Curriculum Vitae

PERSONAL DETAILS

Dr Thivashini A/P B Jaya Kumar


BIOGRAPHY

Information on Doctoral Supervision

Area: Marketing

Expertise: Consumer Behavior, Service Marketing, Entrepreneurship

Available to supervise (2024): No


ADMINISTRATIVE DUTIES
(Role),(Level),(Duration)
  • Programme Director - MBA and MoM, School of Management & Marketing, 03/01/2024 to present
  • Programme Coordinator Bachelor of Business (Hons), School of Management & Marketing, Faculty of Business and Law, Taylors University, 01/04/2022 to 31/12/2023
  • Assurance of Learning (AOL) Coordinator, AACSB, School of Management and Marketing, 01/01/2021 to 31/12/2023
ACADEMIC QUALIFICATION
(Qualification),(Institution)
  • Doctor of Philosophy (Business), Taylor's University , Malaysia
  • Bachelor of Business, VICTORIA UNIVERSITY, Australia
PROFESSIONAL QUALIFICATION
(Qualification),(Institution)
  • Post Graduate Certificate in Teaching and Learning, TAYLOR'S UNIVERSITY SDN BHD, Malaysia
AREAS OF EXPERTISE
(Area)
  • International Business Management
  • Service Marketing
  • Consumer Behavior
TEACHING
(Course Title),(Level of Study),(Institution),(Month/Year)
  • Transnational Management, Bachelor Degree, Taylor's University (03/2023)
  • Services Marketing, Bachelor Degree, Taylor's University (08/2023)
  • Transnational Management, Bachelor Degree, Taylor's University (08/2023)
  • Services Marketing, Bachelor Degree, Taylor's University (03/2023)
  • Service Marketing, Bachelor Degree, Taylor's University (08/2022)
  • Transnational Management, Bachelor Degree, Taylor's University (03/2022)
  • Transnational Management, Bachelor Degree, Taylor's University (08/2022)
  • Developing High Performing Teams, Bachelor Degree, Taylor's University (03/2022)
  • Transnational Management, Bachelor Degree, Taylor's University (08/2022)
  • Services Marketing, Bachelor Degree, Taylor's University (08/2022)
  • Transnational Management , Bachelor Degree, Taylor's University (08/2021)
  • Transnational Management , Bachelor Degree, Taylor's University (02/2021)
  • Introduction to Management, Bachelor Degree, Taylor's University (02/2020)
  • Principles of Marketing , Bachelor Degree, Taylor's University (02/2020)
  • Transnational Management , Bachelor Degree, Taylor's University (08/2020)
PUBLICATIONS
(Title of publication in APA style)
Book Chapter
2023
  • Kumar, T.B.J., Rathakrishnan, T., Feranita, F., Yi, Y.J. (2023). Adversity Breeds Innovation: The Essential Role of Necessity-Preneurs in the COVID-19 Era. In: Ratten, V. (eds) Entrepreneurship Research. Springer, Singapore. https://doi.org/10.1007/978-981-99-4452-1_1
  • Rathakrishnan, T., Kumar, T., Feranita, F., Yi, Y.J. (2023). Silent Killer or Silent Success: The Double-Edged Sword of Viral Marketing on Entrepreneurship. In: Ratten, V. (eds) Entrepreneurship Research. Springer, Singapore. https://doi.org/10.1007/978-981-99-4452-1_2
Article in Journals
2020
  • Kumar, T. B. J., Renee, T., Kwong, G. S., Keong, Y. K., Haur, F. C., & Jiang, N. (2020). Grooming Products Purchase Intention: Using the Value-Attitude-Behaviour Model. Taylor's Business Review, 9,1.
  • Kumar, T. B. J., Goh, S.-K., & Balaji, M. S. (2020). Sharing travel related experiences on social media – Integrating social capital and face orientation. Journal of Vacation Marketing. (SCOPUS-Indexed)
Digital Media
2022
  • Jaya Kumar., B. T & Rathakrishnan., T. (2022). Business Gone Viral: How Can Small Businesses Thrive Under Sudden Demand? Marketing Magazine.
RESEARCH PROJECT
(Project title),(Role),(Duration),(Level)
  • DI-4: Impact of Pelan Jalinan Digital Negara (JENDELA) Implementation, Co-researcher, 2023 to 2024 (National)
  • Development of Social Sustainability Index for SMEs in Malaysia, Co-researcher, 2023 (Private)
  • SOCIAL CAPITAL AND INDIVIDUAL MOTIVATIONS ON WORD-OF-MOUTH COMMUNICATION USING SOCIAL MEDIA: A MULTI-COUNTRY INVESTIGATION., Graduate Research Assistant, 2016 to 2018 (Taylor's University)
SUPERVISION
(Title of Thesis),(Name of Candidates),(Academic Level),(Role)
ONGOING
  • NILANTHA ROSHAN PERERA GONADUWAGE  (Co-supervisor (Internal))
  • WU TONG  (Co-supervisor (Internal))
  • LIU FANGYUAN  (Co-supervisor (Internal))
PRESENTATION
(Title),(Event),(Date Presented),(Organiser),(Level)
ORAL PRESENTER
  • STUDENTS EVALUATION OF HIGHER EDUCATION AND THEIR CITIZENSHIP BEHAVIOR: SERVICE FAILURE AND RECOVERY CONTEXT, 2nd Faculty of Business and Law (FBL) joint-PhD colloquium, 11/01/2021 to 11/01/2021, Taylors University (University)
COURSE ATTENDED
(Course Title),(Course Mode),(Date/Duration),(Level)
  • Train-The -Trainer, Non research, 15/01/2024 to 19/01/2024 (National)
  • Supervision Essentials Training, Research, 01/03/2023 to 15/04/2023 (University)
  • Continuous Professional Development: The 3Es Instructional Design Model: Redesigning Learning Tasks Using Collaborative Tools, Non research, 15/02/2023 to 16/02/2023 (University)
  • Taylor s 14th Teaching and Learning e-Conference , Research, 13/10/2021 to 15/10/2021 (University)
  • Taylor s 13th Teaching and Learning e-Conference, Research, 14/10/2020 to 16/10/2020 (University)
  • A Journal Editor s Perspective Tips for Researchers , Research, 23/09/2020 to 23/09/2020 (International)