Curriculum Vitae

PERSONAL DETAILS

Dr Thanuja A/P Rathakrishnan


ADMINISTRATIVE DUTIES
(Role),(Level),(Duration)
  • Franchise Program Coordinator BBUS - IIMS, Nepal, School of Marketing and Management, 01/01/2025 to present
  • Member of Family Enterprise and Entrepreneurship Centre , Taylor's University, 01/11/2021 to present
  • First-Year Learning & Mentoring (FLAME) Programme , Taylor's University, 02/08/2021 to present
  • Local Virtual Volunteer for AIESEC , Taylor's University, 02/08/2021 to present
  • Stream Coordinator - Undergraduate,  School of Management and Marketing, Taylors University, 01/01/2023 to 31/01/2025
ACADEMIC QUALIFICATION
(Qualification),(Institution)
  • Doctor of Philosophy, Universiti Putra Malaysia, Malaysia
  • Master of Business Administration, Putra Business School, UPM, Malaysia
  • Bachelor of Science, SEGI College, USJ collaboration with Upper IOWA University, USA, Malaysia
AREAS OF EXPERTISE
(Area)
  • Entrepreneurial Studies (Innovative Behaviour)
  • Managerial Decision-Making (Effectuation)
  • Corporate Entrepreneurship
  • Entrepreneurial Studies
TEACHING
(Course Title),(Level of Study),(Institution),(Month/Year)
  • Developing Venture Projects, Bachelor Degree, Taylor's University (03/2023)
  • Growing a Venture, Bachelor Degree, Taylor's University (03/2023)
  • Understanding Entrepreneurialism, Bachelor Degree, Taylor's University (01/2022)
  • Venture Creation, Bachelor Degree, Taylor's University (03/2022)
  • Strategic Management, Bachelor Degree, Taylor's University (08/2022)
  • Entrepreneurship and Small Business, Bachelor Degree, Taylor's University (08/2021)
PUBLICATIONS
(Title of publication in APA style)
Book Chapter
2024
  • J.Y. Yong, W.L. Lin, Feranita, F., Rathakrishnan, T., Cheah, C.W.C. (2024). Leveraging Green Human Resource Management and Green Innovation into Sustainable Competitive Advantage for Small and Medium Enterprises. In: Yusliza, M.Y., Renwick, D. (eds) Green Human Resource Management: A View from Global South Countries. Springer, Singapore. https://doi.org/10.1007/978-981-99-7104-6_16
  • Kumar, T. B. J., & Rathakrishnan, T. (2024). Cracking the Code: Creating an Immersive Learning Environment Through a Digital Escape Room Adventure. In Digital Technologies in Modeling and Management: Insights in Education and Industry (pp. 74-92). IGI Global.
  • Leong, M. K., Tsen, M. K., Yaacob, A., T., Kumar, T. B. J., & Rathakrishnan, (2024). A Triadic Approach to Generative AI Solutions for Educators in Transforming Higher Education, The Evolution of Artificial Intelligence in Higher Education: Challenges, Risks, and Ethical Considerations Series, Emerald Studies in Active and Transformative Learning in Higher Education, Emerald.
  • Kumar, T. B. J.*, Rathakrishnan, T., & Leow, N. X. (2024). Digital Transformation: ESK Hardware & Machinery at the Crossroads. In Asian Family Business Case Studies (pp. 51-59).
  • Rathakrishnan, T.*, Kumar, T. B. J., Feranita, F., & Lin, W. L. (2024). Harnessing Parasocial Interaction in Entrepreneurial Education: Virtual Mentoring for Distance Learning. In Innovation Capabilities and Entrepreneurial Opportunities of Smart Working (pp. 69-97). IGI Global.
     
  • Rathakrishnan, T.*, Lin, W. L., & Perera, G. N. R. (2024). Catch-22: The Case of Basooh Coin Laundry Group. In Asian Family Business Case Studies (pp. 101-110). Emerald Publishing Limited.
     
  • Rathakrishnan, T.*, Ge, B., & Irviana, L. (2024). The Un-gleaming Fate of The Golden Nugget. In Asian Family Business Case Studies: The Role of Culture, Value and Identity in Succession and Resilience (pp. 13-21). Emerald Publishing Limited.
     
  • Rathakrishnan, T.*, Kumar, T. B. J., Tsen, M. K., Leong, M. K., & Yaacob, A. (2024). AI Tools: Anxiety to Achievement-Unveiling the Psychological Dynamics of Technology Adoption. In Transdisciplinary Teaching and Technological Integration for Improved Learning: Case Studies and Practical Approaches (pp. 42-65). IGI Global.
     
  • Lin, W. L., Yong, J. Y., Feranita, F., & Rathakrishnan, T. (2024). The Influence of Green Human Resource Management on Corporate Sustainability Performance in the Malaysia Automotive Industry. In Green Human Resource Management: A View from Global South Countries (pp. 425-439). Singapore: Springer Nature Singapore.
2023
  • Rathakrishnan, T., Kumar, T., Feranita, F., Yi, Y.J. (2023). Silent Killer or Silent Success: The Double-Edged Sword of Viral Marketing on Entrepreneurship. In: Ratten, V. (eds) Entrepreneurship Research. Springer, Singapore. https://doi.org/10.1007/978-981-99-4452-1_2
  • Kumar, T.B.J., Rathakrishnan, T., Feranita, F., Yi, Y.J. (2023). Adversity Breeds Innovation: The Essential Role of Necessity-Preneurs in the COVID-19 Era. In: Ratten, V. (eds) Entrepreneurship Research. Springer, Singapore. https://doi.org/10.1007/978-981-99-4452-1_1
2022
  • Feranita, F., Roy Mouawad, Amin, M., Leong, L.W. and Rathakrishnan, T. (2022), "Unveiling the Role of Entrepreneurial Education in Preparing the Next Generation of Entrepreneurs in Malaysia", Ratten, V. (Ed.) Strategic Entrepreneurial Ecosystems and Business Model Innovation, Emerald Publishing Limited, Bingley, pp. 17-30. https://doi.org/10.1108/978-1-80382-137-520221002
  • Rathakrishnan, T., Feranita, F., Leong, L.W., Yi, Y.J., Mouawad, R. (2022). Evolution of Entrepreneurship Development Among Different Generations in Adopting Technology in Malaysia: Towards a Reconciliation for Collaboration. In: Ratten, V. (eds) Innovation in ASEAN. Springer, Singapore. https://doi.org/10.1007/978-981-19-0644-2_4
Article in Journals
2024
  • Rathakrishnan, T.*, Gan, J. L., & Yaacob, A. (2024). Sowing green seeds of mind: exploring the determinants of green mindfulness among university students. International Journal of Sustainability in Higher Education. (ISI-Indexed)
     
2023
  • Hong, K. T., Ng, S. I., Ho, J. A., Wong, S. C., & Rathakrishnan, T. (2023). Stakeholder’s Perception on Malaysia’s Edu-Tourism Sustainability Performance. Electronic Journal of Applied Statistical Analysis, 16(1), 50-79. (SCOPUS-Indexed)
     
2022
  • Rathakrishnan, T., Suntharalingamb, C., Shern, L. Y., Keng, L. S., Yen, L. H., Kok, T. K., ... & Balasundram, S. K. (2022). Adoption of Sustainable Agricultural Practices Among Smallholder Dairy Farmers in Malaysia: Contributing Factors and Smart Farming Prospects. Journal of Smart Science and Technology, 2(2), 16-31.
     
2021
  • Yee, W. F., Ng, S. I.*, Seng, K., Lim, X. J., & Rathakrishnan, T. (2021). How does social media marketing enhance brand loyalty? Identifying mediators relevant to the cinema context. Journal of Marketing Analytics, 1-17. (SCOPUS-Indexed)
     
  • Chan A., Tee K. K. *, Rathakrishnan T., Ho, J. A., & Imm, N. S. (2021). The Chicken and Egg Story of a Call Centre in Malaysia. Emerald Emerging Markets Case Studies. 11(3). (SCOPUS-Indexed)
     
  • Rathakrishnan, T., Ng, S. I., Ho, J. A., & Zawawi, D. (2021). The Corporate Conundrum: How to Blend People and Process towards Firm Performance?. Review of Business Management, 23(2), 226–251. (SCOPUS-Indexed)
     
  • Suntharalingam, C., Rathakrishnan, T., & Safari, S. (2021). Determinants of Fruit Purchasing Decision Among Singaporean Consumers: An Empirical Study. Journal of International Food & Agribusiness Marketing, 1-31. (SCOPUS-Indexed)
     
2020
  • Chander, N., Siow, M. L., Ramachandran, S., Kunasekaran, P., & Rathakrishnan, T. (2020). Conceptualizing Inclusive Learning and Development: A Framework towards Entrepreneurial Competency Practices for Sustainability. Sustainability, 12(17), 6905. (ISI-Indexed)
     
  • Rathakrishnan, T., Ramachandran, S*., Ling, S. M., Shuib, A., Afandi, S. H. M., Kunasekaran, P., & Prabhakaran, S. (2020). Wildlife Memorable Tourism Experiences as Antecedents of Visitor Loyalty at Sepilok Orangutan Rehabilitation Centre (SORC), Sabah, Malaysia. Asia-Pacific Journal of Innovation in Hospitality and Tourism (APJIHT), 47. (SCOPUS-Indexed)
     
2016
  • Rathakrishnan, T., Imm, N. S*., & Kok, T. K. (2016). Turnover Intentions of Lecturers in Private Universities in Malaysia. Pertanika Journal of Social Sciences & Humanities. 24 (S): 129 - 146. (SCOPUS-Indexed)
     
Mass Media(Newspaper,Radio,TV,Popular Magazine)
2024
  • Rathakrishnan., T.* & Jaya Kumar., B. T., (June 2023). Steering Through The Unpredictable Weather Of Entrepreneurship. Business Today.
  • Mohd., Z. & Rathakrishnan., T*. (August 2023). Franchising: Catalyst for sustainable entrepreneurship? Malaysiakini.
Digital Media
2022
  • Jaya Kumar., B. T & Rathakrishnan., T. (2022). Business Gone Viral: How Can Small Businesses Thrive Under Sudden Demand? Marketing Magazine.
Print Media
2022
  • Rathakrishnan. T., & Joshua N. J. H (April, 2022). Conflicts Enfold: Pursuing One’s Identity in a Family Business. The Marketing Edge.
     
RESEARCH PROJECT
(Project title),(Role),(Duration),(Level)
  • Evaluating the Impact and Reach of Public Service Annoucements (PSAs) on Malaysian Television and Radio Audiences (DCC-4), Co-researcher, 2025 to 2026 (National)
  • Impact of Pelan Jalinan Digital Negara (JENDELA) Implementation, Project Leader, 2023 (National)
  • DI-4: Impact of Pelan Jalinan Digital Negara (JENDELA) Implementation, Project Leader, 2023 to 2024 (National)
  • Development of Social Sustainability Index for SMEs in Malaysia, Co-researcher, 2023 (Private)
  • Developing a Conceptual Model of Circular Economy in Small and Medium-Sized Hospitality Businesses in Malaysia for a Sustainable Future, Co-researcher, 2022 to 2026 (National)
  • Examining the Effect of Value and Emotion on Nextgens Willingness in Family Business Succession in Emerging Asian Countries, Co-researcher, 2022 (Taylor's University)
EVALUATION ACTIVITIES
(Activity),(Duration),(Category)
  • International Journal of Social Economics , 2022 to 2022 (Article in Journal)
  • INTERNATIONALCONFERENCE ON RESPONSIBLE TOURISM AND HOSPITALITY (ICRTH) 2022, 2022 to 2022
  • Journal of Consumer Behaviour , 2021 to 2022 (Article in Journal)
  • Journal of Responsible Tourism Management, 2020 to 2023 (Book)
  • European Business Review , 2019 to 2020 (Article in Journal)
CONSULTANCY PROJECT
(Project title),(Organisation),(Duration),(Role),(Level)
  • Kajian Keberkesanan Pelaksanaan Bantuan Sara Hidup (A study on the Effectiveness of the Household Living Aid Implementation), Inland Revenue Board of Malaysia, 02/03/2020 to 30/10/2020, Researcher (Government Sector)
SUPERVISION
(Title of Thesis),(Name of Candidates),(Academic Level),(Role)
ONGOING
  • Lala Irviana, PhD/ Doctoral  (Co-supervisor (Internal))
  • ANUM ZAHRA  (Co-supervisor (Internal))
  • MERLIN YONG SHI HUI  (Co-supervisor (Internal))
  • LIU JINGJING  (Co-supervisor (Internal))
  • AMINATH SHADHA ASLAM  (Main Supervisor)
COMPLETED
  • Post-Pandemic Situation Mediates the Influence of Imagery Ability Towards Entrepreneurial Intention, Kumutavally Kanagaratnam, Master by Coursework  (Main Supervisor)
  • AN ADAPTABLE AND RESILIENT FAMILY BUSINESS THROUGH UNDERSTANDING THE ROLE OF EMOTIONS AND VALUES OF FAMILY BUSINESS MEMBERS, LALA IRVIANA  (Co-supervisor (Internal))
  • EFFECT OF ETHICAL LEADERSHIP AND TRANSFORMATIONAL LEADERSHIP ON EMPLOYEE CREATIVITY: ROLES OF EMPLOYEE VOICE BEHAVIOR AND INNOVATION CLIMATE, YUE YING  (Co-supervisor (Internal))
  • ENTREPRENEURIAL BEHAVIOUR, ALERTNESS, AND REGULATORY FRAMEWORK IN FINANCING DECISIONS: THE MODERATING EFFECT OF PASSION AMONG MALAYSIAN UNIVERSITY STUDENTS, LIM YING YING  (Co-supervisor (Internal))
  • Factors Influencing Purchase Intention Of Cruelty-Free Cosmetics In Malaysia, Swarna Latha Naidu, Bachelor s degree  (Main Supervisor)
  • Marketing (Digital & Social Marketing) Impact of Social Media Marketing on Customer s Purchase Intentions, Mardia Nor Marsha , Bachelor s degree  (Main Supervisor)
  • Purchasing Intention of Green Products Among University Students , Kazi Samia , Bachelor s degree  (Main Supervisor)
PRESENTATION
(Title),(Event),(Date Presented),(Organiser),(Level)
ORAL PRESENTER
  • Visualizing Green: The Power of Imagery Ability in Shaping Green Entrepreneurial Behaviour among Studentpreneurs, ESTCON2024 The World Engineering, Science and Technology Congress (ESTCON), 10/09/2024 to 11/09/2024, Universiti Teknologi PETRONAS' (UTP)  (International)
  • Negative Navigator, ASEAN+ i5 Grant Competition for Innovative Pedagogy, 14/04/2023 to 14/04/2023, PRME ASEAN (International)
  • Providing Organization Fit that Supports Effectuation and Innovative Behaviour in Small and Medium-Sized Enterprises, International Symposium on Applied Structural Equation Modeling and Methodological Matters (SASEM), 21/08/2019 to 24/08/2019, Sarawak Research Society and Universiti Tunku Abdul Rahman (UTAR) (International)
  • Mediating Role of Effectuation between Individual Values and Innovative Behaviour, 2018 MAG Scholar Conference in Business, Marketing & Tourism: Advancing Marketing and Tourism in the Digital Economy, 22/06/2018 to 25/06/2018, MAG Scholar and Sarawak Research Society (National)
INVITED SPEAKER
  • Impact of Pelan Jalinan Digital Negara (JENDELA) Implementation, Advancing the Digital Ecosystem through Sustainable Connectivity, 04/09/2024 to 04/09/2024, Malaysian Communications and Multimedia Commission (National)
  • Social Development Goals: From the Lens of Youth Social Entrepreneurs, Sustainable Business Strategies, 11/11/2022 to 11/11/2022, United Nations Global Compact (International)
  • Soft skill - How to manage Supervisor-Supervisee Relationship, Navigating your research journey and publishing in high impact journal, 01/04/2022 to 01/04/2022, Department of Business Administration - AIR University MULTAN CAMPUS (International)
PLEANARY/KEYNOTE SPEAKER
  • To Market or Promote: Novice Entrepreneur Dilemma, Free Webinar , 25/03/2022 to 25/03/2022, Taylor's Business School - School of Management and Marketing (University)
  • Publishing high impact journals and navigating your doctoral research journey, RESEARCH WORKSHOP FOR PHD STUDENTS, 23/03/2022 to 23/03/2022, Sustainability Hub - Taylor's Business School (University)
POSTER PRESENTER
  • The Chicken and Egg Story of Employee and Performance of Secure Security Sdn. Bhd, SIXTH INTERNATIONAL CONFERENCE ON CASE WRITING LEADERSHIP IN ACTION, 03/10/2017 to 04/10/2017, Case Writers Association Malaysia (CWAM) (National)
OTHERS
  • Digitalisation in the Post-Covid-19 Era, 3rd Business, Law and Management (BLM3) International Conference, 12/11/2022 to 12/11/2022, Centre for Industrial Revolution and Innovation (International)
  • Discover and Recover: The Bigger Picture of Entrepreneurship in Tourism, International Conference on Responsible Tourism and Hospitality (ICRTH) 2022., 01/09/2022 to 03/09/2022, Sarawak Research Society (International)
  • Gen Z family business, Free Webinar - Open to Public, 24/05/2022 to 24/05/2022, Taylor's Business School - School of Marketing and Management (University)
  • Do Beliefs and Behaviors of Dairy Farmers Play A Role Towards the Adoption of Good Hygiene Practices?, International Conferences on Agriculture, Animal Sciences, and Food Security, 02/03/2021 to 03/03/2021, Universiti Sultan Zainal Abidin - UniSZA (National)
  • PhD, Seminar for Postgraduate Students, 25/06/2020 to 25/06/2020, Universiti Putra Malaysia (University)
  • Wildlife Memorable Tourism Experiences as Antecedents of Visitors Loyalty at Sepilok Orangutan Rehabilitation Centre (SORC), Sandakan Sabah Malaysia., Taylors 6th ATRA Tourism Forum and 17th Graduate Research Colloquium Programme , 27/06/2019 to 28/06/2019, ASEAN Tourism Research Association (ATRA)  (National)
  • Effectuation Decision Making for SMEs, Economy and Firm Performance , 25/06/2018 to 25/06/2018, Mag Scholar  (National)
  • Remote Protection: Revisiting Human Resource Practices Towards Enhancing Call Center Performance, 5th Asian Management Research and Case Conference AMRC 2016 Internationalizing Asian Businesses , 16/01/2016 to 18/01/2016, Asian Management Research and Case Conference (AMRC) (International)
  • Remote Protection: Revisiting Human Resource Practices towards Enhancing Call Center Performance, FIFTH INTERNATIONAL CONFERENCE ON CASE WRITING WRITING AND THE PERILS OF PUBLISHING CASES, 01/12/2015 to 02/12/2015, Case Writers Association Malaysia (CWAM) (National)
AWARDS AND STEWARDSHIP
(Name of Award/Stewardship),(Award Category),(Awarding Institution),(Year Awarded),(Type of Award)
  • Certificate of Achievement, Education, Universiti Putra Malaysia (UPM), 2019 (Graduate on Time (GOT))
  • Best Paper Award, Conference, Universiti Tunku Abdul Rahman (UTAR), 2019 (Best Paper Award)
  • UPM THREE MINUTE THESIS (3MT) Competition 2018, Competition, Universiti Putra Malaysia (UPM), 2018 (Heats)
  • UPM THREE MINUTE THESIS (3MT) Final Competition 2018, Competition, Universiti Putra Malaysia (UPM), 2018 (Finals)
COURSE ATTENDED
(Course Title),(Course Mode),(Date/Duration),(Level)
  • Postgraduate Certificate in Teaching and Learning, Non research, 18/08/2021 to 18/08/2022 (University)
  • Training of Trainers (TOT) Basic Entrepreneurship, Research, 24/03/2021 to 24/03/2021 (University)
  • Training of Trainers (TOT) Basic Entrepreneurship, Research, 12/10/2020 to 12/10/2020 (University)
  • Kickstart Your Business with Crowdfunding & Digital Funding Business Forum 2020, Research, 05/06/2020 to 05/06/2020 (University)
  • Training of Trainers (TOT) Basic Entrepreneurship , Research, 06/02/2020 to 06/02/2020 (University)
  • International Symposium on Applied Structural Equation Modeling and Methodological Matters (SASEM) Workshop Current Advances in PLS-SEM , Research, 21/08/2019 to 24/08/2019 (International)
  • Workshop on Academic Writing and Publishing by Dr. Richard de Grijs (Enago Academy), Research, 08/08/2019 to 08/08/2019 (University)
  • Foundations on World Institute Action Learning Workshop (WIAL), Non research, 07/03/2019 to 08/03/2019 (Private/Industrial Sector)
  • Workshop on Introduction to Structural Equation Modeling using SMART PLS 3.0 , Research, 28/02/2018 to 01/03/2018 (University)