Curriculum Vitae

PERSONAL DETAILS

Associate Professor Dr Nurlida Binti Ismail


BIOGRAPHY

Information on Doctoral Supervision

Area: Marketing

Expertise: Consumer Behaviour, Higher Education Marketing, Social Media Marketing

Available to supervise (2022): No


ADMINISTRATIVE DUTIES
(Role),(Level),(Duration)
  • Senior Lecturer I, Faculty of Business & Law, 01/06/1999 to present
ACADEMIC QUALIFICATION
(Qualification),(Institution)
  • PhD in Business Management, UNIVERSITI TEKNOLOGI MARA, Malaysia
  • Master In Business Administration, University Of New Haven, USA, United States
  • Bachelor Of Science (Business Admin), Indiana State University, USA, United States
  • Diploma In Accounting, Institut Teknologi Mara, Malaysia
PROFESSIONAL MEMBERSHIP
(Organisation),(Role),(Duration),(Level)
  • Chartered Management Institute (CMI), Member, 2022 to 2023 (National)
AREAS OF EXPERTISE
(Area)
  • Consumer Behaviour (Services Marketing, Marketing Communications)
PUBLICATIONS
(Title of publication in APA style)
Article in Journals
2024
  • He, B., Chen, Y., Ismail, N., Chen, G., Ni, L. (2024). The impact of digital empowerment on the economic openness of the textile industry in Keqiao based on a sustainable environment. Heliyon, 10(1). (Scopus Q1) (SCOPUS-Indexed)
2023
  • • He, B., Ismail, N., Leng, K.K.K., Chen, G., Ruan, X. and Lotfi, H., 2023. Four objective techno-economic generation expansion planning integrated with renewable sources using a novel power flow solution. Journal of Building Engineering, p.107508. (SCOPUS-Indexed)
  • AMIR MUSTAFA, A.M.A., ISMAIL, N., RAHMAN, R.A.A. and RANJAN DAS, K.D.S. (2023). Assessing the drivers of pro-environmental behaviour and willingness to pay for biodiversity conservation among visitors to Raptor Watch weekend at Tanjung Tuan, Melaka. Malayan Nature Journal, 75(3) (SCOPUS-Indexed)
  • He, B., Chen, Y., Ismail, N., Chen, G., & Ni, L. (2023). The impact of digital empowerment on the economic openness of the textile industry in Keqiao based on a sustainable environment. Heliyon. (SCOPUS-Indexed)
2022
  • Yap, Y. R., & Ismail, N. (2022). Factors of virtual influencer marketing influencing Generation Y consumers' purchase intention in Malaysia. International Journal of Internet Marketing and Advertising, 17(3-4), 437-458. (SCOPUS-Indexed)
     
  • Firoz, D., Sharif, S.P., Ismail, N.B and HK Tze ONLINE OFFICIAL DESTINATION PROMO VIDEOS’ INFORMATIVENESS AND COMMENTS’ VALENCE’S EFFECT ON VISITING INTENTION TO RISKY DESTINATIONS Journal of Content, Community & Communication, Vol. 15, Year 8, June – 2022
     
2021
  • Firoz, D., Sharif, S.P. and Ismail, N.B. (2021) Social media’s Official Destination Promo Videos and Country Image Influencing Visiting Intention to Risky Destinations. Journal of Content, Community & Communication, 14, December (SCOPUS-Indexed)
     
  • Nurlida Ismail, Leow Yen Mee (2021). The Person in the Purchase: Trying to be Unique? Taylor's Website https://university.taylors.edu.my/en/campus-life/news-and-events/news/the-person-in-the-purchase-trying-to-be-unique.html
     
2020
  • Siriwardana, A., & Ismail, N. (2020). Social Media Marketing: An Empirical Review on Contents and Applications. Sri Lanka Journal of Marketing, 6 (1), 54 - 79
     
2019
  • Ismail, N., Kaur, H., Matiah, J., Leow, Y.M. and Ong, P.F. (2019). A Proposed Framework: Understanding Senior Tourists Participation In Malaysia. International Journal of Social Science Research, 1(2), 23-34.
     
  • Matiah, J., Kaur, H., Ismail, N., Mee, L. Y., & Fong, O. P. (2019). Impact of Motivation on Intention of Travelling Among the Aging Population. International Journal Academic Research in Business and Social Sciences, 9(12), 640–655. (ERA Indexed)
     
  • THAM, K. W., DASTANE, O., JOHARI, Z., & ISMAIL, N. B. (2019). Perceived Risk Factors Affecting Consumers’ Online Shopping Behaviour. The Journal of Asian Finance, Economics and Business (JAFEB), 6(4), 249-260. (SCOPUS-Indexed)
     
  • Dissanayake, D. M. R., Siriwardana, A., & Ismail, N. (2019). Social Media Marketing and Customer Engagement: A Review on Concepts and Empirical Contributions. Kelaniya Journal of Management, 8(1).
     
2018
  • Aliza Ramli, Fadzlina Fahmi, Faizah Darus & Nurlida Ismail (2018), Primary Drivers of Sustainable Performance: The Case of Corporate Waqf, Global Journal Al-Thaqafah, Special Issue, Jan, pp. 207 - 218 (ISSN : 2232-0474 | E-ISSN : 2232-0482 ) (SCOPUS-Indexed)
     
  • Nurlida Ismail, Jyne Lim. (2018). The Predicting Role of Attitude and Subjective Norms on Youth Intention to Pursue Music Education in Malaysia, Taylor's Business Review : A Contemporary Business Journal, 7(1), 21-39
     
  • Rezaei, S., Emami, M., & Ismail, N. (2018). Paid internet advertising (PIA) and frequency of apps-buying decisions: Insights from the retail enterprises in an emerging market. Journal of Enterprise Information Management, 31(3), 463-487 (SCOPUS-Indexed)
  • (2018) Compentency Gap and Coping Strategies of Academic Leaders at Higher Education Institutions in Malaysia, Taylor's Business Review : A Contemporary Business Journal. 7(1), 41-62
2015
  • Ismail, N.(2015). Relationship Between Information Satisfaction and Information Accessibility: International Students Choice of Higher Education Institution in Malaysia, Asian Forum on Business Education, 8 (1, June), pp. 31 – 40
     
2010
  • Nurlida, I., Faridah, H., Nooraini, M. S., & Norzaidi, M. D. (2010). Determining Mediating Effect of Information Satisfaction on International Students’ College Choice: Empirical Evidence in Malaysia’s University. International Journal of Scientific Research in Education, 3(1), 51-63.
     
Article in Proceeding
2021
  • Ismail N & Mohamed Izhar, F.I (2021). Mediating Role of Attitude: The Effects of Brand’s Social Media Presence during Covid-19 Pandemic. 5th ASIA International Multidisciplinary Conference (AIMC)
Digital Media
2021
  • Taylor's University Website, Feb 2021
RESEARCH PROJECT
(Project title),(Role),(Duration),(Level)
  • An integrated framework of visitors' pro-environmental actions for sustainable tourism management of Kuala Selangor Nature Park: a mixed-method investigation , Co-researcher, 2024 to 2025 (Taylor's University)
  • Predictive Analytics using Sentiment Analysis in Social Media: A big Data Approach to Persuasive Communications in Social Media Intelligence of Palm Oil, Co-researcher, 2019 to 2020 (National)
  • Ageing Population: Extending the Tourism Market, Project Leader, 2017 to 2021 (Taylor's University)
  • Ageing population: Extending the tourism market, Project Leader, 2017 to 2019 (Taylor's University)
  • Competency Gap and Coping Strategies of Academic Leaders at Higher Education Institutions in Malaysia, Project Leader, 2014 to 2016 (Taylor's University)
SUPERVISION
(Title of Thesis),(Name of Candidates),(Academic Level),(Role)
ONGOING
  • SAMUEL LEE HAO SUAN  (Main Supervisor)
  • DISSANAYAKE MUDIYANSELAGE RAVINDRA  (Main Supervisor)
  • ASHILA TRIKARNCHOB  (Main Supervisor)
  • SHAKEEL AHMAD  (Main Supervisor)
  • NELIZA HILMY BINTI NASRIJAL  (Main Supervisor)
  • AIN ASHIKIN BINTI ASIMI  (Main Supervisor)
  • LIM CON NEE  (Main Supervisor)
  • LIM CON NEE  (Co-supervisor (Internal))
  • CHATHURA BIMALI WIJESUNDARA  (Main Supervisor)
  • HE BOFAN  (Main Supervisor)
  • YANG ZHUXIN  (Main Supervisor)
  • KUMANANGANESH A/L PULAYANTRAN  (Co-supervisor (Internal))
  • LI NAN  (Main Supervisor)
  • TANG DAN  (Co-supervisor (Internal))
  • MARION ALISHA A/P PAUL  (Main Supervisor)
  • XIE HUIRONG  (Co-supervisor (Internal))
  • DEANMOLI A/P M GOPAL  (Main Supervisor)
COMPLETED
  • EXAMINING THE IMPACT OF ONLINE CONSUMER REVIEW ON CUSTOMER'S INTENTION AND PATRONAGE OF RESTAURANT: AN APPLICATION OF THE EXTENDED UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UATUT2), KHOR PEI KEE  (Main Supervisor)
  • CONSUMER GENERATED IMAGES (CGIS) OF FOOD SHARED ON SOCIAL MEDIA AND ITS INFLUENCE ON THE ENHANCEMENT OF SMES CUSTOMER BASE, JOANN LIM PHAIK SIM  (Main Supervisor)
PRESENTATION
(Title),(Event),(Date Presented),(Organiser),(Level)
ORAL PRESENTER
  • Perceived Risk Influencing Ageing Tourists Travel Intention: Moderating Effect Of Gender, Academy of Marketing Conference, 03/07/2023 to 06/07/2023, Academy of Marketing (International)
  • Perceived Risk Influencing Ageing Tourists Travel Intention: Moderating Effect of Gender, BLM2-ICAM4: An International Joint e-Conference, 11/09/2021 to 11/09/2021, Faculty of Business & Law Center for Industrial Revolution & Innovation (CIRI) Department of Marketing Management, University of Kelaniya (International)
  • Mediating Role of Attitude: The Effects of Brand's Social Media Presence during Covid-19 Pandemic, 5th ASIA International Multidisciplinary Conference, 09/04/2021 to 09/04/2021, Connecting ASIA (National)
  • Exploring the Moderating Role of Gender in the Relationship between Technology Acceptance and Perceived Risks on Online Purchase Intention for Apparel, Business, Law and Management at the Post-Pandemic Era: An International e-Conference 2020, 11/07/2020 to 11/07/2020, Faculty of Business & Law, Taylor's University (International)
  • Music Education: Factors Influencing Youths' Intention to Pursue Music Education, Academy of Marketing Conference 2017, 03/07/2017 to 06/07/2017, Academy of Marketing & Hull Univeristy (Business School) - (http://www.academyofmarketing.org/) (International)
  • Music Education Matters: Factors Influencing Youth s Intention to Pursue Music Education (Ismail, N & Lim, J), 50th Academy of Marketing Conference. Freedom Through Marketing: Looking Back, Going Forward, Hull University, UK, 2 6 July, 02/07/2017 to 06/07/2017, Academy of Marketing (International)
  • International Student Information Satisfaction: The Mediating Effect of Information Accessibility, Academy of Marketing 2014, 07/07/2014 to 10/07/2014, Academy of Marketing (hosted by Bournemouth Univeristy) - http://www.academyofmarketing.org/conference-2014/2014.html) (International)
  • Characteristics Influencing International Students' information Search Behaviour & Satisfaction for Private Higher Education Institutiton, European Conference on Research Methodology for Business & Management, 20/06/2011 to 21/06/2011, Academic Conference International (http://academic-conference.org/ecrm2011/ecrm11-home.htm) (International)
  • The Relationship of Class Attendance Characteristics and Academic Performance, International Conference on Teaching & Learning, 16/11/2009 to 18/11/2009, INTI International University College (International)
OTHERS
  • Impact of Online Marketing Strategies on Brand Value and Purchase Intention in the Beer Industry: A Study of Internet-Based Promotions and Digital Advertising , 2023 International Conference on Computer Science and Emerging Technologies (CSET 2023), 10/10/2023 to 12/10/2023, ieeexplore.ieee.org (International)
  • The Role of E-Commerce Platforms in Shaping Consumer Perception of Beer Brands and Purchase Intentions, 2023 International Conference on Computer Science and Emerging Technologies (CSET 2023), 10/10/2023 to 12/10/2024, ieeexplore.ieee.org (International)
  • Smartphone market share quandary: The influence of brand familiarity, perceived quality, and extrinsic attributes on perceived risk., BLM2-ICAM4: An International Joint e-Conference, 11/09/2021 to 11/09/2021, Taylor's Faculty of Business & Law, Centre of Industrial Revolution & Innovation (CIRI) Department of Marketing Management, University of Kelaniya (International)
  • FACTORS OF VIRTUAL INFLUENCER MARKETING INFLUENCING GENERATION Y CONSUMERS PURCHASE INTENTION IN MALAYSIA, BLM2-ICAM4 International Joint e-Conference, 11/09/2021 to 11/09/2021, Taylor's Faculty of Business & Law Centre of Industrial Revolution & Innovation (CIRI) Department of Marketing Management, University of Kelaniya (International)
  • Impact of motivation on intention of travelling among the aging population (Jayasutha Matiah, Harpaljit Kaur, Nurlida Ismail, Leow Yen Mee, Ong Pooi Fong) , 3rd Advances in International Marketing and Management International Conference 2019 (AIMMIC 2019), 13/09/2019 to 15/09/2019, Malaysia Doctorate Support Group (MDSG)  (International)
  • Influence of Celebrity Worship Motives on Perceived Brand Evaluation of Endorsed Brands (D.M.R Dissanayake, N.B.,Ismail & S.P. Sharif) , International Conference on Advanced Marketing, Colombo, Sri Lanka, 26 27 January, 26/01/2017 to 27/01/2017, The International Institute of Knowledge Management (TIIKM) in collaboration with the Department of Marketing Management of University of Kelaniya (International)
  • Role of Celebrity Worship Motives in Evaluating Endorsed Brand: A Literature Review for Future Research Propositions. (Dissanayake,D.M.R.,Ismail,N.,Wanninayake,W.M.C.B. & Wasantha,H.L.N, Interdisciplinary Conference of Management Researchers (ICMR), Sabaragamuwa University of Sri Lanka,10 11 August , 10/08/2016 to 11/08/2016, Sabaragamuwa University of Sri Lanka (International)
  • Implications of Incompetent Coping Strategy on Managing Competency Gap Among Academic Leaders. (Leow, Y. M., Ismail, N., Ong, P.F., Ibrahim, A.B., Mohamad, F. & Abaeian, V.) , Research and Development in Higher Education: The Shape of Higher Education, 39 (pp 167-180). Fremantle, Australia, 4 7 July , 04/07/2016 to 07/07/2016, Higher Education Research and Development Society of Australasia (HERDSA) (International)
COURSE ATTENDED
(Course Title),(Course Mode),(Date/Duration),(Level)
  • TBS Research Workshop:AMOS Part 1(Invited participants only), Research, 08/04/2017 to 08/04/2017