• Head of School - School of Hospitality, Tourism & Events

  • School of Hosp,Tourism & Events
    Faculty of Social Sciences & Leisure Management
  •    +60356295589
  •   joaquimdias.soeiro@taylors.edu.my


Associate Professor Dr Joaquim Miguel Dias Soeiro


Academic Qualification

  • Doctor of Philosophy (PHD) (Hospitality and Tourism), TAYLOR'S UNIVERSITY, Malaysia
  • Professional Master in International Tourism & HM, Taylors University, Malaysia
  • Bachelor in Catering Management, UNIVERSITY OF TOULOUSE, France

Professional Qualification

  • Introductory Sommeliers Certificate, COURT OF MASTER SOMMELIERS, United Kingdom
  • International Certification in Wines & Spirits, TAYLOR'S COLLEGE, Malaysia

Areas of Expertise

  • Social Sciences, Education, Continuing Professional Education
  • Social Sciences, Education, OBE in hospitality and culinary arts (experiential learning)

Research Interest

No records found

Publications

2022
  • Women empowerment and tourism development of Dayak community in Sarawak, Malaysia - Book Chapter
  • Hospitality in IR4.0, The Star - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  • Gamification, Learning, and the Acquisition of 21st Century Skills Amongst Malaysian Law Students - Book Chapter
2021
  • Exploring the role of intrinsic and extrinsic CSR attributes for customers positive behavioural intention in the hotel industry (SCOPUS-Indexed), Social Responsibility Journal - Article in Journals
  • A new frontier for tourism, Star Newspaper - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  • Studying Wine in Non-Wine-Producing Countries: How Are Southeast Asian Students Coping With Their Learning? - Book Chapter
  • SUSTAINABLE TOURISM DEVELOPMENT: AFFECTING FACTORS FOLLOWING THE SOCIAL EXCHANGE THEORY IN CHINESE TOURISM INDUSTRY - Article in Proceeding
2020
  • Adding creativity to online classes, NST Online - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
2018
  • An investigation of Malaysian wine connoisseurs socio-cultural implications during their learning path (SCOPUS-Indexed), Asia-Pacific Journal of Innovation in Hospitality and Tourism - Article in Journals
  • An exploration of learning constructs of Asian students during wine tasting class: a proposed framework, Journal of education and social sciences - Article in Journals
2017
  • An Exploratory Study about Students Learning Capabilities in Today s Pedagogic Trends based on Gender Differences - Book Chapter
2016
  • Confucians in the 21st Century Skills: an educational study of the readiness of the students in today s pedagogic trends., Journal of Education and Social Sciences - Article in Journals
  • An exploratory study on the role of blended learning practices to achieve 21st century skills among culinary students at university in Malaysia - Article in Proceeding
2012
  • From drinking to tasting: an exploration amongst Malaysian wine connoisseur. - Article in Proceeding

Research

  • Developing and validating a Sustainability Scale for hotels in Malaysian context ,  Project Leader2021 to 2024, National
  • Potentials of tourism development among the Dayak women in Sarawak,  Project Leader2020 to 2021, National
  • Potentials of tourism development among the Dayak women in Sarawak,  Co-researcher2020 to 2021, National
  • Innovative technique in studying contextual eating behaviour,  Co-researcher2017 to 2020, Taylor's University

Awards and Stewardship

No records found

Paper Presented

  • Teaching culinary and hospitality, is it really experiential learning? An observational study amongst lecturers at a Malaysian university, Taylor's 10th Teaching and Learning Conference 2017 (CONFERENCE), ORAL PRESENTER , 30/09/2017 to 01/10/2017
  • An exploratory study on the role of blended learning practices to achieve 21st century skills among culinary students at university in Malaysia, Taylor's 9th Teaching and Learning Conference (CONFERENCE), ORAL PRESENTER , 12/11/2016 to 13/11/2016
  • An exploratory study about students learning capabilities in today s pedagogic trends based on gender differences, ICHT 2017 conference (CONFERENCE), co-author , 20/01/2017 to 21/01/2017
  • Confucians in the 21st Century Skills: an educational study of the readiness of the students in today s pedagogic trends, 4th Kuala Lumpur International Communication Education Language & Social Science Conference (CONFERENCE), ORAL PRESENTER , 23/07/2016 to 24/07/2016
  • Teaching oenology to Malaysian undergraduates: pedagogic or socio-cultural challenges, an investigation amongst bachelor students., 9th Graduate Research Colloquium (Colloquiium), ORAL PRESENTER , 16/05/2015 to 16/05/2015
  • When behaviours confront profiles: a study of wine drinking consumers in Tampere, Finland., Asian Pacific Tourism Association (APTA) conference (CONFERENCE), POSTER PRESENTER , 14/05/2015 to 17/05/2015
  • The motivation factors behind Malaysian consumer choice in drinking wine., Conference on Sustainable Tourism and Hospitality in Asia, (COSTA) (CONFERENCE), ORAL PRESENTER , 26/04/2015 to 28/04/2015
  • From drinking to tasting: an investigation into the diffusion of foreign social and cultural dimension amongst Malaysians in the pursuit of becoming wine connoisseur., International Hospitality and Tourism Conference 2012 (CONFERENCE), ORAL PRESENTER , 03/09/2012 to 05/09/2012