• Senior Lecturer II

  • School of Media & Communication
    Faculty of Social Sciences & Leisure Management
  •    03-56290000 ext. 5275
  •   jenny.heng@taylors.edu.my


Ms Jenny Heng Gek Koon

Ms. Jenny Heng has been lecturing in Taylor’s University since 2006, undertaking subjects related to media studies, journalism and advertising.  She has interests in the research fields of journalism, new media, and advertising. She has been actively managing the administration aspects of the SEARCH Journal (SCOPUS indexed) since its inception in 2009 by the School of Communication. She heads the Secretariat in the main organising committee of the International SEARCH Conferences from 2009 to the current date. She remains actively involved as a member of the SEARCH Journal editorial team and the SEARCH Conference organising committee.


Academic Qualification

  • Master In Publishing, UNIVERSITY OF MALAYA, Malaysia
  • Bachelor Of Arts (Major In Media), UNIVERSITY OF MALAYA, Malaysia

Professional Qualification

No records found

Areas of Expertise

  • Social Sciences, Media And Communications, New media
  • Social Sciences, Media And Communications, Journalism

Research Interest

No records found

Publications

2016
  • Giving your PSA message a strong VOICE, The Star Online - Digital Media
2015
  • Crafting an appealing PSA, The Star Online - Digital Media
  • Tricks of a great PSA, The Star - Print Media
2014
  • Spin it from the start, The Star - NiE - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
2013
  • The 6P s to an Awesome Story, The Star-NiE - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
2011
  • 5 C s to creating a great magazine, The Star - NiE - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
2010
  • How to produce a winning magazine?,, The Star- NiE - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  • Trend Pendapatan Iklan Bagi Majalah Melayu dan Inggeris, Jurnal Pengajian Media Malaysia - Article in Journals
2009
  • Journalism Students Perception Towards the Arrests under the Internal Security Act (ISA) - Article in Proceeding
  • Magazine making in a snap! It s easy, The Star-NiE - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
2006
  • Perkembangan Industri Majalah dan Pendapatan Periklanan: Senario Global dan Malaysia - Book Chapter

Research

  • MEDIA REPORTING OF SUICIDE: A COMPARATIVE FRAMING ANALYSIS OF MALAYSIAN NEWSPAPERS,  Co-researcher2018 to 2019, Taylor's University
  • Media reporting of suicide: A comparative framing analysis of Malaysian newspapers,  Co-researcher2018 to 2019, Taylor's University

Awards and Stewardship

No records found

Paper Presented

  • Framing strategies of Bersih 5 on Bersih 2.0 Facebook, The 5th International SEARCH Conference, Kuala Lumpur, Taylor s University, Petaling Jaya. (CONFERENCE), ORAL PRESENTER , 18/05/2017 to 19/05/2017
  • Consumers Attitudes And Mobile Advertising, The 5th International SEARCH Conference, Kuala Lumpur, Taylor s University, Petaling Jaya. (CONFERENCE), ORAL PRESENTER , 18/05/2017 to 19/05/2017
  • Framing The Selangor Water Crisis 2014: Comparative Study Of Two Online Newspapers (An Exploratory Study), The 4th International SEARCH Conference, Kuala Lumpur, Taylor s University, Petaling Jaya. (CONFERENCE), ORAL PRESENTER , 28/05/2015 to 29/05/2015
  • Framing sociopolitical discontent: Analysis (domestication) of Arab Spring references in Malaysiakini Editorials (columns & letters), The 3rd International SEARCH Conference, Kuala Lumpur, Taylor s University, Petaling Jaya. (CONFERENCE), ORAL PRESENTER , 30/05/2013 to 31/05/2013
  • Private or public affair on Facebook: Students perspectives on privacy, online image and e-professionalism matters, The 2nd International SEARCH Conference, Kuala Lumpur, Taylor s University, Petaling Jaya. (CONFERENCE), ORAL PRESENTER , 26/05/2011 to 27/05/2011
  • Journalism Students Perception Towards the Arrests under the Internal Security Act (ISA), The First International SEARCH Conference 2009 (CONFERENCE), ORAL PRESENTER , 29/05/2009