Curriculum Vitae

PERSONAL DETAILS
BIOGRAPHY

Puteri Sofia Amirnuddin currently serves as Chief Project Officer for Centre of Industrial Revolution and Innovation (CIRI), Senior Law Lecturer and Programme Director for Master of Laws programmes at Taylor’s University. Throughout her 8-year stint as a law lecturer, she has published 5 book chapters, 13 journal articles, made 12 paper presentations and presented in various seminars, workshops and conferences. Puteri Sofia Amirnuddin is also a professional trainer certified by Human Resource Development Fund (HRDF).

She also hold various positions such as Paper Reviewer for Education + Training|Emerald Insight, Paper Reviewer and Stream Coordinator for International Conference on Human Capital 2018, Paper Reviewer for Teaching and Learning Conference (TTLC) 2020 and 2019. She also sits on the Editorial Board for International Journal for Management Research. She has variety of experiences holding positions as Deputy Chairperson and Conference Secretariat for ICFLP 2019 Conference, Committee Member of Paper and Publication Committee for TTLC 2020, Committee Member for QS Taskforce 2020, Academic Integrity Officer, Internal Auditor, External Examiner, External Reviewer, Newsletter Editor-in-Chief, Programme Leader for KDU-Oxford Brookes University (UK) programme, Panel Member for Full-Fee Scholarship for University of Tasmania (Australia), Committee Member of CRELDA journal, Content Creator for Marketing in Asia, Consultant for companies specializing in Artificial Intelligence. Puteri Sofia Amirnuddin has also served as a Visiting Scholar at University of Reading and University of Leeds in 2020.

She was also a keynote speaker at an International Conference, became a Panellist/Speaker for 40 local and international conferences, webinars, summit and workshops. She has also served as a moderator for local and international events. She has appeared in presentations alongside the former Chief Justice of Malaysia, Tan Sri Datuk Seri Panglima Richard Malanjum and also Court of Appeal Judge, YA Dato Lee Swee Seng. 

She has also received numerous awards and accolades for revolutionising teaching and learning techniques to teach law. In 2017, she was awarded with Exemplary Meritorious Award Staff (EMAS) being the first law lecturer in Taylor’s Law School to be awarded with such award. In 2018, she was awarded with a Gold Award and Most Innovative Award from University of Malaya for redesigning the formative assessment for English Land Law. In 2019, she was a recipient of Gold Award for teaching law using AR, NLP and also Gamification. In 2020, she became a recipient of EMAS Award from Taylor’s University for the second time for her new teaching innovation. Her new innovation has been shortlisted in the Top 12% of innovators around the globe for the Wharton-QS Reimagine Education Awards 2020, known as the “Oscars of Education”.

Puteri Sofia Amirnuddin was also awarded with "President's Award for Transformative Teaching and Learning” being the highest award conferred by the President of Taylor’s University. She is the pioneer in teaching law using AR and Gamification in Malaysia. She is active in sharing her insights, knowledge and experience with other educators around the world such as in United Kingdom, Germany, Amsterdam, Singapore, Peru, India, Philippines, Indonesia and Malaysia. She has made a presentation on gamification to the academics from Public and Private Higher Education Institutions organized by Game Development Council of Malaysia and Ministry of Higher Education, Malaysia (Academic Excellence Division). In 2020, she was recognized as ‘MIA 70 Rising Personalities on LinkedIn in Malaysia in 2020’ by Marketing in Asia. In 2021, she became the recipient of ‘Taylor’s Distinguished E-Learning Educator Award’, the highest recognition for outstanding academic staff who excel in and promote e-learning across the university and beyond to transform students’ learning experience and outcomes.

ADMINISTRATIVE DUTIES
(Role),(Level),(Duration)
  • CIRI Chief Project Officer, Centre of Industrial Revolution and Innovation (CIRI), 02/11/2020 to present
  • Senior Lecturer, Taylor's Law School, 01/03/2019 to present
  • Programme Director for Master of Laws programmes, Taylor's Law School, 01/07/2018 to 30/06/2020
  • Lecturer I, Taylor's Law School, Faculty of Business and Law, 28/08/2018 to 28/02/2019
  • Lecturer II, Taylor's Law School, Faculty of Business & Law, 01/10/2014 to 27/08/2018
  • Programme Director for Master of Laws programmes, Taylor's Law School, 01/07/2016 to 30/06/2018
  • Programme Leader for KDU-Oxford Brookes University Twinning Programme, School of Law, Faculty of Business and Law, KDU University College, 01/01/2013 to 30/09/2014
  • Lecturer, School of Law, Faculty of Business and Law, KDU University College , 01/07/2012 to 30/09/2014
  • Trainee Associate, Messrs Cheah Teh & Su, 01/06/2011 to 01/03/2012
ACADEMIC QUALIFICATION
(Qualification),(Institution)
  • Master of Laws (Commercial Law), MONASH UNIVERSITY, Australia
  • Bachelor of Laws, UNIVERSITY OF TASMANIA, Australia
AREAS OF EXPERTISE
(Area)
  • Constitutional Law
  • Neuro Linguistic Programming
  • English Legal System
  • Legal Skills and Methods
  • Social Media and Privacy
  • Land Law
  • Research Methods
  • E-Learning (Augmented Reality)
  • Commercial Law (Competition law)
TEACHING
(Course Title),(Level of Study),(Institution),(Month/Year)
  • Legal Skills and Methods, Bachelor Degree, Taylor's University (04/2019)
  • Research Methods 1, Master Degree, Taylor's University (09/2019)
  • Research Methods 1, Master Degree, Taylor's University (03/2019)
  • Research Methods 1, Master Degree, Taylor's University (06/2019)
  • English Legal System, Bachelor Degree, Taylor's University (08/2019)
  • Research Methods 1, Master Degree, Taylor's University (11/2018)
  • Legal Skills and Methods, Bachelor Degree, Taylor's University (03/2018)
  • Research Methods 1, Master Degree, Taylor's University (06/2018)
  • Research Methods 1, Master Degree, Taylor's University (03/2018)
  • Research Methods 1, Master Degree, Taylor's University (09/2018)
  • Legal Skills and Methods, Bachelor Degree, Taylor's University (08/2018)
  • Research, Writing and Drafting, Bachelor Degree, Taylor's University (08/2017)
  • Research Methods 1, Master Degree, Taylor's University (03/2017)
  • Research Methods 1, Master Degree, Taylor's University (06/2017)
  • Research Methods 1, Master Degree, Taylor's University (08/2017)
  • Land Law I, Bachelor Degree, Taylor's University (03/2017)
  • Land Law I, Bachelor Degree, Taylor's University (08/2017)
  • Research Methods 1, Bachelor Degree, Taylor's University (11/2017)
  • Land Law II, Bachelor Degree, Taylor's University (03/2017)
  • Land Law II, Bachelor Degree, Taylor's University (08/2017)
  • Legal Skills, Bachelor Degree, Taylor's University (03/2016)
  • Land Law I, Bachelor Degree, Taylor's University (03/2016)
  • Land Law I, Bachelor Degree, Taylor's University (08/2016)
  • Land Law II, Bachelor Degree, Taylor's University (03/2016)
  • Land Law II, Bachelor Degree, Taylor's University (08/2016)
  • Research Methods 1, Master Degree, Taylor's University (09/2016)
  • Research Methods 1, Master Degree, Taylor's University (11/2016)
  • Land Law I, Bachelor Degree, Taylor's University (08/2015)
  • Constitutional and Administrative Law I, Bachelor Degree, Taylor's University (08/2015)
  • Constitutional and Administrative Law I, Bachelor Degree, Taylor's University (03/2015)
  • Land Law II, Bachelor Degree, Taylor's University (03/2015)
  • English Legal System, Bachelor Degree, Taylor's University (08/2015)
  • English Legal System, Bachelor Degree, Taylor's University (03/2015)
  • Land Law I, Bachelor Degree, Taylor's University (08/2014)
  • English Legal System, Bachelor Degree, Taylor's University (08/2014)
  • UK Land Law, Bachelor Degree (08/2012)
  • UK Land Law, Bachelor Degree (08/2012)
PUBLICATIONS
(Title of publication in APA style)
Book Chapter
2020
  • Amirnuddin, P.S., & Turner, J.T. (2020). Learning Law using Augmented Reality and Neuro-Linguistic Programming. In Kumar, P., Keppell, M.J., & Lim, C.L., (Eds), Preparing 21st Century Teachers for Teach Less, Learn More (TLLM) Pedagogies. London: IGI Global.
     
  • Amirnuddin, P.S., Mohamed, A.A.A., & Ahmad, M.H. (2020). Legal Education in Malaysia: Paradigm Shift in the Era of Fourth Industrial Revolution. In Mohamed, A.A.A (ed), Malaysian Legal System (pp. 967 - 996). Ampang, CLJ publication.
     
2018
  • Amirnuddin, P. S. (2018). Redesigning Formative Assessments for Land Law using AR. In F. A. Ghaffar, F. D. Yusop, N. A. Hamzaid, Z. F. Abu Hassan, A. S. Firdaus, & ADEC (Eds.), Redesigning Assessment for Holistic Learning: A Quick Guide for Higher Education (p. 155). ADEC, University of Malaya Press. Retrieved from https://umcms.um.edu.my/sites/adec/pdf/rahole2017/20180426QuickGuide.pdf
     
Article in Journals
2021
  • Mohamad, A. A. A., Amirnuddin, P. S., Ahmad, M. H., & Ramalingam, C. L. (2021). Transforming Legal Education Teaching and Learning: The Remote Communication Technology. Malayan Law Journal, 2, cxxxvii. https://signin.lexisnexis.com/lnaccess/app/signin?back=https%3A%2F%2Fadvance.lexis.com%3A443%2Furl-api%2Flaapi%2Fdocument%3Fid%3Durn%253AcontentItem%253A62JG-VK11-FD4T-B1VP-00000-00%26idtype%3DPID%26context%3D1522468&aci=la
     
  • Mohamed, A.A.A., Amirnuddin, P.S., Ahmad, M.H. (2021) COMPANY COVID-19 VACCINATION: WHETHER REFUSAL BY EMPLOYEE JUSTIFIES TERMINATION?. Malayan Law Journal. 2, ccclxxi-ccclxxxvi
     
2020
  • Amirnuddin, P.S., Mohamed, A.A.A., Ahmad, M.H. (2020) Transforming Legal Education In The Era Of Fourth Industrial Revolution, Current Law Journal, 2, ix - xxiv
     
  • Sia, C.C. & Amirnuddin, P. S. (2020). Self-regulated Lifelong Learning in Law Using LinkedIn. International Journal of Curriculum and Instruction 12 (Special Issue), 172-184
     
2019
  • Turner, J.T., Amirnuddin, P.S., Singh, H. (2019). University Legal Learning Spaces Effectiveness in Developing Employability Skills of Future Law Graduates, 16(1), 49-79 (ISI-Indexed)
     
2018
  • Turner, J.J. and Amirnuddin, P.S. 2018. Social Media Privacy And The Law: Perspectives From Malaysian And Uk Consumers, SEARCH Journal.10(2), 31-58 (SCOPUS-Indexed)
     
  • Amin, W. L. M., Zainudin, A.H., Amirnuddin, P.S. (2018) This Case Theory Law School: The Conundrum of Teaching or Having Impact?, e – Academia Special Issue GraCe, 159-169
     
2017
  • Talib, N., Iqbal Singh, H.S., Duraisingam, T.J., Sia, C.C. (2017). Aspirations of a Young Law School: Process, content and Direction, The Law Review 134-150.
      
  • Amirnuddin, P.S (2017) The Impact of Globalization on Islamic Law in Malaysia. 1(1), 53-68
     
  • Amirnuddin, P.S., Turner, J.J. and Kamarulzaman, A.N.A. 2017. The deregulation dilemma: Insight into perspectives of the taxi industry in Malaysia, The Law Review, 1, pp.90-119.
     
Article in Proceeding
2020
  • Amirnuddin, P.S., Wai Keng, C., Mohamed, R. (2021). REAPING FROM THE PANDEMIC: INSTILLING COLLABORATION SKILLS USING AUGMENTED REALITY LEGAL ASSESSMENT IN TIMES OF LOCKDOWN
     
  • Amirnuddin, P.S., Wai Keng, C., Mohamed, R. (2020). EMPOWERING FIRST YEAR STUDENTS IN TIMES OF COVID-19 PANDEMIC AND IN A RUPT WORLD VIA IMMERSIVE C.M.M.A LEARNING EXPERIENCE, Proceedings of Taylor’s Teaching and Learning Conference (TTLC). 37
     
  • Thuraisingam, A.S., Amirnuddin, P.S. (2020). CLASSPOINT AS AN ENGAGEMENT TOOL IN BORDERLESS LEARNING AMONGST LAW STUDENTS, Proceedings of Taylor’s Teaching and Learning Conference (TTLC). 50
2019
  • Amirnuddin, Puteri Sofia. “PROCEEDINGS OF THE INTERNATIONAL UNIVERSITY CARNIVAL ON E-LEARNING (IUCEL) 2019.” PROCEEDINGS OF THE INTERNATIONAL UNIVERSITY CARNIVAL ON E-LEARNING (IUCEL) 2019, pp. 18–20.
     
2017
  • Amirnuddin, P.S. 2018. Augmented Reality Learning: The Way Forward to Learn UK Land Law, presented at International University Carnival on e-Learning. USIM, Nilai. Centre for Global Open Access Learning.
     
Extended Abstract
2019
  • Amirnuddin, P.S. (2019). Inspiring Legal Innovations Interest Amongst Law Students through Gamification in Sustaining Futures for Lawyers.
2017
  • Amirnuddin, P. S. (2018a). Redesigning Formative Assessments for Land Law using AR’. In F. A. Ghaffar, F. D. Yusop, N. A. Hamzaid, Z. F. Abu Hassan, A. S. Firdaus, & ADEC (Eds.), Redesigning Assessment for Holistic Learning Conference 2017: Book of Abstract (p. 45). ADEC, University of Malaya Press. Retrieved from http://ebook.um.edu.my/Adec/rahole_book_of_abstract/mobile/index.html
     
Digital Media
2020
  • Amirnuddin, P.S., ‘3 Tips On How To Make Your Virtual Lectures Interesting’ (Marketing in Asia, 12 October 2020) https://marketinginasia.com/2020/10/20/3-tips-on-how-to-make-your-virtual-lectures-interesting/
  • Amirnuddin, P.S., ‘State Of Emergency Has Been Declared: What Can Be Done To Enhance Virtual Education In Malaysia’ (Marketing in Asia, 12 January 2021) https://marketinginasia.com/2021/01/12/state-of-emergency-has-been-declared-what-can-be-done-to-enhance-virtual-education-in-malaysia/
  • Amirnuddin, P.S., ‘Achieving Success: Using 7 Essential Ingredients’ (Marketing in Asia, 28 September 2020) https://marketinginasia.com/2020/10/03/achieving-success-using-7-essential-ingredients/
  • Amirnuddin, P.S., ‘Strategies To Enhance Virtual Legal Education’ (Marketing in Asia, 3 October 2020) https://marketinginasia.com/2020/09/28/strategies-to-enhance-virtual-legal-education/
  • Amirnuddin., P.S., ‘Gamifying Economic Stimulus Packages To Spur Growth Of SMEs’ (Marketing in Asia, 18 September 2020) https://marketinginasia.com/2020/09/18/gamifying-economic-stimulus-packages-to-spur-growth-of-smes/
  • Amirnuddin., P.S. ‘4 Starting Points To Make Work-From-Home Effective’ (Marketing in Asia, 21 August 2020) https://marketinginasia.com/2020/08/21/4-starting-points-to-make-work-from-home-effective/
  • Hew, N. (2020). NEW WAYS TO LEARN LAW? TAYLOR’S LAW LECTURER PUTERI SOFIA EXPLAINS HOW. Brainylaw.Wordpress. Retrieved August 7, 2021, from https://brainylaw.wordpress.com/2020/07/03/law-gamification-taylors/
  • Foo, C. (2020). Gamification in Higher Education. Lexicon. Retrieved August 7, 2021, from https://lexicontaylors.wixsite.com/lexicon/post/gamification-in-higher-education
  • Hew, N. (2020). HERE’S HOW TAYLOR’S UNIVERSITY IS UPGRADING ITS LAW SCHOOL POST MCO. Brainylaw.Wordpress. Retrieved August 7, 2021, from https://brainylaw.wordpress.com/2020/07/15/taylors-university-post-mco/
  • Anon. (2020). Transformative Online Teaching & Learning in Higher Education. Lexicon. Retrieved August 7, 2021, from https://lexicontaylors.wixsite.com/lexicon/post/transformative-online-teaching-learning-in-higher-education
  • UiHua.(2020). THIS M’SIAN UNI PREPARED THEMSELVES TO TEACH DURING A PANDEMIC, 8 YEARS BEFORE THE MCO. Cilisos.my. Retrieved August 7, 2021, from https://cilisos.my/this-msian-uni-prepared-themselves-to-teach-during-a-pandemic-8-years-before-the-mco/
  • Rahim., A.A. (2020). Get To Know Puteri Sofia Amirnuddin, Senior Law Lecturer & CIR⁴I Chief Projects Officer At Taylor’s University. Marketing in Asia. Retrieved August 7, 2021, from https://marketinginasia.com/2020/11/09/get-to-know-puteri-sofia-amirnuddin-senior-law-lecturer-cir%E2%81%B4i-chief-projects-officer-at-taylors-university/
  • Affluent Luxe. (2020). Affluent Personalities - Puteri Sofia Amirnuddin. Affluent Luxe. Retrieved August 7, 2021, from https://affluentluxe.world/puteri-sofia-amirnuddin
CONSULTANCY PROJECT
(Project title),(Organisation),(Duration),(Role),(Level)
  • Consultancy service on development on a new AI project, AQREIGHT SDN BHD, 24/08/2020 to 23/11/2020, Consultant  (Private/Industrial Sector)
  • Legal Consultant, Regent Holdings Sdn Bhd, 03/07/2017 to 03/07/2019, Consultant  (Private/Industrial Sector)
SUPERVISION
(Title of Thesis),(Name of Candidates),(Academic Level),(Role)
COMPLETED
  • The Challenges Met by the Personal Data Protection Act 2010, Dhalini Raj A/P Jayaraj, Master by Research  (Co-supervisor (Internal))
  • Fraud in Letter of Credit transactions: A suggestion to improve UCP 600, Rushmilla Rafique, Master by Research  (Co-supervisor (Internal))
ONGOING
  • Dr. Lim Hui Ling, Master by Research  (Co-supervisor (Internal))
PRESENTATION
(Title),(Event),(Date Presented),(Organiser),(Level)
ORAL PRESENTER
  • Assessing the Impact of Custom-Made Augmented Reality Mobile Applications on Law Students Learning Motivation in times of COVID-19 pandemic, Taylor's Teaching and Learning e-Conference 2020, 15/10/2020 to 16/10/2020, Centre of Future Learning (International)
  • ClassPoint as an Engagement Tool in Borderless Learning Amongst Law Students, Taylor's Teaching and Learning e-Conference 2020, 15/10/2020 to 16/10/2020, Centre of Future Learning (International)
  • Reaping from the Pandemic: Instilling Collaboration Skills using Augmented Reality Legal Assessment in times of lockdown, Business, Law and Management at the Post-Pandemic Era: An International e-Conference, 11/07/2020 to 12/07/2020, Taylor's University Malaysia (International)
  • INSPIRING LEGAL INNOVATIONS INTEREST AMONGST LAW STUDENTS THROUGH GAMIFICATION IN SUSTAINING FUTURES FOR LAWYERS, INTERNATIONAL UNIVERSITY CARNIVAL ON E-LEARNING (IUCEL) 2019, 21/08/2019 to 22/08/2019, MEIPTA, MOE, UNIMAS and MyCeL (International)
  • Extinction of Lawyers in the Age of Automation: Preparing law students with Neuro-Linguistic Programming techniques to survive the Fourth Industrial Revolution, International Conference on Human Capital 2019, 28/11/2018 to 29/11/2018, Taylor's University (International)
  • Developing Future Workforce Skills Among Millennial Learners Using Augmented Reality in Higher Education, International Conference on Human Capital 2019, 28/11/2018 to 29/11/2018, Taylor's University (International)
  • Empowering Learning space with Augmented Reality (AR) Applications A new immersive teaching & learning paradigm, Taylor's Teaching and Learning Conference, 22/09/2018 to 23/09/2018, Taylor's University (National)
  • Preparing future ready law graduates for employment: Analysing the role of university legal learning spaces, Taylor's Teaching and Learning Conference, 22/09/2018 to 23/09/2018, Taylor's University (National)
  • Social media privacy and the law: Perspectives from Malaysian and UK consumers. , The 5th International SEARCH Conference, 18/05/2017 to 19/05/2017, Taylor's University (International)
INVITED SPEAKER
  • Reimagining Borderless Learning with Augmented Reality, Taylor's Teaching and Learning e-Conference 2020, 16/10/2020 to 16/10/2020, Centre of Future Learning (International)
POSTER PRESENTER
  • Closing the Humanization Gap: The Interplay of Artificial Intelligence, Augmented Reality and Neuro-Linguistic Programming in studying Legal Skills and Methods module, International University Carnival on E-Learning 2018, 12/09/2018 to 13/09/2018, International Islamic University Malaysia (International)
  • Redesigning Formative Assessments for Land Law using AR, Redesigning Assessment for Holistic Learning Conference, 20/11/2017 to 21/11/2017, University of Malaya (National)
  • Augmented Reality Learning: The Way Forward to Learn UK Land Law, International University Carnival on E-Learning, 25/09/2017 to 26/09/2017, Universiti Sains Islam Malaysia (International)
AWARDS AND STEWARDSHIP
(Name of Award/Stewardship),(Award Category),(Awarding Institution),(Year Awarded),(Type of Award)
  • INTERACTIVE VIRTUAL LEARNING USING CLASSPOINT, Conference, Ministry of Higher Education, 2021 (Bronze Medal)
  • GAMIFYING VIRTUAL DELIVERY OF LAW MODULES USING LAWLEYPOP APP, Conference, Ministry of Higher Education, 2021 (Gold Award)
  • Outstanding E-Learning Mobile Apps Award (Project), Conference, Ministry of Higher Education, 2021 (Outstanding E-Learning Mobile Apps Award (Project))
  • Taylor's Distinguished E-Learning Educator Award 2021, Education, Taylor's University, 2021 (Distinguished E-Learning Educator Award)
  • Exemplary Meritorious Award Staff (EMAS), Education, Taylor's University, 2020 (Alternative Assessment)
  • Top 12% Wharton-QS Shortlisted Applicant for Reimagine Education Awards 2020 (Learning Assessment Category), Conference, Taylor's University, 2020 (Shortlisted Applicant for Reimagine Education Awards 2020 (Learning Assessment Category))
  • Gold Award (International University Carnival on E-Learning 2019), Education, Universiti Malaysia Sarawak (UNIMAS), 2019 (Gold Award for Innovative Teaching)
  • President's Award for Transformational Teaching and Learning, Education, Taylor's University, 2018 (President's Award)
  • Bronze Medal for SPARK Award, Competition, Taylor's University, 2018 (Top Innovative & Active TIMeS site)
  • Gold Medal (International University Carnival on E-Learning Conference 2018), Education, International Islamic University of Malaysia, 2018 (Gold Medal for Innovative Teaching)
  • Most Innovative Award for Poster titled 'Redesigning Formative Assessments for Land Law using Augmented Reality', Conference, University of Malaya (UM), 2017 (Creativity)
  • Gold Award for Poster titled 'Redesigning Formative Assessments for Land Law using Augmented Reality', Conference, University of Malaya (UM), 2017 (Best Poster Award)
  • E-Learning Grant, Education, Taylor's University, 2017 (Creativity)
  • Best Paper Award, Conference, Taylor's University, 2017 (Best Paper Award)
  • Silver Medal (International University Carnival on E-Learning Conference 2018), Conference, Universiti Sains Islam Malaysia (USIM), 2017 (Best Poster Award)
  • Exemplary Meritorious Staff Award, Education, Taylor's University, 2017 (Creativity)