher education internationalisation. Journal of International Education in Business (WoS/ISI, Scopus Q2), 4(2), 141-158. (SCOPUS-Indexed)
Mass Media(Newspaper,Radio,TV,Popular Magazine)
2022
  • Jiang, N & Turner, JJ (2022) Reasons behind the prominence of influencer marketing and the future challenges of such success, Marketing Magazine, available at: https://marketingmagazine.com.my/reasons-behind-the-prominence-of-influencer-marketing-and-the-future-challenges-of-such-success/
RESEARCH PROJECT
(Project title),(Role),(Duration),(Level)
  • Is awareness enough to change pro-environmental behaviour? The role of discounting distant future among Malaysians, Co-researcher, 2020 to 2023 (National)
  • Is awareness enough to change pro-environmental behaviour? The role of discounting distant future among Malaysians, Project Leader, 2020 to 2023 (National)
  • Developing a Core-Peripheral Social Media Network Theory, Co-researcher, 2019 to 2022 (National)
  • Developing a Core-Peripheral Social Media Network Theory, Project Leader, 2019 to 2022 (National)
  • Succession planning & generational change: An analysis of ageing entrepreneurs in Malaysia, Co-researcher, 2017 to 2021 (Taylor's University)
  • Social capital and individual motivations on word-of-mouth communication using social media: A multi-country investigation, Co-researcher, 2016 to 2018 (Taylor's University)
  • An empirical study of mobile gaming in-app purchase intention among Malaysian Youth: a mediator effect of addiction and moderators roles of gender and play intensity. , Project Leader, 2015 to 2017 (Taylor's University)
  • Determinants of Smartphone Repeat Purchase Intention Among Malaysians: Moderation Roles of Self-congruence and Social Influence and a Mediating Effect of Consumer Satisfaction, Co-researcher, 2015 to 2016 (Taylor's University)
CONSULTANCY PROJECT
(Project title),(Organisation),(Duration),(Role),(Level)
  • UMW TOYOTA MOTOR Project 2019, UMW TOYOTA MOTOR SDN BHD , 01/11/2019 to 31/10/2021, Project Leader (Private/Industrial Sector)
SUPERVISION
(Title of Thesis),(Name of Candidates),(Academic Level),(Role)
COMPLETED
  • Employment Sustainability in the On-demand Economy: A Case for E-hailing Drivers, Cheng U-Jin, PhD/ Doctoral  (Main Supervisor)
  • Word of mouth on social network site: A social Capital and Individual Perspective, THIVASHINI A/P B JAYA KUMAR, PhD/ Doctoral  (Co-supervisor (Internal))
  • EVALUATION OF STUDENT CITIZENSHIP BEHAVIOR IN HIGHER EDUCATION: SERVICE FAILURE AND RECOVERY CONTEXT, THIVASHINI A/P B JAYA KUMAR  (Co-supervisor (Internal))
ONGOING
  • Joyce Tan Sow Yong, PhD/ Doctoral  (Co-supervisor (Internal))
  • ZHANG JINGJING  (Main Supervisor)
  • TAN SOW YONG  (Co-supervisor (Internal))
  • CHEN JUNMING  (Main Supervisor)
  • WU TONG  (Main Supervisor)
  • WANG YAN  (Main Supervisor)
  • WEN YANG  (Main Supervisor)
  • CHIEW CHIN WOOI  (Main Supervisor)
  • ZHANG HONGYANG  (Co-supervisor (Internal))
  • WONG POH WEI  (Co-supervisor (Internal))
PRESENTATION
(Title),(Event),(Date Presented),(Organiser),(Level)
INVITED SPEAKER
  • Foundations of PLS-SEM: A Practical Workshop for Beginners (Session 1: Basic), Quantitative Research Skills Workshops 2024 , 03/04/2024 to 03/04/2024, CHDR, Taylor's University, Malaysia (National)
  • Partial Least Squares Structural Education Modeling using SmartPLS, Research Skills Webinar 2023, 08/05/2023 to 08/05/2023, CHDR, Taylor University, Lakeside Campus, Malaysia (National)
  • Research Methods - SmartPLS Hand-on Workshop, UNNC-SIAT 2022 Summer research experience week, University of Nottingham,, 18/07/2022 to 22/07/2022, University of Nottingham, Ningbo China Campus (International)
COURSE ATTENDED
(Course Title),(Course Mode),(Date/Duration),(Level)
  • TBS Research Workshop:AMOS Part 1(Invited participants only), Research, 08/04/2017 to 08/04/2017