Lecturer
- School of Management & Marketing
Faculty of Business & Law - 03-56295000
- manmeetkaur.gorchansingh@taylors.edu.my
Ms. Manmeet Kaur A/P Gorchan Singh
Academic Qualification
- Master of Management, UNIVERSITY TUN ABDUL RAZAK, Malaysia
- Bachelor in Business Administration (Hons), UNIVERSITY UTARA MALAYSIA, Malaysia
Professional Qualification
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Areas of Expertise
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Research Interest
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Publications
2015
- The Effect of Website Performance and Online Retailer Status on Consumer Purchase Intention: A Mediator Role of Buyer Perception. (SCOPUS-Indexed), International Journal of Business and Management. - Article in Journals
2013
- Impact of product placements on generating e-word of mouth : moderating influence of prominent versus subtle placements., Taylor's Business Review - Article in Journals
Research
- Succession planning & generational change: An analysis of ageing entrepreneurs in Malaysia, Co-researcher, 2017 to 2021, Taylor's University
Awards and Stewardship
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Paper Presented
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