• Senior Lecturer II

  • School of Media & Communication
    Faculty of Social Sciences & Leisure Management
  •    +603-56295694
  •   nurzihan.hassim@taylors.edu.my


Dr Nurzihan Binti Hassim


Academic Qualification

  • Doctor of Philosophy, UNIVERSITY OF MALAYA, Malaysia
  • MA in Corporate Communication, University Putra Malaysia, Malaysia
  • Bachelor of Multimedia in Media Innovation, Multimedia University (MMU), Malaysia

Professional Qualification

No records found

Areas of Expertise

  • Social Sciences, Media And Communications, Advertising

Research Interest

No records found

Publications

2021
  • Gender portrayals in online advertising: A Malaysian case study, SEARCH Journal of Media and Communication Research - Article in Journals
  • Malaysia's Health Supplements Boom: What are the Side Effects Health Supplements Boom: What Are the Side Effects?, Channel News Asia Insider - Online Documentary
2020
  • The influence of peer engagement on voting among Malaysian youths through social networking sites. (SCOPUS-Indexed), SEARCH Journal of Media and Communication Research - Article in Journals
  • Hail Hijabis: Celebrification of Influencers by Postmodern Malay-Muslim Women in Malaysia - Book Chapter
  • Social media or social comparison? An analysis of Instagram use among Malaysian youth (SCOPUS-Indexed), Search Journal of Media and Communication Research - Article in Journals
2019
  • Exploring the characteristics of healthy lifestyle campaign on social media: A case study on FIT Malaysia (SCOPUS-Indexed), Jurnal Komunikasi: Malaysian Journal of Communication - Article in Journals
  • Forget Supreme, Hijab is the Symbol of Wealth and Status in Malaysia, Vice Asia Online - Online Newspaper
  • `This is a sin : why are Malaysia s turban style hijabs so divisive?, South China Morning Post - Online Newspaper
  • Jobs of the future, NST Higher Education - Online Newspaper
  • Exploring viewer experiences with sageuk K-dramas from a parasocial relations perspective (SCOPUS-Indexed), SEARCH Journal of Media and Communication Research - Article in Journals
2018
  • Social media influencers - shaping consumption culture among Malaysian youth (ISI-Indexed) - Article in Proceeding
  • Learning through Collaborating: An X-Space Experience - Book Chapter
  • From YOLO to FOMO An analysis of Instagram use among Malaysian youth - Article in Proceeding
  • Effects of Task-technology Fit and Learning Styles on Continuance Intention to Use e-Learning App - Article in Proceeding
  • Fit Malaysia: Examining Characteristics of a Health-Related Campaign on Social Media - Article in Proceeding
2017
  • Glocalizing the Hijab: A Malaysian Perspective (ISI-Indexed) - Article in Proceeding
2016
  • The Socialization of Hijab Culture among Malaysian Media Consumers (SCOPUS-Indexed), SEARCH - Article in Journals
2015
  • "Stailo & Sopan" : Modesty and Malay-Muslim Women, International Conference on Trends in Social Sciences and Humanities - Article in Journals
  • Hijabistas: An Analysis of the Mediation of Malay-Muslims and Modesty, Malaysian Journal of Media Studies - Article in Journals
2014
  • An Analysis of Youth Perception on Women in a Malay Romance Film (ISI-Indexed) - Article in Proceeding
  • A Comparative Analysis on Hijab Wearing in Malaysian Muslimah Magazines (SCOPUS-Indexed), SEARCH: The Journal of the South East Asia Research Center for Communications and Humanities - Article in Journals
  • An Analysis of Youth Perception on Women in a Malay Romance Film (ISI-Indexed), Procedia - Social and Behavioral Sciences - Article in Journals
  • Hijab and the Malay-Muslim Woman in Media (ISI-Indexed), Procedia-Social and Behavioural Sciences - Article in Journals

Research

  • Developing a sponsorship model: the integration of generational cohort theory and self-congruity theory,  Co-researcher2019 to 2021, National
  • The Role of Contemporary Media in Creating Awareness on the Adoption of Mobile Wallet in Klang Valley ,  Co-researcher2018 to 2019, Taylor's University
  • The Influence of Peer Engagement on Voting Among Malaysian Youths Through Social Networking Sites ,  Project Leader2018 to 2020, Taylor's University

Awards and Stewardship

  • EMAS - Exemplary Meritorious Academic Staff, Education, Taylor's University, Creativity , 2016
  • National University Carnival of eLearning (NUCeL) 2015 - Best Open Courseware, Competition, Universiti Pendidikan Sultan Idris, Perak, Creativity , 2015
  • SPARK Award 2015 - Bronze Prize, Competition, Taylor's University, Creativity , 2015

Paper Presented

  • Celebrification of Hijabistas: The Dilemma of Being among Postmodern Malay-Muslim women , International Conference on Gender and Sexuality in Asia (CONFERENCE), INVITED SPEAKER , 12/11/2018 to 14/11/2018
  • From YOLO to FOMO An analysis of Instagram use among Malaysian youth, i-COME2018 International Conference on Communication and Media (CONFERENCE), ORAL PRESENTER , 20/10/2018
  • Glocalizing the Hijab: A Malaysian Perspective, International-Communication-Association (ICA) Regional International Conference on Communication and Media (I-COME) (CONFERENCE), ORAL PRESENTER , 18/09/2016
  • A comparative analysis on Hijab wearing in Malaysian muslimah magazines, 3rd International South East Asia Research centre for Communication and Humanities Conference, SEARCH 2013 (CONFERENCE), ORAL PRESENTER , 30/05/2013
  • Hijab and the Malay-Muslim Woman in Media, 4th International Conference on Communication and Media (i-COME) (CONFERENCE), ORAL PRESENTER , 18/10/2014
  • Glocalizing the Hijab - A Malaysian Perspective, i-COME 16: An ICA Regional Conference (CONFERENCE), ORAL PRESENTER , 18/09/2016 to 20/09/2016
  • """Stailo & Sopan"": Modesty and the Malay-Muslim Woman", International Conference on Trends in Social Sciences and Humanities (CONFERENCE), ORAL PRESENTER , 01/08/2015 to 20/08/2015