Curriculum Vitae

PERSONAL DETAILS

Dr Vimala A/P Venugopal


ADMINISTRATIVE DUTIES
(Role),(Level),(Duration)
  • Lecturer II, Faculty of Business & Law, 16/07/2014 to present
ACADEMIC QUALIFICATION
(Qualification),(Institution)
  • Doctor of Business Administration, Lincoln University College, -
  • Master of Science (Management), UNIVERSITI UTARA MALAYSIA, -
  • Bachelor of International Business Management, UNIVERSITI UTARA MALAYSIA, -
  • Diploma in Business Studies (International Business), POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH, -
AREAS OF EXPERTISE
(Area)
  • Organisational Behavior,Business Management,Principles of Management
RESEARCH INTEREST
(Research Area)
  • MANAGEMENT/OB
PUBLICATIONS
(Title of publication in APA style)
Book Chapter
2021
  • Rjoub, H., Iloka, C. B., & Venugopal, V. (2022). Changes in the Marketing Orientation Within the Business Model of an International Retailer: IKEA in Malaysia for Over 20 Years. In B. Akkaya, K. Jermsittiparsert, & A. Gunsel (Ed.), Handbook of Research on Current Trends in Asian Economics, Business, and Administration (pp. 170-190). IGI Global. http://doi:10.4018/978-1-7998-8486-6.ch009
     
Article in Journals
2016
  • Understanding Organisational Trauma: A background review of types & causes IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, pISSN: 2319-7668. Volume 18, Issue 10. Ver. VII (October. 2016), PP 65-69 www.iosrjournals.org Dec
Case Studies
2019
  • Venugopal, V., (2019). Malaysia airlines: Learning from the MH370 event. In SAGE Business Cases. 2019. 10.4135/9781526468277
COURSE ATTENDED
(Course Title),(Course Mode),(Date/Duration),(Level)
  • Developing Student Support Skills-Attending to Students at Risk, Research, 15/06/2017 to 15/06/2017