Curriculum Vitae
PERSONAL DETAILS
Dr Pouline Koh Chai Lin
Senior Lecturer
- The Design School
Faculty of Innovation & Technology - pouline.koh@taylors.edu.my
ACADEMIC QUALIFICATION
(Qualification),(Institution)
(Qualification),(Institution)
- Doctor Of Philosophy, UNIVERSITI SAINS MALAYSIA, Malaysia
- Master of Arts (Communications Management), UNIVERSITY OF SOUTH AUSTRALIA, Malaysia
- Bachelor of Design in Communication Design, SWINBURNE UNIVERSITY OF TECHNOLOGY, Australia
PROFESSIONAL MEMBERSHIP
(Organisation),(Role),(Duration),(Level)
(Organisation),(Role),(Duration),(Level)
- Malaysia Board of Technologists (MBOT), Professional Member, 2021 to 2022 (National)
PUBLICATIONS
(Title of publication in APA style)
(Title of publication in APA style)
Book Chapter
2021
- Koh, PCL., & S.K. Wong. (2021). Design For a Healthful Nation: Review of Nutritional Labels. In B. Lim & O.Ho, ed., Empower Arts, Animate Communities. Hong Kong: Chinese University of Hong Kong, pp. 142-164. DOI: 10.54165/9789887928522.
Article in Journals
2024
- Xu, C., Koh, PCL., and Wong, S.K. (2024). Analysis of Chinese senior citizens’ difficulties in using mobile apps and their preferred features in user experience (UX). AIP Conference Proceedings, Vol 3153 (1) 070005. (SCOPUS-Indexed)
- Guo, Y., Koh, PCL., and Lan, T. (2024). Visual recognition of oracle bone script and simplified characters: Assessing the impact of Chinese reading and writing skills among the ethnic Chinese students in Malaysia. World Journal of Engineering Research and Technology, Vol. 10 (6), pp. 1-33. (SCOPUS-Indexed)
- Tang, D., Koh, PCL; Wong, S. K. (in-press) The Combination of Miao Culture and Womenswear: Exploring the Consumers Want based on the Emotional Design. International Conference on Advanced Data-Driven Intelligence and Engineering (ICADIE-2024).
2023
- Tang, D., Koh, PCL; Wong, S. K. (2023). A Study of Female Consumer Behaviour and Consumption Experience on Fashion Products with Ethnic Elements in China. Academic Journal of Business & Management, 5(25), pp. 21-27.
2022
- Wong, S.K., and Koh, PCL. (2022). Relationship between emotional intelligence and food choice among Malaysians during Covid-19 lockdown. Journal of Engineering Science and Technology, vol 17(5), pp. 3055-3070. (SCOPUS-Indexed)
- Xu, C., Koh, PCL., and Wong, S.K. (2022) A systematic review on user experience in mobile application design among senior citizens. International Journal of Engineering Research & Technology, vol 11(11) (SCOPUS-Indexed)
2021
- Wong, SK., Koh, PCL. (2021). Emotional Intelligence as Predictor of Students’ Academic Performance. ESTEEM Journal of Social Sciences and Humanities. 5(1), 56-66. (SCOPUS-Indexed)
- Koh, PCL., Wong, SK. (2021). Students' Perception of Online Learning and Institution's Engagement During the Covid-19 Pandemic: A Survey Study of Taylor's Design, Architecture and Engineering Students. Journal of Engineering Science and Technology. 16(1). 635 - 651. (SCOPUS-Indexed)
- Yeow, HM., Koh, PCL., & Wong, SK. (2021). It’s A Sign! Rethinking the User Experience Design Behind The “Golden Triangle” of Kuala Lumpur. International Conference on Research and Practices in Science, Technology and Social Sciences Proceeding Book. pp.72-91
- S.K. Wong., & Koh, PCL. (2021). Examining Emotional Intelligence among Malaysian Learners of Higher Education. The International Journal of Learning in Higher Education 29(1), pp. 37-52, Common Groud Publishing, IL. DOI:10.18848/2327-7955/CGP/v29i01/37-52. (SCOPUS-Indexed)
2018
- Koh, PCL., Rahman, Zainurul A. (2018). Tracing the Past: The Local Culture of Malaysians' Eating Habits and Lifestyles. Book: Dynamism of Local Knowledge -Revisiting History and Culture. USM ISBN: 978-967-461-197-2; eISBN: 978-967-461-202-3.
- Wong, ST., & Koh, PCL. (2018). An Investigation Into the Presentation of Nutrition Claims As A Medium to Communicate Food Choices Among Malaysian Consumers. International Journal of Advances in Science Engineering and Technology, Vol. 6 , 45-50.
2017
- Koh, PCL., Rahman, Zainurul A., Hon, WM., Baboo, Shanti B. (2017). Design for Visibility and Wellness: Looking Into Design Elements on Nutritional Labels. The International Journal of Visual Design 11 (4), 17-34.
2014
- Koh, PCL. & Rahman, Zainurul A. (2014). Labelling for Good: A Descriptive Study of Nutritional Label Format and Design to Help Consumers Make Better- Informed Choices. Conference Proceeding of 1st International Conference on Creative Media, Design & Technology (REKA) Malaysia, Vol.1, 243-248.
RESEARCH PROJECT
(Project title),(Role),(Duration),(Level)
(Project title),(Role),(Duration),(Level)
- Development of Design Guide for Malaysia Nutritional Labels of Pre-Packaged Food Products Sold in Retail Outlets, Project Leader, 2015 to 2018 (National)
SUPERVISION
(Title of Thesis),(Name of Candidates),(Academic Level),(Role)
(Title of Thesis),(Name of Candidates),(Academic Level),(Role)
ONGOING
- LIEW VOON FUN (Main Supervisor)
- INNOCENT TINASHE NZIRADZEMHUKA (Main Supervisor)
- TANG DIYA (Main Supervisor)
- XU CHEN (Main Supervisor)
- AN SHUCHENG (Main Supervisor)
- CAO LUYING (Main Supervisor)
- GUO YANNING (Main Supervisor)
- CHEN HANJIE (Main Supervisor)
- ZHANG YUXUAN (Main Supervisor)
- XIAO YAO (Main Supervisor)
- GONG YIDAN (Main Supervisor)
PRESENTATION
(Title),(Event),(Date Presented),(Organiser),(Level)
(Title),(Event),(Date Presented),(Organiser),(Level)
INVITED SEMINAR
- Rethinking the Nutritional Labels Design to Make Better Informed Food Choices, 9th Scientific Seminar on Drivers of Consumer Food Choices, 15/11/2016 to 15/11/2016, International Life Sciences Institute (National)
ORAL PRESENTER
- Paper 1: It s A Sign! Rethinking the User Experience Design Behind the Golden Triangle of Kuala Lumpur Paper 2: Enhancement and Engagement: Examining the Relationship between Emotional Intelligence and Undergraduate Students Academic Performance, International Conference on Research and Practices in Science Technology and Social Sciences (I-CReST), 04/07/2020 to 04/07/2020, University Technology Mara (National)
- An Investigation Into the Presentation of Nutrition Claims As A Medium to Communicate Food Choices Among Malaysian Consumers, International Conference on Social Science and Humanities (ICSSH), 26/01/2018 to 27/01/2018, International Academy of Science, Technology, Engineering and Management (IASTEM) (International)
- Design For Visibility and Wellness: Looking Into Design Elements on Nutritional Labels, 11th International Conference on Design Principles and Practices, 04/03/2017 to 07/03/2017, Common Ground Research Networks (International)
- Tracking the Past: The Local Culture of Malaysians Eating Habit and Lifestyle, International Conference on Local Knowledge (ICLK), Axis of Global Knowledge, 14/10/2015 to 16/10/2015, University Sains Malaysia (International)
- Labelling for Good: A Descriptive Study of Nutritional Label Format and Design to Help Consumers Make Better-Informed Choices, 1st International Conference on Creative Media, Arts and Technology (REKA), 25/11/2014 to 27/11/2014, University Sains Malaysia, Penang, Malaysia (National)