Curriculum Vitae

PERSONAL DETAILS

Ms. Sheila Yvonne a/p Jayasainan


ACADEMIC QUALIFICATION
(Qualification),(Institution)
  • M.Sc in Corporate Communication, University Putra Malaysia, Malaysia
  • B.Sc in Communication, University of Malaysia, Sarawak, Malaysia
AREAS OF EXPERTISE
(Area)
  • New Media, Education Technology & Learning
PUBLICATIONS
(Title of publication in APA style)
Article in Journals
2015
  • Jayasainan, S. Y. & Rekhraj, H. S. (2015). X-Space: A Way Forward? The perception of Taylor’s University students’ on collaborative learning spaces, Taylor’s 7th Teaching and Learning Conference 2014 Proceedings, Springer Science+Business Media Singapore, pp. 411-429. DOI 10.1007/978-981-287-399-6_38
     
Article in Proceeding
2018
  • Khalid, N. L., Jayasainan, S. Y., & Hassim, N. (2018). Social media influencers - shaping consumption culture among Malaysian youth. SHS Web Conference, 53, 02008 (ISI-Indexed)
      
  • Jayasainan, S. Y. (2018). An exploratory study using weblogs as a learning and assessment tool in a Public Relations course. Paper presented at International Conference on Humanities & Social Sciences (ICHSS) 2018, Kuala Lumpur: Malaysia. (ISI-Indexed)
     
  • Tan, S. Z., Hassim, N., Jayasainan, S.Y. & Gan, P.C.K. (2018). Effects of Task-technology Fit and Learning Styles on Continuance Intention to Use e-Learning App. Paper presented at 17th European Conference on e-Learning. Athens: Greece
     
2014
  • Jayasainan, Sheila Yvonne; Hassim, Nurzihan; Khalid, Nur Leila (2014). An Analysis of Youth Perception on Women in a Malay Romance Film. INTERNATIONAL CONFERENCE ON COMMUNICATION AND MEDIA 2014 (I-COME'14) - COMMUNICATION, EMPOWERMENT AND GOVERNANCE: THE 21ST CENTURY ENIGMA, 155, pp.422-427 (ISI-Indexed)
     
  • Rekhraj H.S., Jayasainan S.Y. (2014). Emotional arousal drives virality: An exploratory study on the social sharing of domestic political videos by Malaysian Urban internet users. SEARCH (Malaysia), 6(1), pp.41-63 (SCOPUS-Indexed)
PRESENTATION
(Title),(Event),(Date Presented),(Organiser),(Level)
ORAL PRESENTER
  • Social Media Influencers - Shaping Consumption Culture among Malaysian Youth, International Conference on Humanities & Social Sciences (ICHSS), 2018 , 13/08/2018 to 14/08/2018, Universiti Teknologi Petronas (UTP) (International)
  • An exploratory study using weblogs as a learning and assessment tool in a Public Relations course, International Conference Humanities & Social Sciences (ICHSS), 2018, 13/08/2018 to 14/08/2018, Universiti Teknologi Petronas (UTP) (International)
  • An analysis of Fantasy K-Dramas from the Perspective of Media Users , THE 5TH INTERNATIONAL SEARCH CONFERENCE , 18/05/2017 to 19/05/2017, SCHOOL OF COMMUNICATION (University)
  • Don t be Square - Connecting Malaysian Social Media Users With Food Experiences through Instagram, THE 5TH INTERNATIONAL SEARCH CONFERENCE 2017 , 18/05/2017 to 19/05/2017, SCHOOL OF COMMUNICATION (University)
  • An Analysis of Youth Perception on Women in a Malay Romance Film, 4th International Conference on Communication and Media (i-COME), 18/10/2014 (International)
  • An analysis of youth perception on women in a Malay romance film, International Conference on Media & Communication (I-COME 2014), 18/10/2014 to 19/10/2014, UUM, i-COME (National)
  • Touch-screen devices as Social Partners: An exploratory study on the exposure and social nature of electronic media in the lives of urban Malaysian toddlers and pre-schoolers, SEARCH Conference, 2013, 16/05/2013 (University)
  • Ombak Rindu: Analysis on Youth Resonance of Gender Stereotyping through Film Narrative , International Conference on Media & Communication (iCOME) 2012, 09/11/2012 to 10/11/2012, i-COME, UUM (National)
COURSE ATTENDED
(Course Title),(Course Mode),(Date/Duration),(Level)
  • THE 5TH INTERNATIONAL SEARCH CONFERENCE 2017 (SOC Only), Research, 18/05/2017 to 19/05/2017
  • Google Certified Educator Level 1, Research, 28/03/2017 to 29/03/2017