• Senior Lecturer II

  • School of Management & Marketing
    Faculty of Business & Law
  •    +60356295671
  •   nan.jiang@taylors.edu.my


Dr Nan Jiang


Academic Qualification

  • Doctor of Philosophy, UNIVERSITY OF DERBY, United Kingdom
  • Master in Marketing Management, UNIVERSITY OF DERBY, United Kingdom
  • Bachelor of Science in Business Information Systems, UCSI, Malaysia

Professional Qualification

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Areas of Expertise

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Research Interest

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Publications

2016
  • The effect of electronic word of mouth on intention to book accommodation via online peer-to-peer platform: Investigation of theory of planned behaviour (SCOPUS-Indexed), Journal of Internet Banking and Commerce - Article in Journals
  • The impact of brand trust, self-image congruence and usage satisfaction toward smartphone repurchase intention. (SCOPUS-Indexed), International Review of Management and Marketing - Article in Journals
  • Determinants of Smartphone Repeat Purchase Intention among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction (SCOPUS-Indexed), International Review of Management and Marketing - Article in Journals
2015
  • The Effects of Website Performance and Online Retailer Status on Consumer Purchase Intention: A Mediator Role of Buyer Perception (ERA Indexed), International Journal of Business and Management - Article in Journals
2014
  • A Case Study of Emerging Challenges and Reflections on Internationalization of Higher Education (SCOPUS-Indexed), International Education Studies - Article in Journals
2013
  • A case study of issues of strategy implementation in internationalization of higher education. (SCOPUS-Indexed), International Journal of Educational Management - Article in Journals
  • Faculty-specific factors of degree of HE internationalization: An evaluation of four faculties of a post-1992 university in the United Kingdom (SCOPUS-Indexed), International Journal of Educational Management - Article in Journals
2011
  • Market entry mode of higher education internationalization case study of a post-1992 UK university, British Library: ETHOS, Thesis ID: 548083 - Article in Journals
  • Market entry dynamic framework for higher education internationalisation (SCOPUS-Indexed), Journal of International Education in Business - Article in Journals

Research

  • Succession Planning & Generational Change: An Analysis of Aging Entrepreneurs in Malaysia,  Co-researcher2017 to 2019, Taylor's University
  • Succession planning & generational change: An analysis of ageing entrepreneurs in Malaysia,  Co-researcher2017 to 2021, Taylor's University
  • Social capital and individual motivations on word-of-mouth communication using social media: A multi-country investigation,  Co-researcher2016 to 2017, Taylor's University
  • Social capital and individual motivations on word-of-mouth communication using social media: A multi-country investigation,  Co-researcher2016 to 2018, Taylor's University
  • An empirical study of mobile gaming in-app purchase intention among Malaysian Youth: a mediator effect of addiction and moderators roles of gender and play intensity. ,  Project Leader2015 to 2017, Taylor's University
  • Determinants of Smartphone Repeat Purchase Intention Among Malaysians: Moderation Roles of Self-congruence and Social Influence and a Mediating Effect of Consumer Satisfaction,  Co-researcher2015 to 2016, Taylor's University
  • Determinants of Smartphone Repeat Purchase Intention among Malaysians: Moderation Roles of Self-congruence and Social Influence and a Mediating Effect of Consumer Satisfaction,  Co-researcher2015 to 2016, Taylor's University

Awards and Stewardship

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Paper Presented

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