Dr Vincent Yeo Cheow Sern


Academic Qualification

  • Doctor of Philosophy (Business), TAYLOR'S UNIVERSITY SDN BHD, Malaysia
  • Master in Management with Distinction, TAYLOR'S UNIVERSITY SDN BHD, -
  • Bachelor of Business (Hons) (Intrntal Business & Marketing), TAYLOR'S UNIVERSITY SDN BHD, Malaysia

Professional Qualification

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Areas of Expertise

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Research Interest

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Publications

2020
  • Does service marketing enhance supplier and customer contact in the gig economy era? case analysis from Malaysian SMEswomen entrepreneurs, International Journal of Supply Chain Management - Article in Journals
2017
  • Consumer experiences, attitude and behavioral intention toward online food delivery (OFD) services (ISI-Indexed), Journal of Retailing and Consumer Services - Article in Journals
2016
  • Why Do Young Urban Adults Share Online Video Advertisements in Malaysia?, International Review of Management and Marketing - Article in Journals

Research

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Awards and Stewardship

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Paper Presented

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