Senior Lecturer II
- School of Management & Marketing
Faculty of Business & Law - thivashini.jk@taylors.edu.my
Dr Thivashini A/P B Jaya Kumar
Information on Doctoral Supervision
Area: Marketing
Expertise: Consumer Behavior, Service Marketing, Entrepreneurship
Available to supervise (2024): No
Academic Qualification
- Doctor of Philosophy (Business), Taylor's University , Malaysia
- Bachelor of Business, VICTORIA UNIVERSITY, Australia
Professional Qualification
- Post Graduate Certificate in Teaching and Learning, TAYLOR'S UNIVERSITY SDN BHD, Malaysia
Areas of Expertise
- Economics, Business And Management, Management, International Business Management
- Economics, Business And Management, Marketing, Service Marketing
- Economics, Business And Management, Marketing, Consumer Behavior
Research Interest
No records found
Publications
2023
- Adversity Breeds Innovation: The Essential Role of Necessity-Preneurs in the COVID-19 Era - Book Chapter
- Silent Killer or Silent Success: The Double-Edged Sword of Viral Marketing on Entrepreneurship - Book Chapter
2022
- Business Gone Viral: How Can Small Businesses Thrive Under Sudden Demand?, Marketing Magazine - Digital Media
2020
- Grooming Products Purchase Intention: Using the Value-Attitude-Behaviour Model, Taylor's Business Review - Article in Journals
- Sharing travel related experiences on social media Integrating social capital and face orientation (SCOPUS-Indexed), Journal of Vacation Marketing - Article in Journals
Research
- DI-4: Impact of Pelan Jalinan Digital Negara (JENDELA) Implementation, Co-researcher, 2023 to 2024, National
- Development of Social Sustainability Index for SMEs in Malaysia, Co-researcher, 2023, Private
- SOCIAL CAPITAL AND INDIVIDUAL MOTIVATIONS ON WORD-OF-MOUTH COMMUNICATION USING SOCIAL MEDIA: A MULTI-COUNTRY INVESTIGATION., Graduate Research Assistant, 2016 to 2018, Taylor's University
Awards and Stewardship
No records found
Paper Presented
- STUDENTS EVALUATION OF HIGHER EDUCATION AND THEIR CITIZENSHIP BEHAVIOR: SERVICE FAILURE AND RECOVERY CONTEXT, 2nd Faculty of Business and Law (FBL) joint-PhD colloquium (CONFERENCE), ORAL PRESENTER , 11/01/2021 to 11/01/2021