Curriculum Vitae


Dr Ho Ree Chan

  • Senior Lecturer II

  • School of Management & Marketing
    Faculty of Business & Law
  •    03-5629 5665

  • International Technical Committee, International Conference on E-commerce, E-Business and E-Government, 05/05/2019 to present
  • Academic Advisor, Industry Immersion, Taylor's Business School, 26/03/2018 to present
  • Editorial Board Member, Journal of Information and Knowledge Management (ISI, Scopus), 28/10/2014 to present
  • PHD in Business & Management, UNIVERSITY OF SOUTH AUSTRALIA, Australia
  • Master Of Arts (Major In Business Admin), CAMPBELL UNIVERSITY, United States
  • Bachelor Of Science (Computer Science), CAMPBELL UNIVERSITY, United States
  • Social Science and Business Research Network, Academic Member, Since 2018 (International)
  • Malaysian Association of Business and Management Scholars (MABMS), Academic Member, Since 2018 (National)
  • Business Technology (Social Commerce)
  • Electronic Commerce (Online Shopping)
(Course Title),(Level of Study),(Institution),(Month/Year)
  • Transnational Management, Bachelor Degree, Taylor's University (03/2019)
  • Transnational Management, Bachelor Degree, Taylor's University (08/2019)
  • Supply Chain Management, Bachelor Degree, Taylor's University (03/2019)
  • Research Methods, Bachelor Degree, Taylor's University (08/2019)
  • Interactive and Digital Marketing, Bachelor Degree, Taylor's University (08/2018)
  • Supply Chain Management, Bachelor Degree, Taylor's University (08/2018)
  • Research Methods, Bachelor Degree, Taylor's University (08/2018)
  • Research Methods, Bachelor Degree, Taylor's University (03/2018)
  • Supply Chain Management, Bachelor Degree, Taylor's University (03/2018)
  • Internet Banking, Bachelor Degree, Taylor's University (08/2018)
  • Business Enterprise, Foundation, Taylor's University (03/2018)
  • Research Methods, Bachelor Degree, Taylor's University (03/2017)
  • Supply Chain Management, Bachelor Degree, Taylor's University (03/2017)
  • Research Methods, Bachelor Degree, Taylor's University (08/2017)
  • Supply Chain Management, Bachelor Degree, Taylor's University (08/2017)
  • E-Marketing, Bachelor Degree, Taylor's University (08/2017)
  • Understanding Information Systems for Businesses, Bachelor Degree, Taylor's University (09/2016)
  • IT for Global Business, Foundation, Taylor's University (01/2016)
  • Internet Banking, Bachelor Degree, Taylor's University (03/2016)
  • Internet Banking, Bachelor Degree, Taylor's University (08/2016)
  • Internet Banking, Bachelor Degree, Taylor's University (03/2015)
  • Internet Banking, Bachelor Degree, Taylor's University (08/2015)
  • Research Methods, Bachelor Degree, Taylor's University (03/2015)
  • Research Methods, Bachelor Degree, Taylor's University (08/2015)
(Title of publication in APA style)
  • Ho, Ree C. (2019). Strategies and Tools for Managing Connected Consumers, IGI Global, Pennsylvania.
Book Chapter
  • Ho, Ree, C. and Teo, Teck, C. (2019). Consumer Socialization Process for the Highly Connected Customers: The Use of Instagram to Gain Product Knowledge, pp. 1-19, in Ho, Ree C. (Ed.) Strategies and Tools for Managing Connected Consumers, 2019, IGI Global, Pennsylvania.
  • Ho, Ree, C. and Rajadurai, Kanesh, G. (2019). Live Streaming Meets Online Shopping in the Connected World: Interactive Social Video in Online Marketplace, pp. 130-142, in Ho, Ree C. (Ed.) Strategies and Tools for Managing Connected Consumers, 2019, IGI Global, Pennsylvania.
  • Valaei, Naser. Rezaei, Sajad, Ho, Ree C., & Okumus, Fevzi (2019), Beyond Structural Equation Modelling in Tourism Research: Fuzzy Set Qualitative Comparative Analysis (fsQCA) and Data Envelopment Analysis, pp. 297-309, In Rezaei, S. (Ed.), Quantitative Tourism Research in Asia: Current Status and Future Directions, 2019, Springer.
  • Rezaei, S., Sivasubramaniam, S. & Ho, R. (2017). Post-Purchase Apps Usage Attitudes: Revisiting Trust, Customer Satisfaction, and Loyalty of Apps Usage, in Rezaei S. (2017), Apps Management and E-Commerce Transaction in Real-Time, pp. 194-209. Post-Purchase Apps Usage Attitudes: Revisiting Trust, Customer Satisfaction, and Loyalty of Apps Usage, Pennsylvania.
  • Ho, R. & Rajandram, K. (2016). The Influence of Social Media Data on Online Purchase: A Study of Relative Advantage of Social Commerce, in Lee, I. (2016), Encyclopedia of E-Commerce Development, Implementation, and Management, Volume 1, pp. 2039-2050, IGI Global, Pennsylvania.
  • Ho, R. & Chua, H. (2015). The Influence of Mobile Learning on Learner’s Absorptive Capacity: A Case of Bring-Your-Own-Device (BYOD) Learning Environment, in Tang, S. & Logonnathan, L. (eds.)Taylor’s 7th Teaching and Learning Conference 2014 Proceedings, Holistic Education: Enacting Change, pp. 471-479, Springer, Singapore , DOI:10.1007/978-981-287-399-6-1
Article in Journals
  • Ho, Ree & Shafiq, A. (2019). Promocode: An Examination of the Outcome Expectations in Shopping Apps. (SCOPUS-indexed) International Journal of Electronic Marketing and Retailing, in press
  • Ho, Ree C. and Cheng, Robin (2019), "The impact of relationship quality and social support on online shopping behaviour: an analysis of social media users’ selling intention.", (SCOPUS-indexed), International Journal of Internet Marketing and Advertising, in press
  • Ho, Ree, C. & Amin , M. (2019). What Drives the Adoption of Smart Travel Planning Apps? The Relationship between Experiential Consumption and Mobile App Acceptance . KnE Social Sciences, 3(26), 22–41.
  • Leow, Nelvin, XeChung, Jayaraman, K.; Asirvatham, David ; Ho, Ree Chan 2019, "Conceptualization of an Urban Travel Behavior Model to Mitigate Air Pollution for Sustainable Environmental Development in Malaysia", Management of Environmental Quality, ISI, in press
  • Ho, R. & Rezaei, S. (2018). Social media communication and consumers decisions: Analysis of the antecedents for intended Apps purchase, Journal of Relationship Marketing, vol. 17, issue 3, pp. 204-228. DOI: 10.1080/15332667.2018.1492322. (SCOPUS-Indexed)
  • Ho R.C., Chua H.K. (2015). Bring-your-own-device learning environment: A platform for enhancing student's learning ability and innovativeness. International Journal of Technology Enhanced Learning 7(2), pp.178-193 (ISI-Indexed)
  • Ho R., Vogel D. (2014). The impact of social networking functionalities on online shopping: An examination of the web's relative advantage. International Journal of Business Information Systems, 16(1), pp.25-41 (SCOPUS-Indexed)
  • Premagowrie, S., Vanni, K., & Ho, R. (2014). Online Forum: A Platform that Affects Students’ Learning, International Journal of Social Science, Vol. 3, Issue 7, pp. 107-116.
Article in Proceeding
  • Ho, Ree, C. (2019). The Outcome Expectations of Promocode in Mobile Shopping Apps: An Integrative Behavioral and Social Cognitive Perspective, Proceedings of the 2019 3rd International Conference on E-commerce, E-Business and E-Government, Pages 74-79, ACM New York, N.Y. (SCOPUS-Indexed)
  • Ho, Ree, C. (2019), What Drives The Adoption Of Smart Travel Planning Apps? The Relationship Between Experiential Consumption And Mobile App Acceptance, Proceedings of the 2019 International Conference On Economics, Management, And Accounting, Aug 19-21, Jakarta, Indonesia.
(Project title),(Role),(Duration),(Level)
  • Predictive Analytics using Sentiment Analysis in Social Media: A big data approach to persuasive communications in Social Media Intelligence of Palm Oil, Co-researcher, 2019 (Private)
  • Travel Behaviour Modelling, Co-researcher, 2017 to 2020 (Taylor's University)
(Title of Thesis),(Name of Candidates),(Academic Level),(Role)
  • Nelvin Leow Xe Chung, PhD/ Doctoral  (Co-supervisor (Internal))
  • Sunitha Mary Viapulam, PhD/ Doctoral  (Co-supervisor (Internal))
  • LIANG HUA  (Main Supervisor)
(Title),(Event),(Date Presented),(Organiser),(Level)
  • The Impact of Social Networking Site on Online Shopping: An Examination of Relative Advantage, The Seventh International Conference of Global Academy of Business & Economic Research, 24/10/2011 to 26/10/2011, Global Academy of Business & Economic Research (GABER) ( (International)
(Name of Award/Stewardship),(Award Category),(Awarding Institution),(Year Awarded),(Type of Award)
  • Vice Chancellor's Award , Education, Taylor's University, 2017 (Top Cited Researcher)
  • Best Paper Award, Conference, Florida A&M University, Tallahassee, 2011 (Best Paper Award)
(Course Title),(Course Mode),(Date/Duration),(Level)
  • The Art & Science of Motivating Students, Research, 27/03/2017 to 28/03/2017
  • Maximising Learning through Collaborative Classroom (X-Space), Research, 10/03/2017 to 10/03/2017
  • The Great TIMeS is Now, Research, 09/03/2017 to 09/03/2017
  • Integrating Teaching with Research (TBS only), Research, 28/02/2017 to 28/02/2017