Curriculum Vitae


Associate Professor Dr Nurlida Binti Ismail

  • Senior Lecturer I, Faculty of Business & Law, 01/06/1999 to present
  • PhD in Business Management, UNIVERSITI TEKNOLOGI MARA, Malaysia
  • Master In Business Administration, University Of New Haven, USA, United States
  • Bachelor Of Science (Business Admin), Indiana State University, USA, United States
  • Diploma In Accounting, Institut Teknologi Mara, Malaysia
  • Consumer Behaviour (Services Marketing, Marketing Communications)
(Title of publication in APA style)
Article in Journals
  • Siriwardana, A., & Ismail, N. (2020). Social Media Marketing: An Empirical Review on Contents and Applications. Sri Lanka Journal of Marketing, 6 (1), 54 - 79
  • Ismail, N., Kaur, H., Matiah, J., Leow, Y.M. and Ong, P.F. (2019). A Proposed Framework: Understanding Senior Tourists Participation In Malaysia. International Journal of Social Science Research, 1(2), 23-34.
  • Matiah, J., Kaur, H., Ismail, N., Mee, L. Y., & Fong, O. P. (2019). Impact of Motivation on Intention of Travelling Among the Aging Population. International Journal Academic Research in Business and Social Sciences, 9(12), 640–655. (ERA Indexed)
  • THAM, K. W., DASTANE, O., JOHARI, Z., & ISMAIL, N. B. (2019). Perceived Risk Factors Affecting Consumers’ Online Shopping Behaviour. The Journal of Asian Finance, Economics and Business (JAFEB), 6(4), 249-260. (SCOPUS-Indexed)
  • Dissanayake, D. M. R., Siriwardana, A., & Ismail, N. (2019). Social Media Marketing and Customer Engagement: A Review on Concepts and Empirical Contributions. Kelaniya Journal of Management, 8(1).
  • Aliza Ramli, Fadzlina Fahmi, Faizah Darus & Nurlida Ismail (2018), Primary Drivers of Sustainable Performance: The Case of Corporate Waqf, Global Journal Al-Thaqafah, Special Issue, Jan, pp. 207 - 218 (ISSN : 2232-0474 | E-ISSN : 2232-0482 ) (SCOPUS-Indexed)
  • Nurlida Ismail, Jyne Lim. (2018). The Predicting Role of Attitude and Subjective Norms on Youth Intention to Pursue Music Education in Malaysia, Taylor's Business Review : A Contemporary Business Journal, 7(1), 21-39
  • Rezaei, S., Emami, M., & Ismail, N. (2018). Paid internet advertising (PIA) and frequency of apps-buying decisions: Insights from the retail enterprises in an emerging market. Journal of Enterprise Information Management, 31(3), 463-487 (SCOPUS-Indexed)
  • (2018) Compentency Gap and Coping Strategies of Academic Leaders at Higher Education Institutions in Malaysia, Taylor's Business Review : A Contemporary Business Journal. 7(1), 41-62
  • Ismail, N.(2015). Relationship Between Information Satisfaction and Information Accessibility: International Students Choice of Higher Education Institution in Malaysia, Asian Forum on Business Education, 8 (1, June), pp. 31 – 40
  • Nurlida, I., Faridah, H., Nooraini, M. S., & Norzaidi, M. D. (2010). Determining Mediating Effect of Information Satisfaction on International Students’ College Choice: Empirical Evidence in Malaysia’s University. International Journal of Scientific Research in Education, 3(1), 51-63.
Article in Proceeding
  • Ismail N & Mohamed Izhar, F.I (2021). Mediating Role of Attitude: The Effects of Brand’s Social Media Presence during Covid-19 Pandemic. 5th ASIA International Multidisciplinary Conference (AIMC)
Digital Media
  • Taylor's University Website, Feb 2021
(Project title),(Role),(Duration),(Level)
  • Predictive Analytics using Sentiment Analysis in Social Media: A big Data Approach to Persuasive Communications in Social Media Intelligence of Palm Oil, Co-researcher, 2019 to 2020 (National)
  • Ageing Population: Extending the Tourism Market, Project Leader, 2017 to 2021 (Taylor's University)
  • Ageing population: Extending the tourism market, Project Leader, 2017 to 2019 (Taylor's University)
  • Competency Gap and Coping Strategies of Academic Leaders at Higher Education Institutions in Malaysia, Project Leader, 2014 to 2016 (Taylor's University)
(Title of Thesis),(Name of Candidates),(Academic Level),(Role)
  • SAMUEL LEE HAO SUAN  (Main Supervisor)
  • KHOR PEI KEE  (Main Supervisor)
  • ASHILA TRIKARNCHOB  (Main Supervisor)
  • SHAKEEL AHMAD  (Main Supervisor)
  • JOANN LIM PHAIK SIM  (Main Supervisor)
  • AIN ASHIKIN BINTI ASIMI  (Main Supervisor)
(Title),(Event),(Date Presented),(Organiser),(Level)
  • Exploring the Moderating Role of Gender in the Relationship between Technology Acceptance and Perceived Risks on Online Purchase Intention for Apparel, Business, Law and Management at the Post-Pandemic Era: An International e-Conference 2020, 11/07/2020 to 11/07/2020, Faculty of Business & Law, Taylor's University (International)
  • Music Education: Factors Influencing Youths' Intention to Pursue Music Education, Academy of Marketing Conference 2017, 03/07/2017 to 06/07/2017, Academy of Marketing & Hull Univeristy (Business School) - ( (International)
  • Music Education Matters: Factors Influencing Youth s Intention to Pursue Music Education (Ismail, N & Lim, J), 50th Academy of Marketing Conference. Freedom Through Marketing: Looking Back, Going Forward, Hull University, UK, 2 6 July, 02/07/2017 to 06/07/2017, Academy of Marketing (International)
  • International Student Information Satisfaction: The Mediating Effect of Information Accessibility, Academy of Marketing 2014, 07/07/2014 to 10/07/2014, Academy of Marketing (hosted by Bournemouth Univeristy) - (International)
  • Characteristics Influencing International Students' information Search Behaviour & Satisfaction for Private Higher Education Institutiton, European Conference on Research Methodology for Business & Management, 20/06/2011 to 21/06/2011, Academic Conference International ( (International)
  • Impact of motivation on intention of travelling among the aging population (Jayasutha Matiah, Harpaljit Kaur, Nurlida Ismail, Leow Yen Mee, Ong Pooi Fong) , 3rd Advances in International Marketing and Management International Conference 2019 (AIMMIC 2019), 13/09/2019 to 15/09/2019, Malaysia Doctorate Support Group (MDSG)  (International)
  • Influence of Celebrity Worship Motives on Perceived Brand Evaluation of Endorsed Brands (D.M.R Dissanayake, N.B.,Ismail & S.P. Sharif) , International Conference on Advanced Marketing, Colombo, Sri Lanka, 26 27 January, 26/01/2017 to 27/01/2017, The International Institute of Knowledge Management (TIIKM) in collaboration with the Department of Marketing Management of University of Kelaniya (International)
  • Role of Celebrity Worship Motives in Evaluating Endorsed Brand: A Literature Review for Future Research Propositions, Interdisciplinary Conference of Management Researchers (ICMR) , 10/08/2016 to 11/08/2016, University of Sri Lanka (International)
  • Role of Celebrity Worship Motives in Evaluating Endorsed Brand: A Literature Review for Future Research Propositions. (Dissanayake,D.M.R.,Ismail,N.,Wanninayake,W.M.C.B. & Wasantha,H.L.N, Interdisciplinary Conference of Management Researchers (ICMR), Sabaragamuwa University of Sri Lanka,10 11 August , 10/08/2016 to 11/08/2016, Sabaragamuwa University of Sri Lanka (International)
  • Implications of Incompetent Coping Strategy on Managing Competency Gap Among Academic Leaders. (Leow, Y. M., Ismail, N., Ong, P.F., Ibrahim, A.B., Mohamad, F. & Abaeian, V.) , Research and Development in Higher Education: The Shape of Higher Education, 39 (pp 167-180). Fremantle, Australia, 4 7 July , 04/07/2016 to 07/07/2016, Higher Education Research and Development Society of Australasia (HERDSA) (International)
(Course Title),(Course Mode),(Date/Duration),(Level)
  • TBS Research Workshop:AMOS Part 1(Invited participants only), Research, 08/04/2017 to 08/04/2017