• Senior Lecturer II

  • School of Hosp,Tourism & Events
    Faculty of Social Sciences & Leisure Management
  •    603 5629 5434
  •   phaiksim.lim@taylors.edu.my

Ms Joann Lim Phaik Sim

Academic Qualification

  • Master of Communication, UNIVERSITI SAINS MALAYSIA, Malaysia
  • Bachelor of Business, Hospitality & Tourism, MACQUARIE UNIVERSITY, SYDNEY, Australia
  • Diploma in Hospitality Management, INTERNATIONAL COLLEGE OF TOURISM AND HOSPITALITY MGMT, Australia

Professional Qualification

No records found

Areas of Expertise

  • Social Sciences, Hospitality, Hotel Management
  • Economics, Business And Management, Management, Environmental Management
  • Economics, Business And Management, Entrepreneurship, Entrepreneurial Studies
  • Economics, Business And Management, Marketing, Communications
  • Environmental Sciences, Environmental Issues And Assessment, Environmental Protection

Research Interest

  • Sustainability issues related to Food Consumption and Consumer Purchase Behaviour
  • Green Volunteerism, Pro Environmental Behaviour for Events Management
  • Consumer Behaviour, Consumer Events, Consumer Engagement on Social Media


  • Unmasking Green Volunteerism at KL 2017 - The Journey Forward (SCOPUS-Indexed), Asia-Pacific Journal of Innovation in Hospitality and Tourism (APJIHT) - Article in Journals
  • "GREEN FRONTIER A Malaysian Journey not only documents the journey of Malaysians in the green industry but also provides insights to the impact and direction their businesses would have on the planet and, perhaps, future generations. An excellent reference for budding entrepreneurs and green businesses. - Book


  • Shaping and promoting a healthy lifestyle through real-time monitoring technology and food legislation,  Co-researcher2017 to 2022, Taylor's University

Awards and Stewardship

No records found

Paper Presented

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