Curriculum Vitae

PERSONAL DETAILS
BIOGRAPHY

Dr. Rupam Konar is the Programme Director for PhD (Hospitality and Tourism) & MSc. (Tourism) programmes and also a Senior Lecturer in the School of Hospitality, Tourism & Events at Taylor’s University, Malaysia. He also serves as a managing editor for the SCOPUS-indexed Asia Pacific Journal of Innovation in Hospitality and Tourism and also as an Associate Director at the Centre for Research and Innovation in Tourism (CRiT). Dr. Rupam is a Certified Microsoft Innovative Educator. His specialization area includes service innovation, service management, and service design within the hospitality industry. Within his research interest, he has published over 25 articles and book chapters in international refereed journals and has successfully complemented many national and privately funded research projects. With his gained years of experience in the hospitality sector and academia, he is now really intrigued by the possibilities and innovative changes he can contribute to these industries.

ADMINISTRATIVE DUTIES
(Role),(Level),(Duration)
  • APEL (C) Assessor , Faculty of Social Sciences and Leisure Management, 10/06/2021 to present
  • Human Ethics Committee Member, Taylor's University, Malaysia, 01/01/2019 to present
  • Programme Director , School of Hospitality, Tourism & Events, 01/01/2022 to present
  • Managing Editor - Asia Pacific Journal of Innovation in Hospitality and Tourism, School of Hospitality, Tourism and Events, 09/01/2018 to present
  • Coordinator for Postgraduate Students, Sustainable Tourism Impact Lab - Taylor's University, 01/01/2023 to 31/12/2023
ACADEMIC QUALIFICATION
(Qualification),(Institution)
  • Doctor of Philosophy (Hospitality & Tourism), TAYLOR'S UNIVERSITY, Malaysia
  • Master's in International Hospitality Management, TAYLOR'S UNIVERSITY, Malaysia
  • Bachelor in Hotel Management Applied Nutrition Technology, DURGAPUR SOCIETY OF MANAGEMENT SCIENCE (DSMS), India
PROFESSIONAL MEMBERSHIP
(Organisation),(Role),(Duration),(Level)
  • ASEAN Tourism Research Association (ATRA), Academic Member, 2023 to present (National)
  • Member of Tourism Educators Association of Malaysia (TEAM), Academic Member, 2018 to 2020 (National)
AREAS OF EXPERTISE
(Area)
  • Food And Hospitality Services (Hospitality Service Delivery System; Service Design; Service Innovation; Service Management; Healthcare Service Delivery; Business Tourism)
RESEARCH INTEREST
(Research Area)
  • Service Innovation Service Design Service Delivery System Sustainable Innovation Service Management Business Tourism
TEACHING
(Course Title),(Level of Study),(Institution),(Month/Year)
  • Quantitative Research Methods, PhD, Taylor's University (04/2024)
  • Quantitative Research Methods, PhD, Taylor's University (01/2022)
  • Quality Management, Master Degree, Taylor's University (01/2021)
  • Service Operation Management, Bachelor Degree, Taylor's University (08/2019)
  • Service Quality Management, Bachelor Degree, Taylor's University (03/2018)
  • Hospitality Business Law, Master Degree, Taylor's University (04/2018)
  • Hospitality Technical Case Studies, Diploma, Taylor's University (01/2018)
  • Hospitality Technical Case Studies, Diploma, Taylor's University (03/2018)
PUBLICATIONS
(Title of publication in APA style)
Book Chapter
2024
  • Islam, M. T., Kumar, J., & Konar, R. (2024). Small Steps, Big Impact: Conceptualising the Adoption of Social Media Marketing in Bangladesh's SMEs. AI Impacts in Digital Consumer Behavior (pp. 217–240). IGI Global. https://doi.org/10.4018/979-8-3693-1918-5.ch009
     
2022
  • Konar, R., Hussain, K., Mothiravally, V., & Balasubramanian, K. (2022). The Effectiveness of Organizational Absorptive Capacity on Green Innovation Performance among Event SMEs: a Comparative Study of Malaysia and Singapore. In Festival and Event Tourism: Building Resilience and Promoting Sustainability (pp. 72-82). GB: CABI.
  • Balasubramanian, K., Konar, R., Tul-Krzyszczuk, A., &; Launer, M. (2022). Digital Trust in the Hotel Industry – An International Customer/Supplier Perspective. In Trust and Digital Business (1st ed., pp. 60–71). Routledge. In Paliszkiewicz, J., Chen, K., & Launer, M. (Eds.). (2022). Trust and Digital Business: Theory and Practice (1st ed.). Routledge. https://doi.org/10.4324/9781003266525
     
  • Balasubramanian, K., Kunasekaran, P., Konar, R., & Sakkthivel, A. M. (2022). Integration of Augmented Reality (AR) and Virtual Reality (VR) as Marketing Communications Channels in the Hospitality and Tourism Service Sector. In Marketing Communications and Brand Development in Emerging Markets Volume II (pp. 55-79). Palgrave Macmillan, Cham.
     
2021
  • “Teaching and Learning Cultural Change in Higher Education during the Disruptive Time”
     
  • Hussain K., Konar R., Nair P.K., Ragavan N.A. (2021) Towards Service Excellence: The Zone of Tolerance for Hospitality and Tourism Education in Malaysia. In: Thirumaran K., Klimkeit D., Tang C.M. (eds) Service Excellence in Tourism and Hospitality. Tourism, Hospitality & Event Management. Springer, Cham. https://doi.org/10.1007/978-3-030-57694-3_13
Article in Journals
2024
  • Fuchs, K., Prideaux, B., & Konar, R. (2024). An exploratory study on tourist perception of green hotels: Empirical evidence from Thailand. Journal of Vacation Marketing, 0(0). (ISI-Indexed)
  • Chang, J.YS., Konar, R., Cheah, JH. et al. Does privacy still matter in smart technology experience? A conditional mediation analysis. J Market Anal 12, 71–86 (2024). https://doi.org/10.1057/s41270-023-00240-8 (SCOPUS-Indexed)
2023
  • Kumar, J., Shagirbasha, S., & Konar, R. (2023). Destination Image, COVID-19 Perceived Risk and Intention to Travel: Malaysian Case. Academica Turistica - Tourism and Innovation Journal, 16(2), 221-232. (SCOPUS-Indexed)
     
2022
  • Balasubramanian, K. & Konar, R. (2022). Moving forward with augmented reality menu: Changes in food consumption behaviour patterns. Asia-Pacific Journal of Innovation in Hospitality and Tourism, 11(3), 91–96. (SCOPUS-Indexed)
     
2021
  • Rasoolimanesh, S. M., Khoo-Lattimore, C., Md Noor, S., Jaafar, M., & Konar, R. (2020). Tourist Engagement and Loyalty: Gender Matters?. Current Issues in Tourism. (ISI-Indexed)
  • Kumar, J., Shreya, V, & Konar, R. (2021). Exploring the factors influencing the selection of traditional travel agencies: A case of Banjarmasin, Indonesia. ASEAN Journal on Hospitality and Tourism, 19(2), 142-157. (ERA Indexed)
     
2020
  • Kumar, J., & Konar, R. (2020). The Impact of Social Media on Consumers’ Purchasing Behaviour in Malaysian Restaurants. Journal of Spatial and Organizational Dynamics, 8(3), 197-210. (SCOPUS-Indexed)
     
2018
  • Lee, M., Rajaratnam, S.D., Konar, R. (2018), "Key Attributes of Malaysian Specialty Coffee Shops: An Exploratory Investigation", Asia-Pacific Journal of Innovation in Hospitality and Tourism (SCOPUS-Indexed)
  • Konar, R., Ali, F., and Hussain, K., (2018), "Empowerment in Hospitality Service Leadership: A Moderated Mediation Approach", Asia-Pacific Journal of Innovation in Hospitality and Tourism, (7)2, 21-38. (SCOPUS-Indexed)
  • Konar, R. and Hussain, K. (2018). Investigating the Expenditure and Experience of International Conference Delegates Visiting Malaysia
2017
  • Faizan Ali, Kashif Hussain, Rupam Konar, & Hyeon-Mo Jeon (2017). The Effect of Technical and Functional Quality on Guests’ Perceived Hotel Service Quality and Satisfaction: A SEM-PLS Analysis. Journal of Quality Assurance in Hospitality & Tourism, 18(3) 354-378. DOI:10.1080/1528008X.2016.1230037. (SCOPUS-Indexed)
2016
  • Hussain, K., Konar, R., & Ali, F. (2016). Measuring Service Innovation Performance through Team Culture and Knowledge Sharing Behaviour in Hotel Services: A PLS Approach. Procedia - Social and Behavioral Sciences, 224 (2016), 35–43. https://doi.org/10.1016/j.sbspro.2016.05.397 (SCOPUS-Indexed)
2015
  • F. Bouchon, Kashif Hussain, & Rupam Konar. (2015). Event Management Education and Event industry: A Case of Malaysia. Malaysian Online Journal of Educational Management. 3(1), 1-17.
2014
  • Rupam Konar, Jeetesh Kumar, & Kashif Hussain. (2014). Perception of Terrorism in Hotel Industry: A Case Study of Pakistan’s Hoteliers. TEAM Journal of Hospitality & Tourism, TEAM Journal of Hospitality and Tourism, 11(1), 41- 53.
Article in Proceeding
2023
  • Impact of Social Media Word of Mouth on Chinese Consumers' Intentions to Revisit Luxury Restaurants under the COVID-19
  • The Effect of Gender Inequality: An Empirical Study on the Barriers to Female Hotel Employee’s Job Satisfaction in Chongqing, China
  • Investigating Attitude and Behavioral Intentions among Senior Tourists toward Smart Hotels in Mainland China
2016
  • Konar, R., Mothiravally, V. and Kumar, J. (2016). Tourism Typologies and Satisfaction Level of Inbound ASEAN Tourists: Perspective from Malaysia. Proceedings of the Asia Tourism Forum. 2016 - the 12th Biennial Conference of Hospitality and Tourism Industry in Asia.
  • Konar, R. (2016). How Empowerment Affects Hospitality Leadership Effectiveness: A Moderated Mediation Approach. In: 6th Asia Euro Conference. Gwalior: Taylor's Press.
  • Konar, R. and Kumar, J. (2018). Do the Traditional Travel Agents have any Future? An Empirical Analysis of Indonesian Travelers’ Attitude. In: 2nd Global Tourism & Hospitality Conference. Hong Kong: Hong Kong Polytechnic University, p.866.
  • Konar, R., Mothiravally, V., & Kumar, J. (2016). Tourism Typologies and Satisfaction Level of Inbound ASEAN Tourists: Perspective from Malaysia. Paper Presentation at Asia Tourism Forum 2016 – The 12th Biennial Conference of Hospitality and Tourism Industry in Asia (ATF-16). Bandung, West Java, Indonesia. doi:10.2991/atf-16.2016.91 (SCOPUS-Indexed)
     
2015
  • Ng, D., & Konar, R. (2015). Determinants of Travel Motivation: A PLS-SEM Approach Towards Maldivians Traveling Overseas. In 21st Asia Pacific Tourism Association Annual Conference (pp. 426–437). Kuala Lumpur.
RESEARCH PROJECT
(Project title),(Role),(Duration),(Level)
  • Research on public diplomacy of Hainan tourism service industry in the post-epidemic era, Co-researcher, 2023 to 2025 (International)
  • Developing an Organisational Resilience Framework for the Malaysian Hotel Industry to manage the Crisis, Co-researcher, 2023 to 2025 (National)
  • Research on public relations of Hainan five-star hotels in the era of epidemic, Co-researcher, 2022 to 2024 (International)
  • Green Service Innovation Performance: An Exploration of Capabilities and Capacity Measures among Klang Valley Hotels of Malaysia , Project Leader, 2018 to 2019 (Taylor's University)
  • Exploring the H.I.D.E. (Healthy.Interactive.Dining.Experience) using augmented reality applications, Co-researcher, 2018 to 2019 (Taylor's University)
EVALUATION ACTIVITIES
(Activity),(Duration),(Category)
  • Msc. Tourism(Research) - The Development of A Sustainability Index for Hotels and Resorts in Malaysia, 2024 to 2024 (Thesis)
  • Book Chapter Review IGI Global, 2024 to 2024 (Book)
  • Msc. Tourism(Research) - Storytelling in Tourism Destination Marketing Through Virtual Reality: Perception of Tourism Experts, Marketers, and Content Creators, 2024 to 2024 (Thesis)
  • Phd. Thesis - Examining the Impact of Crisis Management on Brand Reputation and Brand Positioning Towards the Performance of Upscale Hotels in the Post-COVID-19 Crisis, 2023 to 2023 (Thesis)
  • PhD. Thesis - Factors Influencing Customer s Usage Intention for Food Delivery Apps in China: An Integrated Model, 2023 to 2023 (Thesis)
  • Reviewer for International Journal of Retail & Distribution Management, 2018 to 2020 (Article in Journal)
  • Managing Editor for Asia-Pacific Journal of Innovation in Hospitality and Tourism, 2018 to 2020 (Article in Journal)
  • Reviewer for Journal of Travel and Tourism Marketing, 2018 to 2019 (Article in Journal)
  • Reviewer for Journal of Hospitality and Tourism Technology, 2017 to 2019 (Article in Journal)
  • Reviewer for Asia Pacific Journal of Tourism Research, 2017 to 2019 (Article in Journal)
  • Reviewer for Asia-Pacific Journal Innovation in Hospitality and Tourism, 2015 to 2019 (Article in Journal)
CONSULTANCY PROJECT
(Project title),(Organisation),(Duration),(Role),(Level)
  • REBIRTH Project First Payment $USD 2,500 received in the Q1, 2022 12 Papers draft submitted for review in July 2023., Lyceum of the Philippines University, 01/01/2021 to 31/12/2023, Associate Project Member (International)
SUPERVISION
(Title of Thesis),(Name of Candidates),(Academic Level),(Role)
ONGOING
  • ANSHUL GARG  (Co-supervisor (Internal))
  • CHANG YEE SHAN  (Main Supervisor)
  • KUMARESU A/L MURUGASU @ MURUGESI  (Main Supervisor)
  • LIU YANYING  (Main Supervisor)
  • YAN ZHUOMA  (Co-supervisor (Internal))
  • LIU JINGXI  (Main Supervisor)
  • ZHAO YING  (Co-supervisor (Internal))
  • LIANG XI  (Main Supervisor)
  • CHEN WEIMEI  (Main Supervisor)
  • LIN XIAODAN  (Main Supervisor)
  • CHEN XIN  (Main Supervisor)
  • CHEN YUZE  (Main Supervisor)
  • XIE YUTONG  (Main Supervisor)
  • XING WENJIAO  (Main Supervisor)
COMPLETED
  • THE INFLUENCE OF INTERNAL COMMUNICATION ON EMPLOYEE ADVOCACY ON SOCIAL MEDIA THROUGH EMPLOYEE ENGAGEMENT IN CHINESE FIVE-STAR HOTELS, SUN YAO  (Main Supervisor)
PRESENTATION
(Title),(Event),(Date Presented),(Organiser),(Level)
ORAL PRESENTER
  • Academic Anxiety and Learning Engagement Among Hospitality Students: the Mediating Effect of Academic Buoyancy, 8th Asia Euro Conference 2023, 22/11/2023 to 24/11/2023, University Toulouse Jean Jaure and Taylor s University (International)
  • Determinants of Reusing Augmented Reality (AR) Application at a Destination , iHITA 2018 Annual Conference, 17/06/2018 to 17/06/2018, International Hospitality Information Technology Association (iHITA) (International)
  • How Empowerment Affects Hospitality Leadership Effectiveness: A Moderated Mediation Approach, 6th Asia Euro Conference, 11/11/2016 (International)
  • Tourism Typologies and Satisfaction Level of Inbound ASEAN Tourists: Perspective from Malaysia, Asia Tourism Forum 2016, 15/06/2016 (International)
  • Do the Traditional Travel Agents have any Future? An Empirical Analysis of Indonesian Travelers Attitude, 2nd Global Tourism & Hospitality Conference, 16/05/2016 (International)
  • Determinants of Travel Motivation: A PLS-SEM Approach Towards Maldivians Traveling Overseas, 21st Asia Pacific Tourism Association Annual Conference, 14/05/2015 (National)
INVITED SPEAKER
  • The Assessment Space: Driving Student Engagement from Classroom to Industry, APacCHRIE Education Webinar, 12/04/2024 to 12/04/2024, Asia-Pacific CHRIE (APacCHRIE) (International)
  • Digital Maturity, Greenovation, and Generation Lifestyle on the Future of Education: Perspectives from Taylor s University, Malaysia, ASEAN plus Three Tourism Training and Education Network (APTTTEN) Forum, 09/05/2023 to 09/05/2023, Ministry of Tourism and Creative Economy of Indonesia (International)
  • What Hospitality Industry is expecting from students?, Postgraduate Research Colloquium, 05/11/2022 to 06/11/2022, Taylor's University (University)
  • Back to the Future Reconfiguring the World of Business and Technology through Education and Research , 5th GLOBAL CONFERENCE ON BUSINESS AND TECHNOLOGY, 04/11/2022 to 05/11/2022, Academy of Policy & Research, UK (International)
  • Hospitality Transformation thru Innovation and Sustainable Strategies in the Post-Pandemic, 1st International Rizalian Hospitality Convention, 23/04/2022 to 23/04/2022, Jose Rizal University, Philippines (International)
  • The New Normal: How to Adapt in the New Data Collection Methods, Crossing the Barriers in Hospitality and Tourism Research, 24/04/2021 to 24/04/2021, Gordon College, Philippines (International)
  • Research Title Formulation and Problem Statement Writing in 30 minutes, REBIRTH: Resilience. Educators. Borderless. Innovators. Reshaping Tourism and Hospitality, 15/09/2020 to 15/09/2020, Lyceum of the Philippines University, Philippines (International)
  • RESEARCH TRENDS IN HOSPITALITY, RESEARCH TRENDS IN HOSPITALITY AND TOURISM, 14/09/2020 to 14/09/2024, UNIVERSITAS NEGERI PADANG, INDONESIA (International)
  • Applying the Right Quantitative Research Tool for Effective Research Output, REBIRTH: Navigating Borderless Opportunities and Collaborations in Tourism and Hospitality Research, 12/08/2020 to 12/08/2020, Lyceum of the Philippines University, Philippines (International)
  • Contemporary Research on Preparedness of Future Service Industry, INTERNATIONAL CONFERENCE ON INNOVATIVE CHALLENGES IN MULTIDISCIPLINARY RESEARCH AND PRACTICE, 15/06/2020 to 19/06/2020, HINDUSTHAN COLLEGE OF ARTS AND SCIENCE, INDIA (International)
  • Post-Pandemic Tourism & Hospitality Industry: Contemporary Opportunities & Challenges, Post Pandemic Tourism and Hospitality Industry: Contemporary, Opportunities and Challenges, 04/06/2020 to 04/06/2020, DSMS College, Durgapur, India (International)
  • Contemporary Research on Preparedness of Future Service Industry, UBM Webinar 2020, 15/05/2020 to 15/05/2020, Universiti Bunda Mulia, Indonesia (International)
  • Creative Business Opportunity in Hospitality Industry after Pandemic, Creative Business Opportunity in Hospitality Industry after Pandemic, 13/05/2020 to 13/05/2020, Binus University, Indonesia (International)
  • Best Research Topic after Covid 19, Six Day International Virtual Faculty Development Program, 12/05/2020 to 12/05/2020, Sri Ramakrishna College of Arts and Science, Coimbatore, India (International)
  • Best Research Topics for a Post-Pandemic Future , The Best of Research during Unfortunate Events: Best Research Topics, 05/05/2020 to 05/05/2020, PHILIPPINE ASSOCIATION OF RESEARCHERS FOR TOURISM AND HOSPITALITY, PHILIPPINES (International)
  • Hospitality & Tourism Industry: Future Prospects and New Opportunities During Post COVID 19 5S Era, Hospitality & Tourism Industry: Future Prospects and New Opportunities During Post COVID 19 5S Era, 15/04/2020 to 15/04/2020, AJK College of Arts and Science Department of Catering Science and Hotel Management, Coimbatore, India (International)
AWARDS AND STEWARDSHIP
(Name of Award/Stewardship),(Award Category),(Awarding Institution),(Year Awarded),(Type of Award)
  • Gold Award; Recognition of Excellent and Innovative Efforts for e-Learning, Education, Universiti Malaysia Sarawak (UNIMAS), 2019 (Creativity)
  • CERTIFICATE OF REVIEWER APPRECIATION for the International Interdisciplinary Business-Economics Advancement Journal, Services, University of South Florida Sarasota Manatee, USA, 2017 (Journal Reviewer Award)
  • BEST PAPER AWARD (Hospitality Category) in 6th Asia Euro Conference , Conference, Taylor's University, 2016 (Best Paper Award)
  • Taylor s Ph.D. Fellowship Award, Education, Taylor's University, 2014 (Fellowship)
EXPERT LINKAGES
(Linkages Description),(Organisation),(Duration of Involvement),(Level)
  • Visiting Professor, Lyceum of the Philippines University (Manila Campus), 05/08/2020 to 04/08/2022 (International)
ACADEMIC/TECHNICAL CONTRIBUTION
(Activity),(Organisation),(Duration),(Role)
  • Co-Chair for Postgraduate Research Colloquium (PGRC) 2023, Taylor's University, 2023 to 2023 (Co-Chair)
  • Resource Speaker for the 1st Tourism and Hospitality Research Lecture Series entitled: Partial Least Square Based Structural Equation Modelling 101: Hospitality and Tourism Research, Far Eastern University, Philippines , 2019 to 2019 (Resource Person)
  • Resource Speaker in the PARTH Lecture Series: Enhancing Quantitative Research through Structural Equation Modelling, LYCEUM OF THE PHILIPPINES UNIVERSITY, 2019 to 2019 (Resource Person)
  • 17th GRC & 6th ATRA Forum, Taylor's University, 2019 to 2019 (Committee Member)
  • Co-Chair for 7th Asia Euro Conference 2018, Taylor's University and University Jean Jaures, 2018 to 2018 (Co-Chair)
COURSE ATTENDED
(Course Title),(Course Mode),(Date/Duration),(Level)
  • Certification in Hotel Industry Analytics (CHIA), Research, 30/05/2019 to 31/05/2019 (International)