1. Home
  2. Ms. Hairunnisa Binti Mohamad Ibrahim


Ms. Hairunnisa Binti Mohamad Ibrahim


Academic Qualification

  • Master Of Science, University Kebangsaan Malaysia, Malaysia
  • Bachelor Of Science (Major In Statistic), University Kebangsaan Malaysia, -

Professional Qualification

  • Certificate - Google Certified Educator, Google Certified Educator, United States

Areas of Expertise

  • Mathematical Sciences, Statistics, Exploratory Data Analysis

Research Interest

No records found

Publications

2023
  • A Model Integrating Islamic Religiosity and Theory of Planned Behavior to Explain the Dynamics of Halal Consumption Behaviors. (SCOPUS-Indexed), Online Journal of Research in Islamic Studies - Article in Journals
2022
  • Exploring the facet of elderly care centre in multiethnic Malaysia. (SCOPUS-Indexed), PSU Research Review - Article in Journals
  • Customer perception on the adoption of self-service technologies in Klang Valley. (ERA Indexed), Journal of Tourism, Hospitality and Culinary Arts - Article in Journals
2021
  • Exploring factors influencing purchase intention on semi-prepared food among Malaysia consumers. (ERA Indexed), Journal of Tourism, Hospitality and Culinary Arts - Article in Journals
2020
  • An exploratory study into the motivations of green volunteers at the 29th Southeast Asian Games. (SCOPUS-Indexed), Asia-Pacific Journal of Innovation in Hospitality and Tourism - Article in Journals
2018
  • Malaysian women entrepreneurs: Some emerging issues and challenges of entering global market. (SCOPUS-Indexed), Academic Research in Business and Social Sciences - Article in Journals
2016
  • Restaurant quality attribute on revisit intention: the mediating effect of customer satisfaction. (SCOPUS-Indexed), Sci. Int.(Lahore) - Article in Journals
2015
  • A STUDY ON THE FACTORS INFLUENCING YOUNG MUSLIMS BEHAVIORAL INTENTION IN CONSUMING HALAL FOOD IN MALAYSIA. (ERA Indexed), Jurnal Syariah - Article in Journals
  • The influence of service quality and food quality towards customer fulfillment and revisit intention. (ERA Indexed), Canadian Social Science - Article in Journals

Research

  • Physical and perceived neighbourhood characteristics influence on neighbourhood satisfation and happiness: A case study for Malaysian M40 residents and small business communities in Bangsar using Urban Social and Environmental Sustainability (USES) model. ,  Co-researcher, 2023 to 2025, Taylor's University
  • Design Cultural Competency in Malaysia Product Manufacturing and Services,  Co-researcher, 2020, National
  • Issues and challenges faced by the elderly homecare centre in Malaysia,  Co-researcher, 2017 to 2021, Taylor's University

Awards and Stewardship

No records found

Paper Presented

  • CUSTOMER PERCEPTION ON THE ADOPTION OF SELF-SERVICE TECHNOLOGIES IN KLANG VALLEY HOTELS, 1ST INTERNATIONAL CONFERENCE ON HOSPITALITY, TOURISM AND WELLNESS & 4TH HOSPITALITY & TOURISM CONFERENCE (CONFERENCE), ORAL PRESENTER , 13/12/2021 to 14/12/2021
  • Education Goes Digital: Investigating the Impact of Human, Organizational and Technological Factors on Students E-Learning Readiness., International Conference on Education and Social Science (ICESS) (CONFERENCE), ORAL PRESENTER , 03/01/2022 to 04/01/2022
  • THE EFFECT OF AGE AND GENDER AS MODERATORS TOWARDS THE RELATIOSHIP BETWEEN CUSTOMER SATISFACTION AND REVISIT INTENTION: A STUDY ON TEAN HOUSE SETTING, Melaka International Conference on Social Sciences, Science and Technology 2023 (MIC3ST 2023) (CONFERENCE), ORAL PRESENTER , 23/05/2023 to 24/07/2023
  • The mediating effect of privacy concern on intention to use self-service technology in hotel., Melaka International Conference on Social Sciences, Science and Technology 2023 (MIC3ST 2023) (CONFERENCE), ORAL PRESENTER , 23/05/2023 to 24/07/2023
  • Interlocking directorates and sustainability: A biblio-metric analysis and research opportunities in fintech., The International Conference on Business and Technology (ICBTISTANBUL 2023) (CONFERENCE), ORAL PRESENTER , 27/05/2023 to 28/05/2023
  • TRANSFORMATIONAL LEADERSHIP AND TURNOVER INTENTION : MADIATING ROLE OF OVERALL JOB SATISFACTION, 2ND HOSPITALITY & TOURISM CONFERENCE (HTC) 2017 (CONFERENCE), ORAL PRESENTER , 07/10/2017 to 08/10/2017