Curriculum Vitae

  • Co-Director - Advocacy and Research, VORTEX XR Lab, 01/02/2023 to 30/04/2023
  • Doctorate's Degree (PhD) In Home Economics, Helwan University, Egypt
  • The Master's Degree In Home Economics, Helwan University, Egypt
  • Bachelor's Degree in Home Economics, Helwan University, Egypt
  • Fashion Business (Fashion Consumer Behaviour, Fashion Business, Fashion Technology, Fashion Sustainable Practices , Fashion Education)
(Research Area)
  • Fashion Technologies
(Course Title),(Level of Study),(Institution),(Month/Year)
  • Innovative Pattern Drafting, Bachelor Degree, Taylor's University (04/2023)
  • Introduction to Pattern Technology, Bachelor Degree, Taylor's University (04/2023)
  • Innovative Industry Project, Bachelor Degree, Taylor's University (04/2023)
  • Garment Creation Technology I, Bachelor Degree, Taylor's University (08/2023)
(Title of publication in APA style)
Article in Journals
  • Salem, S. F., & Alanadoly, A. B. (2024). Driving customer engagement and citizenship behaviour in omnichannel retailing: evidence from the fashion sector. Spanish Journal of Marketing - ESIC, 28(1), 98–122. (SCOPUS-Indexed)
  • Alanadoly, A.B. and Salem, S.F. (2024), "Branding fashion through gameplay: the branded gaming and the cool dynamics in the fashion markets. A game-theory approach", European Journal of Management and Business Economics, Vol. ahead-of-print No. ahead-of-print. (ISI-Indexed)
  • Salem, S.F., Alanadoly, A.B. and Sulaiman, M.A.B.A. (2023), "Immersive gaming in the fashion arena: an investigation of brand coolness and its mediating role on brand equity", Journal of Research in Interactive Marketing, Vol. ahead-of-print No. ahead-of-print. (ISI-Indexed)
  • Mostafa, M. M., & Alanadoly, A. B. (2023). Profiling and clustering the global market for hijabistas: a Twitter text analytics approach. International Journal of Information Technology. (SCOPUS-Indexed)
  • Alanadoly, A.B. and Salem, S.F. (2022), "Hijabista willingness to accept premium pricing: an analytical study of the effect of social and self-identity on hijab fashion brands satisfaction", Journal of Islamic Marketing, Vol. 13 No. 1, pp. 227-245. (ISI-Indexed)
  • Alanadoly, A. and Salem, S. (2022), "Fashion involvement, opinion-seeking and product variety as stimulators for fashion e-commerce: an investigated model based on S-O-R model", Asia Pacific Journal of Marketing and Logistics, Vol. 34 No. 10, pp. 2410-2434. (ISI-Indexed)
  • Salem, S.F. and Alanadoly, A.B. (2021), "Personality traits and social media as drivers of word-of-mouth towards sustainable fashion", Journal of Fashion Marketing and Management, Vol. 25 No. 1, pp. 24-44. (ISI-Indexed)
  • Suha Fouad Salem & Alshaimaa Bahgat Alanadoly (2021): What drives Malaysian online fashion shopping? The mediating role of perceived value, Journal of Global Fashion Marketing, DOI: 10.1080/20932685.2021.1978308 (ISI-Indexed)
Article in Proceeding
  • Alanadoly, A., & Salem, S. (2023, June 21). The playful branding in fashion. Reflections on the effects of gaming values on perceived coolness and fashion brand equity. Innovation, Knowledge and Digitalisation: Building Trust to Face Today’s Challenges. (ISI-Indexed)
  • Salem, S. F., Lawry, C. A., Alanadoly, A., & Li, J. (2023, May). Branded experiences in the immersive spectrum: How will fashion consumers react to the Metaverse? 16th Global Brand Conference “BRANDING IN THE METAVERSE.”
Digital Media
  • Alanadoly , A. B. (2023, June 26). Generative ai speaks ‘fashion runways.’ BusinessToday.
(Title),(Event),(Date Presented),(Organiser),(Level)
  • The playful branding in fashion. Reflections on the effects of gaming values on perceived coolness and fashion brand equity, Innovation, knowledge and digitalisation: building trust to face today's Challenges, 21/06/2023 to 21/06/2023, ESIC (International)
  • Branded experiences in the immersive spectrum: How will fashion consumers react to the Metaverse?, 16th Global Brand Conference 'BRANDING IN THE METAVERSE', 03/05/2023 to 03/05/2023, Universita' Degli Studi Di Bergamo (International)
(Course Title),(Course Mode),(Date/Duration),(Level)
  • Digitalisation in Textile and Apparel Value Chain session, Non research, 24/07/2022 to 28/07/2022 (International)
  • Digital Fashion Innovation Specialisation ( a. Digital Fashion Mindset, b. Digital Fashion Industry, and c. Digital Fashion Reality), Non research, 02/05/2022 to 03/07/2022 (International)
  • Using ScienceDirect Platform efficiently, Research, 15/12/2021 to 15/12/2021 (International)
  • Explore Pearson's Digital Library, Research, 24/08/2021 to 24/08/2021 (International)
  • Research Ethics & Integrity, Research, 18/08/2021 to 18/08/2021 (International)
  • Web of Science hands-on training, Research, 23/05/2021 to 23/05/2021 (International)
  • Publons Academy Practical Peer Review, Research, 15/06/2020 to 23/06/2020 (International)
  • Research Statistics (SPSS), Research, 01/07/2017 to 04/09/2017 (University)
  • Professional Certified Trainer, Research, 02/05/2016 to 30/06/2016 (International)