Ms Nur Leila Binti Khalid

Nur Leila Binti Khalid is a Lecturer from School of Communication from the Faculty of Arts and Social Science at Taylor’s University Lakeside Campus, Malaysia. She received her MA in Design, Strategy and Innovation from Brunel University, West London, United Kingdom (2005) and a Multimedia Degree majoring in Interface Design from Multimedia University, Cyberjaya, Malaysia (2004). Have involved in the education industry as a lecturer for more than 10 years and also about 6 years of experience as a Programme Director in the area of Creative Multimedia, Advertising and Broadcasting. Her research interests are mainly on multimedia and design learning, social network sites (SNS) impacts on brands and interactive advertising . She hopes to edify and cherish more creative young minds and to streamline the connection between the education and the industry. She enjoys watching movies during her free time and loves travelling. 



Academic Qualification

  • Master of Arts in Design, Strategy & Innovation, BRUNEL UNIVERSITY, WEST LONDON, United Kingdom
  • Bachelor of Multimedia (Hons)( Interface Design), MULTIMEDIA UNIVERSITY, Malaysia

Professional Qualification

No records found

Areas of Expertise

  • Social Sciences, Media And Communications, Advertising

Research Interest

  • The Role of Contemporary Media in Creating Awareness on the Adoption of Mobile Wallet in Malaysia

Publications

2018
  • Social media influencers - shaping consumption culture among Malaysian youth (ISI-Indexed) - Article in Proceeding
2014
  • An Analysis of Youth Perception on Women in a Malay Romance Film (ISI-Indexed) - Article in Proceeding

Research

  • The Role of Contemporary Media in Creating Awareness on the Adoption of Mobile Wallet in Klang Valley ,  Project Leader2018 to 2019, Taylor's University
  • The Influence of Peer Engagement on Voting Among Malaysian Youths Through Social Networking Sites ,  Co-researcher2018 to 2019, Taylor's University

Awards and Stewardship

No records found

Paper Presented

  • Social media influencers - shaping consumption culture among Malaysian youth, International Conference on Humanities and Social Sciences (ICHSS) 2018 (CONFERENCE), ORAL PRESENTER , 13/08/2018 to 15/08/2018
  • Don t be Square - Connecting Unique Malaysian Food Experiences through Instagram Hashtags, SEARCH: The Journal of the South East Asia Research Centre for Communications and Humanities (CONFERENCE), ORAL PRESENTER , 18/05/2017 to 19/05/2017
  • An Analysis of Youth Perception on Women in a Malay Romance Film, The International Conference on Communication and Media 2014 (i-COME 14) - Communication, Empowerment and Governance: The 21st Century Enigma (CONFERENCE), Co-writer , 11/12/2014 to 12/12/2014
  • Stailo and Sopan: Modesty and Malay Muslim Women, The International Conference on Trends in Humanities and Social Sciences (CONFERENCE), Co-Writer , 19/08/2015 to 20/08/2015