Dr Thivashini A/P B Jaya Kumar

Information on Doctoral Supervision

 Area: Marketing

Expertise: Consumer Behavior, Service Marketing

Available to supervise (2022): No



Academic Qualification

  • Doctor of Philosophy (Business), Taylor's University , Malaysia
  • Bachelor of Business, VICTORIA UNIVERSITY, Australia

Professional Qualification

  • Post Graduate Certificate in Teaching and Learning, TAYLOR'S UNIVERSITY SDN BHD, Malaysia

Areas of Expertise

  • Economics, Business And Management, Management, International Business Management
  • Economics, Business And Management, Marketing, Service Marketing
  • Economics, Business And Management, Marketing, Consumer Behavior

Research Interest

No records found

Publications

2020
  • Grooming Products Purchase Intention: Using the Value-Attitude-Behaviour Model, Taylor's Business Review - Article in Journals
  • Sharing travel related experiences on social media Integrating social capital and face orientation (SCOPUS-Indexed), Journal of Vacation Marketing - Article in Journals

Research

No records found

Awards and Stewardship

No records found

Paper Presented

  • STUDENTS EVALUATION OF HIGHER EDUCATION AND THEIR CITIZENSHIP BEHAVIOR: SERVICE FAILURE AND RECOVERY CONTEXT, 2nd Faculty of Business and Law (FBL) joint-PhD colloquium (CONFERENCE), ORAL PRESENTER , 11/01/2021 to 11/01/2021