Curriculum Vitae

PERSONAL DETAILS

Dr Sarabjit Kaur A/P Randhir Singh


BIOGRAPHY

Information on Doctoral Supervision

Area: Marketing

Expertise: Services Marketing, Digital Marketing, AI Marketing, Consumer Psychology, and Consumer Behaviour

Available to supervise (2022): No


ADMINISTRATIVE DUTIES
(Role),(Level),(Duration)
  • PhD Committee Member, School of Management & Marketing, Taylor's University, 13/04/2022 to present
  • School Academic Integrity Officer, School of Management & Marketing, Taylor's University, 01/01/2022 to present
ACADEMIC QUALIFICATION
(Qualification),(Institution)
  • Doctor of Philosophy (Business & Management), University of Nottingham Malaysia, Malaysia
  • Master of Business Administration (International Business Consulting), Offenburg University of Applied Sciences, Germany
  • Bachelor of Computer Science, Universiti Sains Malaysia, Malaysia
AREAS OF EXPERTISE
(Area)
  • Services Marketing
  • Consumer Behaviour
TEACHING
(Course Title),(Level of Study),(Institution),(Month/Year)
  • Principles of Marketing, Bachelor Degree, Taylor's University (01/2022)
  • Principles of Marketing, Bachelor Degree, Taylor's University (03/2022)
  • Services Marketing, Bachelor Degree, Taylor's University (08/2021)
PRESENTATION
(Title),(Event),(Date Presented),(Organiser),(Level)
ORAL PRESENTER
  • Intention to adopt artificial intelligence-based teaching and learning tools in Malaysia s higher education institution, TAYLOR'S 14TH TEACHING AND LEARNING e-CONFERENCE, 13/10/2021 to 15/10/2021, Taylor's University (University)
  • DOES EXCLUSION IN CHATBOT ENCOUNTER AFFECT CONSUMERS' INTENTION TO ADOPT CHATBOTS?, BLM2-ICAM4 AN INTERNATIONAL JOINT E-CONFERENCE, 11/09/2021 to 11/09/2021, Taylor's University and University of Kelaniya (International)
  • SERVICE RECOVERY AND BEHAVIOURAL INTENTIONS: THE MODERATING ROLES OF FAILURE SEVERITY, PERSONALITY TRAIT AND BRAND RELATED CONSTRUCT, 2020 GLOBAL MARKETING CONFERENCE at Seoul, 05/11/2020 to 08/11/2020, Global Alliance of Marketing & Management Associations (International)
AWARDS AND STEWARDSHIP
(Name of Award/Stewardship),(Award Category),(Awarding Institution),(Year Awarded),(Type of Award)
  • BLM2 ICAM4 AN INTERNATIONAL JOINT E-CONFERENCE - Silver Award, Conference, Taylor's University, 2021 (Silver Award)