
Senior Lecturer II
- School of Management & Marketing
Faculty of Business & Law - 56295000 Ext. 5667
- sarabjit.randhirsingh@taylors.edu.my
Dr Sarabjit Kaur A/P Randhir Singh
Information on Doctoral
Supervision
Area: Marketing
Expertise: Services Marketing, Digital Marketing, AI Marketing, Consumer Psychology, and Consumer Behaviour
Available to supervise (2022): No
Academic Qualification
- Doctor of Philosophy (Business & Management), University of Nottingham Malaysia, Malaysia
- Master of Business Administration (International Business Consulting), Offenburg University of Applied Sciences, Germany
- Bachelor of Computer Science, Universiti Sains Malaysia, Malaysia
Professional Qualification
No records found
Areas of Expertise
- Economics, Business And Management, Marketing, Services Marketing
- Economics, Business And Management, Marketing, Consumer Behaviour
Research Interest
No records found
Publications
No records found
Research
No records found
Awards and Stewardship
- BLM2 ICAM4 AN INTERNATIONAL JOINT E-CONFERENCE - Silver Award, Conference, Taylor's University, Silver Award , 2021
Paper Presented
- Intention to adopt artificial intelligence-based teaching and learning tools in Malaysia s higher education institution, TAYLOR'S 14TH TEACHING AND LEARNING e-CONFERENCE (CONFERENCE), ORAL PRESENTER , 13/10/2021 to 15/10/2021
- DOES EXCLUSION IN CHATBOT ENCOUNTER AFFECT CONSUMERS' INTENTION TO ADOPT CHATBOTS?, BLM2-ICAM4 AN INTERNATIONAL JOINT E-CONFERENCE (CONFERENCE), ORAL PRESENTER , 11/09/2021 to 11/09/2021
- SERVICE RECOVERY AND BEHAVIOURAL INTENTIONS: THE MODERATING ROLES OF FAILURE SEVERITY, PERSONALITY TRAIT AND BRAND RELATED CONSTRUCT, 2020 GLOBAL MARKETING CONFERENCE at Seoul (CONFERENCE), ORAL PRESENTER , 05/11/2020 to 08/11/2020