Curriculum Vitae

PERSONAL DETAILS

Ms Zuratulraha Binti Jaafar


ADMINISTRATIVE DUTIES
(Role),(Level),(Duration)
  • Lecturer I, Faculty of Hospitality, Food & Leisure Management, 23/07/2007 to present
ACADEMIC QUALIFICATION
(Qualification),(Institution)
  • Master in Food Service Management, UNIVERSITI TEKNOLOGI MARA, Malaysia
  • BSc (Hons) Food Service Management, UITM, Malaysia
  • Diploma in Hotel Management, UITM, -
AREAS OF EXPERTISE
(Area)
  • foodservice management (foodservice, restaurant, hospitality, sanitation, hygiene, customer behaviors, customer perception; food trends)
TEACHING
(Course Title),(Level of Study),(Institution),(Month/Year)
  • Procurement for Hospitality, Diploma, Taylor's University (08/2019)
  • Principle of Restaurant Operations, Bachelor Degree, Taylor's University (08/2019)
  • Fundamental of F&B, Diploma, Taylor's University (01/2018)
  • Procurement for Hospitality Industry, Diploma, Taylor's University (01/2018)
  • Organizational Behavior Management, Bachelor Degree, Taylor's University (08/2018)
  • Restaurant Management, Diploma, Taylor's University (08/2018)
  • Restaurant Service Operation, Diploma, Taylor's University (08/2018)
  • Food & Beverage Operations, Diploma, Taylor's University (03/2018)
  • Food & Beverage Management, Diploma, Taylor's University (03/2018)
  • Food & Beverage Operations 2, Bachelor Degree, Taylor's University (03/2018)
  • FOOD & BEVERAGE MANAGEMENT, Diploma, Taylor's University (08/2017)
  • FOOD & BEVERAGE OPERATION, Diploma, Taylor's University (08/2017)
  • FUNDAMENTALS OF FOOD & BEVERAGE, Diploma, Taylor's University (08/2017)
  • FOOD & BEVERAGE OPERATION 1, Bachelor Degree, Taylor's University (08/2017)
  • FOOD & BEVERAGE MANAGEMENT, Diploma, Taylor's University (05/2017)
  • RESTAURANT MANAGEMENT, Diploma, Taylor's University (05/2017)
  • PROCUREMENT FOR HOSPITALITY INDUSTRY, Diploma, Taylor's University (08/2017)
  • ORGANIZATIONAL BEHAVIOR MANAGEMENT, Bachelor Degree, Taylor's University (05/2017)
  • FUNDAMENTAL OF HOSPITALITY INDUSTRY, FOUNDATION, Taylor's University (05/2016)
PUBLICATIONS
(Title of publication in APA style)
Book
2015
  • Neethiahnanthan, A.R., Alex, S.S., Jaafar, Z., Daya, P. (2015). Essential to food & beverage operations - A guide to mastering restaurant service quality. Subang Jaya:Taylor's Press.
     
Book Chapter
2018
  • Innovation for Sustainable Growth (2nd ed.). (2018). Kuala Lumpur: MNNF Publisher
     
2017
  • Abedin, N.F. (2017). Creative innovation without boundaries. Kuala Lumpur: MNNF Publisher.
      
Article in Journals
2020
  • Zuratulraha, J., Hairunnisa, M.I., Massyittah, O., Neowcharurn, D.C., Siti Nor Fadillah, A.S. (2020). The effect of age and genders as moderator towards relationship between customer satisfaction and revisit intention: A study on tea house setting. Sci. Int. 32(3), 295-300. (ISI-Indexed)
     
2018
  • Jaafar, Z., Mohd Ibrahim, H., Omar, M., Sangaran, G. (2017). Restaurant quality attribute on revisit intention: The mediating effect of customer satisfaction. (ISI-Indexed)
     
2015
  • Shariff, S.N.F., Omar, M., Sulong, S.N., Abd-Majid, H.A., Mohamad Ibrahim, H., Jaafar, Z., Ideris, M.S.K. (2015). The influence of service quality and food quality towards customer fulfillment and revisit intention. Canadian Social Science, 11 (8), 110-116. (SCOPUS-Indexed)
     
PRESENTATION
(Title),(Event),(Date Presented),(Organiser),(Level)
ORAL PRESENTER
  • THE EFFECT OF AGE AND GENDER AS MODERATOR TOWARDS RELATIONSHIP BETWEEN CUSTOMER SATISFACTION AND REVISIT INTENTION: A STUDY ON TEA HOUSE SETTING, 6th ICAMSSS 2019, 27/12/2019 to 28/12/2019, IPN Education Group (International)
  • Restaurant Quality Attribute on Revisit Intention: The Mediating Effect of Customer Satisfaction, 3rd International Postgraduate Conference on Social Sciences and Business Research 2017, 05/12/2017 to 06/12/2017, IPN Education Group (International)
  • Attraction and Retention of Local Talents: Creating a Sustainable Local Workforce in the Hotel Industry., 6th Asia Euro Conference 2016, 09/11/2016 to 12/11/2016, India Institute of Tourism and Travel Management (IITTM) (International)
INTELLECTUAL PROPERTY RIGHT (IPR)
(Product Name),(Type),(Level)
  • Turmeric Asam Paste (Packaging), Industrial Design (International)
AWARDS AND STEWARDSHIP
(Name of Award/Stewardship),(Award Category),(Awarding Institution),(Year Awarded),(Type of Award)
  • International Invention & Innovative Competition (InIIC Series 1/2018), Competition, Universiti Teknologi Mara (UITM), 2018 (Creativity)
  • International Invention & Innovative Competition (InIIC Series 1/2017), Competition, Universiti Teknologi Mara (UITM), 2017 (Creativity)
  • International Invention & Innovative Competition (InIIC Series 1/2016), Competition, Universiti Teknologi Mara (UITM), 2016 (Creativity)
ACADEMIC/TECHNICAL CONTRIBUTION
(Activity),(Organisation),(Duration),(Role)
  • Questions Development Panel for Level 5 - Pengurus Makanan & Minuman for Jabatan Pembangunan Kemahiran (Department of Skills Development), Department of Skill Development, Ministry of Human Resource, 2019 to 2019 (Technical Advisor)
CONTRIBUTION TO SOCIETY
(Contribution to Society),(Duration),(Level)
  • Coach for Culinaire (Malaysia) 2019 Competition, 24/09/2019 to 27/09/2019 (International)
  • Training questions development panel for training programs under JPK, Ministry of Human Resources., 02/08/2019 to 04/08/2019 (Government Sector)
  • Coach for contestant of Culinaire 2017 Competition., 26/09/2017 to 29/09/2017 (International)
COURSE ATTENDED
(Course Title),(Course Mode),(Date/Duration),(Level)
  • Kursus Induksi Pentauliahan Persijilan Kemahiran Malaysia, Non research, 27/04/2019 to 28/04/2019 (National)
  • FHLM Teambuilding, Non research, 03/08/2018 to 03/08/2018 (University)
  • Roastery Site Visit to Global Coffee Resources, Non research, 04/07/2018 to 04/07/2018 (University)
  • Introduction to Coffee Teaser Workshop, Non research, 27/06/2018 to 27/06/2018 (University)
  • AOT Food & Beverage Training , Non research, 07/04/2018 to 07/04/2018 (University)
  • F&B Service Technique Training, Non research, 04/04/2018 to 04/04/2018 (University)
  • FHLM Professional Development Day, Non research, 22/03/2018 to 22/03/2018 (University)
  • FHLM Pedagogic Workshop for Hospitality Lecturer (F&B), Non research, 12/12/2017 to 12/12/2017 (University)
  • Women in Science Forum, Non research, 07/09/2017 to 07/09/2017 (University)
  • Using Gradebook in TIMeS for Effective & Timely Assessment , Non research, 29/08/2017 to 29/08/2017 (University)
  • Converting Your Questions Bank into Games, Non research, 25/08/2017 to 25/08/2017 (University)
  • Using TIMeS to Gamify your Module, Research, 22/06/2017 to 22/06/2017
  • The Great TIMeS is Now - Digital badges & Mobile App, Research, 20/06/2017 to 20/06/2017
  • PD day 2 (TCHT Only), Research, 24/03/2017 to 24/03/2017
  • HTCA PD Day 1, Research, 12/01/2017 to 13/01/2017