Curriculum Vitae

  • Programme Director , School of Hospitality, Tourism & Events, 01/01/2022 to present
  • Doctor of Philosophy (Hospitality & Tourism), TAYLOR'S UNIVERSITY, Malaysia
  • Master's in International Hospitality Management, TAYLOR'S UNIVERSITY, Malaysia
  • Bachelor in Hotel Management Applied Nutrition Technology, DURGAPUR SOCIETY OF MANAGEMENT SCIENCE (DSMS), India
  • Member of Tourism Educators Association of Malaysia (TEAM), Academic Member, 2018 to 2020 (National)
  • Food And Hospitality Services (Hospitality Service Delivery System; Service Design; Service Innovation; Service Management; Healthcare Service Delivery; Business Tourism)
(Research Area)
  • Service Innovation Service Design Service Delivery System Sustainable Innovation Service Management Business Tourism
(Course Title),(Level of Study),(Institution),(Month/Year)
  • Quantitative Research Methods, PhD, Taylor's University (01/2022)
  • Quality Management, Master Degree, Taylor's University (01/2021)
  • Service Operation Management, Bachelor Degree, Taylor's University (08/2019)
  • Service Quality Management, Bachelor Degree, Taylor's University (03/2018)
  • Hospitality Technical Case Studies, Diploma, Taylor's University (01/2018)
  • Hospitality Business Law, Master Degree, Taylor's University (04/2018)
  • Hospitality Technical Case Studies, Diploma, Taylor's University (03/2018)
(Title of publication in APA style)
Book Chapter
  • Balasubramanian, K., Konar, R., Tul-Krzyszczuk, A., &; Launer, M. (2022). Digital Trust in the Hotel Industry – An International Customer/Supplier Perspective. In Trust and Digital Business (1st ed., pp. 60–71). Routledge. In Paliszkiewicz, J., Chen, K., & Launer, M. (Eds.). (2022). Trust and Digital Business: Theory and Practice (1st ed.). Routledge.
  • Konar, R., Hussain, K., Mothiravally, V., & Balasubramanian, K. (2022). The Effectiveness of Organizational Absorptive Capacity on Green Innovation Performance among Event SMEs: a Comparative Study of Malaysia and Singapore. In Festival and Event Tourism: Building Resilience and Promoting Sustainability (pp. 72-82). GB: CABI.
  • Balasubramanian, K., Kunasekaran, P., Konar, R., & Sakkthivel, A. M. (2022). Integration of Augmented Reality (AR) and Virtual Reality (VR) as Marketing Communications Channels in the Hospitality and Tourism Service Sector. In Marketing Communications and Brand Development in Emerging Markets Volume II (pp. 55-79). Palgrave Macmillan, Cham.
  • “Teaching and Learning Cultural Change in Higher Education during the Disruptive Time”
  • Hussain K., Konar R., Nair P.K., Ragavan N.A. (2021) Towards Service Excellence: The Zone of Tolerance for Hospitality and Tourism Education in Malaysia. In: Thirumaran K., Klimkeit D., Tang C.M. (eds) Service Excellence in Tourism and Hospitality. Tourism, Hospitality & Event Management. Springer, Cham.
Article in Journals
  • Balasubramanian, K. & Konar, R. (2022). Moving forward with augmented reality menu: Changes in food consumption behaviour patterns. Asia-Pacific Journal of Innovation in Hospitality and Tourism, 11(3), 91–96. (SCOPUS-Indexed)
  • Chang. Y.S., Konar., R. (2022). Jumping on the Smart Tourism Bandwagon: Lessons of the Past and Outlook to the Future,
  • Rasoolimanesh, S. M., Khoo-Lattimore, C., Md Noor, S., Jaafar, M., & Konar, R. (2020). Tourist Engagement and Loyalty: Gender Matters?. Current Issues in Tourism. (ISI-Indexed)
  • Kumar, J., Shreya, V, & Konar, R. (2021). Exploring the factors influencing the selection of traditional travel agencies: A case of Banjarmasin, Indonesia. ASEAN Journal on Hospitality and Tourism, 19(2), 142-157. (ERA Indexed)
  • Kumar, J., & Konar, R. (2020). The Impact of Social Media on Consumers’ Purchasing Behaviour in Malaysian Restaurants. Journal of Spatial and Organizational Dynamics, 8(3), 197-210. (SCOPUS-Indexed)
  • Konar., R. (2019) Integrating Service Innovation and Service Value Proposition: An Qualitative Inquiry on Dynamic Service Delivery System for Malaysian Healthcare Facilities. 8(2), XXX-XXX
  • Lee, M., Rajaratnam, S.D., Konar, R. (2018), "Key Attributes of Malaysian Specialty Coffee Shops: An Exploratory Investigation", Asia-Pacific Journal of Innovation in Hospitality and Tourism (SCOPUS-Indexed)
  • Konar, R., Ali, F., and Hussain, K., (2018), "Empowerment in Hospitality Service Leadership: A Moderated Mediation Approach", Asia-Pacific Journal of Innovation in Hospitality and Tourism, (7)2, 21-38. (SCOPUS-Indexed)
  • Konar, R. and Hussain, K. (2018). Investigating the Expenditure and Experience of International Conference Delegates Visiting Malaysia
  • Faizan Ali, Kashif Hussain, Rupam Konar, & Hyeon-Mo Jeon (2017). The Effect of Technical and Functional Quality on Guests’ Perceived Hotel Service Quality and Satisfaction: A SEM-PLS Analysis. Journal of Quality Assurance in Hospitality & Tourism, 18(3) 354-378. DOI:10.1080/1528008X.2016.1230037. (SCOPUS-Indexed)
  • Hussain, K., Konar, R., & Ali, F. (2016). Measuring Service Innovation Performance through Team Culture and Knowledge Sharing Behaviour in Hotel Services: A PLS Approach. Procedia - Social and Behavioral Sciences, 224 (2016), 35–43. (SCOPUS-Indexed)
  • F. Bouchon, Kashif Hussain, & Rupam Konar. (2015). Event Management Education and Event industry: A Case of Malaysia. Malaysian Online Journal of Educational Management. 3(1), 1-17.
  • Rupam Konar, Jeetesh Kumar, & Kashif Hussain. (2014). Perception of Terrorism in Hotel Industry: A Case Study of Pakistan’s Hoteliers. TEAM Journal of Hospitality & Tourism, TEAM Journal of Hospitality and Tourism, 11(1), 41- 53.
Article in Proceeding
  • Konar, R., Mothiravally, V. and Kumar, J. (2016). Tourism Typologies and Satisfaction Level of Inbound ASEAN Tourists: Perspective from Malaysia. Proceedings of the Asia Tourism Forum. 2016 - the 12th Biennial Conference of Hospitality and Tourism Industry in Asia.
  • Konar, R. (2016). How Empowerment Affects Hospitality Leadership Effectiveness: A Moderated Mediation Approach. In: 6th Asia Euro Conference. Gwalior: Taylor's Press.
  • Konar, R. and Kumar, J. (2018). Do the Traditional Travel Agents have any Future? An Empirical Analysis of Indonesian Travelers’ Attitude. In: 2nd Global Tourism & Hospitality Conference. Hong Kong: Hong Kong Polytechnic University, p.866.
  • Konar, R., Mothiravally, V., & Kumar, J. (2016). Tourism Typologies and Satisfaction Level of Inbound ASEAN Tourists: Perspective from Malaysia. Paper Presentation at Asia Tourism Forum 2016 – The 12th Biennial Conference of Hospitality and Tourism Industry in Asia (ATF-16). Bandung, West Java, Indonesia. doi:10.2991/atf-16.2016.91 (SCOPUS-Indexed)
  • Ng, D., & Konar, R. (2015). Determinants of Travel Motivation: A PLS-SEM Approach Towards Maldivians Traveling Overseas. In 21st Asia Pacific Tourism Association Annual Conference (pp. 426–437). Kuala Lumpur.
(Project title),(Role),(Duration),(Level)
  • Green Service Innovation Performance: An Exploration of Capabilities and Capacity Measures among Klang Valley Hotels of Malaysia , Project Leader, 2018 to 2019 (Taylor's University)
  • Exploring the H.I.D.E. (Healthy.Interactive.Dining.Experience) using augmented reality applications, Co-researcher, 2018 to 2019 (Taylor's University)
  • Reviewer for International Journal of Retail & Distribution Management, 2018 to 2020 (Article in Journal)
  • Managing Editor for Asia-Pacific Journal of Innovation in Hospitality and Tourism, 2018 to 2020 (Article in Journal)
  • Reviewer for Journal of Travel and Tourism Marketing, 2018 to 2019 (Article in Journal)
  • Reviewer for Asia Pacific Journal of Tourism Research, 2017 to 2019 (Article in Journal)
  • Reviewer for Journal of Hospitality and Tourism Technology, 2017 to 2019 (Article in Journal)
  • Reviewer for Asia-Pacific Journal Innovation in Hospitality and Tourism, 2015 to 2019 (Article in Journal)
(Project title),(Organisation),(Duration),(Role),(Level)
  • REBIRTH Project First Payment $USD 2,500 received in the Q1, 2022 12 Papers draft submitted for review in July 2023., Lyceum of the Philippines University, 01/01/2021 to 31/12/2023, Associate Project Member (International)
(Title of Thesis),(Name of Candidates),(Academic Level),(Role)
  • ANSHUL GARG  (Co-supervisor (Internal))
  • CHANG YEE SHAN  (Main Supervisor)
  • KHOR CHING YUET  (Main Supervisor)
  • SUN YAO  (Main Supervisor)
  • LIU YANYING  (Main Supervisor)
  • YAN ZHUOMA  (Co-supervisor (Internal))
  • LIU JINGXI  (Main Supervisor)
  • ZHAO YING  (Co-supervisor (Internal))
  • LIANG XI  (Main Supervisor)
  • LIN XIAODAN  (Main Supervisor)
  • CHEN WEIMEI  (Main Supervisor)
  • CHEN XIN  (Main Supervisor)
  • CHEN YUZE  (Main Supervisor)
(Title),(Event),(Date Presented),(Organiser),(Level)
  • Determinants of Reusing Augmented Reality (AR) Application at a Destination , iHITA 2018 Annual Conference, 17/06/2018 to 17/06/2018, International Hospitality Information Technology Association (iHITA) (International)
  • How Empowerment Affects Hospitality Leadership Effectiveness: A Moderated Mediation Approach, 6th Asia Euro Conference, 11/11/2016 (International)
  • Tourism Typologies and Satisfaction Level of Inbound ASEAN Tourists: Perspective from Malaysia, Asia Tourism Forum 2016, 15/06/2016 (International)
  • Do the Traditional Travel Agents have any Future? An Empirical Analysis of Indonesian Travelers Attitude, 2nd Global Tourism & Hospitality Conference, 16/05/2016 (International)
  • Determinants of Travel Motivation: A PLS-SEM Approach Towards Maldivians Traveling Overseas, 21st Asia Pacific Tourism Association Annual Conference, 14/05/2015 (National)
(Name of Award/Stewardship),(Award Category),(Awarding Institution),(Year Awarded),(Type of Award)
  • Gold Award; Recognition of Excellent and Innovative Efforts for e-Learning, Education, Universiti Malaysia Sarawak (UNIMAS), 2019 (Creativity)
  • CERTIFICATE OF REVIEWER APPRECIATION for the International Interdisciplinary Business-Economics Advancement Journal, Services, University of South Florida Sarasota Manatee, USA, 2017 (Journal Reviewer Award)
  • BEST PAPER AWARD (Hospitality Category) in 6th Asia Euro Conference , Conference, Taylor's University, 2016 (Best Paper Award)
  • Taylor s Ph.D. Fellowship Award, Education, Taylor's University, 2014 (Fellowship)
  • Resource Speaker for the 1st Tourism and Hospitality Research Lecture Series entitled: Partial Least Square Based Structural Equation Modelling 101: Hospitality and Tourism Research, Far Eastern University, Philippines , 2019 to 2019 (Resource Person)
  • Resource Speaker in the PARTH Lecture Series: Enhancing Quantitative Research through Structural Equation Modelling, LYCEUM OF THE PHILIPPINES UNIVERSITY, 2019 to 2019 (Resource Person)
  • 17th GRC & 6th ATRA Forum, Taylor's University, 2019 to 2019 (Committee Member)
  • Co-Chair for 7th Asia Euro Conference 2018, Taylor's University and University Jean Jaures, 2018 to 2018 (Co-Chair)
(Course Title),(Course Mode),(Date/Duration),(Level)
  • Certification in Hotel Industry Analytics (CHIA), Research, 30/05/2019 to 31/05/2019 (International)