Curriculum Vitae

PERSONAL DETAILS

Dr Salini Devi A/P Rajendran


BIOGRAPHY

Dr. Salini Devi Rajendran is currently a Senior Lecturer I at the School of Food Studies and Gastronomy, Faculty of Social Sciences and Leisure Management, Taylor’s University, Kuala Lumpur. Dr. Salini received her undergraduate degrees as well as her MSc degree from Universiti Putra Malaysia (UPM), and her Ph.D. in Halal Product Management from Halal Products Research Institute, Universiti Putra Malaysia (UPM). She has teaching experience more than 10 years in the areas of supply chain management and research projects. Most of her research explores food systems in the food industry from the perspectives of social sciences, covering food supply chain management, food sustainability, agrifood business, halal product management as well as technology usage in the food industry. She has various publications in her specialized areas and is presently workings on many more papers and projects. 

ADMINISTRATIVE DUTIES
(Role),(Level),(Duration)
  • Scientific Review Panel of the Ethics Committee, School of Food Studies and Gastronomy, Faculty of Social Sciences & Leisure Management, Taylor's University, 02/01/2023 to present
  • School Research Representative , School of Food Studies and Gastronomy , 29/01/2024 to present
  • MEMBER OF STUDENT DISCIPLINARY COMMITTEE , School of Food Studies and Gastronomy, 01/03/2022 to 29/02/2024
  • SCHOOL RESEARCH REPRESENTATIVE (SRR), SCHOOL OF FOOD STUDIES AND GASTRONOMY, 12/01/2023 to 31/12/2023
  • Funding Coordinator , Impact Lab 2 Education For All, 01/11/2022 to 31/12/2023
ACADEMIC QUALIFICATION
(Qualification),(Institution)
  • Doktor Falsafah dalam bidang Pengurusan Produk Halal, Universiti Putra Malaysia , -
  • Master of Science (Agribusiness), Universiti Putra Malaysia , Malaysia
  • Bachelor of Science (Agribusinss), Universiti Putra Malaysia , Malaysia
PROFESSIONAL MEMBERSHIP
(Organisation),(Role),(Duration),(Level)
  • Malaysian Board of Technologists, Professional Member, 2020 to 2022 (National)
  • Chartered Institute of Logistics and Transport Malaysia, Academic Member, Since 2015 (National)
AREAS OF EXPERTISE
(Area)
  • Agribusiness (Food Supply Chain Management, Halal Product Management, Food Safety and Quality Management, Sustainability)
RESEARCH INTEREST
(Research Area)
  • Food Supply Chain Management, Food System, Agri-Food, Sustainability, Consumerism, Food Cultures and Health
TEACHING
(Course Title),(Level of Study),(Institution),(Month/Year)
  • Research Methods in Food Studies, Master Degree, Taylor's University (09/2024)
  • RESEARCH METHODS, Bachelor Degree, Taylor's University (04/2024)
  • RESEARCH PROJECT, Bachelor Degree, Taylor's University (02/2024)
  • Research Project, Bachelor Degree, Taylor's University (04/2024)
  • Understanding Entrepreneurship , Bachelor Degree, Taylor's University (04/2024)
  • Research Method, Bachelor Degree, Taylor's University (04/2024)
  • Research Project, Bachelor Degree, Taylor's University (09/2024)
  • FOOD BUSINESS MANAGEMENT , Bachelor Degree, Taylor's University (08/2023)
  • RESEARCH PROJECT, Bachelor Degree, Taylor's University (08/2023)
  • RESEARCH PROJECT, Bachelor Degree, Taylor's University (03/2022)
  • Research Project, Bachelor Degree, Taylor's University (01/2022)
  • RESEARCH METHODS, Bachelor Degree, Taylor's University (03/2022)
  • SOCIAL INNOVATION PROJECTS , Bachelor Degree, Taylor's University (03/2022)
  • Research Method, Bachelor Degree, Taylor's University (08/2021)
  • Research Project , Bachelor Degree, Taylor's University (08/2021)
PUBLICATIONS
(Title of publication in APA style)
Book Chapter
2023
  • Rajendran, S.D., Appannan, j., Muniandy, S. & Balachandran, D. (2023). A Holistic Circular Economy Model for a Sustainable Supply Chain in the Food Sector (Chapter 12). In Handbook of Research on Designing Sustainable Supply Chains to Achieve a Circular Economy. IGI-Global Publisher
2022
  • Mukherjee, A., Rajendran, S.D. & Wahab, S.N. (2022). Technology Strategy in Boosting Halal Tourism Activities. In: Hassan, A., Rahman, N.A.A. (eds) Technology Application in Aviation, Tourism and Hospitality. Springer, Singapore.
Article in Journals
2024
  • Rajendran, S.D., Kamarulzaman, N.H. and Abd Rahman, A. (2024), "The mediating role of halal supply chain integrity in enhancing performance for halal herbal-based food SMEs", Journal of Islamic Marketing, (SCOPUS-Indexed)
2023
  • Rajendran, S.D. and Kamarulzaman, N.H. (2023). Review of Issues and Challenges in the Growing Use of Herbal-Based Products, Science Letters, 17(1), 16-31
  • Wahab,S.N., Hamzah, M.I. and Rajendran, S.D (2023). Can Brick-and-Click Stores Yield Returning Online Customers? Assessing In-house Logistics Service Quality (LSQ) of Multi-channel Retailers, Vision, SAGE Journal, 1-13. (SCOPUS-Indexed)
  • Wahab, S. N., Rajendran, S. D., Yeap, S. P., & Tan, A. (2023). Unlocking Nanotechnology Adoption Intention in the Malaysian Food Industry. Environment-Behaviour Proceedings Journal, 8(26), 399–406. https://doi.org/10.21834/e-bpj.v8i26.4973 (SCOPUS-Indexed)
  • Rajendran, S. D., Wahab, S. N., Yeap, S. P., Kamarulzaman, N. H., & Halim Lim, S. A. (2023). Nanotechnology in Food Production: A Comprehensive Bibliometric Analysis Using R-package. Journal of Scientometric Research, 12(3), 648–656. https://doi.org/10.5530/jscires.12.3.063 (SCOPUS-Indexed)
2022
  • Yeap, S.P., Rajendran, S.D. & Wahab, S.N. (2022). The Microbial-Killing Ag Nanoparticles in Food Supply Chain: How it was Applied and What a Consumer Should Know? Food Frontiers. (SCOPUS-Indexed)
  • Rajendran, S.D. and Wahab. S.N. (2022). Investigating Last-Mile Delivery Options on Online Shoppers Experience and Repurchase Intention. International Journal of Electronic Marketing and Retailing, 13(2), 224-241 (SCOPUS-Indexed)
  • Wahab, S.N., Rajendran, S.D., Ling, E.K. and Mukherjee, A. (2022). A framework for effective food supply chain safety controls, Journal of Emerging Economies & Islamic Research, 10(1) 2022, 44 – 59.
2021
  • Wahab, S.N., Rajendran, S.D., and Yeap, S.P (2021). Multi-Functional Safety Vest as a Mechanism to Reduce Fatality Rates in Construction Sites. Malaysia Labour Review 2020, Volume 15 (1), 39-48
2020
  • Rajendran, S.D., Wahab, S.N., and Yeap, S.P. (2020). Design A Smart Safety Vest Incorporated with Metal Detector Kit for Enhanced Personal Protection. Safety and Health at Work. 11 (4), 537-542. (SCOPUS-Indexed)
2019
  • Rajendran, S.D., and Kamarulzaman. N.H. (2019). The Influences of Entrepreneurs Islamic Practices on Halal Supply Chain Integrity: A Study in Herbal Based Food Industry. International Journal of Supply Chain Management, 8(3), 827-832 (SCOPUS-Indexed)
  • Rajendran, S.D., Wahab, S.N. and Kaur. M. (2019). Malaysian Consumers Preference for Green Packaging. International Journal of Society System Science, 11(4), 312-330.
  • Rajendran, S.D. and Kamarulzaman, N.H. (2019). Preserving Halal Integrity in Herbs and Herbal Industry Supply Chain. Journal of Contemporary Islamic Studies, 3(2), 93-104
2012
  • Kamarulzaman, N.H., Mazlan, N., Rajendran, S.D., and Mohayidin, M.G. (2012). Role of biopesticides in developing a sustainable vegetable industry in Malaysia. International Journal of Green Economics, 6 (3): 243-259 (SCOPUS-Indexed)
Article in Proceeding
2023
  • Rajendran, S.D., Ab Razak, N. K. A. and Fang Lian, W. (2023). Averrhoa Bilimbi Ice Cream: Product Development, Sensorial Analysis, and Marketing Evaluation,
2022
  • Ab Razak, N.K.A., Rajendran, S.D. & Lian, W.F. (2022).A Review on Underutilized Local Agri-Crop Averrhoa Bilimbi for Sustainable Food Product Development
  • Rajendran, S.D. & Kamarulzaman, N.H. (2022). Strengthening Halal Food Supply Chain Integrity through Islamic Human Capital Practices: A Study among Halal Herbal-Based Food SMEs in Malaysia.
Mass Media(Newspaper,Radio,TV,Popular Magazine)
2024
  • Salini Devi Rajendran. Business Today (03 April 2024). Navigating Rising Costs: Embracing Home-dining For Ramadan
  • Salini Devi Rajendran. The Sun (03 April 2024). Navigating rising food cost
  • Salini Devi Rajendran. NST (04 April 2024). Home-dining best way to manage expenditure
  • Salini Devi Rajendran. Nourishing the Future. The Star. Published on 20 May 2024
     
  • Keeping school food safe. (2024, June 21). NST Online. https://www.nst.com.my/opinion/letters/2024/06/1066685/keeping-school-food-safe
  • The urgent need for food safety education in schools
2023
  • Salini Devi Rajendran. The Sun. (2023, November 13). Enhancing Commitment to Food Security/
  • Salini Devi Rajendran. Online (2023b, November 10). Collective action needed to boost food security. The Star. https://www.thestar.com.my/opinion/letters/2023/11/10/collective-action-needed-to-boost-food-security
  • Salini Devi Rajendran. BusinessToday. (2023, November 11). Enhancing Malaysia’s Commitment To Food Security - BusinessToday. https://www.businesstoday.com.my/2023/11/11/enhancing-malaysias-commitment-to-food-security/
2022
  • Redesigning the Food System through Circular Economy to improve the Nation’s Food Security. (2022, December 7). BERNAMA. https://www.bernama.com/en/thoughts/news.php?id=2145532
Digital Media
2024
  • Urgent need for food safety education. (2024). thesun.my. https://thesun.my/opinion-news/urgent-need-for-food-safety-education-JP12596384
Print Media
2024
  • Inculcating culture of food safety among children (Print)
  • Keeping School Food Safe
RESEARCH PROJECT
(Project title),(Role),(Duration),(Level)
  • EMPOWERING MICROPRENUERS THROUGH BRANDING AND MAPPING OF HERITAGE FOOD IN LITTLE INDIA, IPOH , Co-researcher, 2024 to 2025 (Taylor's University)
  • Women Entrepreneurial Development (WEDO), Project Leader, 2023 to 2024 (Private)
  • DEVELOPMENT OF VALUE ADDED FOOD PRODUCTS FROM LOCALLY GROWN BELIMBI (AVERRHOA BELIMBI) , Co-researcher, 2022 to 2023 (Taylor's University)
  • DEVELOPMENT OF VALUE ADDED FOOD PRODUCTS FROM LOCALLY GROWN BELIMBI (AVERRHOA BELIMBI) , Co-researcher, 2022 to 2023 (Taylor's University)
  • Conceptualization of the Nanotechnology Adaptation in the Malaysian Food Supply Chain Framework , Co-researcher, 2021 to 2023 (National)
SUPERVISION
(Title of Thesis),(Name of Candidates),(Academic Level),(Role)
ONGOING
  • BALACHANDRAN ABBIRAMI, PhD/ Doctoral  (Co-supervisor (External))
  • SAAD ALLAH ABDULLAH HAMED AL HINAI  (Main Supervisor)
  • NUR KHAIRUNNISAK ATHIRA BINTI ABDUL RAZAK  (Co-supervisor (Internal))
PRESENTATION
(Title),(Event),(Date Presented),(Organiser),(Level)
ORAL PRESENTER
  • Exploring Drivers of Healthy Food Consumption in Socioeconomically Vulnerable Communities, The 6th Advances in Business Research International Conference 2024, 30/05/2024 to 30/05/2024, Universiti Teknologi MARA, 42300 Puncak Alam, Selangor, Malaysia (International)
  • Preserving Traditional Knowledge (TK) of Fermented Foods through Digitalization for Achieving Sustainable Development Goals , International Conference on Multidisciplinary Approaches to SDGs and International Partners Meet, 10/01/2024 to 13/01/2024, Rajagiri Business School, Kerala  (International)
  • Averrhoa bilimbi Ice-Cream: Product Development, Sensorial Analysis, and Marketing Evaluation, 8th Asia Euro Conference , 22/11/2023 to 24/11/2023, Jointly organized by Taylor's University and University of Toulouse  (International)
  • A Review on Underutilized Local Agri-Crop Averrhoa Bilimbi for Sustainable Food Product Development, Postgraduate Research Colloquium, 05/11/2022 (International)
  • FINDING 'NANO' IN THE MARKET AND HAZARD SYMBOL DESIGN CONTEST: NEW FORMATIVE ASSESSMENTS IN TEACHING NANOTECH, INTERNATIONAL INNOVATION COMPETITION (INNOCOM III), 19/10/2022 to 19/10/2022, AID ACADEMY MALAYSIA & UNIVERSITAS GUNADARMA, JAKARTA (International)
  • International Conference on Food Science and Nutrition 2022, International Conference on Food Science and Nutrition 2022, 24/08/2022 (International)
  • Strengthening Halal Food Supply Chain Integrity through Islamic Human Capital Practices: A Study among Halal Herbal-Based Food SMEs in Malaysia, International Conference on Food Science and Nutrition 2022, 24/08/2022 to 25/08/2022, Universiti Malaysia Sabah  (International)
ENDOWMENT/GIFT & DONATION
(Contribution Details),(Donor/Contributor),(Type),(Category)
  • Received RM4000 worth of baking ingredients for community research project (Women Entrepreneurial Development WEDO), Dr. Oetker Nona Malaysia Sdn. Bhd, Equipment (Donation)
AWARDS AND STEWARDSHIP
(Name of Award/Stewardship),(Award Category),(Awarding Institution),(Year Awarded),(Type of Award)
  • Innovation (Product) Award , Exhibition/Invention, Universiti Malaysia Perlis (UNIMAP), 2021 (Gold Award )
CONTRIBUTION TO SOCIETY
(Contribution to Society),(Duration),(Level)
  • Women Entrepreneurial Development (WEDO) at PPR Lembah Subang 1 (AWARD OF YAYASAN HASANAH SPECIAL GRANT (HSG) 2022), 04/01/2023 to 29/02/2024 (National)
COURSE ATTENDED
(Course Title),(Course Mode),(Date/Duration),(Level)
  • Taylors Doctoral Supervision Cafe 2024 , Research, 04/03/2024 to 04/03/2024 (University)
  • Management Development & Change Training , Non research, 26/02/2024 to 27/02/2024 (University)
  • Higher Degrees by Research Supervisory Skills Training Certificate (Supervision Essential Training), Research, 08/07/2022 to 08/07/2022 (University)
  • International Higher Education Conference (IHEC) 2022, Research, 31/03/2022 to 01/04/2022 (International)
  • Certificate in Health Coaching , Non research, 02/02/2022 to 27/04/2022 (International)
  • Bibliometric Analysis Using R-tools (for non-coders) , Research, 29/01/2022 to 29/01/2022 (University)
  • International Chefs Day , Non research, 20/10/2021 to 20/10/2021 (University)
  • FRESH AND FROZEN BAKERY: PRE-, PERI-, POST-PANDEMIC CHALLENGES AND NORMS, Non research, 25/09/2021 to 25/09/2021 (University)
  • Covid 19 and Food Packaging: Driving Trend of F&B paper based packaging , Research, 22/09/2021 to 22/09/2021 (University)
  • Virtual Halal Mobility , Research, 24/08/2021 to 25/08/2021 (International)