Curriculum Vitae

PERSONAL DETAILS

Associate Professor Dr Lin Woon Leong


BIOGRAPHY

Dr. Lin Woon Leong is an accomplished Associate Professor at Taylor's University in Malaysia, specializing in the Faculty of Business and Law. He holds a Ph.D. from Universiti Putra Malaysia and an MBA from the University of East Anglia in the UK. Dr. Lin's academic journey has focused on exploring the complex relationship between corporate social responsibility (CSR) and its impact on firm performance in the automotive industry.

Dr. Lin's research interests span various areas, including business ethics, sustainability, corporate social responsibility, corporate political strategy, and the circular economy. Recently, he has expanded his research scope to include the emerging field of blockchain technology.

In recognition of his exceptional contributions to academia, Dr. Lin was promoted to the esteemed position of Associate Professor on January 1, 2023. He also serves as the Director of the Sustainability Hub within the Faculty of Business and Law and is actively involved in various centers, including BIZPOD and the International Family Enterprise Center. Notably, he chairs UNPRME for SoMM and contributes his expertise as a committee member of PRME for the ASEAN+ Chapter, advocating for sustainable education in ASEAN nations.

Starting from January 1, 2024, Dr. Lin has been appointed as the Program Director of the DBA for the Faculty of Business and Law, showcasing his academic prowess and leadership acumen.

Dr. Lin has collaborated on projects with UMGC Malaysian and Brunei to develop the ACCESS sustainability training program at Taylor’s University. He has also been appointed as a research scholar for SEARCH Malaysia. From 2022 to 2024, he has been involved in the Scholars’ Commentary Project - Second Series.

Dr. Lin Woon Leong boasts an impressive publication record, with over 42 articles published in reputable journals. His publications are recognized by esteemed institutions such as ABS, Thomson Web of Science (SSCI), and Scopus, reflecting his prominence in the academic community. Dr. Lin's research has garnered significant attention, evident from his H-index of 15 on Google Scholar as of June 26, 2023. Furthermore, his publications have amassed over 1,302 citations since 2018, underscoring their substantial impact on scholarly discourse. His influential presence in academic publishing underscores his expertise and invaluable contributions to his field.

Dr. Lin's research transcends multiple domains, contributing to diverse fields of study. His notable investigations encompass the influence of clean energy and technological innovation on economic growth in Asian nations, the role of sustainability and natural resource management in enhancing environmental quality, and the examination of green growth, governance, and green technology innovation in achieving the Sustainable Development Goals within G7 countries. Additionally, Dr. Lin's research explores the significance of entrepreneurial education in preparing future entrepreneurs in Malaysia and analyzes the repercussions of the COVID-19 pandemic on the ASEAN tourism industry.

With his multidisciplinary approach, Dr. Lin Woon Leong demonstrates an unwavering commitment to addressing critical issues in business, economics, sustainability, and societal challenges. His extensive publication portfolio and widespread citation of his work testify to his expertise and invaluable contributions to the academic community.

ADMINISTRATIVE DUTIES
(Role),(Level),(Duration)
  • Program Director of DBA, School of Management and Marketing, Faculty Business and Law, 15/01/2024 to present
  • Chair of UNPRME, School of Management and Marketing, Faculty Business and Law , 01/01/2024 to present
  • Head of Taylor's University Sustainability Hub , Faculty of Business and Law/School of Management and Marketing, 01/01/2021 to present
ACADEMIC QUALIFICATION
(Qualification),(Institution)
  • Doctor of Philosophy (Business Economics), UNIVERSITI PUTRA MALAYSIA, Malaysia
  • Master of Business Administration, UNIVERSITY OF EAST ANGLIA, United Kingdom
  • Bachelor of Engineering (Food and Process), UNIVERSITI PUTRA MALAYSIA, Malaysia
PROFESSIONAL MEMBERSHIP
(Organisation),(Role),(Duration),(Level)
  • Chartered Management Institute (CMI) - LEVEL 7 IN PROFESSIONAL CONSULTING, Professional Member, 2016 to 2018 (International)
AREAS OF EXPERTISE
(Area)
  • Environmental Management (Circular Economy )
  • Environmental Management (corporate social responsibility; sustainability: Green Innovation; SDGs)
RESEARCH INTEREST
(Research Area)
  • Business Ethics, Corporate Social Responsibility, Corporate Political Activity, Green Innovation, Sustainability, Business Strategy, System GMM, Econometric, Panel Data.
TEACHING
(Course Title),(Level of Study),(Institution),(Month/Year)
  • RES70302, Master Degree, Taylor's University (05/2023)
  • 61104, Bachelor Degree, Taylor's University (08/2022)
  • Ideation for Commercialisation, Bachelor Degree, Taylor's University (04/2020)
  • Business Ethics and Governance, Master Degree, Taylor's University (05/2020)
  • Corporate Social Policy, Bachelor Degree, Universiti Putra Malaysia (UPM) (02/2019)
  • Econometric Methods I, Master Degree, Universiti Putra Malaysia (UPM) (02/2018)
  • Research Method in Economic, Bachelor Degree, Universiti Putra Malaysia (UPM) (02/2018)
  • Introduction of Entrepreneurship , Bachelor Degree, Universiti Putra Malaysia (UPM) (09/2017)
  • Corporate Social Policy , Bachelor Degree, Universiti Putra Malaysia (UPM) (02/2017)
PUBLICATIONS
(Title of publication in APA style)
Book
2019
  • Leong, Y.C., Choo, W.C., Mak, K.M., W.L Lin. (2019) Contemporary Research Methods in Business. Serdang: UPM Press.
Book Chapter
2023
  • Woon Leong, Lin (2023. Belt and Road Initiative: A Journey to Equitable and Sustainable Development. In C.H, Neo (Eds). Walk Along the Road: Ten Years of BRI: Belt and Road Scholar Series (pp.6). Malaysia, KL. Search Intelligence Unit Sdn Bhd.
  • Woon Leong, Lin (2023. Aligning the BRI and SDG: Tangible Strengths and Opportunities. In C.H, Neo (Eds). Walk Along the Road: Ten Years of BRI: Belt and Road Scholar Series (pp.108-111). Malaysia, KL. Search Intelligence Unit Sdn Bhd.
  • Woon Leong, Lin (2023. BRI Boosts Ecotourism Development in ASEAN Region. Development. In C.H., Neo (Eds). Walk Along the Road: Ten Years of BRI: Belt and Road Scholar Series (pp.61-94). Malaysia, KL. Search Intelligence Unit Sdn Bhd.
  • Woon Leong, Lin (2023. The Impact of the BRI on ASEAN Education. In C.H, Neo (Eds). Walk Along the Road: Ten Years of BRI: Belt and Road Scholar Series (pp.108-111). Malaysia, KL. Search Intelligence Unit Sdn Bhd.
  • Woon Leong, Lin (2023. The Belt and Road Initiative and Digital Business Transformation. In C.H, Neo (Eds). Walk Along the Road: Ten Years of BRI: Belt and Road Scholar Series (pp.169-172). Malaysia, KL. Search Intelligence Unit Sdn Bhd.
2022
  • Rathakrishnan, T., Feranita, F., Leong, L.W., Yi, Y.J., Mouawad, R. (2022). Evolution of Entrepreneurship Development Among Different Generations in Adopting Technology in Malaysia: Towards a Reconciliation for Collaboration. In: Ratten, V. (eds) Innovation in ASEAN. Springer, Singapore. https://doi.org/10.1007/978-981-19-0644-2_4
  • Feranita, F., Roy Mouawad, Amin, M., Leong, L.W. and Rathakrishnan, T. (2022), "Unveiling the Role of Entrepreneurial Education in Preparing the Next Generation of Entrepreneurs in Malaysia", Ratten, V. (Ed.) Strategic Entrepreneurial Ecosystems and Business Model Innovation, Emerald Publishing Limited, Bingley, pp. 17-30. https://doi.org/10.1108/978-1-80382-137-520221002
2021
  • Lin, W. L., & Song, B. L. (2021). Impact of Information and Communication Readiness on the Tourism Industry: A Dynamic GMM Approach. In Impact of Globalization and Advanced Technologies on Online Business Models (pp. 186-201). IGI Global.
  • Lin, W. L., Inam, A., & Law, S. H. (2021, March). The Impact of Institutional Quality on Stock Market Performance in Emerging Economy: Evidence from the ARDL Bound Approach. In Recent Developments in Asian Economics International Symposia in Economic Theory and Econometrics. Emerald Publishing Limited.
2019
  • Woon Leong Lin, Murali Sambasivan, Jo Ann Ho, and Siong Hook Law (2019), Corporate Political Activity and Financial Performance: A Corporate Social Responsibility Perspective, Asia-Pacific Contemporary Finance and Development, Vol: 26, Edited by Bruno S. Sergi and William A. Barnett, International Symposia in Economic Theory and Econometrics, Emerald Publishing.
Article in Journals
2023
  • Li, Z., Leong, L. W., Aldoseri, M. M. N., Muda, I., Abu-Rumman, A., & Al Shraah, A. (2023). Examining the role of sustainability and natural resources management in improving environmental quality: Evidence from Asian countries. Resources Policy, 80, 103136. (ISI-Indexed)
     
  • Yikun, Z., Woon Leong, L., Cong, P. T., Abu-Rumman, A., Al Shraah, A., & Hishan, S. S. (2023). Green growth, governance, and green technology innovation. How effective towards SDGs in G7 countries?. Economic Research-Ekonomska Istraživanja, 36(2), 2145984. (ISI-Indexed)
     
  • He, X., Sun, S., Leong, L. W., Cong, P. T., Abu-Rumman, A., & Halteh, K. (2023). Does clean energy and technological innovation matter for economic growth? An Asian countries perspective. Economic Analysis and Policy, 78, 1195-1208. (ISI-Indexed)
     
  • Xu, S., Zhang, Y., Chen, L., Leong, L. W., Muda, I., & Ali, A. (2023). How Fintech and effective governance derive the greener energy transition: Evidence from panel-corrected standard errors approach. Energy Economics, 106881.
     
  • Lin, W. L.,.Too little of a good thing? Curvilinear effects of corporate social responsibility on corporate financial performance. Review of Managerial Science. (ISI-Indexed)
     
  • Lin, W. L. (2023). Corporate social responsibility and irresponsibility: Effects on supply chain performance in the automotive industry under environmental turbulence. Journal of Cleaner Production, 139033. (ISI-Indexed)
2022
  • Yikun, Z., Woon Leong, L., Cong, P. T., Abu-Rumman, A., Al Shraah, A., & Hishan, S. S. (2022). Green growth, governance, and green technology innovation. How effective towards SDGs in G7 countries?. Economic Research-Ekonomska Istraživanja, 1-19. (ISI-Indexed)
  • Yang, Y., & Lin, W. L. (2022). The Impact of Consumer Trust and Consumer Loyalty on Sustainable Development of Cross-border E-commerce. Specialusis Ugdymas, 1(43), 523-538. (SCOPUS-Indexed)
     
  • Song, B. L., Lee, K. L., Liew, C. Y., Ho, R. C., & Lin, W. L. (2022). Business students' perspectives on case method coaching for problem-based learning: impacts on student engagement and learning performance in higher education. Education+ Training.
     
2021
  • Lin, W. L. (2021). Giving too much and paying too little? The effect of corporate social responsibility on corporate lobbying efficacy: Evidence of tax aggressiveness. Corporate Social Responsibility and Environmental Management, 28(2), 908-924. (ISI-Indexed)
  • Lin, W. L., Lee, C., & Law, S. H. (2021). Asymmetric effects of corporate sustainability strategy on value creation among global automotive firms: A dynamic panel quantile regression approach. Business Strategy and the Environment, 30(2), 931-954. (ISI-Indexed)
  • Beh, L. S., & Lin, W. L. (2021). Impact of COVID-19 on ASEAN tourism industry. Journal of Asian Public Policy, 1-21. (ISI-Indexed)
  • Lin, W. L., Ho, J. A., Sambasivan, M., Yip, N., & Mohamed, A. B. (2021). Influence of green innovation strategy on brand value: The role of marketing capability and R&D intensity. Technological Forecasting and Social Change, 171, 120946. (ISI-Indexed)
2020
  • Lin, W. L., Law, S. H., & Azman‐Saini, W. N. W. (2020). Market differentiation threshold and the relationship between corporate social responsibility and corporate financial performance. Corporate Social Responsibility and Environmental Management, 27(3), 1279-1293. (ISI-Indexed)
  • Lin, W. L., Mohamed, A. B., Sambasivan, M., & Yip, N. (2020). Effect of green innovation strategy on firm‐idiosyncratic risk: A competitive action perspective. Business Strategy and the Environment, 29(3), 886-901. (ISI-Indexed)
  • GOH, L. T., RANJANEE, S., & LIN, W. L. (2020). Crazy Rich Asian Countries? The Impact of FDI Inflows on the Economic Growth of the Economies of Asian Countries: Evidence from An NARDL Approach. International Journal of Economics and Management .14 (1),43-67 (SCOPUS-Indexed)
  • Lin, W. L., Ho, J. A., Ng, S. I., & Lee, C. Impact of Positive and Negative Corporate Social Responsibility on Automotive Firms’ Performance: A Market-Based Asset Perspective. Corporate Social Responsibility and Environment Management.
  • Lin, W. L., Yip, N., Ho, J. A., & Sambasivan, M. (2020). The adoption of technological innovations in a B2B context and its impact on firm performance: An ethical leadership perspective. Industrial Marketing Management.
2019
  • Ali, H. S., Zeqiraj, V., Lin, W. L., Law, S. H., Yusop, Z., Bare, U. A. A., & Chin, L. (2019). Does quality institutions promote environmental quality?. Environmental Science and Pollution Research, 26(11), 10446-10456. (ISI-Indexed)
  • Lin, W. L. (2018). Do firm’s organisational slacks influence the relationship between corporate lobbying and corporate financial performance? More is not always better. International Journal of Financial Studies, 7(1), 1-23. (ISI-Indexed)
  • Lin, W. L., Cheah, J. H., Azali, M., Ho, J. A., & Yip, N. (2019). Does firm size matter? Evidence on the impact of the green innovation strategy on corporate financial performance in the automotive sector. Journal of Cleaner Production, 229. 978-988. (ISI-Indexed)
  • Lin, W. L, Ho, J., & Sambasivan, M. (2019). Impact of corporate political activity on the relationship between corporate social responsibility and financial performance: A dynamic panel data approach. Sustainability, 11(1), 60. (ISI-Indexed)
  • WL Lin, M Sambasivan, Ho, J. A., SH Law (2019) Corporate social responsibility and corporate political activity: What does data tell us? Economic Bulletin. 39(3). 2237- 2246. (SCOPUS-Indexed)
  • Lin, W. L., Ho, J. A., Ng, S. I., & Lee, C. (2019). Does corporate social responsibility lead to improved firm performance? The hidden role of financial slack. Social Responsibility Journal.
  • Lin, W. L., Law, S. H., Ho, J. A., & Sambasivan, M. (2019). The causality direction of the corporate social responsibility–Corporate financial performance Nexus: Application of Panel Vector Autoregression approach. The North American Journal of Economics and Finance, 48, 401-418. (ISI-Indexed)
2018
  • Lin, W. L. (2019). Is corporate political activity an investment or agency? An application of system GMM approach. Administrative Sciences, 9(1), 5. (ISI-Indexed)
  • Ali, H. S., Law, S. H., Lin, W. L., Yusop, Z., Chin, L., & Bare, U. A. A. (2018). Financial development and carbon dioxide emissions in Nigeria: Evidence from the ARDL bounds approach. GeoJournal, 1-15. (ISI-Indexed)
  • Ali, H. S., Adaa, A. H. M. A., Lin, W. L., & Youssouf, M. A. (2018). Biomass energy consumption and economic growth: panel data evidence from ASEAN member countries. GeoJournal, 83(6), 1339-1348. (ISI-Indexed)
  • S. Horiguchii, Lin, W.L., SH. Law. (2018). The dynamic causality between corporate social responsibility and corporate political activity: A Panel Vector Autoregression approach. International Journal of Economics and Management 12 (S2), 523-534 (SCOPUS-Indexed)
  • Lin, W. L., Yip, K., Sambasivan, M., & Ho, J. A. (2018). Corporate debt policy of Malaysian SMEs: Empirical evidence from firm dynamic panel data. International Journal of Economics and Management, 12(2), 491-508. (SCOPUS-Indexed)
Article in Proceeding
2017
  • Lin, W. L., Ho, J. A., Ng, S. I., & Lee, C. (2017). Impact of positive and negative corporate social responsibility on corporate financial performance and idiosyncratic risk. GCBER. UPM.
RESEARCH PROJECT
(Project title),(Role),(Duration),(Level)
  • Development of Social Sustainability Index for SMEs in Malaysia, Project Leader, 2023 (Private)
  • Revolutionizing Climate Finance for Malaysian SMEs in the Food and Beverage Manufacturing Sector, Co-researcher, 2023 to 2025 (National)
  • Developing a Conceptual Model of Circular Economy in Small and Medium-Sized Hospitality Businesses in Malaysia for a Sustainable Future, Co-researcher, 2022 to 2024 (National)
  • An integrated Strategic Sustainability - Risk Management modeling approach for Product Development of Malaysian Furniture Companies, Project Leader, 2022 to 2024 (National)
  • An integrated Strategic Sustainability - Risk Management modeling approach for Product Development of Malaysian Furniture Companies, Project Leader, 2022 to 2025 (National)
  • Developing a Conceptual Model of Circular Economy in Small and Medium-Sized Hospitality Businesses in Malaysia for a Sustainable Future, Co-researcher, 2022 to 2025 (National)
  • Does CSR Matters to Brand Loyalty? The Mediating Role of Brand Trust and Image , Project Leader, 2022 (Taylor's University)
  • Does CSR Matters to Brand Loyalty? The Mediating Role of Brand Trust and Image, Project Leader, 2022 (Taylor's University)
  • Developing a Sustainable Retirement Village Framework for the Malaysian Ageing Community, Co-researcher, 2021 to 2023 (National)
  • Access to Financing and Firm Growth in Malaysia / East Asian Countries, Co-researcher, 2020 to 2022 (International)
  • Impact of COVID-19 on Tourism Economy and Crisis ManagementUniversity Malaya COVID-19, Co-researcher, 2020 to 2021 (National)
  • The impact of positive and negative CSR on corporate financial performance in automotive industry., Co-researcher, 2017 to 2019 (National)
EVALUATION ACTIVITIES
(Activity),(Duration),(Category)
  • Visiting Research Fellow engagement with the University of Plymouth., 2023 to 2023 (Project)
CONSULTANCY PROJECT
(Project title),(Organisation),(Duration),(Role),(Level)
  • The ACCESS Sustainability eLearning course - 2nd stage, UNGCMYB (United Nation Global Compact Malaysian and Brunei), 05/02/2023 to 31/07/2023, Project Leader (Private/Industrial Sector)
  • Researcher for the ACCESS Sustainability eLearning course - 1st stage, UN Global Compact Network Malaysia & Brunei, 01/02/2022 to 08/11/2022, Project Leader (Private/Industrial Sector)
SUPERVISION
(Title of Thesis),(Name of Candidates),(Academic Level),(Role)
ONGOING
  • Madiha Fuad, PhD/ Doctoral  (Co-supervisor (Internal))
  • Noor Dasrafeezal Bin Abdul Shukur, PhD/ Doctoral  (Co-supervisor (Internal))
  • XIAO YANYING  (Main Supervisor)
  • YUE YING  (Main Supervisor)
  • NOOR DASRAFEEZAL BIN ABDUL SHUKUR  (Co-supervisor (Internal))
  • YANG YING  (Main Supervisor)
  • ANUM ZAHRA  (Main Supervisor)
  • LEONG SUK YE  (Co-supervisor (Internal))
  • SIAU JUN LUN  (Main Supervisor)
  • LIU FANGYUAN  (Main Supervisor)
  • SEOW PEI JEAN  (Main Supervisor)
  • CHAN CHIA WEN  (Main Supervisor)
  • ZHOU YANBO  (Main Supervisor)
  • CHONG WAN SIN  (Main Supervisor)
COMPLETED
  • Analysis Of Factors In The Use Of Professional Virtual Communities Of Practice (PVCs) Towards Public Service Efficiency, DODAMPEH GEETA ALBERT A/P M.H  (Co-supervisor (Internal))
  • DOES CSR PERCEPTION MATTER TOWARDS BRAND LOYALTY? THE MEDIATING ROLE OF BRAND TRUST AND BRAND IMAGE, KONG HUI MIN  (Main Supervisor)
PRESENTATION
(Title),(Event),(Date Presented),(Organiser),(Level)
ORAL PRESENTER
  • The influence of green innovation strategy on the brand value: The role of marketing capability and R&D intensity. , 30th EBES Conference - Kuala Lumpur., 08/01/2020 to 10/01/2020, UM (International)
  • Corporate social responsibility and corporate political activity: what does data tell us? , 10th Faculty of Economics and Management Seminar - National Seminar on Digitalization, Sustainability & Globalization, 16/07/2019 to 16/07/2019, UPM (National)
  • International Production Capacity Cooperation of China ASEAN Economic Corridor. , Symposium on China-ASEAN Financial Cooperation., 08/11/2018 to 11/11/2018, Nanning University  (International)
  • Impact of corporate political activity of firms on the relationship between corporate social responsibility and financial performance: A dynamic panel data approach. , EBEN-research conference Corruption and Beyond Fraudulent, 06/09/2018 to 08/09/2018, EBEN (International)
  • Corporate Political Activity and Financial Performance: A Corporate Social Responsibility Perspective, The 5th Sebelas Maret International Conference on Business, Economics and Social Sciences , 14/07/2018 to 16/07/2018, Sebelas Maret University  (International)
  • Impact of Corporate Political Activity on the Relationship Between Corporate Social Responsibility and Financial Performance: A Dynamic Panel Data Approach, EBEN Research Conference, 06/08/2017 to 09/08/2017, EBEN (International)
  • Impact of positive and negative corporate social responsibility on corporate financial performance and idiosyncratic risk. , GCBER. UPM, 10/07/2017 to 12/07/2017, UPM (International)
INVITED SPEAKER
  • Answering Your Research Questions, Answering Your Research Questions, 15/10/2021 to 15/10/2021, DEPARTMENT OF BUSINESS ADMINISTRATION, AIR UNIVERSITY MULTAN CAMPUS (AUMC), PAKISTAN (International)
PLEANARY/KEYNOTE SPEAKER
  • Circular Economy, Economic Colloquium 2021, 07/04/2021 to 07/04/2021, FACULTY OF ACCOUNTANCY, FINANCE, AND BUSINESS TUNKU ABDUL RAHMAN UNIVERSITY COLLEGE (National)
POSTER PRESENTER
  • The Adoption of Technological Innovations in a B2B Context and Its Impact on Firm Performance: Perspective of Ethical Leadership in Services, 2019 Frontiers in Service-Sharing Economy, Platforms and New Technologies, 19/07/2019 to 21/07/2019, National University of Singapore (International)
CONTRIBUTION TO SOCIETY
(Contribution to Society),(Duration),(Level)
  • Committee of PRME Chapter ASEAN+ , 01/01/2022 (International)
  • HSBC SME Sustainability Practioner Workshop , 26/07/2021 to 10/09/2021 (Private/Industrial Sector)
COURSE ATTENDED
(Course Title),(Course Mode),(Date/Duration),(Level)
  • Post-Graduate Certificate in Teaching & Learning, Non research, 01/03/2022 to 31/07/2022 (University)