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Dr Chuah Hui Wen

Chuah Hui Wen (Stephanie) is a Senior Lecturer at the School of Hospitality, Tourism & Events and an Associate Director of the Centre for Research and Innovation in Tourism (CRiT) at Taylor’s University. Prior to that, she served as an Assistant Professor at the Department of Business Administration at Asia University, Taiwan, and as a visiting scholar at the Hochschule Darmstadt – University of Applied Sciences, Germany. Her research work has appeared in top-tier journals including Journal of Business Research, International Journal of Contemporary Hospitality Management, Journal of Hospitality Marketing & Management, Internet Research, Journal of Retailing and Consumer Services, Computers in Human Behavior, among others. She has won several scholarly awards which include the Best Paper Award for 2022 (Journal of Hospitality and Tourism Management); Best Paper Award at the  3rd International Tourism and Retail Service Management Conference  (TRMC2021); the Young Service Researcher Award and the Best Paper Award (2017) sponsored by the Journal of Service Management (Emerald) at the 8th International Research Symposium in Service Management (IRSSM-8); the Hall of Fame (Anugerah Sanggar Sanjung) and the Outstanding Publication Performance Awards (2016) by Universiti Sains Malaysia; the Best Paper Award at the 11th Asian Academic of Management International Conference (AAMC) (2015); and the  Emerald Literati Award (Outstanding Reviewer for The Bottom Line). Also, she has successfully secured several research and industrial grants from the Ministry of Science and Technology (MOST), Taiwan.

Research areas: Artificial intelligence and robotics; Smart Technologies; Social media analytics; Hospitality; Tourism Management.


Academic Qualification

  • Doctor of Philosophy, Universiti Sains Malaysia, Malaysia
  • Master of Arts (Management), Universiti Sains Malaysia, Malaysia
  • Bachelor of Management (Honours) (Marketing), Universiti Sains Malaysia, Malaysia

Professional Qualification

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Areas of Expertise

  • Social Sciences, Digital marketing, Digital marketing
  • Economics, Business And Management, Tourism, Tourism & Hospitality
  • Economics, Business And Management, Marketing, Service and brand management
  • Economics, Business And Management, Economic Theory, Sharing economy
  • Information, Computer And Communication Technology (Ict), Artificial Intelligence, Artificial Intelligence and Robotics

Research Interest

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Publications

2023
  • Out of satisfaction or out of self-protection? Examining customers' willingness to pay for self-service technologies at restaurants in the COVID-19 era (SCOPUS-Indexed), Asia-Pacific Journal of Innovation in Hospitality & Tourism - Article in Journals
  • A systematic mapping study on Tourist-Tourist interactions (ISI-Indexed), Journal of Hospitality and Tourism Management - Article in Journals
  • Webrooming as the new retail experience: a smart-shopping perspective (ISI-Indexed), International Journal of Retail & Distribution Management - Article in Journals
  • Cryptocurrencies have arrived, but are we ready? Unveiling cryptocurrency adoption recipes through an SEM-fsQCA approach (ISI-Indexed), The Bottom Line - Article in Journals
  • My new financial companion! non-linear understanding of Robo-advisory service acceptance (ISI-Indexed), The Service Industries Journal - Article in Journals
2022
  • What is holding customers back? Assessing the moderating roles of personal and social norms on CSR S routes to Airbnb repurchase intention in the COVID-19 era (ISI-Indexed), Journal of Hospitality and Tourism Management - Article in Journals
  • Be my friend! Fostering parasocial relationships with social media influencers: Findings from PLS-SEM and fsQCA (ISI-Indexed), Information Technology & People - Article in Journals
  • Lord, please save me from my sins! Can CSR mitigate the negative impacts of sharing economy on consumer trust and corporate reputation? (ISI-Indexed), Tourism Management Perspectives - Article in Journals
  • Are we so over smartwatches? Or can technology, fashion, and psychographic attributes sustain smartwatch usage? (ISI-Indexed), Technology in Society - Article in Journals
  • We want apology! Tailoring service recovery and self-construal to earn customer forgiveness (SCOPUS-Indexed), International Journal of Services, Economics and Management - Article in Journals
2021
  • Factors influencing the adoption of sharing economy in B2B context in China: Findings from PLS-SEM and fsQCA (ISI-Indexed), Resources, Conservation and Recycling - Article in Journals
  • Unveiling the complexity of consumers intention to use service robots: An fsQCA approach (ISI-Indexed), Computers in Human Behavior - Article in Journals
  • Stop the unattainable ideal for an ordinary me! fostering parasocial relationships with social media influencers: The role of self-discrepancy (ISI-Indexed), Journal of Business Research - Article in Journals
  • The future of service: The power of emotion in human-robot interaction (ISI-Indexed), Journal of Retailing and Consumer Services - Article in Journals
  • Go loud or go home? How power distance belief influences the effect of brand prominence on luxury goods purchase intention (ISI-Indexed), Journal of Retailing and Consumer Services - Article in Journals
2020
  • Sustaining customer engagement behavior through corporate social responsibility: The roles of environmental concern and green trust (ISI-Indexed), Journal of Cleaner Production - Article in Journals

Research

  • A novel hybrid method to understand customer satisfaction and dissatisfaction in heritage hotels through online reviews ,  Project Leader, 2023 to 2025, Taylor's University
  • Exploring New Technology Adoption Challenges in the Business Events Industry in Malaysia ,  Co-researcher, 2023 to 2025, Taylor's University
  • The effects of robot appearance, restaurant types, and demographic traits on consumers willingness to pay for robot-delivered services ,  Project Leader, 2022 to 2023, Taylor's University
  • Adult leaners' online distance learning experience in postgraduate business programme: A qualitative study in public university in Malaysia (awarded by Universiti Teknologi Malaysia),  Co-researcher, 2021 to 2023, National
  • Use quantitative and qualitative indicators to construct a production-improvement hierarchical model-taking the production plant of electric locomotive water-cooled motor components as an example ( - ) (awarded by Ministry of Science and Technology (MOST), Taiwan),  Co-researcher, 2020 to 2021, International
  • Turning perceived CSR-brand fit into sustainable customer engagement behavior: A moderated mediation analysis (awarded by Ministry of Science and Technology (MOST), Taiwan),  Project Leader, 2019 to 2021, International

Awards and Stewardship

  • Journal of Hospitality and Tourism Management Best Paper Award for 2022, Competition, Elsevier, Best Paper Award , 2023
  • Top 5 Best Tourism Papers, Competition, Ambarrukmo Tourism Institute (STiPRAM), Best Paper Award , 2022
  • Best paper award at the 3rd International Tourism and Retail Service Management Conference (TRMC2021), Conference, Sunway University, Best Paper Award , 2021
  • Emerald Literati Award (Outstanding Reviewer for The Bottom Line), Services, Emerald Group Publishing, Best Reviewer Award , 2018
  • Young Service Researcher Award, Conference, Yonsei University, Young Service Researcher Award , 2017

Paper Presented

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