Lecturer
- School of Hosp,Tourism & Events
Faculty of Social Sciences & Leisure Management - 5421
- dhiyahikmahana.abdulrazak@taylors.edu.my
Ms. Dhiya Hikmahana Bt Abdul Razak
Academic Qualification
- MASTERS IN TOURISM MANAGEMENT, UNIVERSITI TEKNOLOGI MARA, Malaysia
- DEGREE OF EVENT MANAGEMENT (HONS), UNIVERSITI TEKNOLOGI MARA, Malaysia
- DIPLOMA IN BUSINESS MANAGEMENT, POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH, Malaysia
Professional Qualification
No records found
Areas of Expertise
- Social Sciences, Event Management, Event Design
- Social Sciences, event management, risk management (event risk)
- Social Sciences, event management, Event marketing
- Social Sciences, event management, Consumer Behavior (event attendees)
Research Interest
No records found
Publications
2023
- The Impact of COVID-19 on the Business Events Industry in Malaysia (SCOPUS-Indexed), Asia-Pacific Journal of Innovation in Hospitality and Tourism - Article in Journals
- Types of experiences in online dramaturgy (SCOPUS-Indexed), Asia-Pacific Journal of Innovation in Hospitality and Tourism - Article in Journals
- Perceived Impact of the Covid-19 Pandemic on Entertainment Events in Malaysia (SCOPUS-Indexed), Asia-Pacific Journal Innovation of Hospitality and Tourism - Article in Journals
- Harnessing the Power of Social Media for the Success of Entertainment Events: Opportunities and Challenges - Article in Proceeding
2022
- The Mediating Role of Destination Image on Sports Tourism Event Attributes and Behavioural Intention (SCOPUS-Indexed), Asia-Pacific Journal of Innovation in Hospitality and Tourism - Article in Journals
2021
- Assessing The Impact of Covid-19 Global Pandemic Towards Business Events Industry In Malaysia: A Crisis Management Plan (ERA Indexed), Empirical Economics Letters Special Issue - Article in Journals
2017
- Sporting Event Attributes and Behavioural Intention: Mediating Effect of Destination Image - Article in Proceeding
Research
- Exploring Community Acceptance Towards Tourism Development: A Case Study of the Visit Melaka 2024 Campaign , Co-researcher, 2024 to 2025, Taylor's University
- The Impact, Recovery and Future of the Business Events Industry in Malaysia after COVID-19, Co-researcher, 2021 to 2022, Taylor's University
Awards and Stewardship
- International University Carnival on E-Learning (IUCEL) -Bronze, Competition, Ministry of Higher Education, Teaching Innovation , 2023
- EMAS Award Cycle 2, 2022 (Bronze), Competition, Taylor's University, excellence in teaching and learning , 2023
- (Silver) 2nd Asia Pacific Virtual Events Conference Best Paper Award - Non-Student-, Conference, Taylor's University, Best Paper Award , 2021
- (Gold) 2nd Asia Pacific Virtual Events Conference Best Paper Award -Non-Student- , Conference, Taylor's University, Best Paper Award , 2021
Paper Presented
- CRISIS MANAGEMENT RESEARCH (2014 2023) IN THE MICE INDUSTRY: A REVIEW AND RESEARCH AGENDA, THE 3RD ASIA PACIFIC STATE OF THE ART EVENTS RESEARCH CONFERENCE 2024 (CONFERENCE), ORAL PRESENTER , 24/05/2024 to 26/05/2024
- A Case Study of The Impact of Covid-19 on the Business Events in Malaysia, 2nd Asia Pacific Virtual Events Conference (CONFERENCE), ORAL PRESENTER , 24/11/2021 to 24/11/2021
- A Mediating Role of Destination Image on Sport Tourism Event Attributes and Behavioral Intention, 1ST ASIA PACIFIC VIRTUAL EVENTS CONFERENCE (CONFERENCE), ORAL PRESENTER , 25/11/2020 to 25/11/2020