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Associate Professor Dr Chong Wei Ying

Dr Chong Wei Ying is an Associate Professor in Taylor’s Business School who passionate about her works and enjoy meeting with people of diverse culture. Begin her career in retail industry and later joined education industry. She has extensive administrative experience in strategic positioning, customer engagement, program development, operation, and resource allocation. Her research interest includes start up, entrepreneurship, family business, and individual financial behaviour. Much of her research work has been on improving the understanding and performance of entrepreneurs and individual financial behaviour, mainly through the application of motivational theories, statistics, and performance evaluation.


Information on Doctoral Supervision
Area:    Entrepreneurship

Expertise: 

Entrepreneurship ( startups, SMEs, family business, management, entrepreneurial strategy and policy)

Behavioral Finance ( Financial Planning)

Design Thinking

Available to supervise (2025) No



Academic Qualification

  • Doctor of Philosophy, University of Malaya, Malaysia
  • Bachelor of Science Management, Southern Illinois University , United States

Professional Qualification

No records found

Areas of Expertise

  • Economics, Business And Management, Finance, Behavioral Finance ( Financial Planning)
  • Economics, Business And Management, Entrepreneurship, Entrepreneurship ( startups, SMEs, family business, management, entrepreneurial strategy and policy, design thinking)

Research Interest

No records found

Publications

2025
  • Are Malaysians Prepared for Retirement?, Business Today - Digital Media
  • Many Malaysians approach money passively, focusing on day-to-day needs without considering long-term consequences, Twenty Two - Digital Media
  • Retirement Planning in Malaysia: A Call for Proactive Financial Awareness., Business News - Digital Media
  • Just how prepared are M'sians for retirement?, Daily Express - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  • Vital to prepare for a secure retirement, NewStraitsTimes - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
2024
  • Preventing scams and fraud, The Sun - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  • Scams: A Preventable Phenomenon That is Still Prevalent, Business News - Articles in Magazines
  • Preventable but still prevalent, The Star - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  • 5 tips to avoid online scams, The Malay Tribune - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  • The Influencing Factors On Clinical Governance Climate In Private Hospitals Of Malaysia. (SCOPUS-Indexed), Educational Administration: Theory and Practice - Article in Journals
2023
  • Malaysia s Aging Society Challenges., DailyStraits - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  • Financial Inclusion Behavioural During Covid-19 Crisis Among Malaysian Pension Scheme Members - Article in Proceeding
  • Age-associated financial vulnerability What You Need to Know., Financial 1st - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  • Remaining active as time marches on, The Star - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  • Don't kill retirement dreams, The Star - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
2022
  • The Influence of Corporate Social Responsibility towards the Business of Chemical Manufacturing Industry in Sendayan Techvalley, Negeri Sembilan, Malaysia, Journal of Positive School Psychology - Article in Journals
  • Co-Creation, the Next Frontier for Small Medium Enterprise in Malaysia, a Literature Review, Journal of Positive School Psychology - Article in Journals
  • Covid 19 and The Resetting of Corporate Social Responsibility A Preview of What is Coming Next, Journal of Legal, Ethical and Regulatory Issues - Article in Journals
  • Digital Entrepreneurship Roadmap: An Interview with a Serial Digital Entrepreneur. (SCOPUS-Indexed) - Article in Proceeding
  • The influence of leadership style on company performance in food and beverage service industry of Malaysia (SCOPUS-Indexed), Seybold Report - Article in Journals
2021
  • Regional Comprehensive Economic Partnership (RCEP) The Geopolitical and Economic Implications on Malaysia, Advances in Social Science, Education and Humanities Research - Article in Journals
  • Fourth industrial revolution from the perspective of manufacturing lead time. I, International Journal of Business and Economy - Article in Journals
  • The Mediating Effect of Marital Quality on Spousal Support and Women's Financial Planning for Retirement in Malaysia - Article in Proceeding
  • The Mediating Effect of Financial Literacy among Financial Behavior, Future Orientation and Retirement Planning in Malaysia. - Article in Proceeding
2020
  • Customers housing-switching behavior in Chongqing, China: A conceptual framework from the perspective of pull-push mooring theory - Article in Proceeding
  • The Role of Counselors in Campus Safety Management System: A Case Study of Hainan Private Universities. - Article in Proceeding
  • The effects of abusive supervision, emotional exhaustion and organizational commitment on cyberloafing: a moderated-mediation examination (ISI-Indexed), Internet Research. - Article in Journals

Research

  • Student Learning and Personal Development through Human Library: Exploring Experiential Insights,  Co-researcher, 2024 to 2025, Taylor's University
  • Unlocking Startup Valuation: A VRIO Framework Analysis Guided by the Resource-Based View,  Project Leader, 2023 to 2025, National
  • Developing a Happy-Productive Framework Across Ethnic Groups in Malaysia,  Co-researcher, 2023 to 2025, National
  • A Framework for Retirement Planning Based on Financial Literacy and Wealth Accumulation in Malaysian Households ,  Co-researcher, 2014 to 2017, National

Awards and Stewardship

  • Asia Pacific Business Research Conference, Conference, University of Malaya (UM), Best Paper Award , 2012
  • Bright Spark Program, Education, University of Malaya (UM), Fellowship , 2011
  • University Malaya Fellowship , Education, University of Malaya (UM), Fellowship , 2010

Paper Presented

  • From Speculation to Data-Driven Precision: A Review of Startup Valuation Methods, SIBR 2025 Tokyo Conference on Interdisciplinary Business & Economics Research (CONFERENCE), ORAL PRESENTER , 06/01/2025 to 09/01/2025
  • Digital Entrepreneurship Roadmap: An Interview with a Serial Digital Entrepreneur., International Conference on Global Economic Revolutions, ICGER 2021 (CONFERENCE), ORAL PRESENTER , 15/09/2021
  • Financial Inclusion Behavioural During Covid-19 Crisis Among Malaysian Pension Scheme Members, Petra International Business and Accounting Conference, (CONFERENCE), ORAL PRESENTER , 20/11/2023
  • Design Thinking Workshop: Empowering Academicians for Innovation, Virtual Learning & Teaching Sharing Session, Swinburne Sarawak (WORKSHOP), INVITED SPEAKER , 18/08/2023 to 18/08/2023
  • Sustainable Entrepreneurship as the Driver for Business Success, International Conference on Innovation and Technopreneurship (CONFERENCE), PLEANARY/KEYNOTE SPEAKER , 23/09/2022 to 23/09/2022
  • The Mediating Role of Perceived Constraints Between Hu-man-Pet Relationship and Willingness to Travel with Pets: A Theoretical Framework , International Academic Symposium of Social Science 2022 (CONFERENCE), ORAL PRESENTER , 03/07/2022 to 04/07/2022
  • A Comparison of the Motivations of Malay and Chinese Entrepreneurs in Urban Malaysia, The International Conference on Sustainable Development (CONFERENCE), ORAL PRESENTER , 05/12/2011 to 07/12/2011
  • Critical Success Factors for Small and Medium Enterprises: Perceptions of Entrepreneurs in urban Malaysia, Asia-Pacific Business Research Conference (CONFERENCE), ORAL PRESENTER , 13/02/2012 to 14/02/2012
  • Family culture, innovation and family business performance, International Conference on Social Entrepreneurship (CONFERENCE), ORAL PRESENTER , 07/11/2014 to 09/11/2014
  • The Mediating Role of Psychological Empowerment between Transformational Leadership and Employee Work Attitudes, Global Conference on Business and Social Science (CONFERENCE), ORAL PRESENTER , 15/12/2014 to 16/12/2014