• Head of School - School of Hospitality, Tourism & Events

  • School of Hosp,Tourism & Events
    Faculty of Social Sciences & Leisure Management
  •    +60356295589
  •   joaquimdias.soeiro@taylors.edu.my


Associate Professor Dr Joaquim Miguel Dias Soeiro


Academic Qualification

  • Doctor of Philosophy (PHD) (Hospitality and Tourism), TAYLOR'S UNIVERSITY, Malaysia
  • Professional Master in International Tourism & HM, Taylors University, Malaysia
  • Bachelor in Catering Management, UNIVERSITY OF TOULOUSE, France

Professional Qualification

No records found

Areas of Expertise

  • Social Sciences, Education, Continuing Professional Education
  • Social Sciences, Education, OBE in hospitality and culinary arts (experiential learning)

Research Interest

No records found

Publications

2024
  • Green Revolution in the Hospitality Industry: A Deep Dive Into Sustainable Food Waste Management. - Book Chapter
  • Mapping Sustainable Horizons: The Transformative Power of Tourism Research for the Sustainable Development Goals - Book Chapter
2023
  • Allure of Educational Tourism, The Star - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
2022
  • Women empowerment and tourism development of Dayak community in Sarawak, Malaysia - Book Chapter
  • Hospitality in IR4.0, The Star - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  • Gamification, Learning, and the Acquisition of 21st Century Skills Amongst Malaysian Law Students - Book Chapter
2021
  • Exploring the role of intrinsic and extrinsic CSR attributes for customers positive behavioural intention in the hotel industry (SCOPUS-Indexed), Social Responsibility Journal - Article in Journals
  • A new frontier for tourism, Star Newspaper - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  • Studying Wine in Non-Wine-Producing Countries: How Are Southeast Asian Students Coping With Their Learning? - Book Chapter
  • SUSTAINABLE TOURISM DEVELOPMENT: AFFECTING FACTORS FOLLOWING THE SOCIAL EXCHANGE THEORY IN CHINESE TOURISM INDUSTRY - Article in Proceeding
2020
  • Adding creativity to online classes, NST Online - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
2018
  • An investigation of Malaysian wine connoisseurs socio-cultural implications during their learning path (SCOPUS-Indexed), Asia-Pacific Journal of Innovation in Hospitality and Tourism - Article in Journals
  • An exploration of learning constructs of Asian students during wine tasting class: a proposed framework, Journal of education and social sciences - Article in Journals
2017
  • An Exploratory Study about Students Learning Capabilities in Today s Pedagogic Trends based on Gender Differences - Book Chapter
2016
  • Confucians in the 21st Century Skills: an educational study of the readiness of the students in today s pedagogic trends., Journal of Education and Social Sciences - Article in Journals
  • An exploratory study on the role of blended learning practices to achieve 21st century skills among culinary students at university in Malaysia - Article in Proceeding
2012
  • From drinking to tasting: an exploration amongst Malaysian wine connoisseur. - Article in Proceeding

Research

  • A novel hybrid method to understand customer satisfaction and dissatisfaction in heritage hotels through online reviews ,  Co-researcher2023 to 2025, Taylor's University
  • The effects of robot appearance, restaurant types, and demographic traits on consumers willingness to pay for robot-delivered services ,  Co-researcher2022 to 2023, Taylor's University
  • Developing and validating a Sustainability Scale for hotels in Malaysian context ,  Project Leader2021 to 2024, National
  • Potentials of tourism development among the Dayak women in Sarawak,  Co-researcher2020 to 2021, National
  • Potentials of tourism development among the Dayak women in Sarawak,  Project Leader2020 to 2021, National
  • Innovative technique in studying contextual eating behaviour,  Co-researcher2017 to 2020, Taylor's University

Awards and Stewardship

No records found

Paper Presented

  • The social and cultural challenges in experiential learning, Seminar of High-Quality Development Of Tourism Vocational Education 2023 (CONFERENCE), PLEANARY/KEYNOTE SPEAKER , 01/12/2023 to 02/12/2023
  • The Effects of Service Quality on Customer Satisfaction and Recommendation Intention: Chinese vs. International Customer, Postgraduate Research Colloquium (PGRC) 2023 (CONFERENCE), ORAL PRESENTER , 03/11/2023 to 04/11/2023
  • An Explorative Study on the Influence of Multiple Levels of Resilience on Entrepreneurial Success of Hotel Startup Founders in Chinese Independent Hotel Businesses in Shenzhen, China., Postgraduate Research Colloquium (PGRC) 2023 (CONFERENCE), ORAL PRESENTER , 03/11/2023 to 04/11/2023
  • SUSTAINABLE TOURISM DEVELOPMENT: AFFECTING FACTORS FOLLOWING THE SOCIAL EXCHANGE THEORY IN CHINESE TOURISM INDUSTRY, Postgraduate Research Colloquium (PGRC) 2021 (CONFERENCE), ORAL PRESENTER , 31/07/2021
  • Teaching culinary and hospitality, is it really experiential learning? An observational study amongst lecturers at a Malaysian university, Taylor's 10th Teaching and Learning Conference 2017 (CONFERENCE), ORAL PRESENTER , 30/09/2017 to 01/10/2017
  • An exploratory study on the role of blended learning practices to achieve 21st century skills among culinary students at university in Malaysia, Taylor's 9th Teaching and Learning Conference (CONFERENCE), ORAL PRESENTER , 12/11/2016 to 13/11/2016
  • An exploratory study about students learning capabilities in today s pedagogic trends based on gender differences, ICHT 2017 conference (CONFERENCE), co-author , 20/01/2017 to 21/01/2017
  • Confucians in the 21st Century Skills: an educational study of the readiness of the students in today s pedagogic trends, 4th Kuala Lumpur International Communication Education Language & Social Science Conference (CONFERENCE), ORAL PRESENTER , 23/07/2016 to 24/07/2016
  • Teaching oenology to Malaysian undergraduates: pedagogic or socio-cultural challenges, an investigation amongst bachelor students., 9th Graduate Research Colloquium (Colloquiium), ORAL PRESENTER , 16/05/2015 to 16/05/2015
  • When behaviours confront profiles: a study of wine drinking consumers in Tampere, Finland., Asian Pacific Tourism Association (APTA) conference (CONFERENCE), POSTER PRESENTER , 14/05/2015 to 17/05/2015