Curriculum Vitae

PERSONAL DETAILS

Dr Thivashini A/P B Jaya Kumar


BIOGRAPHY

Information on Doctoral Supervision

 Area: Marketing

Expertise: Consumer Behavior, Service Marketing

Available to supervise (2022): No


ACADEMIC QUALIFICATION
(Qualification),(Institution)
  • Doctor of Philosophy (Business), Taylor's University , Malaysia
  • Bachelor of Business, VICTORIA UNIVERSITY, Australia
PROFESSIONAL QUALIFICATION
(Qualification),(Institution)
  • Post Graduate Certificate in Teaching and Learning, TAYLOR'S UNIVERSITY SDN BHD, Malaysia
AREAS OF EXPERTISE
(Area)
  • International Business Management
  • Service Marketing
  • Consumer Behavior
TEACHING
(Course Title),(Level of Study),(Institution),(Month/Year)
  • Transnational Management , Bachelor Degree, Taylor's University (02/2021)
  • Transnational Management , Bachelor Degree, Taylor's University (08/2021)
  • Principles of Marketing , Bachelor Degree, Taylor's University (02/2020)
  • Introduction to Management, Bachelor Degree, Taylor's University (02/2020)
  • Transnational Management , Bachelor Degree, Taylor's University (08/2020)
PUBLICATIONS
(Title of publication in APA style)
Article in Journals
2020
  • Kumar, T. B. J., Renee, T., Kwong, G. S., Keong, Y. K., Haur, F. C., & Jiang, N. (2020). Grooming Products Purchase Intention: Using the Value-Attitude-Behaviour Model. Taylor's Business Review, 9,1.
  • Kumar, T. B. J., Goh, S.-K., & Balaji, M. S. (2020). Sharing travel related experiences on social media – Integrating social capital and face orientation. Journal of Vacation Marketing. (SCOPUS-Indexed)
PRESENTATION
(Title),(Event),(Date Presented),(Organiser),(Level)
ORAL PRESENTER
  • STUDENTS EVALUATION OF HIGHER EDUCATION AND THEIR CITIZENSHIP BEHAVIOR: SERVICE FAILURE AND RECOVERY CONTEXT, 2nd Faculty of Business and Law (FBL) joint-PhD colloquium, 11/01/2021 to 11/01/2021, Taylors University (University)
COURSE ATTENDED
(Course Title),(Course Mode),(Date/Duration),(Level)
  • Taylor s 14th Teaching and Learning e-Conference , Research, 13/10/2021 to 15/10/2021 (University)
  • Taylor s 13th Teaching and Learning e-Conference, Research, 14/10/2020 to 16/10/2020 (University)
  • A Journal Editor s Perspective Tips for Researchers , Research, 23/09/2020 to 23/09/2020 (International)