Ms. Marzura Binti Abdul Malek

MARZURA ABDUL MALEK is a senior lecturer in Taylor’s University, Subang Jaya, Selangor.  Malaysia. She specialises in areas of Public Relations and has more than 15 years of industrial experience in this field. She is currently, pursuing her PhD studies and her research area includes content analysis of radio programmes in Malaysia. Her other research interest areas are community service for youth, innovations in business and children and media. 

She is a member of  the Institute of Public Relations Malaysia (IPRM) and a lifetime member of the Malaysian Society for Higher Education Policy and Research Development, and an associate member of Public Relations and Communication Association (PRCA)..



Academic Qualification

  • Master of Business Administration, UNIVERSITI TEKNOLOGI MARA, Malaysia
  • Bach. of Mass Comm (Hons) Public Relation, UNIVERSITI TEKNOLOGI MARA, Malaysia

Professional Qualification

No records found

Areas of Expertise

  • Economics, Business And Management, Marketing, Brands Management
  • Social Sciences, Media And Communications, Public Relation
  • Social Sciences, Service Learning, Community Service for youth
  • Social Sciences, Media And Communications, Broadcasting
  • Social Sciences, Public Relations, Public Relations

Research Interest

  • The role of mass media in nation building

Publications

2021
  • Reflective and integrative learning and the role of instructors and institutions evidence from Malaysia. (SCOPUS-Indexed), Higher Education - Article in Journals
2020
  • The Role of Relatedness in Student Learning Experiences (SCOPUS-Indexed), Asian Journal of University Education - Article in Journals
2019
  • Promoting Open Day, Wanita Hari ini, TV3 - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  • Service Learning for the creation of a holistic graduate: A case study of Taylor's University community service programme., International Journal of Education, Psychology and Counseling - Article in Journals
2018
  • KE ARAH MENGHASILKAN GRADUAN BERTARAF DUNIA, Berita Harian - Print Media
2016
  • Large class size and student lecturer learning experiences at the tertiary level. (ISI-Indexed) - Article in Proceeding

Research

  • An Assessment of Artificial Intelligence Based Model for a Media Assets Management for Multimedia Content Providers and Users,  Co-researcher2018 to 2019, Taylor's University
  • DEVELOPMENT AND VALIDATION OF AN ASSESSMENT TOOL TO MEASURE QUALITY OF UNDERGRADUATE LEARNING EXPERIENCES (QULEX),  Co-researcher2018 to 2019, Private

Awards and Stewardship

  • IUCEL2019, Competition, Universiti Malaysia Sarawak (UNIMAS), Best Poster Award , 2019
  • Invention, Innovation and Design On e-Learning, Competition, Universiti Sains Islam Malaysia (USIM), Best Poster Award , 2017

Paper Presented

  • Adoption of the public information model in NASIONALfm: A case study on the role of a Malaysian radio station , Asia Pacific Public Relations Research and Education Network (Symposium), ORAL PRESENTER , 16/02/2021 to 17/02/2021
  • APPLICATION OF STRATEGIC ISSUES MANAGEMENT: A CASE STUDY OF GRADUATE PREPAREDNESS ON 4.0 IR , The 6th International SEARCH Conference (CONFERENCE), ORAL PRESENTER , 27/06/2019 to 28/06/2019
  • Malaysian Government Radio Station: the Dynamics of Social Integration in Radio Programmes, International Conference on Communication and Media 2018 (CONFERENCE), ORAL PRESENTER , 20/10/2018 to 21/10/2018
  • Ready, get sets go! Are we prepared for the 4.0 Industrial Revolution?, 6th Global Higher Education Forum 2018 (GHEF6.0) (Forum), ORAL PRESENTER , 08/10/2018 to 10/10/2018
  • Harmonising Theory and Practical the Didactic Way, Taylors 11th Teaching and Learning Conference 2018 (CONFERENCE), ORAL PRESENTER , 22/09/2018 to 23/09/2018
  • Large class size and student lecturer learning experiences at the tertiary level., 8th Taylor's Teaching and Learning Conference 2015 (CONFERENCE), ORAL PRESENTER , 28/11/2015 to 29/11/2015
  • Nasional FM: Creativity in Mass Media, National Conference on Creativity in Education and Humanities 2017 (CONFERENCE), ORAL PRESENTER , 25/10/2017 to 26/10/2017
  • I LIKE A STUDY ON WHAT FASCINATES CHILDREN IN THE SOCIAL MEDIA, 7th World Summit on Media for Children (Symposium), INVITED SPEAKER , 08/09/2014 to 08/09/2014
  • Large class size and student - lecturer learning outcome in a university setting, Taylor's Teaching and Learning Conference 2015 (CONFERENCE), Co-author , 28/11/2015 to 29/11/2015
  • Continuing the legacy on children s literature in Malaysia , 2nd Asia Oceania Regional IBBY Congress (CONFERENCE), ORAL PRESENTER , 12/05/2015 to 15/05/2015