• Senior Lecturer

  • School of Hosp,Tourism & Events
    Faculty of Social Sciences & Leisure Management
  •    +603-56295432 Ext. 5413
  •   jeetesh.kumar@taylors.edu.my


Dr Jeetesh Kumar

Dr. Jeetesh Kumar is a Senior Lecturer at the School of Hospitality, Tourism and Events; Associate Director for Information Management & Documentation at the Centre for Research and Innovation in Tourism (CRiT), and also Hub Leader - of “Responsible Tourism for Inclusive Economic Growth” hub under Sustainable Tourism Impact Lab at Taylor’s University, Malaysia. His doctorate is from Taylor’s University in Hospitality and Tourism, with research on the Economic Impacts of Business Events in Malaysia. He has two postgraduate degree specialities; a Professional Master’s in Hospitality Management and International Tourism from the University of Toulouse, France and the other in Business Administration (MBA - Marketing) from Hamdard University, Pakistan. His research areas include Economic Impacts, Economic Modelling, MICE, Medical Tourism, and Behavioural Studies. He has worked on consultancy and research projects at the national/ international level and authored 60 publications, including research articles and book chapters. 12 Postgraduate students (Masters and PhDs) have graduated under his supervision, and currently, he is supervising 9 PhD scholars. He is also active in several national and international associations, conferences, and journals. He is also an associate editor for the Asia-Pacific Journal of Innovation in Hospitality and Tourism (APJIHT). Co-editor for two books under CABI and Emerald. Recently he has offered webinars/ guest speeches for universities in the Philippines, India, Japan, Indonesia, China, Australia, and Pakistan.


Academic Qualification

  • Doctor of Philosophy (Hospitality & Tourism), TAYLOR'S UNIVERSITY, Malaysia
  • Professional Master in Intern. Tourism & Hosp. Mgmt, TAYLOR'S UNIVERSITY, Malaysia
  • Master of Business Administration, HAMDARD UNIVERSITY, KARACHI, Pakistan
  • Bachelor of Business Administration (Hons), HAMDARD UNIVERSITY, KARACHI, Pakistan

Professional Qualification

No records found

Areas of Expertise

  • Social Sciences, Business Tourism, Economic Impacts, Economic Modeling, Tourist Behaviour and Satisfaction, Business Tourism, MICE, Events , Economic Impacts

Research Interest

No records found

Publications

2024
  • Role of New Era on Information Management of Tourist Guides. - Book Chapter
  • Green Revolution in the Hospitality Industry: A Deep Dive Into Sustainable Food Waste Management. - Book Chapter
  • Social Media Reviews' Influence on Spa and Wellness Consumer Choices: Conceptual Framework, Prospective Significance, and Future Research Directions. - Book Chapter
  • Small Steps, Big Impact: Conceptualising the Adoption of Social Media Marketing in Bangladesh's SMEs. - Book Chapter
2023
  • How Vacation Satisfaction Shapes Relationship Quality Among Indian Couples (ISI-Indexed), Anatolia - Article in Journals
  • The Metaverse as a Virtual Way of Sustainable Tourism: Opportunities, Challenges, Regenerative Practices for Sustainability in Future Hospitality & Tourism Industry. - Article in Proceeding
  • Assessing the coupling coordination degree between all-for-one tourism and ecological civilization; case of Guizhou, China. (ISI-Indexed), Environmental and Sustainability Indicators - Article in Journals
  • Does injustice perception threaten organizational performance in the healthcare setting? A sequential mediation examination (ISI-Indexed), Does injustice perception threaten organizational performance in the healthcare setting? A sequential mediation examination - Article in Journals
  • The Role of Smart Technology Use Behaviour in Enhancing Tourist Intention to Repeated Behaviour: A Planned Behaviour Theory Perspective. (SCOPUS-Indexed), European Journal of Innovation and Management - Article in Journals
2022
  • Tourism economic impact assessment: A Systematic review. - Article in Proceeding
  • Indicators to Measure Local Communities Environmental Conservation Behavior in A Rural Tourism Destination. - Article in Proceeding
  • Antecedents of Pro-Environmental Behavioral Intention towards Eco-tourism of Chinese Domestic Tourists: Integration of Theory of Planned Behaviour and Theory of Interpersonal Behaviour. - Article in Proceeding
  • Investigating the size and economic value of national parks in Ghizhou, China. - Article in Proceeding
  • Business tourism and economic impacts: Evidence from Malaysian business events industry. - Book Chapter
2021
  • Motivational factors influencing students to study abroad; a case study of Korean students studying in Malaysia. - Book Chapter
  • Exploring the factors influencing the selection of traditional travel agencies: A case of Banjarmasin, Indonesia (ERA Indexed), ASEAN Journal on Hospitality and Tourism - Article in Journals
  • COVID 19 Vs Overtourism Challenges or Opportunities for Tourist Destinations: Theoretical Perspective. - Book Chapter
  • Positioning Malaysia as a Duty-Free Destination by 2020: An Investigation to Estimate Economic Impacts of Duty-Free Markets in Malaysia - Article in Proceeding
2020
  • Investigating the factors affecting tourism development in Victoria Falls, Zimbabwe - Book Chapter
  • Rethinking Engagements with Indigenous Communities through Tourism. - Book Chapter
  • The Impact of Social Media on Consumers Purchasing Behaviour in Malaysian Restaurants (SCOPUS-Indexed), Journal of Spatial and Organizational Dynamics - Article in Journals
2019
  • Hospitality Education at Vocational and Tertiary Level: A Comparative Study of France and Malaysia. (SCOPUS-Indexed), APJIHT - Article in Journals
2018
  • In-Depth Review of Micro-Economic Analysis of Business Tourists Spending (SCOPUS-Indexed), Asia-Pacific Journal of Innovation in Hospitality and Tourism (APJIHT) - Article in Journals
  • Tourism Endorsement in Sacred Jammu and Kashmir: A Research on Peace and Tranquillity., Ottoman: Journal of Tourism and Management Research - Article in Journals
2017
  • Exploring Customer Satisfaction with University Cafeteria Food Services. An Empirical Study of Temptation Restaurant at Taylor s University, Malaysia., European Journal of Tourism, Hospitality and Recreation - Article in Journals
  • Investigating the size and economic value of the business tourist market in Malaysia (SCOPUS-Indexed), Event Management - Article in Journals
  • In-Depth Review of Micro-Economic Analysis of Business Tourists Spending - Article in Proceeding
  • Consumer Preferences for Hotel Brand and Brand Sustainability: Luxury Hotels in Kuala Lumpur, Malaysia. - Article in Proceeding
  • Consumer Preferences for Hotel Brand and Brand Sustainability: Luxury Hotels in Kuala Lumpur, Malaysia, Journal on Tourism Sustainability - Article in Journals
2016
  • Tourism Typologies and Satisfaction Level of Inbound ASEAN Tourists: Perspective from Malaysia. (SCOPUS-Indexed) - Article in Proceeding
  • Exploring The Relationship between Conference Tourist s Expenditure, Experience and Satisfaction: a Case Study of KLCC, Malaysia., International Journal of Hospitality and Tourism (IJOHAT), - Article in Journals
  • Factors Affecting Medical Tourism Destination Selection: A Malaysian Perspective., International Interdisciplinary Business-Economics Advancement Journal (IIBA), - Article in Journals
  • Destination Perception and Loyalty: Exploring the Difference between Local and Foreign Tourists., Journal of Tourism (JOT) - Article in Journals
  • Relationship Marketing a Proposed Term for Hotel Industry: A conceptual study., Journal of Tourism, Hospitality & Culinary Arts (JTHCA) - Article in Journals
2015
  • Customer Preference s to Select a Restaurant Through Smart Phone Applications: An Exploratory Study (ISI-Indexed), Advanced Science Letters - Article in Journals
  • Hotel Career Perceptions of Final Year Hospitality Degree Students. (SCOPUS-Indexed), Advanced Science Letters - Article in Journals
  • Customer Preference s to select a Restaurant through Smart Phone Applications: An Exploratory Study. (SCOPUS-Indexed), Advanced Science Letters - Article in Journals
  • The Effects of Job Satisfaction towards Employee Turnover in the Hotel Industry: A Case Study of Hotels in Kuala Lumpur City Center., Journal of Tourism and Hospitality - Article in Journals
  • Review of the Book Overbooked: The Exploding Business of Travel and Tourism - Book Chapter
2014
  • A Periodic Comparison of Micro Impacts and Benefits of Business Tourism in Malaysia. - Article in Proceeding
  • A Review of Cogent Refection on the Economic Impact Assessment of Conferences MICE Tourism. (SCOPUS-Indexed) - Article in Proceeding
  • Evaluating Tourism's Economic Effects: Comparison of Different Approaches. (SCOPUS-Indexed), Procedia Social and Behavioural Sciences - Article in Journals
  • Evaluating Tourism's Economic Effects: Comparison of Different Approaches (SCOPUS-Indexed) - Article in Proceeding
  • Perception Of Terrorism In Hotel Industry: A Case Study of Pakistan s Hoteliers., TEAM Journal of Hospitality & Tourism - Article in Journals
2012
  • An Evaluation of the Factors for Medical Tourism Destination Selection. - Article in Proceeding

Research

  • Developing a Sustainable Indigenous Tourism Model (SITM) towards livelihood wellbeing among B40 rural communities. ,  Co-researcher2020 to 2021, Taylor's University
  • Positioning Malaysia as a Duty-Free Destination: An Investigation to Estimate Economic Impacts of Duty-Free Markets in Malaysia.,  Project Leader2018 to 2019, Taylor's University
  • Positioning Malaysia as a Duty-Free Destination: An Investigation to Estimate Economic Impacts of Duty-Free Markets in Malaysia,  Project Leader2018 to 2019, Taylor's University
  • Travel behaviour modelling using Data from Smart Mobile Applications,  Co-researcher2017 to 2020, Taylor's University
  • Travel Behaviour Modelling,  Co-researcher2017 to 2020, Taylor's University

Awards and Stewardship

No records found

Paper Presented

  • Tourism economic impact assessment: A Systematic Review, APacCHRIE 2022 (CONFERENCE), ORAL PRESENTER , 23/05/2022 to 25/05/2022
  • Positioning Malaysia as a Duty-Free Destination by 2020: An Investigation to Estimate Economic Impacts of Duty-Free Markets in Malaysia, Global conference on services and retail management (CONFERENCE), ORAL PRESENTER , 10/05/2021 to 13/05/2021
  • Positioning Malaysia as a Duty-Free Destination by 2020: An Investigation to Estimate Economic Impacts of Duty-Free Markets in Malaysia, Global Conference on Services and Retail Management (GLOSERV 2021) (CONFERENCE), ORAL PRESENTER , 11/05/2021 to 13/10/2021
  • Hospitality Education at Vocational and Tertiary Level: A Comparative Study of France and Malaysia, 7th Asia Euro Conference 2018 (CONFERENCE), ORAL PRESENTER , 14/11/2018 to 17/11/2018
  • In-Depth Review of Micro-Economic Analysis of Business Tourists Spending, 8th International Conference Sustainable Tourism Development: Issues, Challenges & Debates (CONFERENCE), ORAL PRESENTER , 25/04/2017 to 28/04/2017
  • Consumer Preferences for Hotel Brand and Brand Sustainability: Luxury Hotels in Kuala Lumpur, Malaysia., 8th International Conference Sustainable Tourism Development: Issues, Challenges & Debates. (CONFERENCE), ORAL PRESENTER , 25/04/2017 to 27/04/2017
  • Exploration of Factors Affecting Inbound ASEAN Tourists Growth in Malaysia., ISETE International Conference 2017 (CONFERENCE), ORAL PRESENTER , 04/02/2017 to 06/02/2017
  • Do the Traditional Travel Agents have any Future? An Empirical Analysis of Indonesian Traveler s Attitude. , 15th Asia Pacific Forum for Graduate Students Research in Tourism Conference 2016 (CONFERENCE), POSTER PRESENTER , 16/05/2016 to 18/05/2016
  • National Economic Impacts of Business Events Industry in Malaysia. , 9th Graduate Research Colloquium 2015 (GRC) (Colloquium ), ORAL PRESENTER , 20/05/2015 to 20/05/2015
  • Economic Value of Business Tourism in Malaysia., Research Fair (WORKSHOP), POSTER PRESENTER , 15/05/2012 to 15/05/2012