Senior Lecturer II
- School of Hosp,Tourism & Events
Faculty of Social Sciences & Leisure Management - chorban.chng@taylors.edu.my
Mr. Ch'ng Chor Ban
Academic Qualification
- Master in Business Administration, UCSI UNIVERSITY, Malaysia
- Bachelors of Arts (Third Class Honours) in Business Management (Hospitality and Tourism) in , UNIVERSITY OF DERBY (UNITED KINGDOM), United Kingdom
- Diploma in Hotel and Tourism Management, RELIANCE COLLEGE, Malaysia
Professional Qualification
No records found
Areas of Expertise
- Economics, Business And Management, Marketing, Events Marketing
- Economics, Business And Management, Marketing, Destination Marketing
- Economics, Business And Management, Tourism, Education And Training
- Economics, Business And Management, Management, Marketing
- Economics, Business And Management, Tourism, Business Events
Research Interest
No records found
Publications
2020
- Customer Perception towards Wedding Services, BERJAYA Journal of Services and Management - Article in Journals
2019
- Factors Influencing Purchase Intention among Malaysians in Selecting Airbnb Accommodation, BERJAYA Journal of Services and Management - Article in Journals
2018
- Difference of Choice in Hotels Selection between Two Genders, BERJAYA Journal of Services and Management - Article in Journals
Research
- Exploring New Technology Adoption Challenges in the Business Events Industry in Malaysia , Project Leader, 2023 to 2025, Taylor's University
Awards and Stewardship
No records found
Paper Presented
- Exploring Attitudes of Gen Z towards Metaverse in Events Industry, The 2nd Asia Pacific State of the Art Events Research Conference (CONFERENCE), ORAL PRESENTER , 25/10/2023 to 27/10/2023