• Head of School - School of Management & Marketing

  • School of Management & Marketing
    Faculty of Business & Law
  •   seekwong.goh@taylors.edu.my


Associate Professor Dr Goh See Kwong


Academic Qualification

  • Doctor of Business Administration, THE UNIVERSITY OF NEWCASTLE, Australia
  • Master of Commerce in Marketing, THE UNIVERSITY OF ADELAIDE, Australia
  • Bachelor of Business in Marketing, UNIVERSITY OF BALLARAT, Australia

Professional Qualification

No records found

Areas of Expertise

  • Economics, Business And Management, Marketing, Digital Marketing
  • Economics, Business And Management, Management, Knowledge Management
  • Economics, Business And Management, Marketing, Consumer Behaviour

Research Interest

No records found

Publications

2021
  • Development of Habitual Behaviour in Online Social Gaming: Understanding the Moderating Role of Network Externality (SCOPUS-Indexed), International Journal of Cyber Behavior, Psychology and Learning - Article in Journals
  • Configuring foreign market knowledge and opportunity recognition capabilities to predict the performance of export-manufacturing firms (ISI-Indexed), Knowledge Management Research & Practice - Article in Journals
  • Antecedents and consequences of market orientation in international B2B market: Role of export assistance as a moderator. (ISI-Indexed), Journal of Business & Industrial Marketing - Article in Journals
  • The Mediating Role of Innovation Capabilities in the Relationship between Dynamic Managerial Capability and Performance of Export-manufacturing Firms (SCOPUS-Indexed), International Review of Entrepreneurship - Article in Journals
  • Sharing travel related experiences on social media Integrating social capital and face orientation (ISI-Indexed), Journal of Vacation Marketing - Article in Journals
2020
  • Grooming Products Purchase Intention: Using the Value-Attitude-Behaviour Model, Taylor's Business Review - Article in Journals
  • The Effect of Organisational Climate on Employees Creative Performance through Knowledge Sharing Behaviour (SCOPUS-Indexed), Electronic Journal of Knowledge Management - Article in Journals
  • Measuring brand-related content in social media: a socialization theory perspective (ISI-Indexed), Information Technology & People - Article in Journals
  • Leadership in a Fast Changing Environment Navigating through a Perfect Storm, Huawei Technology - Trade Publication
  • Born Global phenomenon: a critical review and avenues for future research, European Journal of International Management - Article in Journals
2019
  • Impacts of Dynamic Managerial Capability and International Opportunity Identification on Firm Performance (ISI-Indexed), Multinational Business Review - Article in Journals
  • The Antecedents and the Outcomes of Foreign Market Knowledge accumulation The Dynamic Managerial Capability Perspective, JOURNAL OF BUSINESS & INDUSTRIAL MARKETING - Article in Journals
  • Psychometric evaluation of dynamic managerial capability scale in the context of early internationalizing firms from an emerging economy (ISI-Indexed), Asia-Pacific Journal of Business Administration - Article in Journals
  • Ethical Considerations in Quantitative Tourism and Hospitality Researches - Book Chapter
  • A Business Simulation Game (BSG) and its ability to enhance learning: An evaluation of student perspectives - Book Chapter
2018
  • Embedding GVT in Coursework Assessment: Method and Challenges - Book Chapter
  • International Women Entrepreneurs and International Opportunity Recognition Skills for Start-up Venture (ISI-Indexed), Journal for International Business and Entrepreneurship Development - Article in Journals
2017
  • Outsourcing to Online Food Delivery Services: Perspective of F&B Business Owners (ERA Indexed), Journal of Internet Banking and Commerce - Article in Journals
  • Consumer experiences, attitude and behavioral intention toward online food delivery (OFD) services (ISI-Indexed), Journal of Retailing and Consumer Services - Article in Journals
2016
  • The effect of electronic word of mouth on intention to book accommodation via online peer-to-peer platform: Investigation of theory of planned behaviour (SCOPUS-Indexed), Journal of Internet Banking and Commerce - Article in Journals
  • The impact of brand trust, self-image congruence and usage satisfaction toward smartphone repurchase intention. (SCOPUS-Indexed), International Review of Management and Marketing - Article in Journals
  • Determinants of Smartphone Repeat Purchase Intention among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction (SCOPUS-Indexed), International Review of Management and Marketing - Article in Journals
  • Linking green skepticism to green purchase behavior (ISI-Indexed), Journal of Cleaner Production - Article in Journals
  • Comparing communities of practice of private and public organizations (ISI-Indexed), Proceedings of the European Conference on Knowledge Management, ECKM - Article in Journals
2015
  • Investigating the determinants of acceptance of virtual communities of practice in the public works department of Malaysia (ISI-Indexed) - Article in Proceeding
  • Pseudo Knowledge Sharing: The Influence of Trust and Guanxi Orientation (ISI-Indexed), Journal of Information & Knowledge Management - Article in Journals
  • Organizational climate, trust and knowledge sharing: insights from Malaysia (ISI-Indexed), Journal of Asia Business Studies - Article in Journals
  • Cross-Cultural Challenges and Synergies Working in an International Collaboration Project - Book Chapter
2014
  • Perceived Creativity: The Role of Emotional Intelligence and Knowledge Sharing Behaviour (ISI-Indexed), Journal of Information & Knowledge Management - Article in Journals
  • The influence of trust on knowledge donating and collecting: An examination of Malaysian universities (SCOPUS-Indexed), International Education Studies - Article in Journals
  • The influence of Servant leadership towards organizational commitment: The mediating role of trust in leaders (SCOPUS-Indexed), International Journal of Business and Management - Article in Journals
2013
  • Affiliation, reciprocal relationships and peer pressure in knowledge sharing in Public Universities in Malaysia (SCOPUS-Indexed), Asian Social Science - Article in Journals
  • Factors Affecting Consumer Attitude towards Social Network Advertising in Malaysia (SCOPUS-Indexed), Taylor s Business Review - Article in Journals
  • Knowledge Sharing Among Malaysian Academics: Influence of Affective Commitment and Trust (SCOPUS-Indexed), Electronic Journal of Knowledge Management - Article in Journals
2010
  • Does power perception influence one s complaint behaviour? (SCOPUS-Indexed), International Journal of Management and Entrepreneurship - Article in Journals

Research

  • Is awareness enough to change pro-environmental behaviour? The role of discounting distant future among Malaysians,  Co-researcher2020 to 2022, National
  • Grasping the benefits from an internship in Malaysia: A self-determination theory approach,  Co-researcher2020 to 2021, Taylor's University
  • Social capital and individual motivations on word-of-mouth communication using social media: A multi-country investigation,  Project Leader2016 to 2018, Taylor's University
  • Determinants of Smartphone Repeat Purchase Intention Among Malaysians: Moderation Roles of Self-congruence and Social Influence and a Mediating Effect of Consumer Satisfaction,  Project Leader2015 to 2016, Taylor's University

Awards and Stewardship

  • Awarded Best Paper, Conference, University of Denver, Denver, Best Paper Award , 2018
  • Vice-Chancellor s Award Taylor s Most Cited Academic (2018), Education, Taylor's University, university , 2018
  • Awarded Best Paper, Conference, Taylor's University, Best Paper Award , 2017

Paper Presented

  • The threshold effect of competitiveness destination on the tourism-led economic hypothesis, Business, Law and Management at the Post-Pandemic Era: An International e-Conference (CONFERENCE), Co-Author , 11/07/2020 to 12/07/2020
  • Adopting a Maturity Model for Communities of Practice in an Engineering Industry, 16th International Conference on Intellectual Capital, Knowledge Management & Organisational Learning (CONFERENCE), ORAL PRESENTER , 05/12/2019 to 06/12/2019
  • The role of Dynamic Managerial Capability in International Opportunity Identification: An Empirical Investigation in Emerging Economy. , Academy of International Business: U.S. West Chapter 2018 Annual Conference (CONFERENCE), ORAL PRESENTER , 17/10/2018 to 19/10/2018
  • Knowledge management librarians: Evolving competencies in knowledge capture and dissemination in an academic environment, World Library and Information Congress (CONGRESS), ORAL PRESENTER , 24/08/2018 to 30/08/2018
  • Investigating the determinants of acceptance of virtual communities of practice in the public works department of Malaysia, 12th International Conference on Intellectual Capital Knowledge Management and Organisational Learning (ICICKM) (CONFERENCE), ORAL PRESENTER , 05/11/2015
  • Factors Affecting Consumer Attitude towards Social Network Advertising in Malaysia,, e-Proceedings from TBS-CLSG International Conference Series 2012 (CONFERENCE), ORAL PRESENTER , 24/09/2012 to 25/09/2012
  • Cross Cultural Challenges and Synergies Working In an International Collaboration Project, Proceedings of the 7th Taylor s Teaching and Learning Conference, Malaysia: Taylor s University Lakeside Campus (CONFERENCE), ORAL PRESENTER , 14/11/2014 to 17/11/2014
  • Organisational Climate, Knowledge Sharing Behaviour and Creativity: A study from Malaysia, Proceedings of the 11th International Conference on Knowledge Management (CONFERENCE), ORAL PRESENTER , 04/11/2015 to 06/11/2015
  • Investigating the Determinants of Acceptance of Virtual Communities of Practice in the Public Works Department of Malaysia, Proceedings of the 12th International Conference on Intellectual Capital, Knowledge Management & Organisational Learning (CONFERENCE), Co-Author , 05/11/2015 to 06/11/2015
  • Comparing Communities of Practice of Private and Public Organizations, European Conference on Knowledge Management (CONFERENCE), Co-Author , 01/09/2016 to 02/09/2016