Dr Prasana Rosaline A/P P R Fernandez


Academic Qualification

  • Doctor of Philosophy, UNIVERSITI MALAYA, Malaysia
  • Master Of Marketing, UNIVERSITY OF NEWCASTLE, AUSTRALIA, -

Professional Qualification

  • CIM, CHARTERED INSTITUTE OF MARKETING (UK), United Kingdom

Areas of Expertise

  • Social Sciences, Media And Communications, Critical Discourse Studies

Research Interest

No records found

Publications

2018
  • Risk communication strategies for possible health risks from radio-frequency electromagnetic fields (RF-EMFs) emission by telecommunication structures, Health Physics - Article in Journals
2016
  • The Representation of Government Agencies in the health debates on radio frequency (RF) exposure (SCOPUS-Indexed), SEARCH The Journal of the South East Asia Research Centre for Communications and Humanities - Article in Journals
  • Risk communication, trust and politics: Discourse analysis on radio frequency (RF) exposure in Malaysia, Journal of Modern Languages - Article in Journals
2013
  • Media Coverage: The Bukit Antarabangsa Landslide (SCOPUS-Indexed), SEARCH The Journal of the South East Asia Research Centre for Communications and Humanities - Article in Journals
  • Media Discourses on the Health Effects of Radio Frequency from Electromagnetic Field (RF/EMF) Exposure in Malaysia. - Article in Proceeding
  • Polarization in the media representation of terrorism crises: Transitivity and lexical choices in Malaysia's leading English dailies - Book Chapter
2012
  • A critical discourse analysis of news coverage of the Bukit Antarabangsa landslide in Malaysia - Book Chapter
2011
  • Hear Me Out : A Content Analysis of Political Writings in Blogs - Book Chapter
  • Mobile phone the must-have gadget of 21st century: Identifying the trends and impact on human relationships, SEARCH The Journal of the South East Asia Research Centre for Communications and Humanities - Article in Journals
  • Social life connects the world: Malaysian youth's usage behaviour of social network sites, International Journal of Arts & Sciences - Article in Journals
2009
  • Mobile phone usage: Identifying the trends and impact on human relationships (ISI-Indexed) - Article in Proceeding
  • Chasing Gen Y: Unlocking the reasons for buying branded clothes (ISI-Indexed) - Article in Proceeding
  • The Impact of Branding on Gen Y's Choice of Clothing, The Journal of the South East Asia Research Centre for Communications and Humanities - Article in Journals
2008
  • Voices of Malaysia: A discourse representation of Aids - Book Chapter
2007
  • Aren t They Cute? : The Representation of Children in Advertisements - Book Chapter

Research

No records found

Awards and Stewardship

  • 2nd Place Most Active Module, Education, Taylor's University, Top Most Active Module in Taylor's Integrated Moodle e-Learning System (Times) , 2015
  • Star Award for Outstanding Performance in Research and Scholarly Activities, 2010, Education, Taylor's University, Performance in Research and Scholarly Activities , 2010

Paper Presented

  • The Representation of the Media in Risk Communication on Radio Frequency Exposure in Malaysia, Malaya Discourse and Society Conference (CONFERENCE), ORAL PRESENTER , 05/12/2015 to 06/12/2015
  • Government Agencies in the Health Debates on Radio Frequency Exposure , 5th Discourse and Society International Conference (CONFERENCE), ORAL PRESENTER , 14/11/2015 to 16/11/2015
  • Risk Communication, Trust and Politics: A Discourse Analysis on Radio Frequency (RF) Exposure from Mobile Telecommunication Structures in Malaysia , 4th SEARCH Conference (CONFERENCE), ORAL PRESENTER , 28/05/2015 to 29/05/2015
  • Polarization in the media representation of terrorism crises: Transitivity and lexical choices in Malaysia's leading English dailies', 3rd International Conference Applied Linguistics and Professional Practice (ALAPP 2013) (CONFERENCE), ORAL PRESENTER , 12/12/2014 to 14/12/2014
  • Risk Communication, Trust and Politics: A Discourse Analysis on Radio Frequency Exposure From Mobile Telecommunication Structures in Malaysia, 3rd International Conference Applied Linguistics and Professional Practice (ALAPP 2013) (CONFERENCE), ORAL PRESENTER , 12/12/2014 to 14/12/2014
  • Media Discourses on the Health Effects of Radio Frequency from Electromagnetic Field (RF/EMF) Exposure in Malaysia, 2013 Asian Network for Public Opinion Research (ANPOR 2013) (CONFERENCE), ORAL PRESENTER , 21/11/2013 to 23/11/2013
  • Social Life Connects the World: Malaysian Youth s Usage Behavior of Social Network Sites, European Conference for Academic Disciplines (CONFERENCE), ORAL PRESENTER , 28/11/2010 to 03/12/2010
  • How Healthy Are You? Creating Persuasive Health Messages, Conference on Discourse & Society 2010 Interdisciplinary Approaches to Discourse (CONFERENCE), ORAL PRESENTER , 16/06/2010 to 18/06/2010
  • A Critical Discourse Analysis of News Coverage of the Bukit Antarabangsa Landslide in Malaysia, International Conference On Communication and Environment: Transformation For a Sustainable Tomorrow (CONFERENCE), ORAL PRESENTER , 09/12/2009 to 11/12/2009
  • Mobile Phone Usage: Identifying the Trends and Impact on Human Relationships, 2009 International Conference on Social Sciences and Humanities (ICSSH 2009) (CONFERENCE), ORAL PRESENTER , 09/10/2009 to 11/10/2009