Curriculum Vitae

PERSONAL DETAILS

Ms. Zuratulraha Binti Jaafar


ADMINISTRATIVE DUTIES
(Role),(Level),(Duration)
  • Lecturer I, Faculty of Hospitality, Food & Leisure Management, 23/07/2007 to present
ACADEMIC QUALIFICATION
(Qualification),(Institution)
  • Master in Food Service Management, UNIVERSITI TEKNOLOGI MARA, Malaysia
  • BSc (Hons) Food Service Management, UiTM, Malaysia
  • Diploma in Hotel Management, UiTM, -
AREAS OF EXPERTISE
(Area)
  • foodservice management (foodservice, restaurant, hospitality, sanitation, hygiene, customer behaviors, customer perception; food trends)
TEACHING
(Course Title),(Level of Study),(Institution),(Month/Year)
  • Community Service Initiative, Bachelor Degree, Taylor's University (08/2020)
  • Procurement for Hospitality, Diploma, Taylor's University (08/2019)
  • Principle of Restaurant Operations, Bachelor Degree, Taylor's University (08/2019)
  • Procurement for Hospitality Industry, Diploma, Taylor's University (01/2018)
  • Fundamental of F&B, Diploma, Taylor's University (01/2018)
  • Organizational Behavior Management, Bachelor Degree, Taylor's University (08/2018)
  • Restaurant Management, Diploma, Taylor's University (08/2018)
  • Restaurant Service Operation, Diploma, Taylor's University (08/2018)
  • Food & Beverage Operations, Diploma, Taylor's University (03/2018)
  • Food & Beverage Management, Diploma, Taylor's University (03/2018)
  • Food & Beverage Operations 2, Bachelor Degree, Taylor's University (03/2018)
  • FOOD & BEVERAGE MANAGEMENT, Diploma, Taylor's University (08/2017)
  • FOOD & BEVERAGE OPERATION, Diploma, Taylor's University (08/2017)
  • FOOD & BEVERAGE OPERATION 1, Bachelor Degree, Taylor's University (08/2017)
  • FOOD & BEVERAGE MANAGEMENT, Diploma, Taylor's University (05/2017)
  • RESTAURANT MANAGEMENT, Diploma, Taylor's University (05/2017)
  • FUNDAMENTALS OF FOOD & BEVERAGE, Diploma, Taylor's University (08/2017)
  • ORGANIZATIONAL BEHAVIOR MANAGEMENT, Bachelor Degree, Taylor's University (05/2017)
  • PROCUREMENT FOR HOSPITALITY INDUSTRY, Diploma, Taylor's University (08/2017)
  • FUNDAMENTAL OF HOSPITALITY INDUSTRY, FOUNDATION, Taylor's University (05/2016)
PUBLICATIONS
(Title of publication in APA style)
Book
2015
  • Neethiahnanthan, A.R., Alex, S.S., Jaafar, Z., Daya, P. (2015). Essential to food & beverage operations - A guide to mastering restaurant service quality. Subang Jaya:Taylor's Press.
     
Book Chapter
2020
  • Innovation Insider (1st Series). (2020). Kelantan: UiTM
      
2018
  • Innovation for Sustainable Growth (2nd ed.). (2018). Kuala Lumpur: MNNF Publisher
     
2017
  • Abedin, N.F. (2017). Creative innovation without boundaries. Kuala Lumpur: MNNF Publisher.
      
Article in Journals
2020
  • Zuratulraha, J., Hairunnisa, M.I., Massyittah, O., Neowcharurn, D.C., Siti Nor Fadillah, A.S. (2020). The effect of age and genders as moderator towards relationship between customer satisfaction and revisit intention: A study on tea house setting. Sci. Int. 32(3), 295-300. (ISI-Indexed)
     
2018
  • Jaafar, Z., Mohd Ibrahim, H., Omar, M., Sangaran, G. (2017). Restaurant quality attribute on revisit intention: The mediating effect of customer satisfaction. (ISI-Indexed)
     
2015
  • Shariff, S.N.F., Omar, M., Sulong, S.N., Abd-Majid, H.A., Mohamad Ibrahim, H., Jaafar, Z., Ideris, M.S.K. (2015). The influence of service quality and food quality towards customer fulfillment and revisit intention. Canadian Social Science, 11 (8), 110-116. (SCOPUS-Indexed)
     
Article in Proceeding
2021
  • Siti Nor Fadillah, A.S., Massyittah, O., Siti Nurhanifah, S., Zuratulraha, J., Khairul Anuar, M., Lily Nurainul Ashikin, I. (2021). Traveling motivation and factors that motivate people to go travel. Terengganu International Business and Economics Conference. 303-308. (ERA Indexed)
PRESENTATION
(Title),(Event),(Date Presented),(Organiser),(Level)
ORAL PRESENTER
  • THE EFFECT OF AGE AND GENDER AS MODERATOR TOWARDS RELATIONSHIP BETWEEN CUSTOMER SATISFACTION AND REVISIT INTENTION: A STUDY ON TEA HOUSE SETTING, 6th ICAMSSS 2019, 27/12/2019 to 28/12/2019, IPN Education Group (International)
  • Restaurant Quality Attribute on Revisit Intention: The Mediating Effect of Customer Satisfaction, 3rd International Postgraduate Conference on Social Sciences and Business Research 2017, 05/12/2017 to 06/12/2017, IPN Education Group (International)
  • Attraction and Retention of Local Talents: Creating a Sustainable Local Workforce in the Hotel Industry., 6th Asia Euro Conference 2016, 09/11/2016 to 12/11/2016, India Institute of Tourism and Travel Management (IITTM) (International)
INTELLECTUAL PROPERTY RIGHT (IPR)
(Product Name),(Type),(Level)
  • Turmeric Asam Paste (Packaging), Industrial Design (International)
AWARDS AND STEWARDSHIP
(Name of Award/Stewardship),(Award Category),(Awarding Institution),(Year Awarded),(Type of Award)
  • International Invention & Innovative Competition (InIIC Series 1/2018), Competition, Universiti Teknologi Mara (UITM), 2018 (Creativity)
  • International Invention & Innovative Competition (InIIC Series 1/2017), Competition, Universiti Teknologi Mara (UITM), 2017 (Creativity)
  • International Invention & Innovative Competition (InIIC Series 1/2016), Competition, Universiti Teknologi Mara (UITM), 2016 (Creativity)
ACADEMIC/TECHNICAL CONTRIBUTION
(Activity),(Organisation),(Duration),(Role)
  • Questions Development Panel for Level 5 - Pengurus Makanan & Minuman for Jabatan Pembangunan Kemahiran (Department of Skills Development), Department of Skill Development, Ministry of Human Resource, 2019 to 2019 (Technical Advisor)
CONTRIBUTION TO SOCIETY
(Contribution to Society),(Duration),(Level)
  • Coach for Culinaire (Malaysia) 2019 Competition, 24/09/2019 to 27/09/2019 (International)
  • Training questions development panel for training programs under JPK, Ministry of Human Resources., 02/08/2019 to 04/08/2019 (Government Sector)
  • Coach for contestant of Culinaire 2017 Competition., 26/09/2017 to 29/09/2017 (International)
COURSE ATTENDED
(Course Title),(Course Mode),(Date/Duration),(Level)
  • Kursus Induksi Pentauliahan Persijilan Kemahiran Malaysia, Non research, 27/04/2019 to 28/04/2019 (National)
  • FHLM Teambuilding, Non research, 03/08/2018 to 03/08/2018 (University)
  • Roastery Site Visit to Global Coffee Resources, Non research, 04/07/2018 to 04/07/2018 (University)
  • Introduction to Coffee Teaser Workshop, Non research, 27/06/2018 to 27/06/2018 (University)
  • AOT Food & Beverage Training , Non research, 07/04/2018 to 07/04/2018 (University)
  • F&B Service Technique Training, Non research, 04/04/2018 to 04/04/2018 (University)
  • FHLM Professional Development Day, Non research, 22/03/2018 to 22/03/2018 (University)
  • FHLM Pedagogic Workshop for Hospitality Lecturer (F&B), Non research, 12/12/2017 to 12/12/2017 (University)
  • Women in Science Forum, Non research, 07/09/2017 to 07/09/2017 (University)
  • Using Gradebook in TIMeS for Effective & Timely Assessment , Non research, 29/08/2017 to 29/08/2017 (University)
  • Converting Your Questions Bank into Games, Non research, 25/08/2017 to 25/08/2017 (University)
  • Using TIMeS to Gamify your Module, Research, 22/06/2017 to 22/06/2017
  • The Great TIMeS is Now - Digital badges & Mobile App, Research, 20/06/2017 to 20/06/2017
  • PD day 2 (TCHT Only), Research, 24/03/2017 to 24/03/2017
  • HTCA PD Day 1, Research, 12/01/2017 to 13/01/2017