• Associate Professor

  • School of Hosp,Tourism & Events
    Faculty of Social Sciences & Leisure Management
  •    03-56295488
  •   rahmat.hashim@taylors.edu.my

Associate Professor Dr Rahmat Bin Hashim

Academic Qualification

  • Doctor of Philosophy, SHEFFIELD HALLAM UNIVERSITY, United Kingdom
  • Master of Professional Studies, THE NEW SCHOOL FOR SOCIAL RESEARCH, United States
  • Bachelor of Science in Hospitality Management, UNITED STATES OF INTERNATIONAL UNIVERSITY, United States
  • Diploma in Islamic Studies, INTERNATIONAL ISLAMIC UNIVERSITY, Malaysia
  • Diploma in Chef Training, INSTITUT TEKNOLOGI MARA, Malaysia

Professional Qualification

No records found

Areas of Expertise

  • Economics, Business And Management, Marketing, Brands Management
  • Economics, Business And Management, Tourism, Education And Training
  • Economics, Business And Management, Human Resource Management (Hrm), Employee Development
  • Social Sciences, Education, Curriculum Development

Research Interest

No records found


  • Positioning and Branding Tourism Destinations for Global Competitiveness - Book
  • Does Government Support Increase the Involvement of Orang Asli Entrepreneurs in Malaysia Mainstream Businesses (ERA Indexed), International Journal of Academic Research in Business and Social Sciences - Article in Journals
  • 4th International Hospitality and Tourism Conference 2018 - Article in Proceeding
  • An Importance Performance Analysis (IPA) of Tour Guide in Mainland China. (ERA Indexed), International Journal of Academic Research in Business and Social Sciences - Article in Journals
  • Managing menu innovation in a saturated market: An empirical evidence from the Chain restaurants in Malaysia (SCOPUS-Indexed), Journal of Tourism and Hospitality Research - Article in Journals
  • The Association of Five-Star Hotel Experiential Value with Satisfaction and Trust (ERA Indexed), World Applied Sciences Journal- Indexed ERA - Article in Journals
  • Product Innovation Process of Chain Restaurants: A New Empirical Perspective Using Statistical Paradigms (SCOPUS-Indexed), Advanced Science Letters - Article in Journals
  • The impact of food trends on menu innovation - Book Chapter
  • Rethinking Knowledge and Competence in Hospitality Education, Journal of Hotel Business Management - Article in Journals
  • Training Transfer: the Interaction of Changed Behaviour and Co-worker Support on Job Performance, Journal of Hospitality, Tourism & Culinary Arts, - Article in Journals
  • Human Resource Management in the Hospitality Industry - Book
  • Current Issues in Hospitality and Tourism Research and Innovations - Book
  • Homestay destination: Assessing destination s food image, tourists satisfaction and tourists revisit intention - Book Chapter
  • Food and Beverage Technology and Employee Acceptance, - Book Chapter
  • Malaysian Fine Dining Restaurants: Profiling of consumers demographics and dining out behavior and determination of purchasing orientation via demographic features, Journal of Global Business and Economics - Article in Journals
  • Customer s Brand Equity and Customer Loyalty: A Study on Hotel s Conference Market (SCOPUS-Indexed), World Applied Science Journal - Article in Journals
  • Hospitality Managerial Knowledge (SCOPUS-Indexed) - Article in Proceeding
  • New Product and Efficiency Strategy for Foodservice Business, - Book Chapter
  • Intention and Commitment to Career in Hotel Industry: What do Malaysian Hospitality Program Students Think? - Book
  • Restaurant Service Delivery and Customer Patronization - Book
  • Gastronomy Tourism: What can be done about it - Book Chapter
  • Epistemological beliefs and self-directed learning readiness of hospitality students: the necessary precursors to academic performance, Asian Journal of University Educatio - Article in Journals
  • A Model of Personal Epistemology and Learning Styles, SEGI REVIEW - Article in Journals


  • Experimental Restaurant,  Project Leader2017 to 2022, Taylor's University
  • Innovative technique in studying contextual eating behaviour,  Project Leader2017 to 2022, Taylor's University
  • The Impact of Launching Carnival to Visit Malaysia Year Campaign,  Co-researcher2013, National
  • Domestic and Foreign Tourists Attendance and Feedback During 'Fabulous Food 1Malaysia,  Co-researcher2011 to 2012, National
  • A Corpus of Hospitality Managerial Knowledge ,  Project Leader2009 to 2011, National

Awards and Stewardship

  • Excellence service, Services, Universiti Teknologi Mara (UITM), Excellence service , 2013
  • Innovation & Invention, Exhibition/Invention, Universiti Teknologi Mara (UITM), Product innovation , 2008
  • BioInnovation, Exhibition/Invention, Malaysian Association of Research Scientists (MARS), Product Innovation , 2008
  • BioInnovation, Exhibition/Invention, Malaysian Association of Research Scientists (MARS), Product Innovation , 2008

Paper Presented

  • Feminist Leadership Dynamics in Chinese Hospitality Industry: Antecedents of philosophical ethics of personality traits and leadership styles., 5th World Research Summit for Tourism and Hospitality (CONFERENCE), Co-author in Poster , 13/12/2019 to 16/12/2019
  • Taste, Emotion and Food Choice: A Facial Expression Analysis , MASO 2019 Scientitic Conference on Obesity (CONFERENCE), ORAL PRESENTER , 15/10/2019 to 16/10/2019
  • Performance Evaluation of Online Discussion, , 2010 International Conference on Science and Social Research (CSSR 2010) (CONFERENCE), Co-author , 05/12/2010 to 07/12/2010
  • Malaysian hospitality managerial knowledge: A competence model approach, Conference on Social Sciences Research (CSSR) 2010 (CONFERENCE), ORAL PRESENTER , 05/12/2010 to 07/12/2010
  • Epistemological Beliefs, Self-Directed Learning and Students Academic Performance: A study amongst hospitality students, , 4th ApacChrie Conference, 21-24 May (CONFERENCE), ORAL PRESENTER , 21/05/2008 to 24/05/2008
  • Does Government Support Increase the Involvement of Orang Asli Entrepreneurs in Malaysia Mainstream Business?, 4th International Hospitality and Tourism Conference 2018 (CONFERENCE), co-author , 21/11/2018 to 23/11/2018
  • An Importance-Performance Analysis (IPA) of Tour Guides in mainland China, 4th International Hospitality & Tourism Conference 2018 (CONFERENCE), ORAL PRESENTER , 21/11/2018 to 23/11/2018
  • Modeling Satisfaction and Behavioral Intention of Malaysian Fine Dining Restaurants Consumers,, International Conference on Culinary Fashion Beauty and Tourism (iccfbt 2018), (CONFERENCE), ORAL PRESENTER , 11/05/2018 to 12/05/2018
  • The Moderating Effect of market Saturation and Food Trends on product Innovation Process Strategy,, Tourism & Hospitality Conference and 11th Asia Tourism Forum, 18-20 May 2014, Hotel ICON Hong Kong (indexed). (CONFERENCE), ORAL PRESENTER , 18/05/2014 to 20/05/2014
  • Transforming Teaching & Learning Towards International Practices, 4th International Conference on Teaching & Learning (CONFERENCE), ORAL PRESENTER , 20/10/2008 to 21/10/2008