Curriculum Vitae

PERSONAL DETAILS

Ms. Zuratulraha Binti Jaafar


ADMINISTRATIVE DUTIES
(Role),(Level),(Duration)
  • Lecturer I, Faculty of Hospitality, Food & Leisure Management, 23/07/2007 to present
ACADEMIC QUALIFICATION
(Qualification),(Institution)
  • Master in Food Service Management, UNIVERSITI TEKNOLOGI MARA, Malaysia
  • BSc (Hons) Food Service Management, UiTM, Malaysia
  • Diploma in Hotel Management, UiTM, -
AREAS OF EXPERTISE
(Area)
  • foodservice management (foodservice, restaurant, hospitality, sanitation, hygiene, customer behaviors, customer perception; food trends)
TEACHING
(Course Title),(Level of Study),(Institution),(Month/Year)
  • F&B Operations Management, Bachelor Degree, Taylor's University (08/2024)
  • Convention & Banquet Sales, Bachelor Degree, Taylor's University (08/2024)
  • Introduction to Restaurant Operations, Bachelor Degree, Taylor's University (01/2023)
  • Community Service Initiative, Bachelor Degree, Taylor's University (08/2020)
  • Procurement for Hospitality, Diploma, Taylor's University (08/2019)
  • Principle of Restaurant Operations, Bachelor Degree, Taylor's University (08/2019)
  • Organizational Behavior Management, Bachelor Degree, Taylor's University (08/2018)
  • Fundamental of F&B, Diploma, Taylor's University (01/2018)
  • Procurement for Hospitality Industry, Diploma, Taylor's University (01/2018)
  • Restaurant Management, Diploma, Taylor's University (08/2018)
  • Restaurant Service Operation, Diploma, Taylor's University (08/2018)
  • Food & Beverage Operations, Diploma, Taylor's University (03/2018)
  • Food & Beverage Management, Diploma, Taylor's University (03/2018)
  • Food & Beverage Operations 2, Bachelor Degree, Taylor's University (03/2018)
  • FOOD & BEVERAGE OPERATION 1, Bachelor Degree, Taylor's University (08/2017)
  • FOOD & BEVERAGE OPERATION, Diploma, Taylor's University (08/2017)
  • FUNDAMENTALS OF FOOD & BEVERAGE, Diploma, Taylor's University (08/2017)
  • ORGANIZATIONAL BEHAVIOR MANAGEMENT, Bachelor Degree, Taylor's University (05/2017)
  • PROCUREMENT FOR HOSPITALITY INDUSTRY, Diploma, Taylor's University (08/2017)
  • RESTAURANT MANAGEMENT, Diploma, Taylor's University (05/2017)
  • FOOD & BEVERAGE MANAGEMENT, Diploma, Taylor's University (08/2017)
  • FOOD & BEVERAGE MANAGEMENT, Diploma, Taylor's University (05/2017)
  • FUNDAMENTAL OF HOSPITALITY INDUSTRY, FOUNDATION, Taylor's University (05/2016)
PUBLICATIONS
(Title of publication in APA style)
Book
2015
  • Neethiahnanthan, A.R., Alex, S.S., Jaafar, Z., Daya, P. (2015). Essential to food & beverage operations - A guide to mastering restaurant service quality. Subang Jaya:Taylor's Press.
     
Book Chapter
2025
  • Ibrahim, H.M., Jaafar, Z., Alwi, S., Jusoh, Z.S.M. (2025). Millennial Metamorphosis: Exploration of Lifestyle, Attitude and Purchase Intentions on Semi-prepared Food. In Hamdan, R.K. (Eds.), Sustainable Data Management (pp. 267-276). Studies in Big Data. New Zealand, NZ: Springer-Cham.
2020
  • Innovation Insider (1st Series). (2020). Kelantan: UiTM
      
2018
  • Innovation for Sustainable Growth (2nd ed.). (2018). Kuala Lumpur: MNNF Publisher
     
2017
  • Abedin, N.F. (2017). Creative innovation without boundaries. Kuala Lumpur: MNNF Publisher.
      
Article in Journals
2023
  • Jaafar, Z., Mohamad Ibrahim, H., Omar, M., Ahmad Shariff, S. N., Neowcharurn, D. C., & Tian, C. B. (2023). The effect of age and gender as moderators toward the relationship between customer satisfaction and revisit intention: A study on tea house setting. International Journal of Accounting, Finance and Business (IJAFB), 8(49), 157 - 167. (ERA Indexed)
     
  • Ahmad Shariff, S. N. F., Sulong, S. N., Omar, M., & Jaafar, Z. (2023). The impact of the COVID-19 pandemic on job productivity among housekeeping employees in Southeast Malaysia. International Journal of Accounting, Finance and Business (IJAFB), 8(49), 146 - 156. (ERA Indexed)
     
2022
  • Mohamad Ibrahim, Hairunnisa., Mohd Ghazali, Azuralisda., Jaafar, Zuratulraha. (2022). Exploring factors influencing purchase intention on semi-prepared food among Malaysia consumers, Journal of Hospitality, Tourism and Culinary Arts. 13 (2), 21-32. (ERA Indexed)
     
  • Omar, M. B., Shariff, S. N. F. B. A., Sulong, S. N. B., & Jaafar, Z. B. (2022). Street Food Culinary and Dining Experience on Tourist Gratification in Kuala Lumpur Malaysia. Journal of Business and Social Review in Emerging Economies, 8(4), 683-690. (ERA Indexed)
     
2021
  • Ibrahim, H. M., Ghazali, A. M. & Jaafar, Z. (2021). Exploring factors influencing purchase intention on semi prepared food among Malaysia consumers. Journal of Tourism, Hospitality & Culinary Arts, 13(2), 21-32 (ERA Indexed)
2020
  • Zuratulraha, J., Hairunnisa, M.I., Massyittah, O., Neowcharurn, D.C., Siti Nor Fadillah, A.S. (2020). The effect of age and genders as moderator towards relationship between customer satisfaction and revisit intention: A study on tea house setting. Sci. Int. 32(3), 295-300. (ISI-Indexed)
     
2018
  • Jaafar, Z., Mohd Ibrahim, H., Omar, M., Sangaran, G. (2017). Restaurant quality attribute on revisit intention: The mediating effect of customer satisfaction. (ISI-Indexed)
     
2015
  • Shariff, S.N.F., Omar, M., Sulong, S.N., Abd-Majid, H.A., Mohamad Ibrahim, H., Jaafar, Z., Ideris, M.S.K. (2015). The influence of service quality and food quality towards customer fulfillment and revisit intention. Canadian Social Science, 11 (8), 110-116. (SCOPUS-Indexed)
     
Article in Proceeding
2024
  • Shariff, S. N. F. A., Omar, M., Jaafar, Z., & Mustafa, E. (2024). Malaysia's government roles in promoting local food heritage. In Proceedings of the 4th AAGBS International Conference on Business Management 2024 (p. 90).
     
2022
  • Massyittah, O., Zuratulraha, J., Siti Nor Fadillah, A.S., Siti Nurhanifah, S., Khairul, A.M. (2022). Street Food Culinary and Dining Experience on Tourist Gratification in Kuala Lumpur. 6th International Research Conference. 6(1). (ERA Indexed)
     
2021
  • Siti Nor Fadillah, A.S., Massyittah, O., Siti Nurhanifah, S., Zuratulraha, J., Khairul Anuar, M., Lily Nurainul Ashikin, I. (2021). Traveling motivation and factors that motivate people to go travel. Terengganu International Business and Economics Conference. 303-308. (ERA Indexed)
     
PRESENTATION
(Title),(Event),(Date Presented),(Organiser),(Level)
ORAL PRESENTER
  • MALAYSIA'S GOVERNMENT ROLES IN PROMOTING LOCAL FOOD HERITAGE, The 4th AAGBS International Conference on Business Management 2024; AiCoBM 2024, 12/09/2024 to 13/09/2024, Graduate Business School, Universiti Teknologi MARA (International)
  • THE EFFECT OF AGE AND GENDER AS MODERATOR TOWARDS RELATIONSHIP BETWEEN CUSTOMER SATISFACTION AND REVISIT INTENTION: A STUDY ON TEA HOUSE SETTING, 6th ICAMSSS 2019, 27/12/2019 to 28/12/2019, IPN Education Group (International)
  • Restaurant Quality Attribute on Revisit Intention: The Mediating Effect of Customer Satisfaction, 3rd International Postgraduate Conference on Social Sciences and Business Research 2017, 05/12/2017 to 06/12/2017, IPN Education Group (International)
  • Attraction and Retention of Local Talents: Creating a Sustainable Local Workforce in the Hotel Industry., 6th Asia Euro Conference 2016, 09/11/2016 to 12/11/2016, India Institute of Tourism and Travel Management (IITTM) (International)
INTELLECTUAL PROPERTY RIGHT (IPR)
(Product Name),(Type),(Level)
  • Turmeric Asam Paste (Packaging), Industrial Design (International)
AWARDS AND STEWARDSHIP
(Name of Award/Stewardship),(Award Category),(Awarding Institution),(Year Awarded),(Type of Award)
  • International Invention & Innovative Competition (InIIC Series 1/2018), Competition, Universiti Teknologi Mara (UITM), 2018 (Creativity)
  • International Invention & Innovative Competition (InIIC Series 1/2017), Competition, Universiti Teknologi Mara (UITM), 2017 (Creativity)
  • International Invention & Innovative Competition (InIIC Series 1/2016), Competition, Universiti Teknologi Mara (UITM), 2016 (Creativity)
ACADEMIC/TECHNICAL CONTRIBUTION
(Activity),(Organisation),(Duration),(Role)
  • Questions Development Panel for Level 5 - Pengurus Makanan & Minuman for Jabatan Pembangunan Kemahiran (Department of Skills Development), Department of Skill Development, Ministry of Human Resource, 2019 to 2019 (Technical Advisor)
CONTRIBUTION TO SOCIETY
(Contribution to Society),(Duration),(Level)
  • Coach for Culinaire (Malaysia) 2023 Competition, 01/06/2023 to 20/09/2023 (International)
  • Coach for Culinaire (Malaysia) 2019 Competition, 24/09/2019 to 27/09/2019 (International)
  • Training questions development panel for training programs under JPK, Ministry of Human Resources., 02/08/2019 to 04/08/2019 (Government Sector)
  • Coach for contestant of Culinaire 2017 Competition., 26/09/2017 to 29/09/2017 (International)
COURSE ATTENDED
(Course Title),(Course Mode),(Date/Duration),(Level)
  • Kursus Induksi Pentauliahan Persijilan Kemahiran Malaysia, Non research, 27/04/2019 to 28/04/2019 (National)
  • FHLM Teambuilding, Non research, 03/08/2018 to 03/08/2018 (University)
  • Roastery Site Visit to Global Coffee Resources, Non research, 04/07/2018 to 04/07/2018 (University)
  • Introduction to Coffee Teaser Workshop, Non research, 27/06/2018 to 27/06/2018 (University)
  • AOT Food & Beverage Training , Non research, 07/04/2018 to 07/04/2018 (University)
  • F&B Service Technique Training, Non research, 04/04/2018 to 04/04/2018 (University)
  • FHLM Professional Development Day, Non research, 22/03/2018 to 22/03/2018 (University)
  • FHLM Pedagogic Workshop for Hospitality Lecturer (F&B), Non research, 12/12/2017 to 12/12/2017 (University)
  • Women in Science Forum, Non research, 07/09/2017 to 07/09/2017 (University)
  • Using Gradebook in TIMeS for Effective & Timely Assessment , Non research, 29/08/2017 to 29/08/2017 (University)
  • Converting Your Questions Bank into Games, Non research, 25/08/2017 to 25/08/2017 (University)
  • Using TIMeS to Gamify your Module, Research, 22/06/2017 to 22/06/2017
  • The Great TIMeS is Now - Digital badges & Mobile App, Research, 20/06/2017 to 20/06/2017
  • PD day 2 (TCHT Only), Research, 24/03/2017 to 24/03/2017
  • HTCA PD Day 1, Research, 12/01/2017 to 13/01/2017