Associate Professor
- School of Management & Marketing
Faculty of Business & Law - +60356295671
- nan.jiang@taylors.edu.my
Associate Professor Dr Nan Jiang
Academic Qualification
- Doctor of Philosophy, UNIVERSITY OF DERBY, United Kingdom
- Master in Marketing Management, UNIVERSITY OF DERBY, United Kingdom
- Bachelor of Science in Business Information Systems, UCSI, Malaysia
Professional Qualification
No records found
Areas of Expertise
No records found
Research Interest
No records found
Publications
2024
- Optimizing Project Management Strategies for Electric Vehicle Adoption: Examining the S-O-R Model to Understand the Nexus Between Perceived Value, Perceived Risk, and Consumer Purchase Intention., Journal of Modern Project Management - Article in Journals
- The role of cognitive factors in consumers perceived value and subscription intention of video streaming platforms. A systematic literature review (SCOPUS-Indexed), Cogent Business & Management, Taylor & Francis - Article in Journals
2023
- Research on Electric Vehicle Purchase and Sale Information Management System (SCOPUS-Indexed), Journal of Information Systems Engineering and Management - Article in Journals
- Predictive Modeling Using Text Analysis A Practical Guide for Researchers - Book
- Development of Habitual Behaviour in Online Social Gaming: Understanding the Moderating Role of Network Externality - Book Chapter
2022
- The Impact of Scarcity on Consumers Impulse Buying Based on the S-O-R Theory (ISI-Indexed), FRONTIERS IN PHYSIOLOGY - Article in Journals
- Fostering Business Growth Through Generational Change: Is GuanXi Still Important? (SCOPUS-Indexed), Translocal Chinese: East Asian Perspectives - Article in Journals
- Using big data to understand the online ecology of COVID-19 vaccination hesitancy (ISI-Indexed), Humanities and Social Sciences Communications - Article in Journals
- Impact of Athlete Performance and Brand Social Value on Product Involvement: A Mediation Role of Celebrity Endorsement in Social Media (ISI-Indexed), Asia-Pacific Journal of Business Administration - Article in Journals
- Reasons behind the prominence of influencer marketing and the future challenges of such success, Marketing Magazine - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
2021
- Development of Habitual Behaviour in Online Social Gaming: Understanding the Moderating Role of Network Externality (SCOPUS-Indexed), International Journal of Cyber Behavior, Psychology and Learning - Article in Journals
- The impact of scarcity of medical protective products on Chinese consumers impulsive purchase during the COVID-19 epidemic in China (ISI-Indexed), Sustainability - Article in Journals
2020
- The effectiveness of a university internship programme: Student perspectives of stakeholder roles and responsibilities (SCOPUS-Indexed), Test Engineering and Management - Article in Journals
- Grooming Products Purchase Intention: Using the Value-Attitude-Behaviour Model, Taylor's Business Review - Article in Journals
2016
- The effect of electronic word of mouth on intention to book accommodation via online peer-to-peer platform: Investigation of theory of planned behaviour (SCOPUS-Indexed), Journal of Internet Banking and Commerce - Article in Journals
- The impact of brand trust, self-image congruence and usage satisfaction toward smartphone repurchase intention. (SCOPUS-Indexed), International Review of Management and Marketing - Article in Journals
- Determinants of Smartphone Repeat Purchase Intention among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction (SCOPUS-Indexed), International Review of Management and Marketing - Article in Journals
2015
- The Effects of Website Performance and Online Retailer Status on Consumer Purchase Intention: A Mediator Role of Buyer Perception (ERA Indexed), International Journal of Business and Management - Article in Journals
2014
- A Case Study of Emerging Challenges and Reflections on Internationalization of Higher Education (SCOPUS-Indexed), International Education Studies - Article in Journals
2013
- Faculty-specific factors of degree of HE internationalization: An evaluation of four faculties of a post-1992 university in the United Kingdom (SCOPUS-Indexed), International Journal of Educational Management - Article in Journals
- A case study of issues of strategy implementation in internationalization of higher education. (SCOPUS-Indexed), International Journal of Educational Management - Article in Journals
2011
- Market entry mode of higher education internationalization case study of a post-1992 UK university, British Library: ETHOS, Thesis ID: 548083 - Article in Journals
- Market entry dynamic framework for higher education internationalisation (SCOPUS-Indexed), Journal of International Education in Business - Article in Journals
Research
- Is awareness enough to change pro-environmental behaviour? The role of discounting distant future among Malaysians, Co-researcher, 2020 to 2023, National
- Is awareness enough to change pro-environmental behaviour? The role of discounting distant future among Malaysians, Project Leader, 2020 to 2023, National
- Developing a Core-Peripheral Social Media Network Theory, Co-researcher, 2019 to 2022, National
- Developing a Core-Peripheral Social Media Network Theory, Project Leader, 2019 to 2022, National
- Succession planning & generational change: An analysis of ageing entrepreneurs in Malaysia, Co-researcher, 2017 to 2021, Taylor's University
- Social capital and individual motivations on word-of-mouth communication using social media: A multi-country investigation, Co-researcher, 2016 to 2018, Taylor's University
- An empirical study of mobile gaming in-app purchase intention among Malaysian Youth: a mediator effect of addiction and moderators roles of gender and play intensity. , Project Leader, 2015 to 2017, Taylor's University
- Determinants of Smartphone Repeat Purchase Intention Among Malaysians: Moderation Roles of Self-congruence and Social Influence and a Mediating Effect of Consumer Satisfaction, Co-researcher, 2015 to 2016, Taylor's University
Awards and Stewardship
No records found
Paper Presented
- Foundations of PLS-SEM: A Practical Workshop for Beginners (Session 1: Basic), Quantitative Research Skills Workshops 2024 (WORKSHOP), INVITED SPEAKER , 03/04/2024 to 03/04/2024
- Partial Least Squares Structural Education Modeling using SmartPLS, Research Skills Webinar 2023 (SEMINAR), INVITED SPEAKER , 08/05/2023 to 08/05/2023
- Research Methods - SmartPLS Hand-on Workshop, UNNC-SIAT 2022 Summer research experience week, University of Nottingham, (WORKSHOP), INVITED SPEAKER , 18/07/2022 to 22/07/2022