Curriculum Vitae

PERSONAL DETAILS

Dr Noorhayati Binti Saad


ADMINISTRATIVE DUTIES
(Role),(Level),(Duration)
  • Senior Lecturer I, The Design School Faculty of Innovation & Technology, 03/01/2011 to present
  • PROGRAMME DIRECTOR, Master of Design & Doctor of Philosophy in Design Management, The Design School, Faculty of Innovation & Technology for CHDR- Centre for Higher Degree by Research Department, 01/11/2020 to present
  • PROGRAMME DIRECTOR, Master of Design & Doctor of Philosophy in Design Management, The Design School at Taylor s University Faculty of Innovation & Technology, 01/11/2018 to 31/10/2020
  • ASSOCIATE DEAN (Design) , The Design School at Taylor s, School of Architecture, Building & Design, Taylor's University., 01/01/2013 to 31/03/2017
  • PROGRAMME DIRECTOR for BA Hons Interactive Multimedia Design & BA Hons Graphic Communication Design , The Design School, School of Architecture Building & Design, Taylor's University, 01/03/2012 to 31/01/2013
  • PROGRAMME DIRECTOR for BA Hons Interactive Multimedia Design, BA Hons Graphic Communication Design & BA Hons Interior Architecture, The Design School, School of Architecture Building & Design, Taylor's University, 03/01/2011 to 31/03/2012
ACADEMIC QUALIFICATION
(Qualification),(Institution)
  • Doctor In Philosophy (Major In Design Management), Birmingham Institute Of Art & Design, Birmingham City University, United Kingdom
  • Bachelor Of Design (Graphic) And Major In Advertising Design, UiTM Shah Alam, Malaysia
  • Diploma In Japanese Language, Bunka Institute Of Language, Shibuya-Ku, Japan
PROFESSIONAL QUALIFICATION
(Qualification),(Institution)
  • Post Graduate Diploma, Toyo Institute Of Art & Design, Shinjuku- Ku, Japan
  • Postgraduate Cert In Research Practice, Art, Design & Media, BIRMINGHAM INSTITUTE OF ART & DESIGN, UNIVERSITY OF CENTRAL ENGLAND, United Kingdom
PROFESSIONAL MEMBERSHIP
(Organisation),(Role),(Duration),(Level)
  • ADADA Japan, Member, 2020 to 2021 (International)
  • Design Thinking Association of Malaysia, Life member, Since 2018 (National)
  • Malaysia Design Society, Malaysia Design Council (MRM), Corporate Member, Since 2018 (National)
AREAS OF EXPERTISE
(Area)
  • Multimedia (Design for Business, Design Thinking, Design Best Practice and Transdisciplinary Design Approach )
TEACHING
(Course Title),(Level of Study),(Institution),(Month/Year)
  • Design Research Methodology , Bachelor Degree, Taylor's University (03/2018)
  • Design Research Dissertation, Bachelor Degree, Taylor's University (03/2018)
  • Research Methodology , Bachelor Degree, Taylor's University (03/2018)
PUBLICATIONS
(Title of publication in APA style)
Article in Journals
2021
  • Wahed, W., Yusoff, S., Saad, N. & Pitil, P.P. (2021). One Size Doesn’t Fit All: Using Factor Analysis To Gather Validity Evidence When Using Art Reception Survey – Revised (ARS-Revised) On Sarawak Iban Pua Kumbu. International Journal of Academic Research in Business and Social Sciences. 11(14), 222-232 (ERA Indexed)
     
  • Wahed, W. J. E., Yusoff, S. B. M., Saad, N., & Pitil, P. P. (2021). Systematic Literature Review of Art Reception Survey (ARS) on Aesthetic Perception Studies And Future Research Directions. International Journal of Academic Research in Business and Social Sciences, 11(3), 997-1008. (ERA Indexed)
     
  • Wahed, W. J. E., Saad, N., Yusoff, S. B. M., & Pitil, P. P. (2021). “Please Stay, Don't Leave?”: A Systematic Literature Review of Safeguarding Intangible Cultural Heritage in the Fourth Industrial Revolution".Journal of Social Sciences and Humanities (SCOPUS-Indexed)
     
2020
  • Wahed, W., Saad, N., & Yusoff, S. (2020). Sarawak Pua Kumbu: Aesthetics Lies In The Eye Of The Beholder. Asian Journal of University Education (SCOPUS-Indexed)
     
2019
  • Wahed, W., Yusoff, S., & Saad, N. (2019). Reliability and Validity of Questionnaire on Assessing the Aesthetic Perception of Design Motif Applied on Sarawak Pua Kumbu Cloth Using the Art Reception Survey (ARS). Journal Of Visual Art And Design, 11(2), 135-145. doi:10.5614/j.vad.2019.11.2.5 (ISI-Indexed)
     
Article in Non-refereed Journals
2020
  • Teoh, L. S. J. & Saad, N. (2020). Highlights of the Study of Sound for Animation: Designing Sound with a Low Budget. KREATE – A Regional Design & Education Journal on Culture, Future-Making and Social Design, 1(1), 1-6
     
  • Teoh, H. B. J. & Saad, N. (2020). Empathy for Fictional Characters. KREATE – A Regional Design & Education Journal on Culture, Future-Making and Social Design, 1(1), 7-11
     
  • Saputra, T. A. & Saad, N. (2020). The Preliminary Findings of UX Design on Social Media. KREATE – A Regional Design & Education Journal on Culture, Future-Making and Social Design, 1(1), 25 – 31
      
List of Written Works That Have Not Been Published
2020
  • Emeih Wahed.W.J., Saad. N., Mohd Yusoff. S.B., Pawa Pitil. P. (2020). What’s on the News Today? A Systematic Review of Art Reception Survey (ARS) on Aesthetic Studies, ADADA & CUMULUS 2020 Conference. Seoul Korea.
  • Choong. W.K.M., Mohamad Yatim. M.H., Saad. N., (2020). A Preliminary Study on Multidisciplinary Design Collaboration via Synchronous Online Learning. ADADA & CUMULUS 2020 Conference, Seoul, Korea
RESEARCH PROJECT
(Project title),(Role),(Duration),(Level)
  • Design Cultural Competency in Malaysia Product Manufacturing and Services, Project Leader, 2020 (National)
EVALUATION ACTIVITIES
(Activity),(Duration),(Category)
  • THE SUITABILITY OF DESIGNS ON PRINTED EDUCATION MATERIALS TO TRIGGER HEALTH BEHAVIOR INTENTION AMONG MALAYSIAN YOUNG ADULT by Muhammad Nur Firdaus bin Nasir (2014438462), 2020 to 2021 (Thesis)
  • DETERMINANTS OF UNDERGRADUATES' CREATIVITY OF ART AND DESIGN INSTITUTIONS IN CHINA: AN EMPIRICAL VIEW OF SELF REGULATED LEARNING THEORY by JINJIANHAO, 2020 to 2020 (PhD Thesis - Research Proposal Defence)
  • A Study On The Understanding Of Culture & Sense Of Cultural Identity: Intervention Activities [Incorporating Malaysian Visual Cultural Art Forms In A Malaysian Graphic Design Course] ., 2017 to 2018 (Thesis)
  • University Malaysia Sarawak, Master Of Arts Design Technology (Graphic) Mr Alexius Hon It Chong - Master Thesis Entitled: Western Influence And Its Impact On Malaysia Poster Style In Advertising, 2015 to 2015 (Thesis)
  • Monash University, Australia. Doctor of Philosophy Examination (Visual Arts) for Ms Siew P Phung. Thesis Entitled: Exploration of Chinese Myths and Beliefs Through Festivals: An approach via Digital Media , 2015 to 2016 (Thesis)
  • Review new proposed programme Bachelor of Arts (Hons) in Digital Media Production for School of Computing and Creative Media, KDU University College, Glenmarie Campus., 2015 to 2016 (Review new proposed programme)
SUPERVISION
(Title of Thesis),(Name of Candidates),(Academic Level),(Role)
ONGOING
  • Choong Wai Keng (Mike), PhD/ Doctoral  (Co-supervisor (External))
  • Wan Juliana Emeih Wahed, PhD/ Doctoral  (Co-supervisor (External))
  • Mohd Redzwan Hisham Bidin , PhD/ Doctoral  (Main Supervisor)
  • Ms. Liu Niu, PhD/ Doctoral  (Main Supervisor)
  • MADINA BERKENOVA  (Main Supervisor)
  • AZLAN BIN OTHMAN  (Main Supervisor)
  • NAGEHTERAN A/L MAHENDRAN  (Co-supervisor (Internal))
  • WANG WEIBAO  (Main Supervisor)
  • TE YINGNAN  (Main Supervisor)
  • YU QIN  (Co-supervisor (Internal))
  • HAN QINGJUN  (Co-supervisor (Internal))
PRESENTATION
(Title),(Event),(Date Presented),(Organiser),(Level)
ORAL PRESENTER
  • Design Cultural Competency in Malaysia Product Manufacturing and Services, ADADA+CUMULUS 2020 - International Conference for Asia Digital Art and Design 2020, 14/12/2020 to 16/12/2020, ADADA (Asia Digital Art and Design) (International)
  • PRACTICING ART AND DESIGN IN THE NEW NORM - Design Leadership Enhancing Collaboration and the Challenges., International Art & Design Collaboration - Virtual Programme Series 2020, 22/06/2020 to 25/08/2020, Faculty of Art & Design, Universiti Teknologi MARA, Perak Branch and AICAD (Asia International Community of Art & Design) with various International University (International)
INVITED SPEAKER
  • Reliability and Validity of Questionnaire on Assessing the Aesthetic Perception of Design Motif Applied on Ngepan Cloth Using the Art Reception Survey (ARS), Sarawak Design Conference & Expo 2019, 27/06/2019 to 28/06/2019, UNIMAS, PUSAKA Sarawak Timber Industry Development Corporation and Institute Teknologi Bandung, Indonesia. (International)
AWARDS AND STEWARDSHIP
(Name of Award/Stewardship),(Award Category),(Awarding Institution),(Year Awarded),(Type of Award)
  • Excellent Presentation of ADADA + CUMULUS 2020 - 18th International Conference of Asia Digital Art and Design. , Conference, Asia Digital Art and Design Association (ADADA), 2020 (Best Presentation)
ACADEMIC/TECHNICAL CONTRIBUTION
(Activity),(Organisation),(Duration),(Role)
  • Curriculum Design and Writing documentation for Master of Design (Research) (granted MQA s provisional approval in April 2019), The Design School at Taylor's University, 2017 to 2018 (Curriculum Design and Writer (Project Leader))
  • Curriculum Design and Writing documentation for Doctor of Philosophy in Design Management (granted MQA s provisional approval in March 2019), The Design School at Taylor's University, 2017 to 2018 (Curriculum Design and Writer (Project Leader))
  • Curriculum Design and Writing for CAAEM documentation 2016 (4 volumes) for Board of Architects Malaysia (LAM) Interior Architecture for Degree Programme (reaccreditation purpose), The Design School at Taylor's University, 2015 to 2016 (Committee Member)
  • Curriculum Design and Writing for CAAEM documentation 2014 (3 volumes) for Board of Architects Malaysia (LAM) Interior Architecture - Degree Programme, The Design School at Taylor's University, 2013 to 2014 (Curriculum Design and Writer (Project Leader))
  • Curriculum Design and Writing for MQA documentation 2012 Graphic Communication Design - Degree Programme (for MQA Full Accreditation) , The Design School at Taylor's University, 2012 to 2013 (Curriculum Design and Writer (Project Leader))
  • Curriculum Design and Writing for MQA documentation 2012 Interactive Multimedia Design - Degree Programme (for MQA Full Accreditation) , The Design School at Taylor's University, 2012 to 2013 (Curriculum Design and Writer (Project Leader))
COURSE ATTENDED
(Course Title),(Course Mode),(Date/Duration),(Level)
  • Train The Trainer Certifcate ID f7eb7ec0-9c9d-43be-8a78-ed0b66b851ea, Non research, 10/03/2020 to 19/11/2020 (National)
  • Be Visible Through Research Expert Management System (REMS) , Research, 30/10/2017 to 30/10/2018 (University)
  • Flagship Project, Research, 17/05/2017 to 17/05/2017
  • Learning Outcome Review Workshop (TDS only), Research, 16/03/2017 to 16/03/2017
  • 2U2I Briefing (by invitation only), Research, 07/03/2017 to 07/03/2017
  • Managing Time To Manage Work, Non research, 30/05/2016 to 31/08/2016 (National)