Ms Manmeet Kaur A/P Gorchan Singh


Academic Qualification

  • Master of Management, UNIVERSITY TUN ABDUL RAZAK, Malaysia
  • Bachelor in Business Administration (Hons), UNIVERSITY UTARA MALAYSIA, Malaysia

Professional Qualification

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Areas of Expertise

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Research Interest

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Publications

2015
  • The Effect of Website Performance and Online Retailer Status on Consumer Purchase Intention: A Mediator Role of Buyer Perception. (SCOPUS-Indexed), International Journal of Business and Management. - Article in Journals
2013
  • Impact of product placements on generating e-word of mouth : moderating influence of prominent versus subtle placements., Taylor's Business Review - Article in Journals

Research

  • Succession planning & generational change: An analysis of ageing entrepreneurs in Malaysia,  Co-researcher2017 to 2021, Taylor's University

Awards and Stewardship

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Paper Presented

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