• Head of School - School of Media and Communication

  • School of Media & Communication
    Faculty of Social Sciences & Leisure Management
  •   kashif.hussain@taylors.edu.my


Professor Dr Kashif Hussain

Dr. Kashif Hussain is a Professor for Hospitality and Tourism Studies. He has over 18 years of professional experience in teaching, consultancy and research activities. He holds a Ph.D. (Educational Administration & Supervision) from Near East University, M.Sc. (Tourism Management) and B.Sc. (Tourism & Hospitality Management) from Eastern Mediterranean University from North Cyprus (Turkey). He has taught a number of subjects from Diploma to PhD levels including research methods and advance research methods that have developed several postgraduate students to complete their research work and studies. To date, he has successfully graduated 48 postgraduate students (PhDs, DBA, MBA & Master students) and currently supervising and advising many more in Malaysia and Pakistan.

Currently, he is Chairing School of Media and Communication at Taylor’s University. He has held several positions in the past such as Director for Research for faculty and Centre for Research and Innovation in Tourism, Programme Director and Associate Dean at Taylor’s University. He has been also invited to holds various external positions such as Affiliate Professorship at Superior University in Pakistan, Panel of Expert and External Auditor for National Programme Standards at Malaysian Qualifications Agency in Malaysia, Advisor and External Assessor for Quality Education and Hospitality and Tourism Programmes at East West International College and University College Sabah Foundation in Malaysia. He is also an External Evaluator for Professorial Academic Promotions at University Putra Malaysia in Malaysia. He is the former Dean for Faculty of Hospitality and Tourism Management (FHTM) of UCSI University and Former President for Malaysia Centre for Tourism and Hospitality Education (MyCenTHE) for Ministry of Education in Malaysia.

He has received eminent recognition as a finest academician, receiving various appreciations and awards in teaching, research, and socio-cultural activities. He has also been recognized as a specialist in the areas of festivals, conferences and event management. Over the years, he has been consistently providing consultancy and contract-research services to several companies in North Cyprus and Malaysia namely Memduh Erdal BP&LO Ltd, Ideal Tourism Co., Convex Malaysia Sdn Bhd (Kuala Lumpur Convention Centre), Malaysia Convention and Exhibition Bureau; Borneo Convention Centre Kuching, Sarawak Convention Bureau, Gaining Edge etc.

His research interests are in service marketing, quality management, hospitality and tourism, consumer behavior, tourist experience, business tourism, economic impact assessment (modeling), sustainable development, innovation and strategic management.

He is the author of more than 110+ publications as journal articles, books, book chapters and international conference proceedings. His publications appear in several high impact and top tier journals e.g. The Service Industries Journal, Total Quality Management & Business Excellence, Managing Service Quality, International Journal of Contemporary Hospitality Management, Education and Science, EuroAsian Journal of Educational Research, Worldwide Hospitality and Tourism Themes, Quality Assurance in Education, International Journal of Hospitality & Tourism Systems, European Journal of Tourism Research, Journal of Hospitality, Leisure, Sport & Tourism Education, The Economic Argument, Journal of Travel and Tourism Marketing, Event Management etc.

Further to above, he serves as a board member, referee and guest editor to several international journals. He is the editor for a Scopus indexed journal called Asia-Pacific Journal of Innovation in Hospitality and Tourism (APJIHT). He is also a member to several professional bodies, NOGs and Associations which have moved things towards nations building activities. He has a very wide network and upholds academic relationship around the globe besides being a well-known personality and speaker in his field of expertise as professor for hospitality and tourism studies.

Google Scholar: https://scholar.google.com/citations?user=5lNWrJwAAAAJ&hl=en

Research Gate: http://www.researchgate.net/profile/Kashif_Hussain7

Facebook: https://www.facebook.com/Prof.KashifHussain

LinkedIn: https://www.linkedin.com/in/kashif-hussain-2a744530/ 



Academic Qualification

  • Phd In Education Administration & Supervision, NEAR EAST UNVERSITY, Turkey
  • MSc in Tourism Management, EASTERN MEDITERRANEAN UNVERSITY, Turkey
  • BSc in Tourism and Hospitality Management, EASTERN MEDITERRANEAN UNVERSITY, Turkey

Professional Qualification

No records found

Areas of Expertise

  • Social Sciences, Hospitality and Tourism Management, Hospitality and Tourism Studies

Research Interest

No records found

Publications

2021
  • Determinants of sustainable competitive advantage from the resource-based view: Implications for hotel industry (ISI-Indexed), Journal of Hospitality and Tourism Insights - Article in Journals
  • Brand anthropomorphism, love and defense: Does attitude towards social distancing matter? (SCOPUS-Indexed), The Service Industries Journal - Article in Journals
2020
  • Work-based learning: An approach towards entrepreneurial advancement, Worldwide Hospitality and Tourism Themes - Article in Journals
  • Enhancing hospitality and university graduate employability through 2u2i program, Worldwide Hospitality and Tourism Themes - Article in Journals
  • The advancement of hospitality and tourism education within Malaysia, Worldwide Hospitality and Tourism Themes - Article in Journals
  • Competently skilled human capital through education for the hospitality and tourism industry, Worldwide Hospitality and Tourism Themes - Article in Journals
  • Raising standards for hospitality and tourism education in Malaysia, Worldwide Hospitality and Tourism Themes - Article in Journals
2019
  • Perceived impacts and residents support for tourism development in Port Dickson, Malaysia (SCOPUS-Indexed), TOURISM - An International Interdisciplinary Journal - Article in Journals
  • Personality and turnover intention among hotel employees in Sarawak: Role of flow as mediator. (SCOPUS-Indexed), Humanities & Social Sciences Reviews - Article in Journals
  • Intention to use mobile payment system by ethnicity: A partial least squares multi-group approach (SCOPUS-Indexed), Asian Journal of Business Research - Article in Journals
  • The impact of Umrah quality attributes on religious tourist loyalty in Saudi Arabia. - Book Chapter
2018
  • Impact of market orientation, organizational learning and market conditions on small and medium-size hospitality enterprises (ISI-Indexed), Journal of Hospitality Marketing & Management - Article in Journals
  • Investigating the expenditure and experience of international conference delegates visiting Malaysia., Journal of Global Business Insights - Article in Journals
  • Tourism endorsement in sacred Jammu and Kashmir: A research on peace and tranquillity, OTTOMAN Journal of Tourism and Management Research - Article in Journals
  • Empowerment in Hospitality Service Leadership: A Moderated Mediation Approach (SCOPUS-Indexed), Asia-Pacific Journal of Innovation in Hospitality and Tourism - Article in Journals
2017
  • Resort hotel service performance (RESERVE): An instrument to measure tourists perceived service performance of resort hotels. (ISI-Indexed), Journal of Travel and Tourism Marketing - Article in Journals
  • The effect of technical and functional quality on guests perceived hotel service quality and satisfaction: A SEM-PLS analysis. (SCOPUS-Indexed), Journal of Quality Assurance in Hospitality and Tourism - Article in Journals
  • Stakeholders' perceptions & attitudes towards tourism development in a mature destination. (SCOPUS-Indexed), Tourism: An International Interdisciplinary Journal - Article in Journals
  • Investigating the size and economic value of business tourist market in Malaysia (SCOPUS-Indexed), Event Management - Article in Journals
  • Dayak homestay entrepreneurs innovation characteristics., Journal of Tourism and Management Research - Article in Journals
2016
  • Zone of tolerance for health services: A diagnostic model of public and private hospital service quality. (ISI-Indexed), Argumenta Oeconomica/The Economic Argument - Article in Journals
  • Re-vitalising Port Dickson as a leading beach resort tourism destination in Malaysia: A benchmarking approach (SCOPUS-Indexed) - Article in Proceeding
  • An assessment of students acceptance and usage of computer supported collaborative classrooms in hospitality and tourism schools. (SCOPUS-Indexed), Journal of Hospitality, Leisure, Sport & Tourism Education - Article in Journals
  • Influence of experiences on memories, satisfaction and behavioral intentions: A study of creative tourism. (SCOPUS-Indexed), Journal of Travel and Tourism Marketing - Article in Journals
  • Diagnosing customers experience, emotions and satisfaction in Malaysian resort hotels (SCOPUS-Indexed), European Journal of Tourism Research - Article in Journals
2015
  • Editorial: Benchmarking innovations and new practices in rural tourism development: How do we develop more sustainable and responsible rural tourism? (SCOPUS-Indexed), Worldwide Hospitality and Tourism Themes - Article in Journals
  • Sustainable tourism and resulting resident satisfaction at Jammu & Kashmir, India. (SCOPUS-Indexed), Worldwide Hospitality and Tourism Themes - Article in Journals
  • Conclusion: Benchmarking innovations and new practices in rural tourism development: How do we develop a more sustainable and responsible rural tourism in Asia? (SCOPUS-Indexed), Worldwide Hospitality and Tourism Themes - Article in Journals
  • Student perceptions of teacher respect toward college students (SCOPUS-Indexed) - Article in Proceeding
  • Residents perception of tourism development in Almaty, Kazakhstan, Tourism Development Journal - Article in Journals
2014
  • Dental students perceptions on patients with HIV or Hepatitis B infection. (SCOPUS-Indexed), Annual Research & Review in Biology - Article in Journals
  • Micro-impacts and benefits of business tourism in Malaysia: A comparative analysis for year 2011-2012 (SCOPUS-Indexed), Asia-Pacific Journal of Innovation in Hospitality and Tourism - Article in Journals
  • International business travellers experience with luxury hotel restaurants: The impact of foodservice experience and customer satisfaction on dining frequency and expenditure., International Journal of Hospitality and Event Management - Article in Journals
  • Determinants of e-satisfaction of travel websites in China., Tourism Development Journal - Article in Journals
  • Determinants of the emerging terrorist threats to luxury hotels: A case study of Pakistan., TEAM Journal of Hospitality & Tourism - Article in Journals
2013
  • Editorial: Contemporary responsible rural tourism innovations: What are the emerging contemporary rural tourism innovations and how are they enhancing responsible tourism practices in Malaysia? (SCOPUS-Indexed), Worldwide Hospitality and Tourism Themes - Article in Journals
  • Conclusions: Contemporary responsible rural tourism innovations: What are the emerging contemporary rural tourism innovations and how are they enhancing responsible tourism practices in Malaysia? (SCOPUS-Indexed), Worldwide Hospitality and Tourism Themes - Article in Journals
  • Online marketing opportunities and challenges for restaurants., TEAM Journal of Hospitality & Tourism - Article in Journals
  • Strategic analysis of medical tourism: A case study of North Cyprus., Journal of Hospitality Application & Research - Article in Journals
  • Hizmet kalitesi algilanmasi: KKTC otellerinde yapilan ampirik bir calisma/Perceptions of service quality: An empirical study on KKTC hotels., Turkbilim/Turkish Science Journal - Article in Journals
2012
  • Online marketing opportunities and challenges for restaurants in Malaysia. - Article in Proceeding
  • Measuring service quality of Hainan island hotel accommodations. - Article in Proceeding
  • Micro impacts and benefits of business tourism in Malaysia: A case study of Kuala Lumpur Convention Centre - Article in Proceeding
  • Corporate service brand development: A conceptual framework. - Article in Proceeding
  • An evaluation of the factors for medical tourism destination selection - Article in Proceeding
2011
  • Zone of tolerance for higher education services: A diagnostic model of service quality towards student services. (ISI-Indexed), E itim ve Bilim/Education and Science - Article in Journals
  • The assessment of non-academic and academic service quality in higher education (ISI-Indexed), EuroAsian Journal of Educational Research - Article in Journals
  • Evaluation of service recovery strategies in hotel industry: Front office department s perspective., TEAM Journal of Hospitality & Tourism - Article in Journals
2010
  • Investigating marketing opportunities of a politically challenged island destination: The case of North Cyprus. - Book Chapter
  • ongress tourism in North Cyprus: Analyzing current situation and planning for the future., Tourism Development Journal - Article in Journals
  • Strategic analysis of medical tourism: A case study of an island destination - Article in Proceeding
  • Managing guest complaints: Learning from Hong Kong hoteliers. - Article in Proceeding
  • Perceived impact of tourism development by residents of Republic of Tatarstan. - Article in Proceeding
2009
  • Zone of tolerance for banks: A diagnostic model of service quality (ISI-Indexed), The Service Industries Journal - Article in Journals
  • Student perceptions of service quality in higher education (ISI-Indexed), Total Quality Management & Business Excellence - Article in Journals
  • Perceptions of service quality through interaction, physical environment and outcome qualities of hotel services, Journal of Hospitality Application & Research - Article in Journals
2008
  • An investigation on the factors influencing passengers loyalty in the North Cyprus national airline. (SCOPUS-Indexed), The TQM Journal - Article in Journals
  • Quality is a magic word for customer satisfaction: A study to diagnose how tourist perceives the quality of hotel services. - Article in Proceeding
2007
  • Perceptions of the beach users: A case study of the coastal areas of North Cyprus towards establishment of a carrying capacity (SCOPUS-Indexed), Tourism Analysis: An Interdisciplinary Tourism & Hospitality Journal - Article in Journals
  • Barriers to sustainable tourism development in Jamaica. (SCOPUS-Indexed), Tourism Analysis: An Interdisciplinary Tourism & Hospitality Journal - Article in Journals
  • Percepcion de la calidad en el servicio de las empresas aereas del Norte de Chipre: Una aplicacion del analisis lineal de patrones/Perceptions of service quality in North Cyprus airline industry: A path analysis application., Estudios y Perspectivas en Turismo/Studies and Perspectives in Tourism - Article in Journals
  • M terilerin Kuzey K br s T rk Cumhuriyeti ulusal havayollar n n hizmet kalitesine y nelik Alg lamalar /Service quality perceptions of airline passengers: National airlines of Turkish Republic of Northern Cyprus, Seyahet Ve Otel letmecili i Dergisi/Journal of Travel and Tourism Research - Article in Journals
2006
  • Perceptions of the beach users: A case study of the coastal areas of the North Cyprus towards a carrying capacity establishment - Article in Proceeding
  • Perceptions of service quality in North Cyprus national airline. - Article in Proceeding
  • Perceptions of the beach users: A case study of the coastal areas of North Cyprus towards establishment of a carrying capacity , Hospitality Review - Article in Journals
2005
  • Diagnosing the zone of tolerance for hotel services (ISI-Indexed), Managing Service Quality - Article in Journals
  • Perceptions of service quality in North Cyprus hotels (ISI-Indexed), International Journal of Contemporary Hospitality Management - Article in Journals
  • Sustainable tourism development: A case study of North Cyprus (ISI-Indexed), International Journal of Contemporary Hospitality Management - Article in Journals
  • Integrating food hygiene into quantity food production systems. (SCOPUS-Indexed), Nutrition and Food Science - Article in Journals
2003
  • The effect of job performance on frontline employee job satisfaction and quitting intent: The case of hotels in Turkish Republic of Northern Cyprus, EMU Journal of Tourism Research - Article in Journals
2002
  • Training, developments and technology: A review of human resource management in Turkish organizations and tourism industry - Article in Proceeding
  • The effect of tourism on small island state economies: A case of the Turkish Republic of Northern Cyprus. - Article in Proceeding

Research

No records found

Awards and Stewardship

  • Excellence in Research and Innovation World Hospitality & Tourism Forum, Seoul, Republic of Korea, Conference, Korea University, Best Paper Award , 2014
  • President Award: Excellence in Research and Innovation , Competition, Taylor's University, Excellence in Research and Innovation , 2013

Paper Presented

  • Measuring service innovation performance through team culture and knowledge sharing behavior in hotel services: A PLS approach, 6th International Research Symposium in Service Management (IRSSM-6) (CONFERENCE), ORAL PRESENTER , 11/08/2016
  • Re-vitalising Port Dickson as a leading beach resort tourism destination in Malaysia: A benchmarking approach, International Hospitality and Tourism Conference: Heritage, Culture & Society (CONFERENCE), ORAL PRESENTER , 10/10/2016
  • Rethinking service innovation in healthcare service delivery design: An exploratory sequential approach, 15th APacCHRIE Conference: The Future of Hospitality and Tourism Opportunity and Challenges (CONFERENCE), ORAL PRESENTER , 31/05/2017