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  2. Ms. Zuratulraha Binti Jaafar


Ms. Zuratulraha Binti Jaafar


Academic Qualification

  • Master in Food Service Management, UNIVERSITI TEKNOLOGI MARA, Malaysia
  • BSc (Hons) Food Service Management, UiTM, Malaysia
  • Diploma in Hotel Management, UiTM, -

Professional Qualification

No records found

Areas of Expertise

  • Social Sciences, Hospitality, foodservice management

Research Interest

No records found

Publications

2023
  • The effect of age and gender as moderators toward the relationship between customer satisfaction and revisit intention: A study on tea house setting. (ERA Indexed), International Journal of Accounting, Finance and Business (IJAFB) - Article in Journals
  • The impact of the COVID-19 pandemic on job productivity among housekeeping employees in Southeast Malaysia. (ERA Indexed), International Journal of Accounting, Finance and Business (IJAFB) - Article in Journals
2022
  • Exploring factors influencing purchase intention on semi-prepared food among Malaysia consumers (ERA Indexed), Journal of Hospitality, Tourism and Culinary Arts - Article in Journals
  • Street Food Culinary and Dining Experience on Tourist Gratification in Kuala Lumpur Malaysia (ERA Indexed), Journal of Business and Social Review in Emerging Economies - Article in Journals
  • Street Food Culinary and Dining Experience on Tourist Gratification in Kuala Lumpur (ERA Indexed) - Article in Proceeding
2021
  • Traveling motivation and factors that motivate people to go travel (ERA Indexed) - Article in Proceeding
2020
  • The effect of age and genders as moderator towards relationship between customer satisfaction and revisit intention: A study on tea house setting. (ISI-Indexed), Science International (WOSJ) - Article in Journals
  • TeaMeric Herbal Drink - Book Chapter
2018
  • Restaurant Quality Attribute on Revisit Intention: The Mediating Effect of Customer Satisfaction. (ISI-Indexed), Web of Science Journal - Article in Journals
  • TeaMeric - Book Chapter
2017
  • Turmeric Asam Paste (Packaging) - Book Chapter
2015
  • The Influence of Service Quality and Food Quality Towards Customer Fulfillment and Revisit Intention (SCOPUS-Indexed), Canadian Social Science - Article in Journals
  • Essential to food & beverage operations - A guide to mastering restaurant service quality - Book

Research

No records found

Awards and Stewardship

  • International Invention & Innovative Competition (InIIC Series 1/2018), Competition, Universiti Teknologi Mara (UITM), Creativity , 2018
  • International Invention & Innovative Competition (InIIC Series 1/2017), Competition, Universiti Teknologi Mara (UITM), Creativity , 2017
  • International Invention & Innovative Competition (InIIC Series 1/2016), Competition, Universiti Teknologi Mara (UITM), Creativity , 2016

Paper Presented

  • THE EFFECT OF AGE AND GENDER AS MODERATOR TOWARDS RELATIONSHIP BETWEEN CUSTOMER SATISFACTION AND REVISIT INTENTION: A STUDY ON TEA HOUSE SETTING, 6th ICAMSSS 2019 (CONFERENCE), ORAL PRESENTER , 27/12/2019 to 28/12/2019
  • Restaurant Quality Attribute on Revisit Intention: The Mediating Effect of Customer Satisfaction, 3rd International Postgraduate Conference on Social Sciences and Business Research 2017 (CONFERENCE), ORAL PRESENTER , 05/12/2017 to 06/12/2017
  • Attraction and Retention of Local Talents: Creating a Sustainable Local Workforce in the Hotel Industry., 6th Asia Euro Conference 2016 (CONFERENCE), ORAL PRESENTER , 09/11/2016 to 12/11/2016