Senior Lecturer II
- School of Hosp,Tourism & Events
Faculty of Social Sciences & Leisure Management - 603 5629 5434
- joann.lim@taylors.edu.my
Dr Joann Lim Phaik Sim
Academic Qualification
- Doctor of Philosophy (Business), Taylor's University, Malaysia
- Master of Communication, UNIVERSITI SAINS MALAYSIA, Malaysia
- Bachelor of Business, Hospitality & Tourism, MACQUARIE UNIVERSITY, SYDNEY, Australia
- Diploma in Hospitality Management, INTERNATIONAL COLLEGE OF TOURISM AND HOSPITALITY MGMT, Australia
Professional Qualification
No records found
Areas of Expertise
- Social Sciences, Hospitality, Hotel Management
- Economics, Business And Management, Management, Environmental Management
- Economics, Business And Management, Entrepreneurship, Entrepreneurial Studies
- Economics, Business And Management, Marketing, Communications
- Environmental Sciences, Environmental Issues And Assessment, Environmental Protection
Research Interest
- Sustainability issues related to Food Consumption and Consumer Purchase Behaviour
- Green Volunteerism, Pro Environmental Behaviour for Events Management
- Consumer Behaviour, Consumer Events, Consumer Engagement on Social Media
Publications
2024
- State intervention and tourism business resilience: Exploring firm-level crisis responses, Annals of Tourism Research Empirical Insights - Article in Journals
2023
- Global Crisis and Recovery: Do Government Stimulus Measures Improve Adaptive Resilience? - Article in Proceeding
- Rights awareness and Covid-19 tourism job losses: Perspectives from Malaysia (ISI-Indexed), CURRENT ISSUES IN TOURISM - Article in Journals
2022
- A framework for the analysis of policy perceptions on Malaysia's COVID-19 tourism recovery strategies - Article in Proceeding
2020
- An Exploratory Study into the Motivations of Green Volunteers at the 29th Southeast Asian Games (SCOPUS-Indexed), Asia-Pacific Journal of Innovation in Hospitality and Tourism (APJIHT) - Article in Journals
2018
- Unmasking Green Volunteerism at KL 2017 - The Journey Forward (SCOPUS-Indexed), Asia-Pacific Journal of Innovation in Hospitality and Tourism (APJIHT) - Article in Journals
2012
- "GREEN FRONTIER A Malaysian Journey not only documents the journey of Malaysians in the green industry but also provides insights to the impact and direction their businesses would have on the planet and, perhaps, future generations. An excellent reference for budding entrepreneurs and green businesses. - Book
Research
- Shaping and promoting a healthy lifestyle through real-time monitoring technology and food legislation, Co-researcher, 2017 to 2022, Taylor's University
Awards and Stewardship
- Best Food Studies Paper Award, Conference, Toulouse 1 University Capitole, Best Paper Award , 2023
- Bronze Award, Conference, Taylor's University, Best Presentation , 2021
- Exemplary Meritorious Academic Staff (EMAS) Award 2021, Education, Taylor's University, Bronze Award for Immersive Learning Category , 2021
Paper Presented
- Consumer Generated Images (CGIs) of Food shared on Social Media For Business Enhancement of Food and Beverage Outlets in Malaysia, 8th Asia Euro 2023 Tourism, Hospitality & Gastronomy Conference (CONFERENCE), ORAL PRESENTER , 22/11/2023 to 24/11/2023
- GLOBAL CRISIS AND RECOVERY: DO GOVERNMENT STIMULUS MEASURES IMPROVE ADAPTIVE RESILIENCE?, The 5th International Tourism and Retail Service Management Conference (CONFERENCE), Co-Author , 19/10/2023 to 20/10/2023
- Real Time Interactions for Synchronous Online Learning, TAYLOR S 14th Teaching & Learning e-Conference 2021 (TTLC 2021) (CONFERENCE), ORAL PRESENTER , 13/10/2021 to 15/10/2021
- Personalising Online Learning during Covid19, Taylor's 13th Teaching and Learning Conference (TTLC2020) (CONFERENCE), ORAL PRESENTER , 14/10/2020 to 16/10/2020